Each week, the Grow Your Practice Podcast with Chad Madden of Breakthrough brings you no-nonsense marketing & business growth strategies that deliver new patients and higher profits. Co-Founder of Breakthrough, Owner of Madden Physical Therapy and Author of "Killer Marketing Secrets for Private Practice PTs", Chad grew his practice 600% in the last five years using direct response marketing strategies. He sees more than 200 new patients each month in his single location Private Practice. Now ...
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How To Grow A Physical Therapy Clinic Podcasts
Strata Studios is the best resource to help you grow your PT or OT Clinic. StrataPT combines your EMR and Billing into one automated system to increase revenue and achieve a 99.99% reimbursement rate for Physical, Occupational, or Speech Clinics. Recently, StrataPT was ranked the #1 Ranked EMR and Billing System in Outpatient Therapy & Rehab from KLAS Research Book a demo with our team today 👉 stratapt.com
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The Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers
Darcy Sullivan, Online Marketing Strategist & SEO Expert // Propel Marketing & Design
Are you a chiropractor, physical therapist, acupuncturist, wellness practitioner, or other clinic owner looking to attract more patients and grow your healthcare practice? Welcome to The Clinic Marketing Podcast, where we dive into the world of online marketing to help you thrive in today's competitive landscape. Hosted by Darcy Sullivan from Propel Marketing & Design, this podcast is your go-to resource for actionable marketing strategies and insights to supercharge your online presence and ...
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The podcast for Podiatry Clinic owners. Brought to your by Lorcan O Donaile, Podiatrist & Health Business Mentor. Discover how Lorcan O Donaile built a Clinic that allows his clinical hours to zero, take 4 holidays a year and spend more time with his family and doing the things he loves, all while increasing his profits by over 400%.👉The secrets on how to avoid the mistakes that means that most Podiatry Clinic Owners are chained to their stagnating businesses. 👉The tips to make the most of t ...
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Are you navigating the complexities of growing your physical therapy practice alone and seeking ways to avoid common pitfalls while maximizing your impact? "The Levels Podcast" is a podcast dedicated to helping you navigate the complexities of the physical therapy industry and emerge successful. Hosted by Dr. Joey Allbritton and Dr. Robbie Woelkers, two seasoned professionals with firsthand experience in transforming challenges into triumphs, this podcast dives deep into the heart of the phy ...
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This is the podcast for pelvic health pros who are done playing small… in the clinic or in business. I’m Dr. Becky Allen, Physical Therapist, Founder, and Visionary of Genesis PT & Wellness, and your coach for what it really takes to lead a mission-driven, team-powered, game-changing pelvic health practice. Whether you're a solo clinician, scaling a team, or somewhere in between, this podcast is here to help you stop second-guessing and start leading with clarity. I will give you the framewo ...
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Boutique Practices: Profitable, Part-Time Practice Strategies for Christian Women Chiropractors & Physical Therapists
Dr. Alex Pankoke - Boutique Practice Blueprint™ Creator, Healthcare Coach, Business Strategist, Chiro, Wife, Mother
Welcome to Boutique Practices — the podcast for Christian women in healthcare who want a part-time, cash-based, highly profitable, low-maintenance, social-media-optional practice that delivers life-changing results for patients and leaves margin for marriage, motherhood, ministry, and every other calling God has placed on your life. I’m your host, Dr. Alex Pankoke — chiropractor, entrepreneur, coach, and busy mama — joined often by my dear friend, colleague, and biz bestie-- Dr. Lauren Colli ...
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Win back your freedom, and make more profit while providing the best possible care for your patients. I'm Dr. Natty Bandasak, and I am the CEO & Owner of Myokinetix Physical Therapy & Performance. Four years ago, I started my clinic from scratch and built it into a 7-figure business. On this podcast, I’m going to share the secrets of how I did exactly that and talk to some of the awesome people who are determined to shake up the industry. Be sure to follow the podcast on your favorite platfo ...
