Best Marketing Showcase / Sound Media Podcasts (2025)

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The impact of an external environment on marketing, with Cheska Hardie, Radio.co 20:56

Play Pause

3d ago20:56

20:56

Cheska speaks to James on how utilising PESTLE analysis (a company's macro-environment by examining six external factors) and Porter’s 5 Forces - a strategic framework that analyses the competitive forces within an industry - can help to form a complete scan of the world around your business, allowing your marketing team to create flexible and robu…

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Speed VS authenticity with Guy Woodcock, Marketing Manager, GJD 13:45

3d ago13:45

13:45

In a world where there is a greater emphasis on speed and for AI for copywriting, is a risk that marketers lose personality and brand identity? Guy speaks to James about brands who stick to their beliefs and messaging - and those don't, risking it with AI and affecting their brand performance. Get the lowdown on marketingSHOWCASE and our forthcomin…

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Standing Out in a Noisy World, with Jordan Yates, Creative Director, Studio Antigravity 13:04

10d ago13:04

13:04

In a marketplace where everyone’s shouting, most brands stand around and look, sound and even act the same. Jordan joins James to dig into why brand is no longer a “nice-to-have” - it’s the difference between being remembered or ignored. They explore what separates standout brands from forgettable ones, the costly mistakes companies make when they …

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Staying resilient in a busy marketing world with Laura Donnelly, Head of Marketing, London Northwestern and West Midlands Railways 13:49

19d ago13:49

13:49

Our last podcast guest at marketingSHOWCASE Birmingham was Laura Donnelly. She spoke to James about the importance of resilience in marketing. Sometimes its difficult to adapt in marketing, especially in a small team. Not only do you have to to adapt to constant change, keep up with new trends, you also have to recover from unexpected setbacks, alw…

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The importance of a strong website with Lauren Satchwell, Head of Marketing, Rimm Sustainability 13:46

25d ago13:46

13:46

Our second guest at marketingSHOWCASE Birmingham was Lauren. She feels very strongly about the importance of websites. A website is the modern front facing platform for your customers/users/clients. It establishes credibility, builds trust, and creates a positive first impression for potential customers. It acts as a central hub for information, an…

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Authenticity in marketing - putting people first, with Michael Younger, Treetops Hospice 13:08

18d ago13:08

13:08

Our first guest at marketingSHOWCASE Birmingham is Michael Younger, Head of Marketing at Treetops Hospice. In a time when our inbox, feeds and chat are swimming with the subject of AI, Michael speaks to James about how we need to concentrate on putting people at the forefront of marketing a business, not the company. Real voices, real stories, for …

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Building communities in the age of AI, with Samantha Goodwin, Headstar - a specialist finance recruitment consultancy 11:35

2M ago11:35

11:35

Our final guest of the day at marketingSHOWCASE Leeds is Samantha Goodwin, Senior Marketing Manager at Headstar, a specialist finance recruitment consultancy. We dig into another area of AI, looking at the importance of communities As a one-person marketing department, she runs everything including their website, LinkedIn, working with their PR age…

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Exploring the gap between access and expertise in the age of AI, with Rosie from Squire Patton Boggs 17:12

2M ago17:12

17:12

Our second live episode at marketingSHOWCASE in Leeds is with Rosie Macdonald, from Law firm Squire Patton Boggs. She joins us to explore the impact of AI on marketing. They discussed the very on-point question about AI - is it going to take over our jobs, or is it going to make out lives easier? Get the lowdown on marketingSHOWCASE and our forthco…

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Why B2B marketing needs to be personable, with Megan Brink, the Harworth Group 11:52

2M ago11:52

11:52

Megan is the Marketing Campaigns Manager at Harworth Group, one of the UK's leading land and property regeneration companies. She spoke to James about how we look at how people are at the heart of every business and what that means for marketers, including the importance of building an avatar. Get the lowdown on marketingSHOWCASE and our forthcomin…

