How To Start Up: hear what to do now, next or never when starting & scaling a business. Subscribe to hear more great advice from successful entrepreneurs & receive invitations to our podcast events. Hosted by Juliet Fallowfield, founder of B Corp Certified PR, communications & podcast production consultancy Fallow, Field & Mason, How To Start Up hopes to bring you confidence, encouragement & reassurance when building your business. We cover everything from founder health, to how to write a p ...
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Fallowfield Podcasts
XS Malarkey is one of the UK's longest running comedy nights. For over 14 years it has provided mirth and jollity to the people of Manchester, and help to build up some of the most well know comedians in the UK. Every month the XS Malarkey Podcast will bring you little nuggets of comedy joy to your ears and mix that in with some backstage interviews with some of the acts, many famous, some just starting out.
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A podcast exploring the hidden stories, voices, and landscapes of Levenshulme’s green spaces. Each episode takes you into a different park in the area, uncovering layers of memory, imagination, and community. Expect evocative short stories inspired by place, real voices from the people who shape these spaces every day, and immersive soundscapes created using field recordings. Whether you know these parks well or are discovering them for the first time, You Are Here invites you to listen in a ...
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As a workplace stress and burnout prevention consultant, Nina Nesdoly, Nina shares her advice on maintaining a work/life balance, identifying stress triggers and techniques for relieving stress. If you’d like to contact Nina, you can reach her at [email protected] FF&M enables you to own your own PR & podcasts. Recorded, edited & publish…
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2 How to manage your mental health, Matt Johnson
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36:31In this episode, I’m joined by Broadcaster & Mental Health Ambassador, Matt Johnson for a grounded, practical conversation about letting go of archetypes and expectations and instead getting honest about who you are, where your patterns come from, and how to forgive yourself and start again with intention. We talk about purpose, motivation and self…
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1 How to manage imposter syndrome, Hamish Mackay-Lewis
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24:59Hamish Mackay-Lewis shares his advice on how to understand your imposter syndrome, explains why it is actually an experience rather than a syndrome and some simple things you as a founder can do to manage those sometimes sabotaging thoughts that can come into your head when going out on your own. Hamish’s advice: Impostor experience is very common:…
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Trailer: 12 Days of Christmas - your guide to health & wellness this festive period
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1:55As the year draws to a close, many founders feel exhausted, overwhelmed, and stretched thin - while being told to relax, be festive, and switch off, but it isn't always possible. This trailer introduces How To Start Up’s 12 Days of Christmas mini-series: a calm, practical collection of short episodes designed to support founder health during one of…
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Secret Lake Stories is a soundwork by sound designer and composer Emily Zurowski, recorded on and around a small, enclosed body of water known locally as the Secret Lake, on the border of Levenshulme and Reddish in Greater Manchester. Largely hidden from surrounding streets and reached by footpaths through scrub and woodland, the lake sits within a…
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How to bootstrap your business, Aimee Connolly, Sculpted by Aimee
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43:22Today’s episode of How To Start Up dives into the reality of building a business from the ground up or bootstrap, so without investors, without a big marketing budget, and without a safety net. Joining us is Aimee Connolly, Founder and CEO of Sculpted by Aimee and Sculpted: The Academy, the global beauty brand she launched at just 23 in 2016 using …
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How to manage a portfolio career, The Women's Chapter, Michelle de Klerk
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38:54Today we’re joined by the brilliant Michelle Pughe-Parry de Klerk, founder of The Women’s Chapter, the UK’s first network for women in business to achieve B Corp certification. Michelle’s journey is an extraordinary example of how a passion project, started on a shoestring as a side hustle, can evolve into a thriving, impact-led portfolio career. S…
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How to build a purpose-led brand, Siff Haider, Arrae
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31:20In today’s episode, we’re joined by Siff Haider one part of the co-founders due behind Arrae - the wellness brand that’s redefining the supplement space with elegant, effective, natural solutions for issues like bloating, anxiety and sleep. Since launching in 2020, Arrae has gained a cult following thanks to its minimalist aesthetic, loyal communit…
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How to manage imposter syndrome as a founder, Ella McKay, FATSO
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29:01In today’s episode, we’re joined by Ella McKay, founder of FATSO, the unapologetically bold, brilliant and beautiful chocolate brand shaking up the confectionery world. Launched in 2022 after being dreamt up in lockdown, FATSO is on a mission to make chocolate fun again - big, chunky, and full of life - while doing things ethically and with integri…
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How to start in stealth mode, Candace Bertram, Studio88
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37:21In today’s episode, we’re joined by Candace Bertram, founder of Studio88, a fast-growing Pilates community in Birmingham. After opening her first Reformer Pilates studio in November 2024, she expanded just six months later with a second location in Hall Green. What started as one small space has quickly become more than just a Pilates studio, it’s …