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#115: How Smart Clinics Build a Golden Claim (Feat: Casey Peters)
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23:06We tried something new in this week’s Strata Stories: a straight-talking deep dive into billing. Our COO, Casey Peters, exposes the hidden billing mistakes that quietly eat up 15–20% of clinic revenue...and how to fix them. He breaks down: 💡 The blueprint for your ideal billing workflow ⚙️ What a “golden claim” actually looks like 📉 How to stop mon…
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The Whole-Person OT Lens with Audra Harris
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35:09Pelvic health leaders, what can occupational therapists uniquely bring to the world of pelvic health? In this episode, Dr. Becky Allen talks with Audra Harris about how OTs and PTs can work together to elevate pelvic health care. Audra shares her personal journey from burnout in the traditional system to building a practice rooted in empathy and ho…
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Website Pages That Make Google Send You the Right Patients [Propel Playback]
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12:00If your clinic’s website just has a single “Services” page listing everything you offer, you might be holding your SEO back. In this episode, we’ll cover one of the simplest (and most overlooked) ways to help Google connect you with the right patients—creating one page per service or condition. You’ll learn: Why this page structure boosts your rank…
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Adding Tech to PT: Cash Services, ROI & Mentorship Ft. Ben England
41:47
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41:47Chad Madden sits down with Dr. Ben England, PT, DPT, FAAOMPT, to break down why adding treatment technology (laser, shockwave, direct current, dry needling, HBOT) isn’t a fad—it’s what today’s patients expect. We cover how to roll out cash-pay services, pricing, ROI, and the mindset shift clinicians need to recommend ethically and confidently. Ben …
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Episode 176; Getting Found Online In The AI Age - A Podiatry Clinics Guide.
20:24
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20:24A game-changing discussion about the shift from traditional SEO to SEAI (Search Engine AI Integration) and why podiatry clinics must adapt now or risk becoming invisible to their ideal patients "If you're still optimising your podiatry website for Google like it's 2019, you're already invisible to 60% of your potential patients. Here's why: your id…
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5 Quick AI Hacks to Improve Your Google Business Profile & “near me” searches | Ep. 138
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13:09Five fast AI moves. One stronger Google Business Profile. More of the right patients finding you. This episode shows you how to use AI to keep your Google Business Profile Listing active and credible in a few minutes. You’ll hear the key areas where AI helps, the pitfalls to avoid, and the prompts waiting for you in the show notes. Press play and t…
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Pelvic health leaders, what rooms are you avoiding because you don’t feel ready yet? Also, how would your leadership change if you surrounded yourself with women who expect you to win? In this episode, Becky shares how getting in the room before you feel ready has been the single most transformative strategy in her business and leadership growth. S…
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The Branding Decision That Shapes Your Patient Pipeline and Your Future Exit [Propel Playback]
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8:24The episode discusses the complexities of personal and company branding for clinic owners, highlighting the advantages and challenges of each approach. It emphasizes the importance of building trust and making informed decisions based on long-term goals. Episode webpage: https://propelyourcompany.com/personal-branding-vs-company-branding/ Here's wh…
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Episode 175; Should You Sell Products? A Podiatry Clinic Owner's Guide to Retail Revenue
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17:58Should you stock products in your podiatry clinic? It's a question every clinic owner faces when building toward that $50k+ monthly revenue goal. Today, we're breaking down the pros, cons, and strategic framework for adding retail revenue to your practice. We'll explore when products enhance patient outcomes and boost profits versus when they drain…
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How Clinics Can Rank in Nearby Cities (Even If You’re Not Located There) | Local SEO | Ep. 137
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16:35Learn how to improve your clinic’s local SEO and rank in nearby cities. Discover proven strategies to expand your reach, attract more patients, and grow your visibility beyond your location. Let’s say your clinic is based in one city, but many of your patients are willing to drive 20 or even 30 miles to see you. They know it’s worth traveling for…
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We Bought 1,000 Alex Hormozi Books (and Here’s What PT Owners Can Learn From Them)