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Importance of sustainability in marketing 13:46

2M ago13:46

13:46

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How to become a one person marketing machine 12:16

2M ago12:16

12:16

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Challenges of purpose-driven communications on digital platforms where memes and more extreme content garner the most attention 17:08

2M ago17:08

17:08

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The future of search, with Ben Foster, CEO, The SEO Works 11:07

4M ago11:07

11:07

Ben is the CEO OF The SEO Works, an exhibitor and speaker at marketingSHOWCASE. His company are digital experts who offer paid search, paid social , and getting customers to clients. He spoke to James about how marketing has become more personalised and tailored to the customer and how marketing tools can change, but good marketing is understanding…

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Big changes in content and search with Claire Daniels, CEO, Trio Media 14:50

4M ago14:50

14:50

Claire is the CEO of Trio Media, a website and performance marketing agency, and holds a seminar at marketingSHOWCASE - 49 killer performance marketing tips that actually work. As well as discussing an idea of a bingo-style call for the 49 tips (they can never get through all 49 so direct attendees to the e-book for the rest) Claire spoke to James …

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Ideation, frameworks and AI research boards with Tom Maskill, COO at Webmart 3:11

5M ago3:11

3:11

Tom Maskill is the CCO at Webmart, a sustainable marketing agency. he spoke to Alix King about the normality of AI, how Webmart have recently introduced their first AI policy - which includes which AI tools they use, how they use AI to communicate to clients and recipients of their marketing campaigns. He also spoke about the importance of how they…

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How AI takes the stress out of trips, with Ted at DotDigital 1:58

5M ago1:58

1:58

Alix King spoke to Ted at DotDigital about HIS personal use of AI, especially for itineraries for trips - where he's going, what he wants to eat, and things he wants to see and do. AI then puts together an efficient way of pulling all these elements together. Simple! Alix of course also spoke to Ted about DotDigital's use of AI; how they use it for…

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Trust, ethics and autocues with Jon Mowat, founder of The Hurricane Group 4:12

5M ago4:12

4:12

Jon spoke to Alix King that as a video maker, he has been using tools that aren't real for years (CGI, photoshop, cartoon) but fictional human beings instead of a real peeson is where he draws the line. Jon went on to say that If your personal brand uses AI to have conversations with customers; that's not you, or your personal brand, and it's speak…

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AI for personalisation with Attila Csak, Conversational Marketing Expert at Leadoo Marketing Technologies 1:59

5M ago1:59

1:59

Attila spoke to Alix King about how AI has improved businesses - and marketing. They discussed how marketers have become familiar with using day-to-day AI, from the inception of regular AI in 2023, to ChatGPT being used by people daily in 2024. In March 2025 it was announced that there were a BILLION daily queries for ChatGPT, that personalisation …

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Curious about AI, with Alicia Torres, Senior Marketing Manager, Force24 3:07

5M ago3:07

3:07

Alicia Torres is the Senior Marketing Manager at Force24. She spoke to Alix King about the dreaded subject of AI and if it makes you a lazy marketer or if it benefits business... Alicia spoke about how much is too much, and how she would never choose to use something to do a job that she could not do herself - and everything tech and tools is a bal…

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Glass half full marketing, with Rae Dixon, Brand Manager at Gattaca 8:20

5M ago8:20

8:20

Rae is the Senior Brand Manager at Gattaca, one of the top companies that finds talent for the STEM (Science, Engineering, Technology and Mathematics) industries. Rae spoke to Alix about the power of POSITIVE marketing, not focusing on the negative. And if marketing reaches everything, from the bread we buy to the holidays we take: why don't we mak…

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Fibre, relationships and dolphins with Andrew, Marketing Director at the Elevate Group 10:07

5M ago10:07

10:07

Andrew is the Group Marketing Director at Elevate, a business connectivity and network provider. He has worked both agency and client side and has a whole load of experience in the industry. He spoke to James about keeping businesses going with network connectivity, building awareness on internet connections, going against the 'big boy' household n…

