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Zero-Click Marketing: The Hidden Strategy Behind Platform Algorithm Changes with Rand Fishkin
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In this candid conversation, hosts Matt and Stephanie sit down with Rand Fishkin, CEO of SparkToro and former CEO of Moz, to explore the evolving landscape of audience research and ethical AI implementation. From challenging traditional venture capital models to building "chill work" companies, Rand shares invaluable insights on creating sustainable businesses without sacrificing personal values. Whether you're a marketer seeking better audience understanding, an entrepreneur navigating the startup world, or simply curious about the future of consumer insights, this episode offers a refreshing perspective on doing business differently in today's tech-driven world.
- Key topics include reimagining audience research, ethical AI adoption, and building sustainable tech companies
- Learn about SparkToro's innovative approach to understanding target audiences
- Discover why traditional survey methods may be misleading and how to gather more accurate consumer insights
- Understand the real impact of AI on marketing and business strategy
What You’ll Learn:
- How to build a "chill work" company culture that prioritizes work-life balance while maintaining profitability
- Why traditional post-purchase surveys often mislead marketers and how to gather more accurate customer insights
- The truth about AI's capabilities and limitations in business applications
- How to approach audience research with a problem-first mindset rather than a data-first approach
- Why zero-click marketing is becoming increasingly important as platforms reduce outbound traffic
- The "Statistical Truth" principle for balancing vocal minority feedback with broader market data
- How to maintain ethical business practices while navigating venture capital and emerging technologies
- Why visual presentation of data has become crucial for marketing professionals pitching to leadership
If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do this are here.
Episode Resources:
- Rand Fishkin on LinkedIn
- SparkToro on LinkedIn
- SparkToro Website
- Stephanie Vance on LinkedIn
- Matt Mahan on LinkedIn
- The Curiosity Current: A Market Research Podcast on Apple Podcasts
- The Curiosity Current: A Market Research Podcast on Spotify
- The Curiosity Current: A Market Research Podcast on YouTube
The Curiosity Current: A Market Research Podcast is handcrafted by our friends over at: fame.so
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