Best Nader Safinya Podcasts (2025)

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Culture Branding: How to Build a Company That Moves 56x Faster — with Nader Safinya 1:03:01

Play Pause

3d ago1:03:01

1:03:01

In this episode of Built to Sell | Built to Buy, host Sam Penny sits down with Nader Safinya, founder of Black Ribbit and creator of the Culture Branding™ methodology — a powerful framework that bridges brand, culture, and leadership to accelerate decision-making and deepen loyalty inside and outside organisations. Over two decades, Nader has worke…

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Bridging Employee Experience x Company Values, with Nader Safinya | Sponsored by SearchMaster 25:28

17d ago25:28

25:28

This episode is sponsored by SearchMaster, the leader in traditional paid search keyword optimization and next-generation AI Engine Optimization (AEO) for Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sign up now for free! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podca…

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EP #22 Hype is Happy, Wealth is Joy (AUDIO) 45:53

7h ago45:53

45:53

In this episode of Frog Talk, I sit down with Zachary Welborn, shareholder and senior vice president at Mansky Wealth Management, and a two-time Forbes Next Gen Wealth Advisor honoree. Zach shares his journey from unpaid intern to firm partner, opening up about how culture, communication, and mentorship define success in financial services. We dig …

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EP #22 Hype is Happy, Wealth is Joy (VIDEO) 45:53

7h ago45:53

45:53

In this episode of Frog Talk, I sit down with Zachary Welborn, shareholder and senior vice president at Mansky Wealth Management, and a two-time Forbes Next Gen Wealth Advisor honoree. Zach shares his journey from unpaid intern to firm partner, opening up about how culture, communication, and mentorship define success in financial services. We dig …

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Hype is Happy, Wealth is Joy 45:53

41m ago45:53

45:53

In this episode of Frog Talk, I sit down with Zachary Welborn, shareholder and senior vice president at Mansky Wealth Management, and a two-time Forbes Next Gen Wealth Advisor honoree. Zach shares his journey from unpaid intern to firm partner, opening up about how culture, communication, and mentorship define success in financial services. We dig …

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EP #21 Marketing That Reads Minds (VIDEO) 41:56

2h ago41:56

41:56

Hey, Frog Talk fans! In Episode 21, I’m diving deep with Rai Cornell, a marketing psychology genius who’s shaking up B2B strategies. With a wild background in corrections and 18 years of psychology-driven marketing, Rai shares how her ELITE method—rooted in cognitive behavioral therapy and positive psychology—gets prospects 80-90% pre-sold before t…

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Marketing That Reads Minds 41:56

8h ago41:56

41:56

Hey, Frog Talk fans! In Episode 21, I’m diving deep with Rai Cornell, a marketing psychology genius who’s shaking up B2B strategies. With a wild background in corrections and 18 years of psychology-driven marketing, Rai shares how her ELITE method—rooted in cognitive behavioral therapy and positive psychology—gets prospects 80-90% pre-sold before t…

1
EP #21 Marketing That Reads Minds (AUDIO) 41:56

2h ago41:56

41:56

Hey, Frog Talk fans! In Episode 21, I’m diving deep with Rai Cornell, a marketing psychology genius who’s shaking up B2B strategies. With a wild background in corrections and 18 years of psychology-driven marketing, Rai shares how her ELITE method—rooted in cognitive behavioral therapy and positive psychology—gets prospects 80-90% pre-sold before t…

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Your Personal Relationship is Hurting Your Leadership Success 46:50

15h ago46:50

46:50

Welcome back to Frog Talk, where we dive into the real stuff that makes leaders tick. Today, I'm thrilled to chat with Katarina Polonska, a behavioral scientist and relationship strategist who's all about helping execs like us fix the emotional chaos that's messing with our personal lives and leadership game. We unpack her wild journey from mediati…

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EP #20 Your Personal Relationship is Hurting Your Leadership Success (VIDEO) 46:50

