Do you find yourself pondering what today’s trends and insights tell us about tomorrow’s consumers? Ever wonder how technology is changing the market research landscape? Are you curious about what keeps insights professionals up at night? Get swept away by the Curiosity Current: A Market Research Podcast about two world-leading market research experts who follow their natural curiosity to bring consumer insights to life.
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Market Resea Podcasts
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Earning a seat at the table: risk, value, and the power of insight with Ed Kahn
43:10
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43:10In this episode of The Curiosity Current, Stephanie and Molly sit down with Ed Kahn, Senior Principal of CX Research and Insights at Mutual of America Financial Group, to unpack one of the most common frustrations in the research world: the feeling of not having a seat at the table. Ed’s career spans more than two decades across consumer electronic…
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The psychology of human-centered AI with David Evans
41:20
41:20
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41:20In this episode of The Curiosity Current, Stephanie and Molly sit down with David Evans, a social psychologist turned research leader who has spent more than a decade shaping Microsoft’s approach to AI, brand strategy, and user experience. David entered tech as social media was reshaping behavior and quickly saw how teams were obsessed with what te…
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Greatest Hits – The New Shape of Insight: Five Voices Redefine Research, Strategy, and Human Behavior
18:20
18:20
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18:20Insight takes on its real shape when curiosity meets context. The research field has stretched far beyond reporting the past. Today, it guides decisions, influences strategy, and helps organizations understand the people they hope to serve. In this Greatest Hits episode of The Curiosity Current, host Stephanie Vance revisits five conversations that…
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The cost of silence in research with Amberly Miller
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41:40In this episode of The Curiosity Current, Stephanie and Molly talk with Amberly Miller, Director of UX Research at Prudential Financial, about the internal battles that shape whether research drives action or dies quietly in a repository. Amberly’s path from operations to UX research was built in environments where every decision carried real finan…
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Turning insight into impact: What CMOs really want from market research
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45:11In this episode of The Curiosity Current, host Molly Strawn-Carreño and guest host Shanon Adams speak with Steve Olenski, founder of The CMO Whisperer Advisory. Drawing on more than twenty-five years working alongside CMOs at Mastercard, Walmart, the NFL, and other major brands, Steve offers a direct view into what marketing leaders truly need from…
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How Shoppers Really Decide: Value, Sensory Shopping, and AI’s Limits with Steve Markenson
47:47
47:47
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47:47In this episode of The Curiosity Current, hosts Molly and Stephanie sit down with Steve Markenson, Vice President of Research & Insights at FMI – The Food Industry Association and President at WBA Research, to explore how broad, industry-wide research shapes the trillion-dollar food retail ecosystem. With more than two decades in market research, S…
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Stop Chasing Speed: Build Consistency That Predicts Outcomes
49:51
49:51
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49:51In this episode of The Curiosity Current, hosts Molly and Stephanie sit down with Charlie Grossman, Owner of CG Research & Consulting and former Vice President at BASES and Burke, to explore what makes research trustworthy and actionable. With over thirty years in market research, Charlie explains that while technology has made studies faster and c…
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The One Thing That Moves Consumers with J. Walker Smith
35:41
35:41
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35:41In this episode of The Curiosity Current, host Stephanie is joined by Andrew Kawalek, Senior Director of Global Sales at AYTM, for a conversation with J. Walker Smith, Knowledge Lead for Strategy and Consulting at Kantar. After decades of guiding brands through cultural and technological change, Walker has learned that the fundamentals of marketing…
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Behavior Over Opinion: How to Predict Packaging Success
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40:41In this episode of The Curiosity Current, host Stephanie speaks with Matt Salem, SVP of Customer Success at Behaviorally and co-author of unPACKED: Predict Packaging That Sells. Drawing on over two decades of behavioral research, Matt shares how packaging serves as a brand’s silent salesperson, shaping attention, emotion, and purchase decisions at …
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Greatest Hits – Why Mental Health is Every Leader’s Superpower
24:43
