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Digital Transformation In B2b Podcasts

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B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The ...
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Digital & Business Transformation | Customer Experience | Leadership | Innovation This podcast goes beyond theory. It brings you real-world experiences from best-in-class experts who explore the intersection of people, technology, and measurable business results. Hosted by Gregorio Uglioni—global transformation leader, keynote speaker, and recognized authority in Customer Experience (CX)—each episode features insightful conversations with top executives, innovators, and changemakers. Discove ...
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Exploring the practical and exciting alternate realities that can be unleashed through cloud driven transformation and cloud native living and working. Each episode, our hosts Dave, Esmee & Rob talk to Cloud leaders and practitioners to understand how previously untapped business value can be released, how to deal with the challenges and risks that come with bold ventures and how does human experience factor into all of this? They cover Intelligent Industry, Customer Experience, Sustainabili ...
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The Email Marketing Show

Email Marketing Heroes

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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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B2B Influence

Paula Chiocchi

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Are you a leader making waves in the B2B marketing space? The B2B Influence podcast is an exclusive platform designed to spotlight exceptional individuals driving innovation, growth, and transformation in industries that market to small and mid-sized businesses. This is your opportunity to share your story, showcase your achievements, and connect with a highly engaged audience of industry peers and decision-makers. Think you'd be a great guest on the show? Apply at https://podcast.outwardmed ...
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Running a business is one thing—running a business with family is another. Growing Up B2B is dedicated to telling the stories of leaders who are building, growing, and sustaining successful family-run businesses in the B2B world. We explore the real challenges and triumphs of working with family, from navigating leadership transitions to managing business dynamics and preserving relationships along the way. If you've faced the highs and lows of growing a business alongside family and have va ...
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Welcome to The B2B eCommerce Show – a hub for leaders, innovators, industry experts, and newbies to explore the fast-paced world of digital commerce. Hosted by respected thought leader Justin King, this podcast delves into the strategies, challenges, and successes shaping how manufacturers, distributors, and service providers thrive online. Each episode features insightful conversations, practical advice, and compelling stories from pioneers driving digital transformation in the B2B eCommerc ...
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The AIBP ASEAN B2B Growth Podcast is a series of fireside chats and interviews with business leaders in Southeast Asia focused on growing B2B businesses in the region. Each episode will feature a company which is rapidly growing their business in the region and will cover topics such as Business Strategy, Sales & Marketing, Enterprise Technology, Innovation and Financial metrics. Connect with us to learn more: https://www.linkedin.com/in/aibp/
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Welcome to 'Digital Transformation & AI for Humans' with Emi. In this podcast, we delve into how technology intersects with leadership, innovation, and most importantly, the human spirit. Each episode features visionary leaders from different countries who understand that at the heart of success is the human touch - nurturing a winning mindset, fostering emotional intelligence, soft skills, and building resilient teams. Subscribe and stay tuned for more episodes. Visit https://digitaltransfo ...
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Software Spotlight

Software Oasis

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Are you looking to stay ahead in the fast-paced world of B2B SaaS? Software Spotlight delivers weekly insights from the frontlines of software innovation. Join host Michael Bernzweig, founder of Software Oasis since 1998, as he brings you exclusive conversations with industry titans, innovative leaders, and game-changing executives in the SaaS space. Each episode unpacks winning strategies, emerging trends, and actionable insights you can implement immediately. From scaling your SaaS busines ...
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Tune in to the B2B BRAND180 Podcast with Linda Fanaras, CEO/Strategist! Linda Fanaras is the founder of Millennium Agency, a B2B brand development and marketing strategy firm, that specializes in helping companies build a powerful brand, identify unique messaging that sets them apart in the market, and uncovers the white space in the market to lock in an effective marketing strategy. A brand expert and marketing strategist, she interviews top industry thought leaders and through this, you wi ...
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The IoT For All Podcast is focused on bringing together the smartest and most creative minds in the Internet of Things (IoT) industry to share their knowledge and experiences with the world. The ultimate goal is to help others succeed and educate the world on the benefits and inner workings of the Internet of Things industry.
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Decode the secrets of successful B2B digital marketing with Demand Decoded, the podcast hosted by Blend, a B2B website and demand generation agency. Our show focuses on breaking the mould of traditional B2B marketing tactics, providing actionable insights that you can use to transform your marketing into a revenue-generating machine. With a team of experts from Blend as our main hosts, we delve into the latest trends and strategies to help you become a better marketer. We cover topics like: ...
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Hard to Market

