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The Honest Field Guide®

JinJa Birkenbeuel, Host, The Honest Field Guide

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The Honest Field Guide presents intimate conversations with entrepreneurs and business owners that share their origin stories, startup strategies and their surprising discoveries during their journey to success. The podcast is produced by Birk Creative, a research and creative strategic consulting agency that designs and implements social and digital media solutions, develops brand and visual identities and implements multichannel strategies for business. Intro theme song "Sam's Ranch" provi ...
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How to be successful in Multichannel & eCommerce - practical suggestions and advice from seasoned industry experts. We have many years of experience and we share our knowledge and discuss important multichannel issues with guests. We hope you find it interesting. Talk to us - www.prosperocommerce.com/connect We had some great feedback from you for our first season released earlier this year, so have decided to come back for a second season. As before, we’ve tried to give you a mix of strateg ...
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Curtis Mack is a Multichannel Marketing Specialist that builds revenue for clients by optimizing brand awareness, streamlining operations, & increasing leads with proven digital solutions based on industry trends. ✅🎙📱 This podcast helps individuals, artists, entrepreneurs, & businesses owners become more media ready with a studio session that will not only reach new people, build brand awareness, & increase sales - but will also show them the 'ins & outs' of marketing. (The views of the gues ...
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I was fired from my job June 2018. I was sat down before my scheduled shift and was given this heavy news. This was my first day back from Family Leave after having our third child. How could this be? Well, it was. Immediately, I started an ecommerce Amazon FBA business. The year before, I dabbled in this model after dealing with a massive business failure. Doing Amazon FBA was amazing. At one point I was on top of the world. Then I fell through the many holes Amazon Sellers choose to ignore ...
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CORE Conversations

One CoreDev IT, Inc. (CORE)

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CORE Conversations dives into the employer of record and outsourcing industry, with a special focus on companies aiming to offshore their staff to the Philippines. Discover insightful discussions and expert advice on optimizing your business strategies. Learn more at onecoredevit.com.
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Twice a week the Billion Dollar Seller Newsletter keeps Amazon, TikTok Shop and Shopify sellers up to date on the latest news and tactics to sty on the cutting edge of e-commerce selling. The ia the summarized podcast version of the newsletter that comes out every Monday and Thursday.
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Asia AIM

Robert Heldt & Sam Bird

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B2B marketing in Asia starts here. Discover APAC growth strategies, brand localization, PR, ABM and demand generation in Japan and across Asia-Pacific. The Asia AIM Podcast is your front row seat to the strategies, stories and successes powering today’s most innovative B2B brands in Japan, Southeast Asia & the wider APAC region. From generating demand and localizing brands to shaping PR strategy and executing ABM in Asia, this podcast brings you behind the scenes with marketing leaders and b ...
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Latifah Nguyen

Latifah Nguyen

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Latifah Nguyen is an eCommerce writer at LitCommerce. She has over 3 years of experience writing content about online businesses across marketplaces. She is passionate about sharing her knowledge with fellow eCommerce entrepreneurs on how to sell effectively on popular marketplaces. After finishing her Bachelor’s degree in Marketing Management, Latifah Nguyen worked as an e-commerce content creator while still cultivating her selling career. She also has over three years of hands-on experien ...
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Medien Meeting Mannheim

Medien Meeting Mannheim

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Telefon, Fax, E-Mail, Instant Messenger, Wikipedia, Blogs, Twitter, Unconferences, Bloggercons... die Kanäle, über die Menschen kommunizieren, haben sich im Zuge der Digitalisierung unseres Alltags grundlegend gewandelt. Räumliche und zeitliche Grenzen stehen auf dem Prüfstand; traditionelle Kommunikationsprinzipien und tradierte Vermarktungsansätze erfahren eine Umkehrung; der Kunde bestimmt längst selbst, welche Informationen und Produkte seine Aufmerksamkeit verdienen. Wie kann nun mein U ...
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MCM CommerceChat

MCM CommerceChat

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MCM CommerceChat, where we explore all aspects of direct-to-customer commerce. Hear from key thought leaders on eCommerce, Operations and Fulfillment, and Marketing, as well as new technologies and trends that shape the industry going forward.
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"The Room Podcast Sponsored By Marketing Gunda," hosted by RJ Gohel and sponsored by Marketing Gunda, offers a deep dive into the world of marketing, entrepreneurship, and business strategy. The podcast, which airs every Friday, features insightful interviews with industry experts, entrepreneurs, and thought leaders. The podcast covers a wide range of topics, from digital marketing to the importance of customer experience. It also delves into practical aspects of marketing, such as how to bu ...
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Fundraising Fundamentals