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How to start your NPD, Jianne Jamil, DIOME
40:25
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40:25By Juliet Fallowfield
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How to self-fund your startup, Neada Deters, Lesse
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34:08In today’s episode, we’re joined by Neada Deters, founder of LESSE, a skin care brand redefining beauty through simplicity, efficacy and sustainability. Born in Sydney and now based in New York, Neada began her career as a beauty editor, interviewing leading experts and testing countless products. Yet her own struggles with cystic acne and reactive…
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How to restart after 30 years of success, Bruce Poon Tip, G Adventures
42:55
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42:55Today, I’m joined by Bruce Poon Tip, founder of G Adventures, the world’s largest small group adventure travel company and a pioneer in community tourism. Bruce started the business 35 years ago with two maxed-out credit cards from his garage in Toronto and has since built a global movement rooted in purpose and impact. Recently awarded The Officer…
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How to embrace AI in your startup, Richard White, Fathom
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42:22In this episode, we’re joined by Richard White, founder of Fathom, the AI-powered meeting assistant that records, transcribes and summarises your video calls so you can focus on the conversation. Previously the founder of UserVoice, Richard brings deep experience in user-centric product design and has built Fathom into one of the fastest-growing to…
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How to build an emotionally intelligent team, Daisy Bird, BIRD Travel PR
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41:16In today’s episode, we’re joined by Daisy Bird, founder of BIRD PR, a creative communications agency specialising in luxury travel and hospitality brands since 2010. Daisy leads with a deep belief in the power of culture, emotional intelligence and building a people-first business. After 15 years in business, Daisy is cognisant of the investment th…
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How to tackle your business finances, Rachel Harris, Accountant She
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40:44In this episode we’re joined by Rachel Harris, co-founder of striveX & founder of Accountant She. Passionate about financial well-being and running values-led businesses, Rachel has created a modern, cloud‑focused accountancy and tax advisory firm for both businesses and individuals alongside a platform for business owners to find accessible, consu…
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How to start sustainably, Chloë Luxton, Bramley
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31:55In this episode we’re joined by Chloë Luxton, founder of Bramley. With sustainability as a top priority, this company is providing customers with botanical magic through natural fragrances, bulk refill pouches, and recycled packaging. Keep listening to hear how Chloë got started and why slow growth was her friend. Also, her perspective on B Corp an…
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How to solve your own problem, Caragh Keen, SuperKeen
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27:28In today’s episode, we hear from Caragh Keane, founder of SUPERKEEN. A shock lupus diagnosis in 2021 turned her world upside down and sparked a radical shift in her lifestyle. Refusing to settle for a life dependent on medication and steroids, Caragh took matters into her own hands—turning to food as a tool for healing. What followed was not just a…
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How to build resilience in sales, Lauren Currie, UPFRONT
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37:36Starting a business is tough & making sales in a challenging economic climate is even harder. So, resilience is key to keeping on track. But how can we manage rejection alongside the expected setbacks? To find out, I spoke with Lauren Currie OBE, Founder of UPFRONT, a global organisation upskilling 10 million women. Teams at Nike and Just Eat Takea…
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Jamila Brown | How to start over, speak up & lead with impact
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32:47Jamila Brown is an American-German powerhouse who moved to London at 21 and after being told her life was “over” when she became a single mum at 24 — proved everyone wrong. From running Soho House’s global ESG programme to discovering her knack for freelancing during a sabbatical Jamila’s journey to founding her own impact agency is anything but li…
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Emma & Kenny I Hip Pop: How to disrupt the soft drinks sector
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38:15In today’s episode, I’m joined by Emma and Kenny, the co-founders of HipPop — a gut-friendly drinks brand that’s shaking up the soft drinks aisle. While many might have pigeonholed their product as just kombucha, Emma and Kenny have taken a bold and intentional route: positioning HipPop as a go-to soft drinks brand, not a wellness niche. We talk ab…
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Lucie Macleod | How to sell through viral social media: The Hair Syrup story
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41:19Welcome to How To Start Up, the podcast for anyone looking to start & scale their own business. I'm Juliet Fallowfield & today we’re discussing viral marketing with Lucie Macleod, founder of the TikTok sensation, Hair Syrup. Founded in 2020 with no prior entrepreneurial experience, Lucie combined her understanding of consumer behavior with social m…
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3.1 - A Portrait of a Park: Chapel Street Park
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17:57Chapel Street Park – Portrait of the Park Produced by Levenshulme Old Library Sound design by Oscilloscope Tucked behind houses and running alongside the railway, Chapel Street Park is a small, open space with a quiet kind of presence - a place of memory and movement. In this portrait, we hear reflections from writer Hette Phillips and a local volu…
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5.0 - Jean, Darlene, Jacqueline by Marie Crook