Podcast Chef

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On Hard to Market, we discuss the challenges marketing nuanced products and services in the B2B space. Guests include marketing leaders in diverse industries that have products or services that are tricky to sell. Expect to hear success and horror stories from the marketing front-lines on the very next episode of Hard to Market.
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The Growth Fire

Kevin Hourigan

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This is The Growth Fire Podcast where we focus on talking about growing your business. We will be discussing digital marketing, or your culture to help listeners get better every day.
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Businesses everywhere are struggling with change due to digital disruption. They are now at an inflection point: give up obsolete marketing practices, or risk being denied a meaningful role in the lives of people. The goal is no longer to amplify the voice of the brand – it is to serve the needs and interests of customers at every stage of the relationship lifecycle. This new marketing model is characterized by the strategic embrace of Customer First Thinking, where the emphasis is on delive ...
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Asia AIM

Robert Heldt

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B2B marketing in Asia starts here. Discover APAC growth strategies, brand localization, PR, ABM and demand generation in Japan and across Asia-Pacific. The Asia AIM Podcast is your front row seat to the strategies, stories and successes powering today’s most innovative B2B brands in Japan, Southeast Asia & the wider APAC region. From generating demand and localizing brands to shaping PR strategy and executing ABM in Asia, this podcast brings you behind the scenes with marketing leaders and b ...
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"Digital Strategy Unlocked" is a show that helps CIOs and other business leaders take a step back, take a breath, and consider the broader perspective, to rethink how digital can transform businesses. In every episode, we provide cutting-edge insights from global Digital leaders to help increase IT product adoption and accelerate business outcomes.
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Learn how to use digital transformation to differentiate, educate, build trust, improve competitive positioning, close sales faster without compromise, and scale revenue growth. Get step-by-step insights on how to build a media company for your niche that positions your brand and your team to win in today’s hypercompetitive marketplace. The primary audience is CEOs of U.S.-based B2B technology startups and scaleups that work in and around data centers, AI SaaS, and accounting and finance tec ...
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The B2B Digital Marketer podcast is about the innovative and new digital marketing methods to build brands and capture more leads for small to medium-sized businesses, entrepreneurs, coaches, consultants, and startups trying to sell to other companies while debunking the hype and deleting the dreary. Join in to meet some of the brightest B2B digital marketing minds in the world.
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Welcome to your regular glimpse into the business of mobile games. Featuring interviews with games industry experts! Your hosts are the insiders at PocketGamer.biz, the top B2B site for the mobile games industry. It covers the people, technology and deals that drive this multi-billion dollar sector. In our ongoing podcast, you’ll hear the editorial team and their guests dive into the topics and themes at the forefront of the industry. You’ll get unique insight and exclusive Q and As, taking ...
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The podcast for marketers who want to learn how to optimize their B2B website. Each episode we’ll discuss the hottest subjects surrounding conversion rate optimization and give you tips to transform your website into a revenue-generating machine.Join me for easy-to-action tips that can help you change the game.
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Looking to lead, grow, and stay ahead in the trillion-dollar global chemical industry? The Chemical Show - the #1 business podcast for the chemical industry - is your go-to resource for leadership insights, business strategies, and real-world lessons from the executives shaping the future of chemicals. Grow your knowledge, your network, and your impact. Each week, you'll hear from executives from across the industry - from Fortune 50 to midsize to startups. You’ll hear how they're tacking to ...
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Enterprising Minds

Dave Dougherty, Ruthi Corcoran, Alex Pokorny

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Welcome to Enterprising Minds, where industry veterans, and friends, Alex Pokorny, Ruthi Corcoran, and Dave Dougherty delve into the evolving world of digital marketing, merging insights with innovation. Each episode explores the intricacies of marketing technology, AI-driven strategies, and key trends—from SEO tactics to data-driven decision-making. Beyond just discussing current trends, our hosts examine the interplay between technology, leadership, and organizational culture, providing pr ...
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The B2B POD