16h ago46:50

46:50

Welcome back to Frog Talk, where we dive into the real stuff that makes leaders tick. Today, I'm thrilled to chat with Katarina Polonska, a behavioral scientist and relationship strategist who's all about helping execs like us fix the emotional chaos that's messing with our personal lives and leadership game. We unpack her wild journey from mediati…

1
EP #20 Your Personal Relationship is Hurting Your Leadership Success (AUDIO) 46:50

16h ago46:50

46:50

Welcome back to Frog Talk, where we dive into the real stuff that makes leaders tick. Today, I'm thrilled to chat with Katarina Polonska, a behavioral scientist and relationship strategist who's all about helping execs like us fix the emotional chaos that's messing with our personal lives and leadership game. We unpack her wild journey from mediati…

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GEO Optimization x Marketing Analytics, with Carlos Corredor | Sponsored by SearchMaster 34:27

2d ago34:27

34:27

This episode is sponsored by SearchMaster, the leader in traditional paid search keyword optimization and next-generation AI Engine Optimization (AEO) for Large Language Models like ChatGPT, Claude, and Gemini. Future-proof your SEO strategy. Sign up now for free! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, …

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Culture That Sells: Chris Dyer on Transparency, Trust & Remote Leadership 52:27

10d ago52:27

52:27

When it comes to building a business people actually want to buy, it’s not just about profits — it’s about people. In this episode, Chris Dyer, bestselling author, culture consultant and former CEO of PeopleG2, joins Sam Penny to unpack how company culture directly drives performance, profitability and business valuation. Long before remote work be…

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Behaviour Drives Money: Hugh Massie on DNA Insights, Leadership, and Building Exponential Businesses 1:07:57

17d ago1:07:57

1:07:57

What if the way you’re wired is silently driving every financial and business decision you make? In this episode of Built to Sell | Built to Buy, host Sam Penny sits down with Hugh Massie, founder of DNA Behavior International, to explore how our natural behavioural wiring influences money, decision-making, leadership, and ultimately the value of a…

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Jim Penman: From a $24 Lawn-Mowing Gig to a Global Franchise Empire 1:02:39

24d ago1:02:39

1:02:39

What does it take to turn a side hustle into a household name? For Jim Penman, it started with mowing lawns for twenty-four dollars a week — and grew into Jim’s Group, one of the largest and most recognisable franchise networks in Australia and beyond. In this conversation, Jim shares the story of how he built a brand that now stretches across more…

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EP #19 (VIDEO) Culture as a Competitive Edge in the Trades 47:57

24d ago47:57

47:57

On this Frog Talk episode, I sit down with Jon Cahill—CEO of EverLine Coatings & Services (Boston) and chair of the U.S. Franchise Advisory Committee—to get practical about culture in the trades. We break down EverLine’s D.R.I.V.E.N. principles and how they show up on crews, in client conversations, and across a fast-growing network of 100+ locatio…

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Culture as a Competitive Edge in the Trades 47:57

24d ago47:57

47:57

On this Frog Talk episode, I sit down with Jon Cahill—CEO of EverLine Coatings & Services (Boston) and chair of the U.S. Franchise Advisory Committee—to get practical about culture in the trades. We break down EverLine’s D.R.I.V.E.N. principles and how they show up on crews, in client conversations, and across a fast-growing network of 100+ locatio…

1
EP #19 (AUDIO) Culture as a Competitive Edge in the Trades 47:57

24d ago47:57

47:57

On this Frog Talk episode, I sit down with Jon Cahill—CEO of EverLine Coatings & Services (Boston) and chair of the U.S. Franchise Advisory Committee—to get practical about culture in the trades. We break down EverLine’s D.R.I.V.E.N. principles and how they show up on crews, in client conversations, and across a fast-growing network of 100+ locatio…

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Mastering Conversion x Marketing Analytics, with Trevor Levine | Sponsored by SearchMaster 34:22

