How to use video on your website to improve SEO and bring in more patients [Propel Playback]

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The Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers »
How to use video on your website to improve SEO and bring in more patients [Propel Playback]

1d ago 27:31

MP3•Episode home

If your clinic’s website isn’t using video yet, you’re missing one of the biggest opportunities to boost your visibility and connect with patients.

In this episode, we break down how to strategically use video to improve your website’s SEO and patient experience. You’ll learn:

How video content helps your website rank higher in Google search results
10 smart ways to use videos on your website to attract and convert more patients
The difference between short-form and long-form videos—and when to use each
Common video mistakes clinic owners make (and how to avoid them)

Whether you’re a chiropractor, physical therapist, acupuncturist, or clinic owner in another specialty, this episode will give you the inspiration and practical steps to make video work for your website and your business.

If you’re ready to turn video into one of your most powerful SEO tools, this episode is for you.

Episode webpage, blog post, and show notes: https://propelyourcompany.com/video-for-clinic-website/

Send in your questions. ❤ We'd love to hear from you!

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Let's Stay Connected:

Chapters

1. Welcome And Episode Setup (00:00:00)

2. Why Video Lifts SEO (00:04:20)

3. YouTube First, Then Embed (00:06:10)

4. User Experience And Dwell Time (00:09:20)

5. Practical Do’s And Don’ts (00:10:55)

6. Intro Or Meet-The-Company Videos (00:12:11)

7. Build A Curated Video Library (00:13:35)

8. Service Pages Need Contextual Video (00:15:04)

9. Mobile-Friendly Embeds And Formatting (00:18:25)

10. Turn One Video Into A Blog Post (00:19:08)

11. Multi-Video Blog Post Structure (00:20:40)

12. Testimonials That Actually Convert (00:22:16)

13. Use Videos As Lead Magnets (00:23:35)

14. Team Interviews On About Page (00:25:00)

15. Link Out To Your YouTube Channel (00:25:45)

16. Leverage Approved Promotional Videos (00:26:31)

17. Final Reminders And How To Reach Us (00:27:41)

171 episodes

#Business #Marketing #Chiropractic Marketing #Marketing For Clinics #Medical Website Marketing #Physical Therapist Marketing #Healthcare Marketing #Digital Marketing #Healthcare Seo #Clinic Marketing #Clinic Seo #Entrepreneur #Darcy Sullivan #Market Strategist #SEO Expert // Propel Marketing #SEO #Local SEO