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Key words, conversations and trust issues with Hayley from Hayley Bonnick Marketing 10:24

5M ago10:24

10:24

Hayley runs a marketing agency, helping B2B businesses grow. She spoke to James about her work that includes content marketing, SEO, email marketing and how she has worked with digital agencies, the healthcare industry and manufacturing among others. They discussed the future of B2B email marketing and how it still gets the best return, especially …

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Record deals, footie and consistency, with Barnaby Crawshaw, Marketing Manager, PAL Hire. 8:42

5M ago8:42

8:42

Barnaby is Marketing Manager at PAL Hire, the 'Deliveroo of construction equipment' - instead of going to different suppliers, construction companies use them as the 'middle man'. He spoke to James about his target audience, the challenges because they are busy on site or busy in the office - and how he has to make sure that they are constantly vis…

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Entertainment, story telling and sound with Emma Bilardi, Founder, inthemixr.co.uk 13:21

5M ago13:21

13:21

Emma works in the backstage and entertainment space and speaks about how important the 'behind the scenes' operations is, from sound rentals, production designers and green screens. Emma told James about the technical aspects of events, PR, and product marketing for REALLY specified companies that offer event items (the mic that Kurt Cobain used, t…

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Bitesize, the Euros and Transformations, with Dan Morehead, Head of SEO at Channel 4 8:25

5M ago8:25

8:25

James spoke to Dan about legacy broadcasting, going digital first and a rebuild of just about everything for the channel... Dan shared about launching the first ever streaming app in the UK, putting SEO at the forefront of the build for a streaming site, and working with everyone from the press, marketing team, editorial and UX - then engineers and…

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Buying vans, leads and AI, with Jon Dytor, Head of Digital, Close Brothers Merchant Bank 12:36

5M ago12:36

12:36

James spoke to Jon about lead generation for merchant banking, gaining leads for the banking teams - and the complexities of targeting the companies who need money lending for specific reasons. Jon also spoke about the challenges of the strict guidelines, and ensuring that they have to provide the risks, the 'negative' aspects as well as selling a …

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Playing with AI (or A up!) and marketing inspiration - with Richard, CEO, The Marketing Optimist 10:42

5M ago10:42

10:42

The Marketing Optimist is a digital marketing agency in Leeds - and Richard's team were exhibitors at marketingSHOWCASE Manchester. Richard spoke to James about the different facets of marketing, how many are becoming bored of AI, and how users need to decide if they're using is at a toy or taking it seriously - use it as a positive tool and for in…

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Video MADE the radio star, with Ross Sterne, SUSU Media 9:42

6M ago9:42

9:42

Ross is the Video Production Manager of SUSU Media, part of Southampton University. They provide video content for businesses and charities, but also hold video marketing consultation for those still hesitant to dip their toes in the video pool. Ross spoke to Alix about not being scared of video, and that his mission is to show people that video is…

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Content, PR and ponies with Nicky Rudd, Padua Communications 10:28

6M ago10:28

10:28

Nicky runs a communication agency in the New Forest that offers PR, strategic marketing, project management and content creation. She spoke to Alix about offering all comms or one type of comms, the variety of their work and clients they work for - from working with for a data analytics company building their podcast, website, video case studies an…

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Association and affiliation with Lee-Ann, from Affiverse 6:41

6M ago6:41

6:41

Lee-Ann spoke to Alix about affiliate performance marketing and how it is good for small budgets, how she loves it because its relationship-led. Lee-Ann explains all about how the affiliation relationship works, how brands can benefit from each other and even get a kickback from it... Listen to the episode for more on affiliate marketing! Get the l…

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Expressing yourself with marketing, Kordelia, marketing apprentice at Shoots Training 5:53