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9:12👉 Join the Fill Your Practice Challenge: https://fillyourpractice2025.com/ 👉 Book a Game Plan Call: https://rehabceos.com/gameplan 👉 Join the Practice Success Academy (Skool): https://skool.com/rehabceos Remember when Dr. Joey Allbritton bought 1,000 copies of Alex Hormozi’s new book, Money Models? He talked about in one of his live videos before. …
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Pelvic Floor Clinicians, Know Where to Start with Your Patients
24:26
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24:26As a pelvic health professional seeing a new pelvic floor patient, how can you confidently decide where to start? In this episode, Dr. Becky Allen shares her five-step framework for confidently deciding where to start with pelvic floor patients. She explains how to move beyond tension-versus-weakness and diagnosis-based models by focusing on root c…
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Are You Getting Patients from AI? Your Competition Is [Propel Playback]
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8:16AI-powered searches are changing how patients find (and choose) healthcare providers — and if your clinic isn’t showing up in those results, you’re already losing patients to your competitors. In this episode, you’ll discover: How AI tools like ChatGPT, Perplexity, and Google’s AI-driven results recommend local providers The top signals AI looks fo…
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#114: What the Best Tech Businesses Can Teach PT Owners: A PPS Preview (Ft. Paul Singh & Jerry Durham)
13:19
13:19
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13:19Competition is fierce in therapy—but what if clinics approached their operations like top-performing businesses in any industry? In this short episode of Strata Stories, Paul Singh shares a sneak peek of his upcoming presentation at the APTA PPS Conference. He breaks down how 80% of all successful businesses follow the same core principles—regardle…
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036 \\ Playing Small or Perfectly Aligned?Why You Don’t Need a 7-Figure Practice to Be Successful
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12:33Feeling the pressure to “go big or go home”? In this episode of The Boutique Practices Podcast, Dr. Alex Pankoke breaks down why chasing a seven-figure practice might not be the calling for every woman—and why that’s not small thinking, it’s wise stewardship. She shares her personal story of nearly burning out while trying to scale too soon, the sp…
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SEO 101: How to Improve Your Clinic’s Online Rankings (and Stay Visible in the Age of AI Search) | Healthcare SEO | Ep. 136
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13:26When it comes to getting your clinic found online, one question always comes up: “How do I improve my website rankings on Google?” Whether you’re a chiropractor, acupuncturist, physical therapist, or wellness practitioner, your potential patients are searching for your services right now. The key is making sure your website actually shows up when t…
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Stop Giving Away “Free Stuff” That Doesn’t Work (Try This Instead)
9:09
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9:09👉 Join the Fill Your Practice Challenge: https://fillyourpractice2025.com/ 👉 Book a Game Plan Call: https://rehabceos.com/gameplan 👉 Join the Practice Success Academy (Skool): https://skool.com/rehabceos If you’ve ever run a workshop or set up a booth at a community event, you’ve probably faced this: 👎 Tons of leads, few actual patients. The proble…
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Aligning Your Why, How, and What for True Success
27:13
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27:13Pelvic health leaders, are you building your practice around what you do or why you do it? In this episode, Dr. Becky Allen explores the difference between the “why,” “how,” and “what” of leadership—and why everything starts with knowing your purpose. Through her own story of career transitions, motherhood, and the creation of Genesis PT and Wellne…
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How to use video on your website to improve SEO and bring in more patients [Propel Playback]
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27:31If your clinic’s website isn’t using video yet, you’re missing one of the biggest opportunities to boost your visibility and connect with patients. In this episode, we break down how to strategically use video to improve your website’s SEO and patient experience. You’ll learn: How video content helps your website rank higher in Google search result…
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035 \\ -Speak to the Fig Tree: Uprooting Fear and Growing a Faith-Led Chiropractic or Physical Therapy Boutique Practice
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20:05Girl...It's time to mount up! In this fiery episode, Dr. Alex gets real about the thoughts and beliefs that look holy but quietly choke the fruit God wants to grow in your life and practice. She’s calling out the lies that have kept Christian women in healthcare stuck — the fear of failure, the need for control, the pride disguised as protection — …