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16:42Jean, Darlene, Jacqueline Written and performed by Marie Crook Set in Cringle Park Each morning, Jean puts on a different version of herself - a different wig, a different name. One day, a stranger in her local park mistakes her for someone else entirely. And for a little while, Jean plays along Set in Cringle Park, Jean, Darlene, Jacqueline is a q…
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Gives | Splice | Agents (Highfield Country Park Soundscape) Sound design by Oscillate A soundscape created using field recordings gathered in Highfield Country Park Highfield Country Park is one of Levenshulme’s largest green spaces - a mix of woodland, meadow, paths and water, where people and wildlife move together through the seasons. This sound…
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Parakeet Written and performed by Dipika Mummery Set in Highfield Country Park As snow falls on Highfield Country Park, Neena walks with her partner Mo. He’s made a decision - one that could take them away from the life they’ve built together. Parakeet is a quiet, powerful story about belonging, uncertainty, and what it means to put down roots. Dip…
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Lease | Moves | Slower (Chapel Street Park Soundscape) Sound design by Oscillate An audio piece created using field recordings gathered in Chapel Street Park Tucked behind terraced streets, not far from the railway, between a primary school and a pub, Chapel Street Park is a quiet, open space threaded with memory and movement. This soundscape bring…
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Lignum Vitae Written and performed by Hette Phillips Set in Chapel Street Park A park watches the people who pass through: the ones who gather, the ones who grieve, the ones who disappear. With a voice that is slow, patient and rooted, Lignum Vitae unfolds as a quiet observation of life from the perspective of a place that is always changing but al…
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Fears | Boring | Chip (Nutsford Vale Soundscape) Sound design by Oscillate A soundscape created using field recordings gathered in Nutsford Vale Nutsford Vale sits in a quiet dip between roads and houses - once a clay pit, later a landfill, now a park. It’s a place shaped by layers, histories and reinvention. This soundscape gathers sounds and text…
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Tripe Written and performed by Verity Platt Set in Nutsford Vale Marta walks through Nutsford Vale, her thoughts drifting between motherhood, inheritance and the body - the weight of care and the strange rituals that shape our days. Set in a park that was once a clay pit, then a tip, Tripe is a lyrical, layered meditation on usefulness, repetition …
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1.2 - Field Notes: Truck | Intelligible | Gains
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4:48Truck | Intelligible | Gains (Fallowfield Loop Soundscape) Sound design by Oscillate A soundscape created using field recordings gathered on the Fallowfield Loop The Fallowfield Loop curves through South Manchester - a former railway line turned walking and cycling route, lined with overgrown platforms, graffiti, birdsong and nature. This soundscap…
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Litter Written and performed by Valerie O’Riordan Set on the Fallowfield Loop A man follows his ex-wife along a local litter-picking route, trying to make sense of the past, the future and what it means to let go. Set against the backdrop of the Fallowfield Loop, Litter is a story of disconnection, stubbornness and longing - and the way even the mo…
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Knots | Form | Strut (Cringle Park Soundscape) Sound design by Oscillate A soundscape created using field recordings gathered in Cringle Park Cringle Park presents as a traditional Victorian park - wide paths, open spaces and quiet corners where people pass, pause and play. However at its centre sits a small stone circle whose origins are unclear b…
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Cringle Park – Portrait of the Park Sound design by Oscillscope Cringle Park is a space for walking, sitting, drifting - a park with open paths and quiet corners, home to a mysterious stone circle and the routines of daily life. In this portrait, writer Marie Crook reflects on the role Cringle Park plays in her creative process, and how the texture…
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1.1 - A Portrait of a Park: The Fallowfield Loop
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19:12Fallowfield Loop – Portrait of the Park Produced by Levenshulme Old Library Sound design by Oscilloscope The Fallowfield Loop follows the path of an old railway line - now a walking and cycling route lined with trees, graffiti, and fragments of the city’s past and present. In this portrait, we hear from the people who helped shape the Loop as a pub…
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2.1 - A Portrait of a Park: Nutsford Vale
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15:42Nutsford Vale – Portrait of the Park Produced by Levenshulme Old Library Sound design by Oscilloscope Nutsford Vale was once a clay pit, then a landfill - now it’s a green space shaped by care, campaigning, and community vision. In this portrait, we hear from the people who helped make that transformation possible. Their reflections reveal the long…
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4.1 - A Portrait of a Park: Highfield Country Park
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10:17Highfield Country Park – Portrait of the Park Produced by Levenshulme Old Library Sound design by Oscilloscope Highfield Country Park stretches across woodland, open ground and winding trails - a space for wandering, noticing and sometimes getting a little lost. In this portrait, writer Dipika Mummery shares her personal connection to Highfield, re…
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David Abrahamovitch | Grind: How to build a DTC brand
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37:30Building a direct-to-consumer (DTC) brand offers an incredible opportunity to connect with customers and foster long-term brand loyalty. But while the rewards can be significant, so too are the challenges and barriers to entry. That’s why I wanted to speak with someone who has successfully navigated this journey for our season focus on sales. From …