6M ago5:53

5:53

Kordelia spoke to Alix about spending her time thinking of different psychological ways of how to engage with an audience. She shared how there is too much pressure for further education and how she knows that an apprenticeship is correct for her. She talks about apprenticeships giving here more creative freedom - and how she loves ChatGPT! Listen …

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Property and no monotony , with Jennie Fundell from White & Sons 8:07

6M ago8:07

8:07

Jennie spoke to Alix about working on newspapers and falling into property marketing... She spoke about being a one person team, the diversity of the property business and the misconception that the marketing is for the buyers, but Jennie's main job is marketing the business to get people to sell their houses with them. Listen to the episode to hea…

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Life-altering decisions, with Jade Arnell from Marketing Rebels 6:48

6M ago6:48

6:48

Jade spoke to Alix about her incredible journey, from owning a marketing agency, to receiving a life-changing diagnosis, then being so bored she started up another agency providing marketing training, career mentoring, and corporate upskilling that actually works! From apprenticeships to marketing, Jade discusses why she needed to combine the two..…

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GA4, SEO, Google Ads and more with Becky Woods, Cavendish Consulting 8:35

6M ago8:35

8:35

Becky spoke to Alix about her role as digital account director and explains how easy and useful it is to have Google Analytics on your website. They had a conversation about how in-depth GA4 can be - from seeing why people land on that webpage, why they visit and why they might be leaving. Listen to the episode to see why your website should have G…

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Clever content strategy with becky Coote, Words 'N' Stuff 10:14

6M ago10:14

10:14

Becky spoke to Alix about her journey from social media writing to copywriting for all clients, her variety in subjects - and writing marketing one day and finance the next... They spoke about how researching is half the job (or most of it!) and if that's done correctly, the words just flow. Listen to the podcast to find out about how many drafts B…

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The changing media landscape, with Andrew Kidger, Head of Production at Cravens Creative 9:18

7M ago9:18

9:18

Andrew spoke to James about his eclectic and impressive career; from the executive producer for Premier League rebrand, to working for National Geographic, CBC and more. James asked him about how the media channels have changed; from 5 tv channels to channels for everything you could possibly think of, and how television and content consumption has…

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Brand building in hospitality, with Amy Washbourne, Bloom Digitally 14:18

7M ago14:18

14:18

Amy owns her own business, and offers marketing and events services within the hospitality sector. Amy spoke to James on the podcast about the fact that hospitality affects everyone (even if they don't know it), from restaurants and recipes to drinking and socialising! James asked her about learning marketing on the job, how hospitality has suffere…

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Implementing AI - LIVE podcast with Helena Rudd, Marketing Director, Rudd Group 13:26

7M ago13:26

13:26

Competing with the big boys and She Sheds! Helena Rudd is the Marketing Director, an independent family business that provides game machining equipment and more to the hospitality industry. Helena spoke to James on the LIVE podcast about the benefits of a small family team, being able to make quick decisions and no red tape. She also spoke about AI…

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The future of SEO - LIVE podcast with Elliot Stanion, Head of SEO at SEO Works 6:31

8M ago6:31

6:31

How SEO shouldn't be limited by time or budget... Elliot spoke with James about scaling SEO strategy for your particular circumstance, and re-placing your efforts according to your budget and resource. And trends for SEO and PPC? You'll have to listen to the podcast to find out Elliot's take on what to watch out for over the next 12 months... Get t…

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The secret seventh tactic, LIVE with Steve Jenkins, Head of Product Marketing at DotDigital 8:35

8M ago8:35

8:35

Steve spoke to James on the LIVE podcast about his seminar, marketing tactics companies should be using right now - and what his secret seventh would be! It may not be what you thought - he loves Whattsap as a marketing channel and how it integrates into a marketing strategy. How it encourages conversation, it's already a comfortable tool and how i…

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The rollercoaster of recruitment, with Alexis, Director at Herd Digital 8:29