The Chronicle of Philanthropy

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Tony Martignetti is the host of Tony Martignetti Nonprofit Radio and he video blogs at tonymartignetti.com. He talks with nonprofit leaders and consultants about how organizations can more effectively raise money, build better relationships with boards and supporters, and manage volunteers. Look for new installments once a month.
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Jessie Le

Jessie Le

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Jessie Le is an E-Commerce Writer with over 5 years of experience in the industry. Renowned for sharing invaluable eCommerce platform insights and business strategies on LitCommerce. Jessie is dedicated to empowering sellers to excel in the digital marketplace.
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The Ecwid E-commerce Show is an e-commerce podcast that will help e-commerce store owners all the way from their first sale to their first million dollars. We will interview store owners, experts, technology partners and everyone in between to deliver helpful advice to help you grow your business.
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LVR Radio

LVR on-demand

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LVR Radio Shows The Shows of LVR Radio, the station that scans all fields of electronic music, sounds and textures If you are passionate about electronic music in all its expressions, this is your channel. LVR Radio Shows is the platform that offers a sophisticated selection of electronic sounds, from danceable sessions, to introspective programming, and experimental sound textures. LVR Radio Shows offers on-demand content: special shows, live sessions, exclusive artist presentations and oth ...
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David Do LitC

David Do LitC

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I'm David Do LitC, Writer at LitCommerce. I have over 3 years of experience writing about marketing, SEO, and technology for E-Commerce businesses. Website: https://litcommerce.com/blog/author/david-do/
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Welcome to eCom Insights: E-Commerce & Marketplace Trends, the podcast where Matt Anderson and Rael Cline, industry experts from Optimizon, deep dive into the dynamic world of e-commerce. Join these seasoned professionals as they share invaluable insights, trends, and strategies to help e-commerce managers and sales leaders thrive in the competitive online marketplace. In each episode Matt and Rael engage in candid conversations with best-selling brands and leading industry partners to cover ...
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Think Philippine call centers are just about answering phones? Think again. What started as late-night voice support has transformed into one of the most advanced customer service industries in the world. Today, call centers in the Philippines manage live chat, email, social media, and even AI-powered support, making them the backbone of global cus…
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Date: Monday, September 15th, 2025Summary: Kevin King discusses Flash AI's revolutionary shopping assistant that could transform e-commerce discovery, Stack Influence's micro-influencer platform for Amazon ranking, and GenStore.AI's AI-powered multichannel store creation platform. Key Points Discussed: Flash AI's agentic commerce platform and its i…
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Date: Monday, September 29th, 2025 Summary: Kevin King discusses Amazon's new FBA fee discounts for business pricing, ChatGPT's impact on e-commerce traffic, Amazon's $2.5B Prime settlement, TikTok's $14B US deal, and strategies for leveraging Amazon Business certifications. Key Points Discussed: Amazon's new FBA fee discount program for business p…
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Date: Thursday, September 25th, 2025Summary: Kevin King discusses AI's impact on Amazon SEO, shares strategies from the Billion Dollar Sellers Club, reviews Q4 preparation tools, and covers industry news including cardboard box demand decline. Key Points Discussed: AI's impact on Amazon search optimization and seller strategies Exclusive tips from …
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Why Your Website Gets Traffic But No Sales: Fixing bounce rate & conversion strategy for 2025 - Bounce Rate Fixes That Actually Work How I Reduced Bounce Rate, Aligned Content with Search Intent, and Boosted Conversions—Without Chasing Keywords Is your website attracting traffic but failing to convert? In this episode, I share my personal experienc…
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Date: September 22nd, 2025 Summary: Kevin King discusses ChatGPT's upcoming checkout capability, AI-driven eCommerce traffic growth, Amazon's new seller profit dashboard, and the end of commingled inventory policies. Key Points Discussed: ChatGPT Mac app rolling out order flow functionality AI-driven eCommerce traffic showing explosive growth (4700…
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Thursday, September 18th, 2025 Summary: Kevin King discusses understanding Amazon customer awareness stages, canonical URL optimization for SEO, TikTok's deal to stay in the US, and creating high-converting shoppable videos. Key Points Discussed: Eugene Schwartz's five stages of customer awareness and their application to Amazon selling Canonical U…