23d ago34:22

34:22

This episode is sponsored by SearchMaster, the leader in traditional paid search keyword optimization and next-generation AI Engine Optimization (AEO) for Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sign up now for free! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podca…

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From Rock Bottom to Exit: John Williamson’s Journey with Construct Health 1:09:47

1M ago1:09:47

1:09:47

What does it take to build a company, nearly lose it twice, and still walk away with a successful exit? In this episode, Sam Penny sits down with John Williamson, founder of Construct Health. John grew his physiotherapy business to 40 staff, faced near-bankruptcy during the mining downturn, and ultimately rebuilt, restructured, and sold his company…

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Revenue Growth x Marketing Analytics, with Mitch McGinley | Sponsored by SearchMaster 24:11

1M ago24:11

24:11

This episode is sponsored by SearchMaster, the leader in next-generation AI Engine Optimization (AEO) for Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sign up now for a 2 week free trial! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews …

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Mastering Online Review Insights x Marketing Analytics, with George Swetlitz | Sponsored by SearchMaster 30:32

1M ago30:32

30:32

This episode is sponsored by SearchMaster, the leader in next-generation AI Engine Optimization (AEO) for Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sign up now for a 2 week free trial! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews …

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The Art of the Exit: How to Sell Smart and Buy Right with Broker Nathan Hulls 52:59

2M ago52:59

52:59

What does it really take to sell your business for the best possible price—or to buy one without getting burned? In this episode of Built to Sell | Built to Buy, I sit down with Nathan Hulls, a seasoned business broker and exit advisor with Link Business Brokers. Nathan’s journey spans from starting his first lawn mowing business at 12, to running …

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How to Navigate the Deal Without Getting Burned 18:10

2M ago18:10

18:10

Buying a business isn’t just about reviewing a P&L and signing a contract. Too many investors discover after settlement that they’ve inherited hidden problems—missing systems, staff departures, or a culture that doesn’t fit. In this episode, Sam Penny (aka The Impossible Guy) breaks down the biggest risks buyers face, how to spot them early, and th…

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The Broker’s Checklist: 10 Things to Do Before You List Your Business: With Sally Stuart 41:29

2M ago41:29

41:29

Selling your business isn’t something you decide on Monday and complete by Friday — it’s a strategic, multi-step process that can take 12 months, 18 months, or even years to get right. In this episode of Built to Sell | Built to Buy, host Sam Penny sits down with returning guest Sally Stuart, one of Australia’s top business brokers specialising in …

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Data-Driven Growth x Marketing Challenges, with Justin Rashidi | Sponsored by SearchMaster 34:47

2M ago34:47

34:47

This episode is sponsored by SearchMaster, the leader in next-generation Generative Engine Optimization (GEO) for Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sign up now for a 2 week free trial! Watch this episode on YouTube! Alex Sofronas hosts the Marketing x Analytics Podcast featuring Justin Rashi…

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Exit Ready or Just Tired? 21:14

2M ago21:14

21:14

Too many business owners confuse burnout with readiness. Feeling exhausted after a tough year doesn’t mean your business is ready to sell—and waiting too long for the “perfect moment” can be just as costly. In this episode, Sam Penny breaks down how to know whether you’re truly exit ready or just tired, and the steps you can take to avoid one of th…

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Inside the Broker’s Mind: How to Sell (or Buy) a Business the Right Way with Sherryn Deetlefs 38:39

2M ago38:39

38:39

What really makes a business sellable — and what will turn buyers away? In this episode of Built to Sell | Built to Buy, I sit down with Sherryn Deetlefs, a LINK business broker who’s walked in the shoes of both sellers and buyers. Before moving into broking, Sherryn built and sold multiple businesses across hospitality, textiles, health, and desig…

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Why Every Business Buyer Needs to Know the Seller's Exit Plan! 23:56

