Each week, the Grow Your Practice Podcast with Chad Madden of Breakthrough brings you no-nonsense marketing & business growth strategies that deliver new patients and higher profits. Co-Founder of Breakthrough, Owner of Madden Physical Therapy and Author of "Killer Marketing Secrets for Private Practice PTs", Chad grew his practice 600% in the last five years using direct response marketing strategies. He sees more than 200 new patients each month in his single location Private Practice. Now ...
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How To Grow A Physical Therapy Clinic Podcasts
Strata Studios is the best resource to help you grow your PT or OT Clinic. We're the only single EMR platform & Revenue Cycle Management Service for Physical, Occupational, and Speech Therapy practices that helps you achieve a 99.99% reimbursement rate. Book a call with our team today 👉 stratapt.com
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The Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers
Darcy Sullivan, Online Marketing Strategist & SEO Expert // Propel Marketing & Design
Are you a chiropractor, physical therapist, acupuncturist, wellness practitioner, or other clinic owner looking to attract more patients and grow your healthcare practice? Welcome to The Clinic Marketing Podcast, where we dive into the world of online marketing to help you thrive in today's competitive landscape. Hosted by Darcy Sullivan from Propel Marketing & Design, this podcast is your go-to resource for actionable marketing strategies and insights to supercharge your online presence and ...
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Win back your freedom, and make more profit while providing the best possible care for your patients. I'm Dr. Natty Bandasak, and I am the CEO & Owner of Myokinetix Physical Therapy & Performance. Four years ago, I started my clinic from scratch and built it into a 7-figure business. On this podcast, I’m going to share the secrets of how I did exactly that and talk to some of the awesome people who are determined to shake up the industry. Be sure to follow the podcast on your favorite platfo ...
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Are you navigating the complexities of growing your physical therapy practice alone and seeking ways to avoid common pitfalls while maximizing your impact? "The Levels Podcast" is a podcast dedicated to helping you navigate the complexities of the physical therapy industry and emerge successful. Hosted by Dr. Joey Allbritton and Dr. Robbie Woelkers, two seasoned professionals with firsthand experience in transforming challenges into triumphs, this podcast dives deep into the heart of the phy ...
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The podcast for Podiatry Clinic owners. Brought to your by Lorcan O Donaile, Podiatrist & Health Business Mentor. Discover how Lorcan O Donaile built a Clinic that allows his clinical hours to zero, take 4 holidays a year and spend more time with his family and doing the things he loves, all while increasing his profits by over 400%.👉The secrets on how to avoid the mistakes that means that most Podiatry Clinic Owners are chained to their stagnating businesses. 👉The tips to make the most of t ...
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End on a Win: PT Engagement, CQI & Clinician Habits That Drive Growth with Dr. Ben Fung
56:21
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56:21Chad Madden and Dr. Ben Fung break down the behaviors that keep schedules full and graduation rates near 100%—from “left/right-brain” patient communication to always ending each visit on a win. They unpack UpDoc’s Corporate Quality Index (CQI), including intention-to-stay thresholds that predict retention, and why soft skills and on-stage presence …
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Should You Really DIY Your Clinic’s SEO? | Ep.133
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9:27SEO is one of the most powerful ways to attract new patients to your clinic—but here’s the big question: should you handle it yourself or hire experts to do it for you? In this episode, we dive deep into the debate between DIY SEO vs. working with professionals, breaking down the pros, cons, and even a middle-ground option that gives you expert gui…
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How to Rank for “Near Me” Searches in Your Area [Propel Playback]
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14:04Today, we're diving into how clinic owners can optimize for "near me" searches to capture high-intent local patients actively seeking healthcare services in their area. Millions of daily searches like "chiropractor near me" or "acupuncturist near me" represent valuable opportunities to connect with patients ready to book appointments. The big quest…
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#112: Practices Need Better Systems, Not More Tools (Ft. Amit Gaglani)
22:59
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22:59Clinic growth isn’t just about more patients or fancier tools. It’s about systems that keep the ones you already have. In this episode of Strata Stories, Paul Singh sits down with Amit Gaglani, PT — practice coach, to talk about why most PT practices don’t need more patients or tools… they need better systems to keep the ones they already have. The…
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Scale Your PT Practice: Data-Driven Growth w/ Bob Kowalick- Tools of Titans
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27:12PT owner Chad Madden sits down with industry veteran Bob Kowalick to unpack what it really takes to scale beyond yourself. They cover the #1 book that shaped Bob’s approach, painful (and expensive) lessons on “trust but verify,” and why data. not opinions, must drive your systems. You’ll hear how to invest in yourself, innovate through experimentat…
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Navigating Google’s Suggested Changes to Your Google Business Profile Listing | Google Maps | GBP | Ep. 132
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13:27Google’s suggested edits to your Business Profile can hurt visibility, confuse patients, and cost revenue. Learn why these changes happen, how to set up notifications, and the exact steps to keep your clinic’s profile accurate and patient-ready. Episode webpage, blog & show notes: https://propelyourcompany.com/navigating-googles-suggested-changes-t…
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Should PT Owners Lease or Buy Their Clinic Building?
