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marketingSHOWCASE

marketingSHOWCASE / Sound Media

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We bring you conversations recorded in the studio at marketingSHOWCASE events around the UK. Our host James Marriott chats to experts from right around the world of marketing to get their insights into the industry, the latest trends, what's working and what's not, their wins and challenges - and loads more. --------- Find out more about marketingSHOWCASE and upcoming events at https://mktgshowcase.co.uk/ Get a taste of what marketingSHOWCASE is all about on YouTube: https://www.youtube.com/ ...
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Andrew spoke to James about his eclectic and impressive career; from the executive producer for Premier League rebrand, to working for National Geographic, CBC and more. James asked him about how the media channels have changed; from 5 tv channels to channels for everything you could possibly think of, and how television and content consumption has…
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Claire is the CEO of Trio Media, a website and performance marketing agency, and holds a seminar at marketingSHOWCASE - 49 killer performance marketing tips that actually work. As well as discussing an idea of a bingo-style call for the 49 tips (they can never get through all 49 so direct attendees to the e-book for the rest) Claire spoke to James …
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Amy owns her own business, and offers marketing and events services within the hospitality sector. Amy spoke to James on the podcast about the fact that hospitality affects everyone (even if they don't know it), from restaurants and recipes to drinking and socialising! James asked her about learning marketing on the job, how hospitality has suffere…
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Competing with the big boys and She Sheds! Helena Rudd is the Marketing Director, an independent family business that provides game machining equipment and more to the hospitality industry. Helena spoke to James on the LIVE podcast about the benefits of a small family team, being able to make quick decisions and no red tape. She also spoke about AI…
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How SEO shouldn't be limited by time or budget... Elliot spoke with James about scaling SEO strategy for your particular circumstance, and re-placing your efforts according to your budget and resource. And trends for SEO and PPC? You'll have to listen to the podcast to find out Elliot's take on what to watch out for over the next 12 months... Get t…
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Steve spoke to James on the LIVE podcast about his seminar, marketing tactics companies should be using right now - and what his secret seventh would be! It may not be what you thought - he loves Whattsap as a marketing channel and how it integrates into a marketing strategy. How it encourages conversation, it's already a comfortable tool and how i…
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Alexis spoke to James about how the world of recruitment changes so quickly and how it is very difficult to predict what the future brings...will we change what our children study in school to get ready for employment? He spoke about how recruitment has changed over the last few years; from COVID and loss of jobs to the power change from candidate …
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Which Ai tools are best to use? How do we know which to invest in? Is it going to take our jobs? Manni , CEO of Bobble Digital performed a live podcast at Aintree, Liverpool and spoke to James about when AI isn't actually AI and actually improved automation, the top three AI tools that are out there, and Manni's favourite, which he uses on a day-to…
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Getting thrown in at the marketing deep end and surviving...in a slightly different marketing world! Emma spoke to James about her career journey, from working in continental and Christmas markets to Universities! And how marketing for her isn't a 'hard sell' but slightly softer, and enjoyable as she deals with so many different audiences, from loc…
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How often do you stand out from the crowd in the marketing world? Change the voice. Change the messaging. Be advertising focused. Dan Roche, CMO of Workbooks spoke to James about using the Minions (yes, the yellow guys) to showcase the organisational skill of CRM systems! He ask spoke about why CRM implementations fail - because of the disconnect b…
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What does it feel like to go from a billion dollar company to going out on your own? Chris spoke to James on the podcast about a huge change in his career; from performance marketing for online giant AO, to working for himself. He speaks about the difference in working with huge team on campaigns to a completely different strategy for fuelling clie…
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Organic social media, press relations, website updates, branding and all things marketing for a theatre and studio. Manisha spoke to James on the podcast about the joy of working with artists and creative people, marketing for theatre and a diverse selection of shows. And also promoting upcoming shows, aiding the show's production company if they d…
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Performance marketing for supplements using PPC, SEO and AI - and using all tools for sales on socials. Hollie spoke to James on the podcast about a change in the crossroads of marketing, what led her to the role of SEO in marketing and fully immersing herself in educational events linked to SEO, in-house marketing and being SEO-friendly! Get the l…
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Learning about a unique channel; a British sign language interpreting agency, specialising in all forms of non-verbal communications supporting the deaf and hard of hearing. Sophie spoke to James on the podcast about not just translating BSL (British Sign Language), but using all types of tools for deaf people and using different forms of visual co…