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24:43Leadership reveals itself when pressure rises and calm feels far away. Few voices capture that balance of strength and empathy quite like Raina Rusnak, Head of Market Research and Business Intelligence at StarKist. In this Greatest Hits episode of The Curiosity Current, host Stephanie Vance revisits a conversation that blends science, self-awarenes…
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Greatest Hits – Ethnography in Action: How Lindsey Goodman Turns Observation Into Innovation
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28:11Some conversations stay with you long after they end, and this one with Lindsey Goodman, Consumer Insights Leader at Wolverine Worldwide, is one of them. In this Greatest Hits episode of The Curiosity Current, hosts Stephanie and Matt revisit a timeless discussion about the art and impact of ethnographic research. Lindsey takes us inside the work o…
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Trust, context, action: Leena Doshi on designing Surveys that drive decisions
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32:40By AYTM
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Usable vs. useful: Adam Hagerman on UX and the future of research in product development
53:36
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53:36In this episode of The Curiosity Current, hosts Stephanie and Elana Marmorstein talk with Adam Hagerman, a researcher and strategist whose career has spanned Apple, GLG, and Indeed. With a background in music, history, and public affairs, Adam brings a systems-thinking approach to research, blending qualitative depth and quantitative rigor to turn …
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Measuring the Subconscious Shopper: How Dr. Hassan Aleem Brings Behavioral Science to Grocery Decisions
37:53
37:53
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37:53In this episode of The Curiosity Current, hosts Stephanie and Julie Myers talk with Dr. Hassan Aleem, Senior Consumer Insights Partner at Amazon, about how behavioral science can decode the messy world of grocery shopping. Drawing on his academic background in neuroaesthetics at Georgetown University and applied work in UX research and consulting, …
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The Gig Economy, Affluent Consumers, and What They Mean for Brands
55:26
55:26
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55:26In this episode of The Curiosity Current, hosts Stephanie and Glenn Fleischman talk with Michael Nevski, Director of Global Insights at Visa, about how AI, affluent consumers, and the gig economy are reshaping payment trends and brand strategy. Drawing on his career spanning roles at Danaher, IRI, and Charles Schwab, Michael explains how curiosity …
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Teaching the Human in the Loop: Why AI Can’t Replace Curiosity and Storytelling
35:37
35:37
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35:37In this episode of The Curiosity Current, hosts Stephanie and Tiffany talk with Marcus Cunha Jr., Robert O. Arnold Professor of Marketing and Director of the Master of Marketing Research program at the University of Georgia, about preparing the next generation of insights leaders. Drawing on real-world projects with companies like UPS and Coca-Cola…
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Scaling Consumer Insights: Design Thinking, Empathy, Tech & Analytics in Action
55:29
55:29
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55:29In this episode of The Curiosity Current, host Stephanie talks with Lev Mazin, CEO and Co-Founder of aytm, about reimagining how consumer insights are generated and used. Beginning with aytm’s origins under the lean startup movement, Lev explains how design thinking shaped the platform’s evolution from a scrappy prototype to a trusted global soluti…
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Best Bits: 10 Hot Takes on Leadership, Storytelling & Human Connection
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13:49
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13:49In this Best Bits episode of The Curiosity Current, hosts Matt and Stephanie bring together 10 of the boldest hot takes from past conversations with researchers, strategists, and leaders who aren’t afraid to challenge convention. Each guest answers one provocative question: “What’s the boldest hot take you have about leadership, research, or human …
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The Socratic Method and Consumer Understanding: Asking Better Questions with Sarah Montgomery
47:39
47:39
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47:39In this episode of The Curiosity Current, hosts Stephanie and Victoria talk with Sarah Montgomery, Director of Human Insights at The Coca-Cola Company, about using the Socratic method to uncover deeper truths in research. Drawing on her work with brands like Vitaminwater, Smartwater, Dasani, Simply, and Honest Kids, Sarah explains how disciplined q…
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The altitude of leadership: Building unshakable teams in high-pressure industries with Raina Rusnak
36:19
36:19
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36:19In this episode of The Curiosity Current, host Stephanie sits down with Raina Rusnak, Head of Market Research and Business Intelligence at StarKist and CEO of 750 Research, to explore the intersection of mental health and market research. From leveraging qualitative techniques to foster workplace resilience to transforming unemployment into opportu…
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The Emotion Metric: Ben Valenta on Measuring Connection in Sports and Culture
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40:45