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9:59When PT owners grow, one of the biggest questions they face is: should I keep leasing or buy the building? In this video, Dr. Joey Allbritton breaks down the pros and cons of leasing vs. owning your PT clinic space, including: ✔️ The risks of short-term leases and rent hikes ✔️ When buying makes sense as a hedge against risk ✔️ How real estate comp…
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In this podcast, Dr. Joey Allbritton shares the exact system Rehab CEOs uses to handle no-shows and cancellations without damaging patient relationships. Most clinics either charge a flat $25 fee (that doesn’t even cover costs) or avoid fees altogether—losing money every time a patient skips. Dr. Joey explains: • Why most no-show policies fail • Ho…
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3 Keys to Filling Your PT Clinic (Even During a Shortage)
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8:41In this podcast, Dr. Robbie breaks down why PT clinics still struggle to fill their schedules—even when there’s a shortage of physical therapists—and shares the 3 systems that solve it for good: Reach, Registration, and Reputation. Timestamps 00:00 – The PT shortage myth and why clinics still struggle 00:28 – Quick win marketing explained (ads, eve…
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End the Year Strong: 10 Clinic Marketing Tips for Q4 [Propel Playback]
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6:03What if you could transform your Q4 marketing strategy and set the stage for a successful year ahead? Well, we’ve got some tips to help make it happen, and it’s a great time to get started! You can begin implementing these strategies now without tech-heavy requirements or significant time. The best part: Make these tips a regular occurrence, and ev…
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Mapping Out Your Q4 SEO Plan: How Clinics Can Stay Ahead in Search | Ep.131
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17:11Get ahead of the curve before Q4 begins. This episode reveals how to create a powerful SEO plan that boosts visibility, attracts new patients, and prepares your clinic for a strong finish to the year and a successful start to 2026. Episode webpage, blog & show notes: https://propelyourcompany.com/q4-seo-plan/ 🎉Additional Resources: Ready to DIY? Gr…
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PT Practice Acquisitions: 8-Step Checklist to Avoid Overpaying
26:28
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26:28Thinking about buying or merging with another private practice? In this episode, Chad Madden breaks down an 8-step checklist to value a practice correctly, avoid common pitfalls, and de-risk your acquisition. You’ll learn how to assess owner dependency, calculate value using EBITDA × a fair multiple, run airtight due diligence, and spot red flags b…
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Google Business Profile: 5 Common Mistakes That Will Tank Your Google Maps Ranking [Propel Playback]
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12:06In this episode of The Clinic Marketing Podcast, we’re tackling the five most common Google Business Profile mistakes that keep clinics hidden from potential patients—and showing you exactly how to fix them. You’ll get quick, actionable tips to improve visibility in nearby searches, attract more patients, and stay ahead of the competition—no fluff,…
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#111: The Clinic With No Turnover: Using Culture, Clarity, and Connection (Ft. Michael Silva and Jason Collin)
52:13
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52:13Too many owners believe higher pay is the only retention tool. But the truth? Recognition, clarity, and connection often drive loyalty far more than compensation. In this episode of Strata Stories, guest host Michael Silva sits down with Jason Collin, owner of PT Revolution, to dig into: 1. Why culture and recognition outpace pay when it comes to r…
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4 Levels of PT Owners Using AI (From Beginner to Pro)
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22:21Learn the four levels of private practice owners using AI—from “minor leaguer” to “hall of famer”—and see exactly how PT leaders are hiring faster, filling schedules, and building smarter systems. We cover real examples (hiring ads that 200× results, cash-based promos with RunDNA, payer rate negotiations, and RCM wins) plus a simple path to level u…
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10x PT Hiring: AI Job Ads, Principles & Work-Life Balance with Justin Pezick
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35:00Private practice owner Justin Pezick of Orthopedics Plus shares how he went from “nice-sounding” job posts to high-converting, principle-driven ads using AI—boosting applicants from 2–3/week to 4–5/day. We cover purpose → principles → process, translating work-life balance into concrete policies, and smart prompt engineering to avoid fluff and hall…
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Hidden Price of Ignoring SEO: What Clinics Lose Without It | Ep.130
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7:24If your clinic isn’t showing up on Google, you’re handing patients and revenue to competitors. In this episode, you’ll hear why ignoring SEO costs more than you think and how optimizing your online presence drives real growth. You’ll discover: Why SEO matters for clinics The impact of skipping or pausing your SEO efforts How to boost visibility, at…
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How Clinics Can Dominate Google Search, Google Maps & AI Search Results [Webinar]