8M ago8:29

8:29

Alexis spoke to James about how the world of recruitment changes so quickly and how it is very difficult to predict what the future brings...will we change what our children study in school to get ready for employment? He spoke about how recruitment has changed over the last few years; from COVID and loss of jobs to the power change from candidate …

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LIVE podcast - Gemini and other Ai tools with Manni, CEO of Bobble Digital 11:49

8M ago11:49

11:49

Which Ai tools are best to use? How do we know which to invest in? Is it going to take our jobs? Manni , CEO of Bobble Digital performed a live podcast at Aintree, Liverpool and spoke to James about when AI isn't actually AI and actually improved automation, the top three AI tools that are out there, and Manni's favourite, which he uses on a day-to…

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Choosing marketing with Emma Green, marketing and communications manager, University of Liverpool 11:04

8M ago11:04

11:04

Getting thrown in at the marketing deep end and surviving...in a slightly different marketing world! Emma spoke to James about her career journey, from working in continental and Christmas markets to Universities! And how marketing for her isn't a 'hard sell' but slightly softer, and enjoyable as she deals with so many different audiences, from loc…

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Being bold in Marketing, LIVE podcast with Dan Roche, CMO of Workbooks 9:36

8M ago9:36

9:36

How often do you stand out from the crowd in the marketing world? Change the voice. Change the messaging. Be advertising focused. Dan Roche, CMO of Workbooks spoke to James about using the Minions (yes, the yellow guys) to showcase the organisational skill of CRM systems! He ask spoke about why CRM implementations fail - because of the disconnect b…

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From Billions to Zero - with Chris Nightingale, Can-Do Digital Marketing 12:09

8M ago12:09

12:09

What does it feel like to go from a billion dollar company to going out on your own? Chris spoke to James on the podcast about a huge change in his career; from performance marketing for online giant AO, to working for himself. He speaks about the difference in working with huge team on campaigns to a completely different strategy for fuelling clie…

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The power of social media with Manisha Chauhan, Marketing & Comms Officer at Lichfield Garrick Theatre & Studio 9:57

8M ago9:57

9:57

Organic social media, press relations, website updates, branding and all things marketing for a theatre and studio. Manisha spoke to James on the podcast about the joy of working with artists and creative people, marketing for theatre and a diverse selection of shows. And also promoting upcoming shows, aiding the show's production company if they d…

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All things SEO with Hollie Denning, Performance Marketing Manager at Biocare 9:42

8M ago9:42

9:42

Performance marketing for supplements using PPC, SEO and AI - and using all tools for sales on socials. Hollie spoke to James on the podcast about a change in the crossroads of marketing, what led her to the role of SEO in marketing and fully immersing herself in educational events linked to SEO, in-house marketing and being SEO-friendly! Get the l…

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Marketing to a deaf community, with Sophie Kang, Sales and Marketing Manager, Signs Solutions 11:43

8M ago11:43

11:43

Learning about a unique channel; a British sign language interpreting agency, specialising in all forms of non-verbal communications supporting the deaf and hard of hearing. Sophie spoke to James on the podcast about not just translating BSL (British Sign Language), but using all types of tools for deaf people and using different forms of visual co…

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Agency vs In-house Marketing with Lynsey Bienati, Head of Marketing at Mobility in Motion 10:09

8M ago10:09

10:09

Fish tanks, underwater cameras and engagement - event life while working for an agency! Making the move from agency life to in-house and how to scratch the itch of new pathways and taking skill sets with you. Lynsey spoke to James on the podcast about only being 5 weeks in to her role and the advice she would give to people at a career crossroads. …

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Tricks of the trade with Roman Brezovsky, Head of Marketing at Oakmans Estate Agents 9:52

8M ago9:52

9:52

The technique of selling property to those that aren't in the market... Roman spoke to James on the podcast about how estate agency is much more than buying and selling property - its about educating, using marketing techniques and tools for reaching a much a wider audience! Photography, descriptions, grammar and social media should NOT be overlook…