He sold his faceless online business for millions — then did it all over again.

In this episode of The Expansion Podcast, Jon sits down with entrepreneur and YouTube creator William Brown — who built and sold a multi–million pound coaching company before accidentally doing it a second time.

They dive deep into:
✅ How Will turned a single $50 Word Doc into a £16M company
✅ The unconventional YouTube strategy that made him millions without thumbnails, editing, or ads
✅ Why simplicity, profit margins, and LTV now matter more than ever
✅ The dark side of scaling — and how to know when your business has stopped being fun

You’ll also hear Will’s insights on selling to private equity, using books as lead generators, and building a lean, high-profit consulting business that’s actually enjoyable to run.

If you’ve ever wanted to scale smarter, simplify your business model, or rethink what “success” really looks like, this episode is packed with lessons you won’t hear anywhere else.

Learn my Momentum framework - https://adclients.com/framework-yt?el=pod