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Google Business Profile Advanced Strategy: Supercharge Your Google Maps Presence with User-Generated Content | Ep. 135
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14:03Most clinic owners think optimizing their Google Maps presence ends after setting up their Google Business Profile, adding hours, and uploading a few photos. But if you stop there, you’re missing one of the biggest ranking opportunities on Google Maps. In this episode of The Clinic Marketing Podcast, you’ll learn advanced tactics to boost your visi…
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034 \\ Boundaries & Automations: How Women Build Low-Maintenance, High-Margin Boutique Practices (Without Burning Out)
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29:09Episode: Boundaries & Automations: How Women Build Low-Maintenance, High-Margin Practices Guests: Dr. Alex (host) with Dr. Lauren What we cover: The “second shift” reality—and why boundaries are non-negotiable for women in healthcare Automations that protect your care (not replace it): online booking, reminders, smart “we’ll text you back” replies …
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The 5x5x5 Follow-Up System That Changed Everything for PT Clinics
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12:54Most PT owners think their leads are “trash.” But what if the problem isn’t the leads—it’s your follow-up system? In this video, Dr. Joey Allbritton shares the 5x5x5 system used by top-performing clinics nationwide: ✅ 5 calls ✅ 5 texts ✅ 5 emails …all within 5 days. This is how you turn “dead” leads into booked patients—without annoying people, wit…
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The Power of Partnership in Growing a Pelvic Health Practice
28:57
28:57
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28:57Pelvic health professionals, what makes a business partnership thrive instead of fracture? In this episode, Dr. Becky Allen has a candid conversation with her business partner and COO, Dr. Corrie Maguire, about partnership, leadership, and growth. Together, they share the story of how Genesis PT evolved from a one-woman practice into a thriving cli…
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Steal Your Competitors’ Best SEO Tactics (Legally!) [Propel Playback]
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15:03Ever wondered why other healthcare providers consistently appear at the top of search results while your clinic struggles to gain visibility? The answer lies in strategic competitor analysis—a powerful yet often overlooked aspect of local SEO. In this episode, we’ll break down exactly how to identify your real competitors, what to look for when ana…
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033 \\ Why Women Can’t Build Practices Like Men (and Shouldn’t Try To)
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21:22As women in healthcare, we’ve been taught to “do it all.” But what if the model you’re trying to follow was never designed for you in the first place? In this episode, Dr. Alex and Dr. Lauren get real about the difference between masculine and feminine practice styles. You’ll hear: The hidden ways women over-nurture and over-fill in their practices…
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#113: Strata Stories - How to Renegotiate Payer Contracts for PT Clinics (feat. Justin Stiver)
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45:55One of the most popular episodes we've ever done...worth listening to ASAP! In this episode of Strata Stories, Justin Stiver shares a blueprint for how to renegotiate payer contracts and actually get paid what you’re worth. We break down: 1️⃣ How to actually renegotiate payer contracts for PT clinics 2️⃣ The best ways to get in contact with insuran…
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032 \\ How to Schedule It All: Building a Profitable Boutique Practice That Fits Your Life
24:48
24:48
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24:48How Do You Schedule It All? Ever wonder how other women in healthcare manage it all — the school drop-offs, sick days, vacations, and still run a thriving boutique practice? In this episode, Dr. Alex Pankoke pulls back the curtain and walks you through her exact process for building a profitable, part-time, all-cash practice that fits her real life…
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Titans of PT: 26 Clinics, Smart Hiring & AI—With Ryan Christoff
18:36
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18:36Private practice builder Ryan Christoff joins Chad Madden to unpack how he grew from one clinic to 26 in Western PA. He shares the two books that shaped his mindset, the sub-$500 tool that moved the needle, and the painful expansion mistake that became a turning point. You’ll hear practical hiring and retention tactics, why “foot on the gas” matter…
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Why Your Clinic’s SEO Isn’t Working (and How to Fix It) | Healthcare Marketing | Ep. 134
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19:15Is your SEO plan really working—or are you just hoping it is? This episode breaks down the 10 biggest red flags that your SEO strategy might be missing the mark and exactly what to do about each one. You’ll discover how to identify issues like stagnant traffic, low conversions, outdated content, and missing local visibility—plus simple ways to fix …
