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Are you a creative business owner? Do you ever feel like you’ve got more to give? That there’s a bigger impact you could make? Or is there an innate fear that’s stopping you from achieving your full potential? In this brand new podcast series, award-winning coach, author and speaker Matt Essam explores the internal battles we all face as creative business owners. From the fear of launching to the anxiety we face around our life purpose, Creative Courage is the first podcast series that will ...
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North Star Conversations with Will Polston

Will Polston | Business Strategist & Performance Coach

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Join Will Polston, Business Strategist & Performance Coach, on North Star Conversations the go-to podcast for ambitious entrepreneurs looking to unlock their potential, elevate their performance, and align their business and life with true purpose. Hosted by Will Polston bestselling author, entrepreneur, award winning business strategist and performance coach this weekly show blends solo episodes and in-depth conversations with world-class thinkers, founders, and change-makers from around th ...
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In this episode, I sit down with Matt Essam, mindset coach, author, and specialist in supporting creative entrepreneurs. We explore Matt’s personal journey through anxiety, career pivots, and finding meaning beyond business success, revealing how mindset tools can radically reshape both professional paths and personal fulfilment. Gain actionable in…
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In this episode highlight, we revisit a powerful moment from one of our most impactful episodes: my conversation with Mo Gawdat, the former Chief Business Officer at Google X and a leading voice in the science of happiness. In just a few minutes, Mo shares a truth bomb that’s even more relevant today: Why chasing success without aligning your inter…
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In this inspiring episode, I sit down with Neil Harvey, an energetic entrepreneur with a passion for people, business, and personal growth, as we explore his unique journey from an ambitious young salesman to building and selling multiple successful businesses. Neil reveals the mindset shifts, pivotal moments, and lessons learned around purpose, bu…
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How do you find new clients when things go quiet? Ask for referrals? Send cold emails or DM's? Post content on social? All of these things work. If you know how to work them. And in this episode, I want to show you how to create content that attracts ideal clients. Most people create content that attracts peers not prospects. They get likes and com…
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In this special episode, I welcome back the incredible Michael Heppell for an unprecedented third appearance to dive deep into his new book, "See, Smile, Say Hello." We discuss Michael’s journey from his original mission to positively impact a million lives to his new, more personal North Star of influencing every person he connects with — plus the…
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Are you building your dream business or someone else's?Are you doing the things YOU need in order to be successful or what someone else has told you to do?It's easy to look at high-performing entrepreneurs and feel like you aren't doing enough.They seem to always be winning awards, getting invited on podcasts and having their work featured in all o…
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In this episode, I’m joined by Annie Lalla, an exceptional love coach and relationship expert dedicated to helping individuals and couples experience true love and personal growth. We dive into the real meaning of love, the myths that hold us back, and how conflict can be a catalyst for transformation. Annie shares practical advice on cultivating s…
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How much of your week was spent working within your genius zone? And how much of it was lost to admin, chasing emails, or fixing broken systems? In this episode, I’m joined by Grant Hushek. Grant helps marketing and creative agencies grow and scale without increasing their headcount using AI and automation. We uncover actionable strategies that you…
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In this powerful episode, I sit down with Ellie Mckay to explore her incredible journey of resilience following the collapse of her business and personal life. Ellie opens up about the origins and impact of the On a Mission podcast, navigating devastating setbacks, and what it truly means to rebuild from ground zero. Tune in for raw insights on bal…
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What if your next six figure deal was right in front of you?What if you don't need more leads, you need to get better at finding the opportunities in your existing network?This is how Daniel Ocock landed a six figure deal in less than 90 days after we started working together.Before that, his branding agency was ticking along, but the spark wasn't …
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What do you do when your biggest client walks away and they’re the only one keeping the lights on?This week, I’m speaking with Sergey Pantileev, a client was on the verge of closing his business and getting a job after losing one of his biggest clients.Fast forward two years, and Sergey is now closing multiple six-figure deals with ideal clients th…
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How well do you know the numbers in your business? If you’re like many creative business owners, time spent worrying about your accounts is time spent away from being creative. So you avoid it. But because of this, your business likely isn’t as profitable as it could be. You’re making money but you’re not sure where it’s going, how much you can saf…
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Join me as I delve into a candid conversation with Paul, the president of the British and Irish Trading Alliance (BITA), on this episode of North Star Conversations. Explore how Paul's personal experiences led him to create a thriving network organization focused on trust, values, and the power of community. Discover insights into building meaningf…
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In this thought-provoking episode of North Star Conversations, I sit down with James Ashford, a true entrepreneur at heart, to explore his journey from overcoming challenges to achieving success in business. We reminisce about our memorable conversation in a hot tub, which sparked the sharing of incredible life lessons and insights into entrepreneu…
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Your relationship with money could be preventing you from growing your creative business and having a bigger impact with your work. Many creatives see money as secondary - a necessary evil that comes with doing creative work. But what if the way you think about money is actually stopping you from charging what you’re worth, growing your business, a…