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Welcome to Episode 3 of the Asia AIM podcast. Doing business in Japan is unlike anywhere else in the world; if you want to succeed, relationships are crucial. Today, Robert Heldt is joined by Dr. Greg Story, author of Japan Sales Mastery, to uncover why trust and long-term partnerships are vital for Japan’s B2B market. From illustrating and explain…
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September 11th, 2025 Summary: Kevin King discusses MCPs and their revolutionary impact on Amazon business automation, AI-powered product feeds for discovery platforms, Q4 holiday strategies, and Amazon's upgraded Product Opportunity Explorer tool. Key Points Discussed: MCPs (Model Context Protocol) as the "USB-C for business tools" - connecting AI …
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Struggling to grow your business without a big marketing budget? This episode reveals four powerful, zero-cost strategies that drive real results—without paid ads. Learn how founders and marketers across India, the US, and Southeast Asia scaled their brands using organic tactics like SEO, email flows, community building, and smart partnerships. Whe…
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Date: September 8th, 2025 Summary: Kevin King discusses brand voice consistency tools, Amazon marketplace dynamics, Lens Live's impact on sellers, conversion optimization hierarchy, counterfeit goods crisis, and micro-influencer marketing strategies for Amazon success. Key Points Discussed: Parsimony's Brand Voice Check Agent for maintaining consis…
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Date: September 4th, 2025 Summary: Kevin King discusses critical UK supplement compliance violations, two billion-dollar Amazon strategies (Anker vs Pattern), Gemini 2.5 Flash Image guide for e-commerce, and upcoming Amazon Accelerate VIP dinner event. Key Points Discussed: Critical UK supplement listing violations threatening mass suspensions Patt…
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Starting your career and wondering what “managed services” actually means for you? Many fresh grads and early professionals get lost in the buzzwords without really knowing how this model shapes careers and creates opportunities. In this episode of CORE® Conversations, we strip away the jargon and explain managed services in a way that’s clear, pra…
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Date: September 1st, 2025 Summary: Kevin King discusses whether Rufus is distracting sellers from fundamentals, how keywords still provide instant ranking benefits, the evolution of Rufus AI, strategies for balanced optimization, and insights from Chinese Amazon seller schools. Key Points Discussed: Why keywords still drive instant results despite …
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In this episode of The Room Podcast, host Ronak Gohel shares his journey from organic-only marketing to launching his first Meta Ads campaign. Discover how he applied storytelling, audience psychology, and funnel strategy to paid media—and uncovered 3 performance hacks that boosted ROI fast. What you’ll learn: How organic content can fuel paid medi…
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Date: August 28th, 2025 Summary: Kevin King discusses a groundbreaking study on AI agents and purchasing decisions, Amazon's variation cleanup policy reversal, the end of US de minimis exemptions, and profitable Amazon PPC strategies. Key Points Discussed: AI agents' purchasing behavior and the 75-25 Rule of optimization Position effects, badge imp…
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Exploring Italian Entrepreneurship and Botanical Perfumery with Sara Phillips Chiapetta on The Honest Field Guide In this special episode of the Honest Field Guide podcast, host JinJa Birkenbeuel travels to Italy to dive into the world of Italian entrepreneurship and artistry. This is part three in a five part series! Joined by Sara Phillips Chiape…
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Date: August 25th, 2025 Summary: Kevin King discusses Amazon Rufus's evolution from search to agentic commerce, urgent variation theme purge on September 2nd, Pattern's IPO filing, and new AI tools for e-commerce workflows. Key Points Discussed: Amazon Rufus evolution: from basic search to agentic commerce engine Urgent: Amazon variation theme purg…
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Date: August 21st, 2025 Summary: Kevin King discusses whether YouTube is an underrated marketing channel for Amazon sellers, explores recent data on where AI gets its information, and shares success stories and strategies for e-commerce growth. Key Points Discussed: YouTube's dominance among younger demographics (90% of US teenagers use YouTube vs …
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Most companies fail when they expand overseas. And it’s not because they lack money or talent. They fail because they don’t have the right model. Costs spiral out of control, projects drag on, and managing from thousands of miles away turns into chaos. The Build-Operate-Transfer (BOT) model changes that. It gives you a proven framework to launch fa…