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1:11NEW On-demand webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. Save your spot >> propelyourcompany.com/learn In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kick…
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Chiropractor SEO Strategies That Get Results [Propel Playback]
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17:30If you're a chiropractor trying to improve your website traffic and get more patients through Google, this episode is for you. Discover where most clinics go wrong with SEO — and the four key areas you should be focusing on instead. Episode Webpage & Show Notes: https://propelyourcompany.com/seo-for-chiropractors-what-works/ Send in your questions.…
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PT Clinic Playbook: 500+ Google Reviews & 100% Graduation Rate Ft. Brenna Strawser & Christian Grove
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28:07Chad Madden sits down with DPTs Brenna Strawser & Christian Grove to unpack the simple, repeatable systems behind 500+ Google reviews and months of 100% graduation rates. You’ll hear the exact “ask” script, how to use QR codes at discharge, proactive scheduling to keep caseloads full, and empathy-driven communication that boosts outcomes. Perfect f…
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The Overlooked SEO Move: Why Your Yellow Pages Listing Still Matters for Clinics | Ep. 129
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11:01Most clinics focus on Google Business Profile and their website for local SEO, but there’s another listing you might be ignoring that still makes a difference. Believe it or not, your Yellow Pages online listing continues to carry weight with search engines and can boost your clinic’s visibility. In this episode, you’ll learn why Yellow Pages hasn’…
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The #1 Reason Staff Hate Metrics (And How to Fix It in Your Clinic)
8:44
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8:44Ready to scale your clinic for FREE? Join 1500+ other clinic owners in Practice Success Academy: https://www.skool.com/rehabceos In this video, Dr. Joey Allbritton reveals why most practice owners AND staff feel drained by metrics… and how to flip that around so your numbers drive growth, energy, and accountability in your practice. Here’s what you…
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Tapping into Other People’s Audiences: Partnerships That Boost Your Clinic [Propel Playback]
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9:40Ready to skyrocket your clinic's growth by tapping into untapped audiences? Discover how leveraging other people's audiences can transform your practice into a thriving hub of new patients. Plus, learn how to maximize the impact of your content through repurposing, ensuring you stand out in the crowded healthcare industry. By the end of this episod…
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#110: Clinic Blind Spots That Can't Be Ignored (Feat. Michael Uzar)
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33:04This week on Strata Stories, Paul sits down with Michael Uzar, PT, and founder of Rehab Risk Consulting, to explore the legal and operational blind spots that can quietly drain your clinic’s revenue, staff morale, and reputation. Mike is redefining risk: it’s not just compliance—it’s a tool to protect your people and strengthen your operations. Ins…
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SEO for Physical Therapists: 3 Steps to Get Found, Get Clicks, and Get Patients | Ep. 128
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7:50Physical therapists are in a competitive industry which means their SEO (search engine optimization) must be up to par to compete online. SEO is a crucial element of your digital marketing campaign and an effective way to get patients through your doors. So, how do you find new patients? Or, should we say: How do new patients find you? Getting your…
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11 Reasons Your Google Ads Aren’t Getting Patients (Clinic Owner’s Guide)
7:44
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7:44Ready to start/scale your clinic for FREE? Join 1500+ other clinic owners in Practice Success Academy: https://www.skool.com/rehabceos In this video, Dr. Joey Allbritton walks through the 11 most common reasons why your Google Ads aren’t turning clicks into new patients. From slow websites, wasted spend on irrelevant keywords, to agencies targeting…
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How to Use Google’s ‘People Also Ask’ to Generate Content Ideas for Your Clinic | SEO & Content Marketing [Propel Playback]
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12:46Today, we’re diving into one of the easiest and most effective ways to come up with content ideas for your clinic's website, blog, and social media—Google’s ‘People Also Ask’ feature. ⚡ Episode Webpage: https://propelyourcompany.com/people-also-ask-content-ideas/ If you’ve ever typed a question into Google, you’ve probably noticed a section in the …
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Website Pages That Make Google Send You the Right Patients | Ep. 127
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12:00If your clinic’s website just has a single “Services” page listing everything you offer, you might be holding your SEO back. In this episode, we’ll cover one of the simplest (and most overlooked) ways to help Google connect you with the right patients—creating one page per service or condition. You’ll learn: Why this page structure boosts your rank…
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7 Amazon Website Secrets That Double Physical Therapy Clinic Patient Bookings
10:19