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W2 vs 1099 in PT Clinics: The Costly Mistake Owners Keep Making
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11:00Every PT owner hits this question: 𝘞𝟤 𝘰𝘳 𝟣𝟢𝟫𝟫? And almost every time, they get it wrong. Here’s the truth → in 99% of cases, PTs should be W2. In this video, Dr. Joey Allbritton breaks down the 𝘁𝗵𝗿𝗲𝗲 𝗖’𝘀 𝗼𝗳 𝗰𝗹𝗮𝘀𝘀𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻—Control, Cash, Connections— and why most PT owners hurt themselves (and their teams) chasing the 1099 𝘴𝘩𝘰𝘳𝘵𝘤𝘶𝘵. 𝗪𝗵𝗮𝘁 𝘆𝗼𝘂’𝗹𝗹 𝗱𝗶𝘀𝗰…
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3 Ways to Hire Great PTs (Without Using Indeed)
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10:41Hiring a new physical therapist without using Indeed isn’t just possible—𝗶𝘁’𝘀 𝘀𝗺𝗮𝗿𝘁𝗲𝗿. In this video, Dr. Joey Allbritton breaks down 3 proven strategies PT clinic owners use to attract top clinicians without competing for the same candidates everyone else is chasing. You’ll learn: • How to build a long-term hiring pipeline through clinical rotatio…
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Pelvic health professionals, how might the fear of failure prevent you from taking the next step in your business? But what if you fully believed that if you stayed in the game, you wouldn't fail? In this episode, Becky Allen shares why you, as a pelvic health professional, can’t fail if you simply choose to stay in the game. Through her own experi…
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How to Build Trust Fast on Your Homepage [Propel Playback]
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20:40Is your clinic’s website homepage truly working for you—or is it driving potential patients away? Your clinic’s homepage is more than just a digital front door; it’s the first impression that can make or break patient trust. In this episode, we’re diving deep into the must-have elements and strategic tweaks that will turn casual website visitors in…
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031 \\ How to Use Facebook Smarter: Build Chiropractic or Physical Therapy Referrals, Not Reels, for Your Boutique Practice
22:19
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22:19In this episode of the Boutique Practices Podcast, Dr. Alex shares how to stop wasting hours chasing algorithms and instead use Facebook strategically to grow your boutique practice. Discover how to leverage local Facebook groups to provide value, position yourself as a trusted community leader, and build referral partnerships that actually bring i…
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End on a Win: PT Engagement, CQI & Clinician Habits That Drive Growth with Dr. Ben Fung
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56:21Chad Madden and Dr. Ben Fung break down the behaviors that keep schedules full and graduation rates near 100%—from “left/right-brain” patient communication to always ending each visit on a win. They unpack UpDoc’s Corporate Quality Index (CQI), including intention-to-stay thresholds that predict retention, and why soft skills and on-stage presence …
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Should You Really DIY Your Clinic’s SEO? | Ep.133
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9:27SEO is one of the most powerful ways to attract new patients to your clinic—but here’s the big question: should you handle it yourself or hire experts to do it for you? In this episode, we dive deep into the debate between DIY SEO vs. working with professionals, breaking down the pros, cons, and even a middle-ground option that gives you expert gui…
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030 \\ Social Media in Your Boutique Practice: Is It Worth It Anymore? Dr. Lauren’s Journey + Strategies That Work Today
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17:51In this episode of the Boutique Practices Podcast, Dr. Lauren Collins shares her real-life journey with social media—both the highs and the headaches—and what she’s learned as a boutique practice owner and nano-influencer. Whether you love creating content or dread it, this conversation will help you decide if social media should be a central part …
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Let’s Change the Game of Pelvic Floor Therapy
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24:18Pelvic health professionals, what does it truly mean to change the game of pelvic floor therapy both for your patients and your business? In this episode, Dr. Becky Allen unpacks what she truly means when she says, “Let’s change the game” (which she often mentions on social media and in every episode!). She challenges clinicians and leaders in pelv…
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How to Rank for “Near Me” Searches in Your Area [Propel Playback]
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14:04Today, we're diving into how clinic owners can optimize for "near me" searches to capture high-intent local patients actively seeking healthcare services in their area. Millions of daily searches like "chiropractor near me" or "acupuncturist near me" represent valuable opportunities to connect with patients ready to book appointments. The big quest…
