How Gary Stocker Uses Data Storytelling On His Podcast To Expose The Higher Education Crisis Podcasting Momentum podcast

How Gary Stocker Uses Data Storytelling on His Podcast to Expose the Higher Education Crisis

8d ago 30:23

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What if your college shut down halfway through your degree? You’ve invested time, money, and your future, only to face locked doors and unanswered questions. For thousands of students, this isn’t a hypothetical. It’s already happening. And it’s a warning sign of a deeper higher education crisis.

In this episode, Gary Stocker, creator of This Week in College Viability, joins us to share how he’s using data storytelling through podcasting to shine a light on the financial health of U.S. colleges. From non-profit colleges quietly draining endowments to the widespread use of tuition discounts masking real tuition costs, Gary breaks down what most boards of trustees and families aren’t seeing.

But this isn’t just about exposing problems, it’s about how a podcast can drive real awareness and change. Gary shares his podcast marketing strategy, how he built an engaged audience by owning a niche, and why he chose a commentary-driven format that delivers weekly insights for higher ed leadership, adjunct professors, and student resources advocates.

We also dig into:

How the looming enrollment cliff is accelerating closures
What educational reform should really look like
Why consistent data analysis beats vague mission statements every time

Whether you're a marketer looking to build an authority-driven podcast, a parent weighing college options, or someone tracking trends in the education industry, this episode delivers value you can’t afford to ignore.

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Chapters

1. Why No One Talks About the Financial Health of Colleges (00:00:00)

2. Why Challenging the System Built Gary’s Authority (00:05:13)

3. What Most Families Miss When Picking a College (00:09:52)

4. How to Build Authority Without Monetizing Your Podcast (00:12:32)

5. The Free Tool Gary Uses to Never Run Out of Content (00:14:31)

6. Using Data Storytelling to Build a Podcast That Matters (00:17:05)

7. The Hidden Risk of the Interview Podcast Model (00:20:47)

8. What Every Podcaster and Parent Needs to Hear (00:25:34)

59 episodes