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10:19Ready to start/scale your clinic for FREE? Join 1500+ other clinic owners in Practice Success Academy: https://www.skool.com/rehabceos In this podcast, Dr. Joey Allbritton reveals the 7 conversion secrets Amazon uses that can instantly transform your physical therapy clinic website into a patient-booking machine. Discover why most PT websites are g…
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Internal Linking: The Easiest Way to Boost SEO Without More Content [Propel Playback]
12:27
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12:27nternal linking is a simple yet powerful strategy to improve your clinic's SEO and website performance without spending money. By strategically connecting pages throughout your website, you can boost visibility, enhance user experience, and help Google better understand your site's content and structure. 📌 Episode webpage and show notes: https://pr…
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#109: Clinics Grow Faster When PTAs Grow Too (Feat: Katie Sutton)
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33:56On today’s episode, Paul Singh, CEO of StrataPT, talks with Katie Sutton, PTA and host of "the PTA+ Podcast”, to explore how PTAs can play a bigger role in shaping the future of rehab. Katie and Paul Talk about: 1. Unlocking the untapped potential of PTAs in your clinic 2. Low-cost ways to invest in your PTA team 3. Why nursing’s “multi-entry pathw…
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Are You Getting Patients from AI-Powered Searches? Your Competition Is | Ep. 126
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8:16AI-powered searches are changing how patients find (and choose) healthcare providers — and if your clinic isn’t showing up in those results, you’re already losing patients to your competitors. In this episode, you’ll discover: How AI tools like ChatGPT, Perplexity, and Google’s AI-driven results recommend local providers The top signals AI looks fo…
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4 Online Listings Every Clinic Needs to Attract More Patients [Propel Playback]
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16:39Online listings can help establish your clinic as a trusted business and build credibility, both online and offline. While it’s smart to be listed in as many relevant online directories as possible, there are four you absolutely can’t skip. If you’re not set up with them yet, make it a priority. This is a special encore presentation of one of the m…
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The Shortcut to Ranking High in Google Search, Maps, and AI Results
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1:09If your clinic isn't ranking high in Google Search, Google Maps, and even AI-powered search results, your competitors are getting the patients who should be finding you the solution. Discover the step-by-step framework you can follow to boost your rankings, attract more local patients, and build trust online. Get started now! 💥 The Ready. Set. Rank…
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Starting from Scratch: Tips for Setting Up Your Clinic's First Website [Propel Playback]
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19:20Launch Your Clinic's First Website the Right Way Thinking about your clinic’s first-ever website or finally ready to give your current one a major upgrade? In this episode, we walk through the essential steps to build a website that truly works — from what pages to include to how to make it both user-friendly and optimized for search. No tech overw…
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#108: How PTs Can Partner Directly with Physicians—Without Selling Out (Ft. Colin Rigney)
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31:55On today’s episode of Strata Stories, guest host Rafi Salazar sits down with Colin Rigney, PT — educator and founder of Advanced MSK Ultrasound Center — to talk about a bold (and still controversial) model that’s helping PTs fill a massive gap in primary care. Colin’s using diagnostic ultrasound to build direct physician partnerships—and he’s not j…
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SEO 101 for Clinics: What It Is and Why It Matters More Than Ever | Healthcare SEO | Ep. 125
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8:37What exactly is SEO — and why should clinic owners care? In this episode, we break down the basics of Search Engine Optimization in plain English. Whether you're a chiropractor, physical therapist, acupuncturist, or med spa owner, you'll learn why SEO is essential for getting found online and attracting the right local patients. We cover: What SEO …
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How Gait Analysis Boosts PT Clinics & Patient Outcomes With Doug Adams of RunDNA
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55:14In this episode of the Grow Your Practice podcast, Chad Madden welcomes back Doug Adams from RunDNA and the Omega Project to discuss how gait and running analysis is revolutionizing physical therapy clinics. Discover how incorporating cutting-edge gait analysis can enhance patient outcomes, differentiate your clinic, and increase revenue through ca…
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AI Meets Local Search: Game-Changing Updates for Healthcare Marketing [Propel Playback]
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10:45This episode of The Clinic Marketing Podcast dives into the game-changing potential of ChatGPT’s AI search features for clinic marketing and patient engagement. By bridging the gap between AI tools and traditional SEO, clinic owners can enhance their visibility, strengthen their branding, and connect with more patients effectively. We’ll cover: How…