The Pulse of Dubai

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This podcast talks about all that is going on in the B2B Industry from tech, practices, services, the outlook for the future and everything in between with experts and thought leaders of this industry.Join us as Radwa Hassan explores the rich space of B2B marketing and talks to some of the biggest names present in the B2B Industry. Radwa Hassan has an eclectic career in Marketing and Brand Growth in the B2B space. A go-getter, mentor, elite panelist and a thought leader, she’s an expert on a ...
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Knowledge at Wharton

The Wharton School

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The Knowledge at Wharton Network Acast feed serves as a curated showcase highlighting the best content from our podcast collection. Each week, we feature one standout episode from each show in the Wharton Podcast Network, giving listeners a comprehensive sample of our diverse business and academic content. This rotating selection allows audiences to discover new shows within our network while experiencing the depth and variety of Wharton's thought leadership across different topics and forma ...
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B2B Twin

Tony Hackett

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Welcome to the B2B Twin podcast – your go-to source for social selling tips, tools, and techniques to help you be successful in the field. We provide our listeners with valuable advice and resources they can apply in their sales efforts immediately! Give us a listen today and start building your sales toolkit of success stories.
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The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv
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Master the art and science of B2B digital marketing, by tuning in to our b2B digital marketing hub podcast! Hosted by Aia Laser, a seasoned tech advisor with a strong track record of providing innovative, strategic approach, designed specifically for B2B professionals seeking to elevate their marketing skills and outpace the ever-changing market demands. In each episode, we delve into key concepts of B2B marketing, from optimizing to AI tools to content marketing best practices for B2B compa ...
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SICKNIFICANT

SICK Sensor Intelligence.

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From the Black Forest to the Rocky Mountains, through the Outback and to the Yellow Sea. SICK sensor solutions drive digitalization all around the globe. The SICKnificant podcast sneeks a peak on the people behind the tech. They make SICK the company it is: Future-oriented. Responsible. Partnering.
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In this podcast hosts Seth Earley invites a broad array of thought leaders and practitioners to talk about what's possible in artificial intelligence as well as what is practical in the space as we move toward a world where AI is embedded in all aspects of our personal and professional lives. They explore what's emerging in technology, data science, and enterprise applications for artificial intelligence and machine learning and how to get from early-stage AI projects to fully mature applica ...
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Break Free™

David Mansilla

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If you’re feeling trapped in a job, business or your life… If you feel like you’re spinning your wheels, wasting your time, not getting anywhere… If you’re not sure you’ve found your calling in order to reach your destiny… then this podcast is for you. In this show, you’ll discover how to break through the barriers that are holding you back to discover your full potential and live the life of your dreams. You’ll hear David’s amazing transformation from being stuck in a corporate job, cripple ...
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Welcome to The Alignment Podcast! This platform is dedicated to having thought-provoking conversations that will help B2B CEOs and Executives better align Sales and Marketing to drive revenue. We will have subject matter experts help us focus on effective strategies that leaders can implement into the organization. Guests come from very diverse backgrounds to give a variety of different perspectives (i.e. sales, marketing, psychology, digital transformation, AI and more). I hope you will lis ...
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FEI Podcast

Financial Executives International

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Financial Executives International presents the FEI Podcast: an audio digest focusing on the ideas and strategies in finance and accounting.
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Just Be Humans