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Fish tanks, underwater cameras and engagement - event life while working for an agency! Making the move from agency life to in-house and how to scratch the itch of new pathways and taking skill sets with you. Lynsey spoke to James on the podcast about only being 5 weeks in to her role and the advice she would give to people at a career crossroads. …
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The technique of selling property to those that aren't in the market... Roman spoke to James on the podcast about how estate agency is much more than buying and selling property - its about educating, using marketing techniques and tools for reaching a much a wider audience! Photography, descriptions, grammar and social media should NOT be overlook…
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Marketing for financial technology, making the most of budgets and 'selling it' to the executive team and the CEO - and proving success to the C suite! Tom spoke to James on the podcast about starting out with no marketing department, growing the marketing side of the business, and setting the foundations of a desired marketing team and its goals! …
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When is a college not a college? When the buildings and its surroundings have so much more potential than just a place for further education... Chris spoke to James on the podcast about the complexities of marketing for the college, set in 250 acres, OUT of term time. Some residential, some purely educational, some to utilise the traditional 1800s …
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Is a salary still top of the list? With post-covid expectations such as flexibility, WFH and the ethics of a company, is there not such a pressure to offer the top salary to candidates? How can someone approach asking for a pay rise? Anna spoke to James on the LIVE podcast about the changeable world of recruitment coming out of Covid, how salaries …
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Is there a crossover when it comes to sales and marketing? Oliver shared his professional story about how he originally thought he wanted to immerse himself in sales, but found - and is glad he stuck to - marketing in manufacturing. Oliver spoke to James about the similarities and differences between sales and marketing, how data is imperative for …
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It's a daunting task to start marketing for a business from scratch...where do you start? What do you want to achieve? How well known are you in the area and how do you reach out to your desired audience? MJ from Angela Accounting spoke to James at marketingSHOWCASE Villa Park about being thrown in the deep end, brilliant open rates and moving away…
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How important are brands to the consumer? Steve Kelly from Cora housebuilder speaks about the lack of focus on the customer experience, how housebuilding tends to focus on the builder, or the estate agent - and how that needs to change. His role in merging sales, marketing and customer experience is doing just that. And how has Steve taken his expe…
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When we talk about marketing trends, we talk about websites, social media, podcasts...but marketing events seem to get pushed to the side. Gina from Mash Media event management company talks about the recent rise in the events for the marketing industry. Marketing budgets are decreasing, but within that, event budgets are increasing...this episode …
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There is a huge amount of MarTech out there for marketers. For some it can be very overwhelming and sometimes confusing - have you invested in the correct tools? Do you use them enough? James speaks with Charlie about the growing investment of MarTech, and how to cut through the noise. In this episode, Charlie speaks with James about the need for l…
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AI is taking over every conversation, especially for marketers. Adela talks about how adopting these tools and implementing them into your everyday marketing practice is important and should be considered. Are you implementing AI as part of your strategies just yet? If not... don't fall behind. As marketers, we have many AI tools at our fingertips.…
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In this podcast episode, Marketing Director Lauren Juster from the Folio Society discusses the critical role of strong creative and storytelling in building a compelling website. She shares insights into how a well-crafted narrative can engage visitors and create an emotional connection with a brand. Lauren also highlights the challenges of maintai…
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Fran Roberts of Reaktion Books dives into the art of marketing with a limited budget, offering practical advice for small businesses. This episode focuses in on utilizing low-cost digital tools, organic social media growth, and word-of-mouth strategies to maximize visibility. The conversation also covers the importance of building a strong brand id…
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As marketers, we have many AI tools at our fingertips. In this episode, James speaks with Becky about her role as marketing manager and how others can utilise AI and digital tools to complement their marketing strategies, not take over. Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produ…
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In front of a live audience, James discusses with Remmy how we can learn from the marketing strategies of Nike, and how it has evolved its brand to stay relevant to their audience through storytelling. Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced and hosted by James Marriott fr…
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Marketing in education: how content marketing is working alongside the growing educational sector and how educating others through marketing can ensure a better future for children. Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced and hosted by James Marriott from our podcast partn…
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Personalisation or BUST: James speaks with marketing manager Helen about the importance of personalisation in marketing; how to utilise data to target your audience with who the individual is, what their aspirations are as a business and how CRMs can organise that data to streamline the marketing process. Get the lowdown on marketingSHOWCASE and ou…