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Ep 174. Are Associates Ruining Your Podiatry Business
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13:10Do you have associates working for you? Did you take on associates because thats what everyone else does? Could it be ruining your business? In Ep 174 of the Podiatry Business Podcast Lorcan discusses why in most cases having associates instead of employees is a fatal error and how to know if its ruining your business.…
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10 Quick Website Tips to Boost Your Chiropractic Clinic | Chiropractic Marketing | Ep. 124
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9:05Boost your chiropractic practice with these 10 easy website tips! Learn practical fixes to attract and retain more patients, from mobile-friendly design to online booking and SEO. Implement these changes this week to grow your clinic! Episode webpage & shownotes: https://propelyourcompany.com/10-chiropractic-website-tips/ Send in your questions. ❤ …
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Episode 173. Systems Versus Resources In Your Podiatry Clinic
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13:55Has your Podiatry Clinics revenue hit a plateau despite working longer and squeezing in more patients. Ep 173 of the Podiatry Business Podcast explains why and how in install systems and resources in a way that scales the business and removes the bottlenecks in the clinicBy Lorcan O Donaile, Podiatry Business Coach & Clinic Podiatrist
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Fix Your Payer Mix & $60K/Month Without More Patients - The Road to Build a $100M Practice - Ep: 04
26:41
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26:41Feeling stuck with low margins—even when your clinic is full? You’re not alone. In this video, Chad Madden walks through why most private practice owners feel powerless to improve their payer mix and how small strategic changes can add $60K+ in monthly profit without adding more patients or staff. You’ll learn the Quantity → Quality → Viability fra…
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Google’s AI Mode: What It Means for Your SEO Strategy [Propel Playback]
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14:31In this episode, we break down what Google’s AI Mode is, how it’s reshaping search results, and what it means for your clinic’s local visibility. If you rely on SEO or Google Business Profile traffic to bring in patients, you can’t afford to miss this. Learn what actions to take now to stay competitive and show up in AI-powered search results. Epis…
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#107: The Marketing Blind Spots Holding Your Clinic Back (Feat: Neil Trickett)
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33:35On today’s episode of Strata Stories, Paul Singh, CEO of StrataPT, sits down with Neil Trickett, PT and CEO of Practice Promotions, to unpack what real marketing looks like for therapy practice owners — and why most clinics get it wrong. They dive into: 1. Why “just having a website” isn’t enough — and how to actually convert visitors into new pati…
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Your MedSpa Can Rank #1 on Google—Here's How | Medical Spa SEO | Ep. 123
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14:46We unpack proven strategies to make your medical spa impossible to miss in online searches, focusing on how to dominate top spots on Google while attracting more clients and filling your appointment books. Episode webpage: https://propelyourcompany.com/med-spa-seo/ Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate G…
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How Writing a Book Can Explode Your Practice Growth: Ft. Chandler Bolt
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37:36In this episode, Chad Madden interviews Chandler Bolt, founder of SelfPublishing.com, on how private practice owners can use a book to grow their business. Chandler shares how he went from failed startup to publishing over 7,000 books and explains why a book is the best marketing asset for attracting leads, building authority, and generating referr…
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How to Decide: Blog Post or Website Page? [Propel Playback]
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11:19Are you ready to start adding content to your website, but unsure where it should go? No need to stress. We’ll walk you through the ins and outs of website content placement that makes sense, has intuitive navigation, and contributes to your SEO (search engine optimization) goals. Today we’ll go over: What your fixed website pages are used for What…
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The Counterintuitive Truth About Opening Multiple Locations
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8:53Ready to start/scale your clinic for FREE? Join 1500+ other clinic owners in Practice Success Academy: https://www.skool.com/rehabceos In this video, Dr. Robbie Woelkers reveals the counterintuitive truth that opening multiple PT clinic locations is actually significantly easier than opening your first location, and breaks down the exact Pod of Fou…
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Burnout, Belonging, and Building a Strong Team: Lessons from Lisa Flexner
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48:17Chad Madden sits down with Lisa Flexner, founder of Flex Health Consulting, to talk about her surprising journey from tech and executive coaching to becoming a physical therapist—and how a broken shoulder led to a career transformation. Lisa shares her insights on building people-centered practices, preventing burnout, and why culture—not marketing…
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