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Laura Harnett | Seep: How to make sales sustainably
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33:21PWC reports that over 80% of consumers are willing to pay higher prices for sustainably produced goods so environmental responsibility is clearly a lucrative business as well as being the right thing to do. Laura Harnett is the Founder of Seep, the only B Corp-certified, plastic-free cleaning tool brand in Europe. Having raised a £50,000 Dragons’ D…
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Guy Blaskey I How to scale smart, lessons from a £30M exit
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47:21Starting a business is a huge effort, but scaling it to new heights takes a great deal of skill. So, I wanted to hear from a serial founder who has not only grown and scaled a multi-million-pound business, but also decided to start from scratch and do it again. Guy Blaskey founded healthy pet food business Pooch & Mutt in 2007. Having scaled it to …
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You Are Here: Five Stories About Levenshulme’s Parks (Trailer)
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0:22You Are Here: Five Short Stories About Parks in Levenshulme You Are Here is a podcast of five original short stories, each inspired by one of Levenshulme’s green spaces. Written by some of Manchester's finest authors, these stories blend fiction with place, shaped by the histories, landscapes and lives that pass through them. Alongside these storie…
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Kinga Wilewska | MUJO: How to bring a product to market
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34:38When it comes to bringing a product to market, there are lots of aspects to consider before it reaches the shelves. To learn more, I wanted to hear from someone who has successfully launched products to market. Kinga Wilewska is the Founder & CEO of MUJO, the adaptogenic coffee alternative packed with vital nutrients. Having watched her dad lose hi…
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Lucy Goff | LYMA: How to find clients & generate loyalty
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31:35As any founder needs to conquer their fear of sales I wanted to interview a founder who rapidly grew a new sector. After overcoming chronic illness, Founder of LYMA, Lucy Goff, set out to redefine the wellness landscape and share her learnings. Since launching in 2017, LYMA has been at the forefront of science-driven wellness & health optimisation …
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Thea Green MBE, Nails.INC: How to generate sales overseas
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34:51How to generate sales overseas? With only 11.9% of UK SMEs exporting their goods & services internationally, more support is needed to help businesses scale overseas. So, I wanted to hear from a founder who has generated millions in international sales. Thea Green MBE founded Nails.INC in 1999 at the age of 23 & has since revolutionised the UK nail…
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Bonus ep: How to be more productive in 2025
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56:19Thank you for joining us for How To Start Up’s first panel event & first live recording of the podcast! My name is Juliet, the host of How To Start Up & just wanted to thank you for listening & joining today too. We’re up to over 140 eps & having closed a successful season on all things productivity in December, I wanted to gather some of our guest…
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Molly Goddard & Joel Jeffery | Co-Founders of Desmond & Dempsey: How to sell luxury goods
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37:37Selling any product is a skill but selling a product with a luxury price tag is a nuanced skill. As this season is focused on sales I wanted to interview people with experience in differentiating their product in a crowded market & find out how they managed to sell it. Molly Goddard & Joel Jeffery co-founded the luxury pyjama brand Desmond & Dempse…
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George Veness | Founder & CEO of JAB Boxing Club: How to improve productivity through fitness
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34:24PureGym reports that 66% of Britons don’t believe they look after their health as much as they should. Since good health is key to being productive, I wanted to hear from an expert about how founders can use fitness to boost their productivity. Following his retirement as captain of the England boxing team, George Veness, Founder & CEO of JAB Boxin…
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Invitation episode for listeners: join our panel event January 27th!
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0:54Join Emily Austen, EMERGE & SMARTER, Anant Sharma: Matter Of Form & Eva Alexandridis, 111SKIN to learn their best productivity tips to help you achieve your 2025 goals. On 27th January at 12.30pm GMT, Juliet Fallowfield, host of the How To Start Up entrepreneurship podcast, will moderate the panel. Book via this link. All ticket proceeds will be do…
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Eva Alexandridis | 111SKIN: How to balance productive work & family time
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42:04We know it’s important to rest, relax & recharge to ensure we’re as productive as possible, but how many founders actually prioritise this & how do we really achieve this? Eva Alexandridis is a founder who has achieved that work / life balance. Having co-founded 111SKIN in 2012 with her husband Dr Yannis Alexandrides, Eva has not only built a globa…
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How to avoid digital overwhelm with Dr Kristy Goodwin, Neuro-Performance Scientist & Author
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47:4870% of us use phones for our work, yet we all know how much they distract us. As productivity is crucial for any business I wanted to speak to an expert to help manage this necessary evil. Dr Kristy Goodwin is a neuro-performance scientist & Australia’s leading expert on peak performance in the digital age. Her book Dear Digital, We Need To Talk en…
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