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40:45In this fascinating episode of The Curiosity Current, hosts Stephanie and Matt explore the powerful social dynamics of sports fandom with Ben Valenta, SVP of Strategy at Fox Sports and co-author of "Fans Have More Friends." Discover why fandom is about more than just watching games, how sports create lasting social bonds, and why engaged sports fan…
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Zero-Click Marketing: The Hidden Strategy Behind Platform Algorithm Changes with Rand Fishkin
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45:09
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45:09In this candid conversation, hosts Matt and Stephanie sit down with Rand Fishkin, CEO of SparkToro and former CEO of Moz, to explore the evolving landscape of audience research and ethical AI implementation. From challenging traditional venture capital models to building "chill work" companies, Rand shares invaluable insights on creating sustainabl…
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From Classroom to Boardroom: Don DeVeaux on Training the Next Gen of Researchers
51:58
51:58
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51:58Join hosts Matt and Stephanie as they sit down with Don DeVeaux, Professor of Practice at Michigan State University's MSMR program, to explore the evolving landscape of market research education and talent development. With over three decades of experience spanning General Motors, GfK, and academia, Don shares invaluable insights on preparing the n…
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From Data to Loyalty: How Verizon Uses Insights to Retain Customers with Subhasish Nanda
33:54
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33:54In this insightful episode of The Curiosity Current, host Stephanie sits down with Subhasish Nanda, Director of Customer Insights and Analytics at Verizon, to explore the evolving landscape of data-driven customer retention. Discover how AI and analytics are revolutionizing customer experience, why traditional loyalty programs are being reimagined,…
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Anticipating the Future: Dave Ritter on AI, Analytics, and Retail Insights at Walmart
26:04
26:04
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26:04In this episode of The Curiosity Current, hosts Stephanie and Matt explore the evolving landscape of consumer insights with Dave Ritter, Director of Insights and Consulting at Walmart. From revolutionizing primary research with AI to democratizing customer insights across organizations, Dave shares practical perspectives on balancing traditional me…
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The art and science of innovation: Why mixed methods drive better results
32:12
32:12
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32:12In this illuminating episode of the Curiosity Current, hosts Matt and Stephanie sit down with Louisea Hudson, Principal Customer Researcher at Amazon, to explore the powerful intersection of neurodivergent thinking and market research. Discover how mixed-method approaches, diverse perspectives, and inclusive research practices can transform the ins…
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Beyond Demographics: Redefining Flavor Segmentation with Kim Duncan
45:01
45:01
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45:01In this episode of The Curiosity Current, hosts Matt and Stephanie sit down with Kim Duncan, Head of Consumer Insights at Givaudan, to explore FlavorFinders—a groundbreaking segmentation framework that's redefining how brands understand and innovate around flavor preferences. From challenging traditional demographic-based approaches to revealing su…
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Ethnography in Action: How Lindsey Goodman Turns Observation Into Innovation
43:18
43:18
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43:18What if you could unlock deeper consumer insights through the power of ethnographic research? In this episode of Curiosity Current, hosts Stephanie and Matt sit down with Lindsey Goodman, Consumer Insights Leader at Wolverine Worldwide, to explore why ethnography remains crucial for understanding consumer behavior, how brands can democratize insigh…
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The Architect of Insights: Building Programs and Buy-In with Ashley Hopkins
42:11
42:11
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42:11What if you could build a consumer insights function from scratch and get immediate buy-in across your organization? In this episode, hosts Stephanie and Matt sit down with Ashley Hopkins, a veteran insights leader who has transformed research functions at ASICS, Wayfair, and now Resident. Learn how to conduct effective "listening tours" to build t…
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Building an Insight-Driven Culture with Leyla Doany
48:04
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48:04In this episode of The Curiosity Current, join Leyla Doany, a consumer insights leader, as she shares her journey transforming an instinct-driven business into an insights powerhouse at JOOLA. Discover how to build an insights function from scratch, unlock untapped market potential through creative data analysis, and leverage storytelling to drive …
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From Skeptic to Advocate: Dr. Jeff Dahms on How Physicians Mutual Transformed CX Without Breaking Trust
53:22