Danny Murawinski

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Welcome to "Be Human," the definitive podcast for B2B leaders ready to catapult their 7-8 figure enterprises into new realms of growth through digital marketing. Hosted by Danny Murawinski, a seasoned digital marketing maven and former professional snowboard coach, "Be Human" offers a unique blend of insights that merge the art of relationship-driven sales with the science of digital scalability. In a world where authentic connections reign supreme, learn how to finesse the critical human ex ...
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The Storytelling Organization by Graham Brown of Pikkal & Co is a journey into the changing shape of communication in business. Core to this journey is the pivotal role of digital communications channels like podcasts. We look at how the Digital Transformation of Communication is changing how we sell, hire, retain, raise funds and engage our business communities.
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Forces in Fintech is a bi-weekly podcast produced by REPAY, a leader in integrated payment solutions since 2006. We’re dedicated to revealing what’s behind the digital transformation of fintech and commerce. In season 1 of the podcast, we’re talking with industry experts to discuss modern technologies and how they influence market trends.
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How can Fintech contribute to building a better world? In Season 4 of Fintech Files, we’re turning our focus to where financial technology meets social impact. This season, we explore financial inclusion, sustainable investing, and decarbonization with some of the brightest minds in the industry. As financial services touch every aspect of our lives, the opportunity to drive positive change is enormous. About Fintech Files: Join us on Fintech Files from BCG Platinion as we explore the cuttin ...
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Looking to 'Fine Tune' your business, your job, your team or yourself? Corby Fine offers innovative and thought provoking ideas along with real world examples, to address all kinds of different challenges and opportunities helping you innovate and succeed. Leveraging his two decades of experience, you will hear from industry experts and learn through case studies in marketing, digital transformation, analytics and leadership.
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Distributors are innovating, and the National Association of Wholesaler-Distributors (NAW) is here to tell those stories. Based on findings in NAW’s “Innovate to Dominate: The 12th Edition in the Facing the Forces of Change Series,” written by Mark Dancer and sponsored by PROS, the goal of this podcast series is to provide a roadmap for distributors and B2B innovators to get ahead of a disruptive market. Follow Mark Dancer, Richard Blatcher, and special guests along the way as they help dist ...
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Every #SaaS company plays for high stakes, but what does it take to dominate the market right now? 🚀 Look no further than Paris Talks Marketing - the ultimate podcast for SaaS marketers, entrepreneurs, and business owners. Hosted by Paris Childress, we’re featuring deep dives into the latest industry trends with the top SaaS B2B founders and marketing leaders who reveal what it takes to succeed in B2B SaaS marketing. Join us as we share insights on testing new tactics and uncovering the late ...
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In this episode of the IoT For All Podcast, Chris Karaplis, founder and CEO of Simply Embedded, joins Ryan Chacon to discuss industrial IoT and connectivity. The conversation covers how IoT has changed, going from wired to wireless systems, the importance of bidirectional communication in fleet management, the barriers to IoT adoption, the long-ter…
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In this episode of Enterprise Minds, Dave Dougherty and Alex Pokorny tackle the ever-evolving world of B2B content strategy. Whether you're stepping into a new marketing role or overhauling outdated content, they explore tactical steps, team dynamics, and AI-driven tools that can streamline your workflow without sacrificing creativity. They discuss…
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Geopolitics, energy volatility, and persistent oversupply are reshaping the global chemical industry as 2025 draws to a close. Victoria Meyer sits down with Kurt Barrow and Andrew Neale from S&P Global to address the forces driving today’s market dynamics, the impact of government policies, and the shifting landscape heading into 2026. They break d…
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If you could eliminate one of the biggest roadblocks to successful project delivery in your organization today, what would it be and why? Agility requires not only the ability to adapt to change but also the foresight to anticipate it. This means embracing data-driven insights and leveraging technology to navigate the complexities of modern project…
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In this episode of Growing Up B2B, Ed Delia interviews JAKTOOL's Chairman, COO, and Founder, Jeff Kinsberg, and President and CEO, Cristy Richards. Cristy and Jeff discuss JAKTOOL’s 25-year journey, the evolution of its values-driven culture, and the challenges of scaling a family business. They explore their complementary leadership roles, the int…
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Nik Sharma, CEO, Sharma Brands, and James Borow, VP, Product & Engineering, Comcast, explore how direct-to-consumer performance tactics are transforming traditional TV advertising. Recorded at Marketecture Live, they discuss the rise of real-time measurement, the merging of walled gardens and open web ecosystems, and how Universal Ads is making TV …