2M ago23:56

23:56

Most buyers fixate on the numbers—revenue, profit, multiples. But here’s what they miss: the seller’s exit plan is the X-ray. It reveals the true condition of the business, the handover risk, and whether you're about to inherit clarity or chaos. In this episode, Sam Penny pulls back the curtain on why a seller’s exit strategy—or lack of one—can mak…

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The Rise of Vibe Coding, with Justin Abrams | Sponsored by SearchMaster 44:22

2M ago44:22

44:22

This episode is sponsored by SearchMaster. Optimize your content for traditional search engines AND next-generation AI traffic from Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sign up now for a 2 week free trial! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host…

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Don’t Blow the Deal: How to Build a Sales Process That Makes Buyers Say “Yes” 25:10

3M ago25:10

25:10

Even great businesses fail to sell; not because of poor performance, but because of a poor process. In this powerhouse episode, Sam Penny unpacks why buyers walk away from solid businesses and what sellers can do to stop the deal from slipping through their fingers. From pre-market prep to buyer handover, Sam walks you through the 5 critical stages…

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The Fit Factor: How to Avoid Buying the Wrong Business 18:39

3M ago18:39

18:39

Too many investors get seduced by EBITDA and end up buying the wrong business. In this episode, Sam Penny dives deep into what really matters when you're buying: fit. Because even a profitable business will eat you alive if the values, leadership style, or vision don’t align with you. Drawing from 25 years of real-world experience buying, building,…

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Inside the Broker’s Mind: Why Buyers Walk (And What Really Sells a Business) 49:45

3M ago49:45

49:45

Most business owners think their business will sell because of the numbers — the profit, the growth, the potential. But step into a business broker’s world, and you'll find that's not what kills deals. It’s fear. In this episode of Built to Sell | Built to Buy, host Sam Penny is joined by Australia’s #1 business broker Sally Stuart, who sold 35+ bu…

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The Secret to Selling Your Business? (It’s not what you’d think) 26:38

3M ago26:38

26:38

🎧 Episode Summary: Think your business will sell because it's profitable? Think again. In this powerhouse episode, business coach and advisor Sam Penny reveals the real reason businesses sell—and why the ones that should sell often don't. Spoiler: It's not EBITDA. It's not your P&L. It’s not even your systems. It’s alignment. Buyers don’t just want…

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Optimizing Paid Search Marketing x Analytics, with Matthew Plese | Sponsored by SearchMaster 30:54

3M ago30:54

30:54

This episode is sponsored by SearchMaster. Optimize your content for traditional search engines AND next-generation AI traffic from Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Be among the first 50 users to sign up and get 6 months of Enterprise tier for free! Watch this episode on YouTube! In this ep…

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The Future of AI in Marketing x Analytics, with Jeff Sauer 33:13

3M ago33:13

33:13

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Jeff Sauer, co-founder of Measure Holdings Group, about his extensive experience in the digital marketing and analytics industry. Jeff discusses his journey from running an agency to founding educational platforms like MeasureU.com an…

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The Red Flag Playbook: Protect Yourself Before You Buy 40:18

3M ago40:18

40:18

Episode Summary: In this critical episode of the Built to Sell | Built to Buy podcast, business coach Sam Penny dives deep into one of the most overlooked (yet most expensive) parts of buying a business: risk. Not revenue. Not growth potential. Risk — and how to spot it, quantify it, and price it into your offer. Whether you're a first-time buyer o…

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Derisk the Deal: How to Make Buyers Say Yes! 53:33

3M ago53:33

53:33

🚨 Thinking about selling your business — now or in a few years? This episode is your blueprint. 🚨 Join business coach Sam Penny as he dives deep into the real reason deals fall apart — risk. Not revenue. Not EBITDA. Not potential. But perceived risk. In this session, Sam Penny dives into how to properly de-risk your deal when preparing to sell. Mak…

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White Hat SEO and Marketing x Analytics, with Cody Jensen - CEO & Founder of Searchbloom 29:08

