))
From Data to Loyalty: How Verizon Uses Insights to Retain Customers with Subhasish Nanda
Manage episode 494603733 series 3645650
Content provided by Jessica Glace. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessica Glace or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this insightful episode of The Curiosity Current, host Stephanie sits down with Subhasish Nanda, Director of Customer Insights and Analytics at Verizon, to explore the evolving landscape of data-driven customer retention. Discover how AI and analytics are revolutionizing customer experience, why traditional loyalty programs are being reimagined, and what really drives customer decisions beyond price. Whether you're a business leader, analytics professional, or curious about the future of customer engagement, this conversation offers valuable insights into how major telecom companies are leveraging data to build stronger customer relationships. Tune in to learn why understanding your product and customers remains paramount even in an AI-driven world.
- Key customer retention insights from Verizon's data analytics leader
- Evolution from data-supported to data-driven decision making
- Why customer experience trumps price in retention strategy
- Future of AI-powered personalization in customer loyalty
- Essential career advice for aspiring analytics professionals
What You’ll Learn:
- Why data science has evolved from a support function to the primary driver of marketing strategy
- How AI tools are transforming anomaly detection and freeing analysts to focus on strategic interpretation
- The truth behind price sensitivity myths and why customer experience matters more than discounts
- Why three-year device commitments are replacing two-year cycles and how this reflects changing consumer behavior
- How to approach retention strategies for specialized markets like public safety, where network reliability trumps price
- The delicate balance between personalization and privacy in AI-driven customer engagement
- Why understanding core business operations and customer behavior is more crucial than technical expertise alone
- How to leverage behavioral triggers and customer signals to predict and prevent churn without appearing intrusive
If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts, instructions on how to do this are here.
Episode Resources:
- Subhasish Nanda on LinkedIn
- Verizon on LinkedIn
- Verizon Website
- Stephanie Vance on LinkedIn
- Matt Mahan on LinkedIn
- The Curiosity Current: A Market Research Podcast on Apple Podcasts
- The Curiosity Current: A Market Research Podcast on Spotify
- The Curiosity Current: A Market Research Podcast on YouTube
The Curiosity Current: A Market Research Podcast is handcrafted by our friends over at: fame.so
19 episodes
Share