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Join me as I reconnect with James Martin in this intriguing episode of North Star Conversations. Discover how James uses dyslexia as a catalyst for innovation and personal growth, overcoming challenges to achieve remarkable success. Learn valuable insights on leveraging neurodiversity, the power of personal development, and how to maintain a youthf…
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There’s a hidden force stopping creatives from making more sales and landing bigger deals - it’s called your shadow.The shadow is the part of your personality that you suppress - A part of you that you don't like.It's this part that often inhibits founders ability to sell higher value projects.In this episode, I’m going to show you how to identify …
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Join me as I sit down with Carmel, an inspiring powerhouse with a story of resilience, bravery, and personal growth. In this episode, Carmel shares her remarkable journey from New Zealand farm life to facing life's harshest challenges, including an unhealthy marriage and battling breast cancer. Discover how resilience, bravery, and a supportive com…
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As a creative business owner, your time and energy are two of your most valuable assets. If you want high-value clients and a business that’s fun and profitable, learning to say this one word is essential.NOSaying no doesn’t come easy to most creative business owners.In this episode, I will help you to figure out which opportunities you should say …
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Join me as I sit down with Billy Long, known in Chelmsford for transforming his life from a street fighter to a successful boxing coach, in this episode of North Star Conversations. Discover how Billy turned his early experiences into a passion for boxing and mentoring the next generation, instilling respect and discipline in young athletes. Learn …
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Let’s talk about money. I’ve heard from so many creative business owners that “it’s not all about the money”. And that more money will only create more stress. But money gives you freedom, space, and the ability to better serve your clients. Like one of my clients Cey, who was able to release a feature film in cinemas after changing his perspective…
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In this episode of North Star Conversations, I engage with Toby, a children's entertainer turned business mogul, who shares his inspiring journey in the world of entertainment. Discover Toby's early start as a magician, his passion for making others smile, and his transition into creating large-scale events through his companies like Silent Disco. …
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There’s a point in every creative business owner’s journey where they feel stuck. You’ve built a strong portfolio, won some awards, but something still feels missing and growth has slowed. In this episode, I’m sharing a concept that I cover in my new book that I’m currently writing - a phenomenon that I call ‘The Talent Limit’. After speaking with …
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In this episode, I sit down with Kelly Clements, an expert in helping entrepreneurs grow their businesses while maintaining strong relationships with their families. Kelly shares her wisdom on identifying early signs of strain in relationships and practical ways to balance work and family life. She dives deep into the common pitfalls entrepreneurs …
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Do you feel stuck in your business, like things have stagnated? Maybe you’re not growing as fast as you’d like or feel like creativity isn’t coming to you as easily as it used to. Your surroundings might be the cause of all of these problems. In this episode, I’m sharing a powerful idea that completely changed how I think about business, success an…
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From Addict to Entrepreneur: Defying the Odds, Building a Multi-Million Dollar Business & Transforming Lives Through Recovery - Tiernan Dixon - North Star Conversations with Will Polston Episode Notes North Star Conversations with Will Polston - Episode - 225 - From Addict to Entrepreneur: Defying the Odds, Building a Multi-Million Dollar Business …
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Many creative business owners get stuck for the same reason… They’re focusing on too many things at once. But the most successful entrepreneurs don’t do everything. They double down on the one thing that moves the needle. Recently, I spent time with 50 incredible entrepreneurs, some making multiple 7-figures a month, at a retreat curated by Daniel …
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In this episode, I sit down with John, an extraordinary entrepreneur with a unique approach to accountancy. From his early aspirations of becoming a professional footballer to owning a successful accountancy practice, John shares his story of resilience and innovation in the business world. Join us to explore insightful discussions on business grow…
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Do you ever feel like giving up on your business? Like no matter what you try, or how hard you work, things just aren’t feeling right? You’re not alone. Many creative business owners hit those moments of doubt, frustration, and burnout. The problem is, many of them give up just before they break through to the other side. In this episode, I’m shari…
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In this episode, I sit down with Craig Hubert, a distinguished figure in the hairdressing world, and delve into his incredible journey from renowned hairdresser to accomplished entrepreneur. Craig shares insights from his experiences as a world champion hairdresser and how he transitioned into building successful businesses. Discover how his determ…
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It’s getting harder and harder for creative business owners to get new customers. Buyers are more sceptical than ever and it feels like there’s too much competition out there to stand out. But there’s a way of cutting through the noise and attracting clients that most creatives aren’t leveraging - their personal brand. This week, I’m joined by Fred…
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How much white space do you have in your diary? If you’re like most creative businesses, your calendar is jam-packed with client work and calls. This may look impressive on the outside, but it’s likely costing you the freedom to grow your business effectively and leads to burnout. I’ve worked with many creative studio owners in this position and ha…