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53:22Customer experience isn’t just a department—it’s a strategy. In this episode of The Curiosity Current: A Market Research Podcast, hosts Stephanie Vance and Matt Mahan speak with Dr. Jeff Dahms, Director of CX Research & Insights at Physicians Mutual. Drawing from a career that spans insurance, finance, and academia, Jeff breaks down what it really …
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Bridging Silos and Strategy in Pharma Research with Shawn McKenna
52:19
52:19
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52:19What does it really take to lead successful pharma insights today? In this episode of The Curiosity Current: A Market Research Podcast, hosts Stephanie Vance and Matt Mahan talk with Shawn McKenna, Senior Director of Analytics at Currax Pharmaceuticals. Drawing from experience across the supplier and client side, Shawn dives into the critical junct…
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The Real Cost of Bad Data: Survey Fraud, AI Agents, and Data Integrity with Roddy Knowles
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32:11What if you could protect your research data from increasingly sophisticated fraud? In this episode of The Curiosity Current, hosts Matt and Stephanie sit down with Roddy Knowles, COO of dtect, to explore the evolving landscape of survey fraud and data quality management. From organized fraud networks to AI-powered threats, discover why data qualit…
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The Human Side of AI: Empathy, Insights, and Innovation with Idil Miriam Cakim
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40:09How can we balance the power of AI with the human touch? In this episode of The Curiosity Current: A Market Research Podcast, hosts Stephanie Vance and Matt Mahan are joined by Idil Miriam Cakim, Founder and CEO of Iris Flex, a pioneering thought leadership research firm. Together, they explore how AI is reshaping the research landscape, discussing…
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Moving Brands Beyond the Friend Zone: Doug Zarkin on Building Emotional Customer Connections
24:48
24:48
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24:48In this episode of The Curiosity Current, hosts Stephanie Vance and Matt Mahan welcome Doug Zarkin, Chief Brand Officer at Modern Performance and Recovery Brands and author of "Moving Your Brand Out of the Friend Zone. Doug Zarkin is the Chief Brand Officer at Modern Performance and Recovery Brands, where he specializes in creating meaningful consu…
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Storytelling, Service & AI: Tanya Pinto's Journey
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39:46
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39:46In this episode of The Curiosity Current, hosts Matt and Stephanie sit down with Tanya Pinto, Principal UX Researcher at Microsoft focused on Copilot AI, to explore the evolving relationship between artificial intelligence and human insight. Through the lens of both her corporate work and humanitarian efforts as founder of Baal Dan Charities, Tanya…
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The Keys to the Future: AI and Data Analytics with Saket Kumar of Citi
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45:04How do AI and data shape the world? And, how can you be the sculptor? In the latest episode of The Curiosity Current: A Market Research Podcast, hosts Stephanie Vance and Matt Mahan welcome Saket Kumar, Vice President of Consumer Analytics at Citi, to explore the true power of deep data analytics and AI in the enhancement of customer experience. Th…
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Mastering the Language of Data for Impact with Karen Kraft from Johnsonville
43:16
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43:16Collecting data is one thing; creating impact with it is an art that needs to be mastered. In the latest episode of The Curiosity Current, hosts Stephanie Vance and Matt Mahan welcome Karen Kraft, Associate Director of Consumer Insights at Johnsonville, to share her secrets behind the art and science of turning data into impact. From mastering the …
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Inclusive Marketing and the Future of Research: A Conversation with Tina Tonielli of Haleon
39:31
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39:31In this episode of The Curiosity Current: A Market Research Podcast, hosts Stephanie and Matt are joined by Tina Tonielli, North America Lead for Consumer and Business Insights at Haleon, a global leader in consumer health, specializing in innovative solutions that prioritize everyday well-being. Tina discusses her journey from brand management to …
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Redefining Market Research: Insights from Leonard Murphy on Innovation and AI
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41:56
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41:56In this episode of The Curiosity Current: A Market Research Podcast, hosts Stephanie and Matt are joined by Lenny Murphy, a trailblazer in market research and a thought leader in leveraging technology for transformative business impact. Known for his work with GreenBook and Gen2 Advisors, Lenny discusses his unconventional entry into the industry, …
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The Curiosity Current: A Market Research Podcast
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1:04The Curiosity Current: A Market Research Podcast is handcrafted by our friends over at: fame.soBy Jessica Glace
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