The Impact Of An External Environment On Marketing, With Cheska Hardie, Radio.co MarketingSHOWCASE podcast

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The impact of an external environment on marketing, with Cheska Hardie, Radio.co

18h ago 20:56

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Content provided by marketingSHOWCASE / Sound Media and MarketingSHOWCASE / Sound Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by marketingSHOWCASE / Sound Media and MarketingSHOWCASE / Sound Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Cheska speaks to James on how utilising PESTLE analysis (a company's macro-environment by examining six external factors) and Porter’s 5 Forces - a strategic framework that analyses the competitive forces within an industry - can help to form a complete scan of the world around your business, allowing your marketing team to create flexible and robust strategies.

Cheska speaks to James about the strategies and applications for marketing...

And of course they discuss AI!

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Manchester, December 2025

… continue reading

121 episodes

#Tech #Business News #Business #News #Marketing #Marketing Showcase / Sound Media

Artwork

The impact of an external environment on marketing, with Cheska Hardie, Radio.co

marketingSHOWCASE

published 18h ago

Share

MP3•Episode home

Content provided by marketingSHOWCASE / Sound Media and MarketingSHOWCASE / Sound Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by marketingSHOWCASE / Sound Media and MarketingSHOWCASE / Sound Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Cheska speaks to James on how utilising PESTLE analysis (a company's macro-environment by examining six external factors) and Porter’s 5 Forces - a strategic framework that analyses the competitive forces within an industry - can help to form a complete scan of the world around your business, allowing your marketing team to create flexible and robust strategies.

Cheska speaks to James about the strategies and applications for marketing...

And of course they discuss AI!

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Manchester, December 2025

… continue reading

121 episodes

#Tech #Business News #Business #News #Marketing #Marketing Showcase / Sound Media

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