3M ago29:08

29:08

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Cody Jensen, founder of Search Bloom, a digital marketing agency specializing in SEO, Google Ads, and conversion rate optimization. Cody shares his unconventional path to digital marketing, starting at Google, moving to SEO companies, …

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Hybrid Research Strategies x Marketing Analytics, with Todd Latham - CEO of Attest 27:38

4M ago27:38

27:38

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Todd Latham, CEO of Attest, a market research platform. Latham discusses the evolution and benefits of fast, AI-driven market research, highlighting the efficiency, speed, and broad demographic reach of modern methods compared to tradi…

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Due Diligence Exposed: Reading Between The Lines 42:33

4M ago42:33

42:33

Sam Penny delves into the intricacies of due diligence in business acquisitions, emphasizing the importance of interpreting data beyond the surface level. He outlines key questions buyers should ask, identifies financial and operational red flags, and discusses common seller tricks. Through a real case study, he illustrates how thorough due diligen…

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Mastering Business Valuation: Key Metrics for Success 39:27

4M ago39:27

39:27

In this session, Sam Penny discusses the critical role of numbers in selling a business, emphasizing that while branding and storytelling are important, the financials ultimately drive valuation. He outlines key metrics to measure, improve, and present effectively to potential buyers, introducing the core value formula and the eight value drivers t…

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The 5 Steps to Build a Business Worth Buying (Even If You’re Not Selling) 9:23

4M ago9:23

9:23

In this episode of Built to Sell | Built to Buy, business coach and entrepreneur Sam Penny unpacks the exact steps to unlock the full potential of your business — whether you're preparing to scale, step back, or eventually sell. If you’re stuck in the weeds, still wearing all the hats, and wondering why your business hasn’t hit the next level, this…

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From Chaos to Clarity: Systemising Your Business 34:44

4M ago34:44

34:44

Most founders know the chaos—they just don’t realise the cost. In this episode of Built to Sell, Sam Penny unpacks how business systems create not just calm—but serious valuation upside. He shares a practical framework for documenting, delegating, and automating your operations, explains why Standard Operating Procedures (SOPs) don’t need to be bor…

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Personalized Marketing Links x Advanced Analytics, with Scott Cate 29:44

4M ago29:44

29:44

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Scott Cate, founder of 301.Pro, about reinventing the hyperlink for personalized marketing. Scott explains how their rules engine can change link destinations based on real-time data such as time of day, location, and weather, improvi…

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How to Make Yourself Redundant: The Nigel Hall Blueprint for Owner Independence 23:33

4M ago23:33

23:33

In this episode of Built to Sell | Built to Buy, Sam Penny interviews Nigel Hall, a seasoned entrepreneur and investor, about the critical shift of making oneself redundant in business. They discuss the importance of surrounding oneself with capable people, the role of trust and delegation, and the necessity of systems and automation in achieving b…

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Trust, Tension, and Teams That Thrive 53:23

4M ago53:23

53:23

How do you build a high-performing team—without burning people out? In this episode of Frog Talk, Nader Safinya sits down with Sean Barnes to talk through the mindset shifts leaders need to make if they want their teams to evolve, adapt, and actually trust each other. From the patterns that show up in dysfunctional cultures to the importance of psy…

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Buyers Beware: If You Miss the Systems, You Miss the Truth 29:31

4M ago29:31

29:31

While most buyers obsess over financials, the real value of a business often lies deeper—within its systems. In this episode, Sam Penny breaks down the hidden signals that business systems reveal during due diligence. You’ll learn how to spot red flags, recognise green flags, assess system maturity, and ask the questions that separate savvy investo…

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Navigating Political Divides using Marketing Analytics, with Chris Peterson 30:47

4M ago30:47

30:47

Visit lifemind.ai to receive a free analysis about your customer's values to improve your business performance! Watch this episode on YouTube! Alex Sofronas hosts Chris Peterson, author of 'Red and Blue Customers,' on the Marketing x Analytics Podcast. Chris discusses his extensive background in marketing, his book's focus on the differing values o…