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In this special edition of the Honest Field Guide podcast, host JinJa Birkenbeuel travels to Italy to speak with renowned ceramic artist Fausto Salvi. Fausto shares his journey from working in small studios to becoming a celebrated artist with showcases around the world. They discuss the influence of culture, the challenges of maintaining creative …
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Date: August 18th, 2025 Summary: Kevin King discusses TikTok Shop's future and strategies, Amazon's Manufacturing Central launch in India, Rufus optimization techniques, and the latest e-commerce insights including container shipping rates and AI developments. Key Points Discussed: TikTok Shop's growth data and why it's not disappearing despite pol…
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Date: August 14th, 2025 Summary: Kevin King discusses Amazon's new advertising model, AI shopping agents transforming ecommerce, BDSS 12 Virtual event highlights, and AI-powered tools for Amazon sellers. Key Points Discussed: Amazon's Native Commerce Advertising (NCA) program paying publishers for clicks, not just sales The shift from traditional S…
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Hello and welcome to Asia AIM, the podcast that uncovers the strategies and stories driving business success in Japan and the APAC region. Robert Heldt, CEO of AIM B2B, is joined by Shay Khosrowshahi, Managing Director of YuLife Japan and Asia. From scaling a SaaS startup in the UK to leading its explosive growth in Japan, Shay reveals how to navig…
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In this episode of the Honest Field Guide Podcast, host JinJa Birkenbeuel introduces a special edition titled 'Honest Field Guide Italia,' where she travels to Italy to engage with prominent entrepreneurs and business owners. The episode features an in-depth conversation with Gioele Romanelli, the third-generation owner of the Hotel Flora in Venice…
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Episode Date: August 11th, 2025 Summary: Kevin King discusses leveraging AI to create compelling comparison charts that drive conversions, Shopify's new agentic commerce platform, IRS enforcement against e-commerce sellers, and eye contact strategies that can boost ad conversions by 30%. Key Points Discussed: Using AI to understand buyer psychology…
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Your startup is burning through budget. Your team is doing the work of five. Deadlines are missed. Growth has stalled. You’ve got big dreams, but zero breathing room. Here’s the truth: You don’t need more hustle. You need help. In this episode of CORE® Conversations, we show you how startups around the world are turning things around by outsourcing…
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Date: August 7th, 2025 Summary: Kevin King discusses Trump's new tariff regime affecting Amazon sellers, exposes the dark truth about fake supplements on Amazon, analyzes Amazon's withdrawal from Google Shopping ads and its agentic AI strategy, plus reviews of the best Amazon FBA training courses. Key Points Discussed: Trump's new tariff regime lau…
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Let's go to Zeta Lab from Milan, Italy and meet with the founder Lucio Lazzara! [Part 1 of a 5 Part Series!] Welcome to my show, the Honest Feel Guide podcast, where I feature intimate conversations with entrepreneurs and business owners sharing their origin stories, startup strategies, and the unexpected discoveries they make on the road to succes…
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August 4th, 2025 Summary: Kevin King discusses the revolutionary shift from traditional Amazon product research tools to TikTok-first strategies, Amazon's Q2 2025 financial results, new Custom Analytics features, TikTok + Amazon integration, micro-influencer marketing with Stack Influence, and Govee's $250M success story. Key Points Discussed: Deat…
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Date: July 31st, 2025 Summary: Kevin King explores a potential Rufus image hack using hidden keywords, Amazon's new AI partnerships with major publishers, the controversial star-only feedback system, and how external content is reshaping Amazon's search algorithms. Key Points Discussed: Testing hidden keyword embedding in Amazon product images for …
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July 28th, 2025 Summary: Kevin King discusses the AI revolution taking over e-commerce, from content engines and Walmart's Sparky AI to PayPal's vision for agentic commerce, plus data on Amazon's consolidating seller marketplace where 100,000+ sellers now generate $1M+ annually. Key Points Discussed: Kallaway's 7-step content engine blueprint that …
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July 24th, 2025 Summary: Kevin King discusses Notebook LM's mind mapping feature for newsletter organization, Instagram posts now being indexed by Google, Amazon's new Fee Explainers feature, rising return abuse costs, and the AI wars between Amazon and Shopify over shopping agents. Key Points Discussed: Notebook LM mind mapping technique for organ…
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Struggling to keep up with social media while your competitors seem to be everywhere, all the time? There’s a smarter, faster, and more cost-effective way to scale your content and drive results. In this episode of CORE® Conversations, we explore how outsourcing your social media to the Philippines gives you access to creative, trend-savvy talent t…