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029 \\ The Social Media Optional Practice: How to Grow Your Healthcare Business Without the Algorithm Part 1
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22:12Are you tired of feeling chained to Instagram, Facebook, or TikTok just to get patients? In today’s episode of the Boutique Practices Podcast, Dr. Alex unpacks why a social media optional practice is not only possible — but often more profitable. We’ll talk about: The hidden costs of creating endless reels and chasing algorithm changes Why SEO-base…
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#112: Practices Need Better Systems, Not More Tools (Ft. Amit Gaglani)
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22:59Clinic growth isn’t just about more patients or fancier tools. It’s about systems that keep the ones you already have. In this episode of Strata Stories, Paul Singh sits down with Amit Gaglani, PT — practice coach, to talk about why most PT practices don’t need more patients or tools… they need better systems to keep the ones they already have. The…
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Scale Your PT Practice: Data-Driven Growth w/ Bob Kowalick- Tools of Titans
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27:12PT owner Chad Madden sits down with industry veteran Bob Kowalick to unpack what it really takes to scale beyond yourself. They cover the #1 book that shaped Bob’s approach, painful (and expensive) lessons on “trust but verify,” and why data. not opinions, must drive your systems. You’ll hear how to invest in yourself, innovate through experimentat…
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Navigating Google’s Suggested Changes to Your Google Business Profile Listing | Google Maps | GBP | Ep. 132
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13:27Google’s suggested edits to your Business Profile can hurt visibility, confuse patients, and cost revenue. Learn why these changes happen, how to set up notifications, and the exact steps to keep your clinic’s profile accurate and patient-ready. Episode webpage, blog & show notes: https://propelyourcompany.com/navigating-googles-suggested-changes-t…
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028 \\ Stop Selling Essential Oils and Start Delivering Results: Escaping the Distraction Trap in Your Boutique Practice
21:26
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21:26Hey friend, today’s episode might sting a little, but I believe it’s going to set some of y’all free. So many women in healthcare are caught in what I call the distraction trap. Every week your inbox is flooded with “game-changing” products, add-ons, or shiny new gadgets that promise profit. Without a clear filter, it’s easy to say “yes” to everyth…
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Should PT Owners Lease or Buy Their Clinic Building?
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9:59When PT owners grow, one of the biggest questions they face is: should I keep leasing or buy the building? In this video, Dr. Joey Allbritton breaks down the pros and cons of leasing vs. owning your PT clinic space, including: ✔️ The risks of short-term leases and rent hikes ✔️ When buying makes sense as a hedge against risk ✔️ How real estate comp…
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In this podcast, Dr. Joey Allbritton shares the exact system Rehab CEOs uses to handle no-shows and cancellations without damaging patient relationships. Most clinics either charge a flat $25 fee (that doesn’t even cover costs) or avoid fees altogether—losing money every time a patient skips. Dr. Joey explains: • Why most no-show policies fail • Ho…
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3 Keys to Filling Your PT Clinic (Even During a Shortage)
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8:41In this podcast, Dr. Robbie breaks down why PT clinics still struggle to fill their schedules—even when there’s a shortage of physical therapists—and shares the 3 systems that solve it for good: Reach, Registration, and Reputation. Timestamps 00:00 – The PT shortage myth and why clinics still struggle 00:28 – Quick win marketing explained (ads, eve…
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Why Saying No Can Actually Move Your Business Forward
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30:10Pelvic health professionals, the truth is, you can’t say “yes” to everything. So, how might saying “no” more often help you move the needle in your business? In this episode, Becky shares how learning to say no has reshaped her leadership, her team’s focus, and her business outcomes at Genesis PT and Wellness. Through stories about turning down hig…
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End the Year Strong: 10 Clinic Marketing Tips for Q4 [Propel Playback]
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6:03What if you could transform your Q4 marketing strategy and set the stage for a successful year ahead? Well, we’ve got some tips to help make it happen, and it’s a great time to get started! You can begin implementing these strategies now without tech-heavy requirements or significant time. The best part: Make these tips a regular occurrence, and ev…
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