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Why Authenticity Fuels Lead Generation and Client Attraction
Manage episode 503726725 series 3583303
How do you turn a microphone and a message into real client attraction and lead generation?
In this episode, Josh Troche sits down with Kevin Anthony, a certified sexologist, relationship coach, and host of The Love Lab Podcast with over 105,000 subscribers, to uncover the real strategies behind building a thriving show.
Kevin shares how he and his late wife began starting a podcast as a way to capture their powerful conversations and turn them into meaningful content creation. What started as a passion project quickly evolved into one of the most effective organic marketing tools for his coaching business, with nearly every client today discovering him through his podcast or YouTube channel.
You’ll learn why authenticity and genuine connection outperform flashy self-promotion, how a simple podcast setup can launch a successful business podcast, and how podcasting fuels a strong personal brand. Kevin also reveals smart podcast marketing tactics for audience growth, the overlooked realities of podcast monetization, and his most valuable podcast lessons from seven years behind the mic. Plus, he breaks down how to streamline your podcast workflow so you can focus on listeners and long-term impact.
Whether you want to grow your business podcast, strengthen your personal brand, or use podcasting as a powerful lead generation tool, this episode delivers clarity, inspiration, and actionable strategies to move forward.
If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you! Click the link to sign up for a time.
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Chapters
1. Kicking Off with Kevin Anthony (00:00:00)
2. Why Kevin Started a Podcast in the First Place (00:02:05)
3. Using YouTube and Podcasting Together for Growth (00:06:43)
4. Client Attraction and Lead Generation Through Podcasting (00:11:38)
5. Why Authenticity Beats Self-Promotion (00:13:12)
6. Hard Podcast Lessons Learned Early On (00:15:50)
7. From Partnership to Solo Podcasting After Loss (00:18:05)
8. Future of The Love Lab Podcast and Passion for Podcasting (00:20:47)
9. Kevin’s Actionable Advice for Starting a Podcast (00:24:22)
10. Why Sharing Knowledge Should Be the Core of Podcasting (00:27:34)
11. Closing Thoughts and Next Episode Teaser (00:29:49)
55 episodes
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