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July 21st, 2025 Summary: Kevin King discusses AI accuracy in PPC advice, Amazon's new budget settings that could be burning ad spend, FTC crackdowns on fake reviews, and strategies for ranking on AI search platforms in 48 hours. Key Points Discussed: AI tool accuracy testing across ChatGPT, Gemini, Meta AI, Perplexity, and Google AI Overviews Googl…
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July 17th, 2025 Summary: Kevin King discusses the groundbreaking news of ChatGPT becoming an e-commerce marketplace, Amazon's AI initiatives including Starfish project, Prime Day 2025 analysis, OpenAI's Shopify integration, and strategies for scaling product launches with micro-influencers. Key Points Discussed: ChatGPT's secret preview of checkout…
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B2B marketing in Asia, Japan localization, APAC demand gen, and cultural nuance headlines this kickoff episode of the Asia AIM Podcast. Join AIM B2B CEO Robert Heldt and COO Sam Bird as they break down what it really takes to build trust, localize content, and accelerate revenue in JapaTa n and the wider APAC region. From the inside scoop on AIM’s …
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Date: July 14th, 2025 Summary: Kevin King discusses the end of Amazon and Walmart as we know them due to AI-powered agentic commerce, international expansion statistics for US sellers, TikTok's new Creator Reviews system, and Amazon's Rufus AI transforming product discovery. Key Points Discussed: The impact of AI agents and agentic commerce on trad…
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July 10th, 2025 Summary: Kevin King discusses Prime Day 2025's shocking 41% sales drop, AI's disruption of traditional commerce, the end of the de minimis exemption, TikTok's new M2 app for the US, and strategies for winning in the AI-driven discovery era. Key Points Discussed: Prime Day 2025 sales appear down 41% year-over-year according to Moment…
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💸 Spending too much on marketing that falls flat? If your team is stretched thin, deadlines are always looming, and the results still aren’t cutting it, it might be time for a smarter approach, and that starts in the Philippines. In Episode 11 of CORE® Conversations, we break down how outsourcing your marketing can help you cut costs, tap into skil…
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B2B marketing in Asia starts here. Discover APAC growth strategies, brand localization, PR, ABM and demand generation in Japan and across Asia-Pacific. The Asia AIM Podcast is your front row seat to the strategies, stories and successes powering today’s most innovative B2B brands in Japan, Southeast Asia and the wider APAC region. From generating d…
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In this episode of The Honest Feel Guide Podcast, host JinJa Birkenbeuel sits down with Katherine Naylor Pullman, the visionary behind The Media Dinner Club. Discover how Katherine is redefining networking by fostering genuine connections and building communities centered around friendship. From her journey in brand partnerships to founding a globa…
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Date: July 7th, 2025 Summary: Kevin King discusses Prime Day strategy and prep, Amazon's traffic hijacking tactics, new Vine pre-launch reviews, AI's impact on SEO citations, Helium 10's affiliate changes, and Fakespot's shutdown. Key Points Discussed: Prime Day 2025 expanded to 4 days (July 8-11) with competitor events overlapping Sponsored Produc…
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July 3, 2025 Summary: Kevin King discusses the shift toward AI-controlled advertising platforms, explores TikTok's removal of manual ad campaigns, Meta's plan for full automation by 2026, and analyzes whether Amazon will follow suit with PPC targeting control. Also covers Amazon's new reimbursement policy issues and rollout of two-part title struct…
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Date: June 30th, 2025 Summary: Kevin King discusses why most social media brand videos are failing, Amazon's proactive reimbursement tactics, AI shopping agents threatening traditional retailers, and strategic approaches to social commerce. Plus insights on Amazon FAQ optimization and creator marketing strategies. Key Points Discussed: Why 84% of b…
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June 26th, 2025 Summary: Kevin King discusses the agentic commerce revolution, AI shopping agents transforming e-commerce, tariff deferment strategies for DTC brands, overlooked Amazon reports for better targeting, and July sales events across major platforms. Key Points Discussed: Agentic commerce and autonomous AI shopping assistants The 5 levels…
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This is how global giants set up in the Philippines. In this episode of CORE® Conversations, we break down the exact process global companies follow to get it right. Learn how to define your GCC goals, find the best talent, integrate tech that scales, and create a culture that drives results. This is your end-to-end guide to launching with impact. …
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