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In this episode of North Star Conversations, I chat with Dr. Laura Gallagher, a trailblazer who has worked with NASA and is committed to inspiring introspection. Discover Laura's journey of self-awareness, triggered by her experiences at NASA, and her exploration of radical self-acceptance as a means to enhance psychological safety and team culture…
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Are you tired of working endless hours with little reward to show for it? In this episode, I sit down with Robin Waite, a bestselling author, award-winning business coach and former agency owner. Robin is an expert at productising and pricing services and has helped countless creative studio owners gain freedom while growing their business Robin sh…
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Get Your Free Book & Start Building Your Best Year Yet – A Gift to Help You Grow, Plan & Execute With Purpose | EP 221 Episode Notes Welcome to the final installment of our daily series, Best Year Yet. In this episode, I discuss the importance of getting clear on your North Star and taking intelligent action towards your goals. As a gratitude gestu…
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The Quote That Changed Everything For Me – One Sentence That Shifted My Thinking & Helped Me Reframe Life | EP 220 Episode Notes Join me as I share one of the most impactful nuggets of wisdom that has guided me through tough times in this episode of North Star Conversations. Discover how the belief that "there is no such thing as lack of resources,…
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The 4 Futures Framework: How to Balance Your Health, Wealth, Relationships & Purpose in 2025 and Beyond | EP 219 Episode Notes Join me as I delve into the concept of your four possible futures in this enlightening episode of North Star Conversations. Reflect on what life could be like three years from now across four different paths: amazing, good,…
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Create a Vivid Vision: How to Build a Clear, Motivating Picture of the Future That Pulls You Forward Every Day | EP 218 Episode Notes Join me as I dive into the concept of creating a vivid vision for your business in this episode of North Star Conversations. Learn the powerful process developed by Cameron Herold and discover how clear, detailed env…
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What does it take to build a thriving, scalable business whilst only working with your dream clients? After eight years in the Royal Navy, Josh Gudgeon now runs a multiple 6-figure video production agency and a top 1% podcast. In this episode, we get under the hood of exactly how Josh runs his agency, how he’s been able to attract his ideal clients…
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How to Review Your Goals the Right Way – The Weekly & Monthly Rituals That Drive Long-Term Success | EP 217 Episode Notes In this episode, I delve into the significance of regularly reviewing your North Star goals to maintain focus and progress. I share my personal strategy for weekly, monthly, and quarterly reviews to ensure efficiency and reduce …
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Your 2025 Meeting Rhythm – The Secret to Running Productive, Energising & Strategic Meetings That Drive Growth | EP 216 Episode Notes In this episode, I share my approach to planning and structuring effective business meetings to ensure 2025 becomes your best year yet. From an annual planning day to weekly tactical meetings, learn how to align goal…
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Get Your Clarity Plan: A Proven Framework to Make 2025 Your Most Intentional, Aligned & Powerful Year Yet | EP 215 Episode Notes Join me as I delve into the world of personal accountability and its crucial role in achieving success. In this episode, I discuss various methods such as using scoreboards, accountability charts, and the power of having …
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How to Use Accountability Charts & Scorecards to Empower Teams, Free Yourself & Build True Business Freedom | EP 214 Episode Notes Join me as I delve into the powerful strategy of using accountability charts in your business. Learn how these charts can help you free yourself from the operational involvement and empower your team to take ownership o…
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The Weekly Scoreboard Strategy – A Simple Way to Measure Progress, Stay Motivated & Hit Big Goals | EP 213 Episode Notes Join me as I dive into the power of using weekly scoreboards to track and optimize your business performance. In this episode, I explain the importance of differentiating between input and output data and why measuring your metri…
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How to Build an Unstoppable Peer Group – Why Your Environment Matters More Than Willpower | EP 212 Episode Notes In this episode of the best year yet daily mini-series, I explore the transformative power of having the ultimate peer group. Discover the significance of mentors, peers, and mentees in your personal and professional growth, and learn ac…
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If you rely only on word-of-mouth and referrals to grow your business, you’re missing a trick. In this episode, I’m sharing one of the most underrated lead generation strategies I know of - The Partnership Playbook. This strategy is like referral marketing on steroids. If used correctly, it will scale up your lead flow and start bringing in warm le…
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Fear Held Me Back This Year – Here’s How I’m Facing It in 2025 & The Tools I’m Using to Break Through | EP 211 Episode Notes Join me as I share a personal challenge I faced in 2024 and how a golden nugget of wisdom from Jordan Peterson helped change my perspective. Through embracing fear and recognizing the potential it holds, I was able to take es…
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Why I Missed My 2024 Sales Goals – The Honest Truth About What Held Me Back & My Plan to Fix It | EP 210 Episode Notes In this episode, I candidly share one of the major challenges I faced with our sales goals in the first half of 2024. Discover the struggles and breakthroughs we experienced in managing our sales metrics, marketing strategies, and …
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My Personal Health Goal Struggles in 2024 – What Went Wrong, What I Learned & How I’m Adjusting | EP 209 Episode Notes Join me in this episode as I delve into the personal challenges I faced in 2024 and the strategies I employed to overcome them. From reigniting my love for fitness to curbing my sugar cravings, I share the practical steps and minds…
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How to Build Habits That Stick – Why Most Fail & The Psychology-Backed Strategy That Actually Works | EP 208 Episode Notes In this episode of North Star Conversations, I delve into the intricacies of habit creation and how it influences our daily lives. Learn about the three components that form a habit, the significance of triggers, and the concep…
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