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Direct Mail Goes Multichannel
Manage episode 517997560 series 3560876
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In this episode, Drew Sanocki and Michael Epstein explain how brands can finally measure direct mail's full impact—not just on Shopify, but on Amazon too.
They share how PostPilot Halo brings true multichannel attribution to life, why direct mail performs best when digital CPAs spike, and how leading brands are using it to win Black Friday and Cyber Monday.
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