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Small teams and tech: James speaks with Mai Mai about how to navigate the balance between using AI, digital and software tools in marketing - and not to go with all the latest trends. Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced and hosted by James Marriott from our podcast par…
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Going solo: James speaks to Kirsty about marketing in hospitality, the highs and lows of being the only person in your team, imposter syndrome and the challenges of writing for a broad audience. Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced and hosted by James Marriott from our …
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Many marketers face the challenges of running the entire marketing function on their own. In this episode James sits down with Katie to discuss how to leverage tools, technology and strategies to accomplish the job of many, on your own! Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produ…
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In front of a live audience we discuss AI and in particular the security concerns as it becomes more common place in all our roles. Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/ Podc…
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We get down to the gritty details of the biggest challenges marketers are facing with agency owner Katie Barber. Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/ Podcast recorded at mar…
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As marketers, what can we learn from combat sports? James sits down with CEO of MMA promotion Caged Steel, Dominic Gibbs to discuss the business how they attract crowds and what all marketers can take from the fight world! Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced and hosted…
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In this episode we sit down with Emma, CMO of Aire Logic to discuss the hidden value of social media comments. Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/ Podcast recorded at marke…
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Brand's a funny thing. Unlike most of our other channels and campaigns, it's almost totally immeasurable. So how if we can't see if it's working or not can we decide if it's in need of a little TLC or a serious overhaul. In this episode of our LIVE podcast recorded at The Etihad, we hear from Founder of Canny Creative, Tony Hardy as he shares his w…
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In this episode we hear from Gaile Marketing Manager at The Growth Company after our keynote on why quality leads are getting harder to acquire. Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundme…
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If I told you a heated skirting board manufacturer based in Atherton has the blueprint to grow their social media to 5 million views a month, would I have your attention? In this LIVE episode recorded at our Manchester show, we sit down with Ethan Wadsworth, their Sales and Marketing director to chat about everything from their appearance on Dragon…
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Patrick, Marketing Manager at BT, sat down for this most recent episode after one of our keynote talks discussing data and technology and how to use it to your advantage. Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced and hosted by James Marriott from our podcast partners Sound M…
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When it comes to social media, there are some brands that just get it right (and some that really don't!). In this LIVE episode of our podcast recorded in Manchester, we're joined by MarTech founder and social media guru, James Urquhart who chats through examples of brands that nail their social media campaigns and breaks down how we as marketers c…
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"fresh off the stage" keynote speaker James Crossland sits down with one of our visitors Hope Nwaiwu, Marketing Manager at Bibby Financial Services to discuss marketing automation, AI and how we can work together in harmony. Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced and host…
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Lauren Colbeck is the CMO of Peppermint Technology and on this episode of our podcast she sits down with our host, James and keynote speaker Jordan Pincombe, fresh off the back of his talk on how marketers can streamline their creative processes across their marketing department. Get the lowdown on marketingSHOWCASE and our forthcoming events at ht…
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In this episode, recorded in front of an audience of marketers at our Birmingham show, we discussed the keys to getting ahead on Linkedin with CEO and founder of Bobble Digital, Manni Singh. Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced and hosted by James Marriott from our podc…
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Will and Sean head-up the team at leading agency WebBox, they speak to 1000's of marketers at events such as ours. In this episode they discuss the most common questions they are asked by marketers at the minute. Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced and hosted by James …
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Kate is the marketing manager of environmental behemoth RSK and fresh of the back one of our SEO talks, discusses what she learned and how it challenged what she knew before attending. Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced and hosted by James Marriott from our podcast pa…
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Black Friday is one of the biggest dates in the calendar for a marketer. We were lucky to get 10 minutes to breakdown the keys to a successful Black Friday campaign with Marketing Manager of Sainsbury's Bank, Ash Ali. Recorded in front of a live audience at our Birmingham show. Get the lowdown on marketingSHOWCASE and our forthcoming events at http…
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Off the back of one of our talks on marketing strategy and running an effective marketing department, we chatted to Oliver Turkman who's the marketing manager of B2B company Apton Partitioning. Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced and hosted by James Marriott from our p…
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