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Listen to a special episode from Where AI Works, a podcast hosted by Wharton faculty, sponsored by Accenture. The show dives into how artificial intelligence is transforming the way we live and work, with real-world stories and insights from leaders across industries. In this episode, Wharton's Peter Cappelli is joined by Vivian Sun, senior directo…
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Dan and Phil reveal their top three marketing channel picks for 2026, explaining where the biggest opportunities exist compared to effort and cost. They discuss why in-person events are experiencing a resurgence as AI makes authentic human connection more valuable, how YouTube remains an untapped channel for B2B with lower saturation than other pla…
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This episode dives into The Heart of Service, a practical guide to human-centered AI in customer service. Nick explains real stories, change management, measuring AI impact, frontline listening, ethics, and tools leaders can use. Good for CX leaders, managers, and practitioners. About Nick Glimsdahl Nick Glimsdahl is a trusted advisor to customer s…
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PocketGamer.biz head of content Craig Chapple talks through the latest games industry news on the 70th episode of the Week in Mobile Games Podcast. On this week’s show we take a look at: Google and Epic's new proposals that seek to shake up how developer's monetise on Android. The top grossing and most downloaded mobile games on mobile in October 2…
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In today’s episode, we dive into storytelling lessons from the TEDx stage — exploring how to connect technology with meaning — with my amazing Australian guest living in Stockholm, Sweden - Malcolm Larri. Malcolm is the founder of Brave Personal Development, a TEDx Host and Conference Host, a Course Director at Berghs School of Communication and IH…
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Ari Paparo and Eric Franchi are joined by Mathieu Roche, CEO of ID5, to discuss the recent acquisition of TrueData and its implications for the identity market. They explore the integration of identity graphs and IDs, the challenges of maintaining privacy and data security, and the evolving landscape of identity solutions. The conversation also tou…
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In this second episode of the special AI mini-series, we now explore the human side of transformation, where technology meets purpose and people remain at the center. From future jobs and critical thinking to working with C-level leaders, how human intervention and high-quality data drive success in an AI-powered world. This week, Dave, Esmee, and …
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In this episode of Growing Up B2B, Ed Delia interviews the Performance Development Expert for Sales, Management, and Leadership Training at Sandler Solutions, Cal Thomas. Cal discusses the reliance on relationships over structured processes, resistance to change, and the complexities of generational transitions. Cal shares practical advice on build…
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Want more coaching clients without chasing them? Ready to turn your inbox into a money machine? Buckle up, coach, because these 12 email marketing strategies aren’t guesses. They’re proven. They've helped nearly 9,000 coaches break through income ceilings, and they can do the same for you. Whether you coach hobbyists, professionals, or corporate cl…
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How can wealth management become more intuitive, transparent, and accessible? Dhruv Arora, Founder & CEO at Syfe, a leading wealth management platform based in Singapore, shares how Syfe is redefining investing for the mass-affluent segment in Asia-Pacific. Drawing on his background in traditional finance, Dhruv reflects on building trust in emergi…
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What does it take to transform a legacy chemical business into a cutting-edge innovation engine? Mike Finelli, Chief Technology and Innovation Officer at Syensqo (formerly Solvay), shares his journey from mailroom to C-suite and outlines how the company is leveraging sustainability, biotechnology, and artificial intelligence to drive growth and sol…
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Are you getting lots of leads, but never enough good ones? Agility requires not only the ability to adapt to change quickly, but also the foresight to anticipate what's coming next, whether that's top, middle, or bottom of the funnel in B2B lead generation. Today, we're going to talk about why so many B2B marketers are still struggling with poor le…
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In this episode of Growing Up B2B, Ed Delia interviews the President at Concourse Land Transfer, Scott Rutkay. Scott shares his journey from working in his father’s garment business to founding his own title insurance company. He discusses the challenges of the title industry, the importance of trust and personalized service, navigating family and …
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PocketGamer.biz head of content Craig Chapple talks through the latest games industry news on the 70th episode of the Week in Mobile Games Podcast. On this week’s show we take a look at: - Supercell's decision to shut down Squad Busters. - Google Play's changes in the US to enable alternative payment methods. - Our interview with Fingersoft and the…
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In this episode of the B2B Brand180 podcast, Linda interviews Nick Loise from the Sales Performance Team. They discuss branding and marketing strategies that businesses can apply for a complete 180-degree shift in their marketing efforts. Nick discusses the importance of strong brand positioning and trust. Key topics include mapping ideal customer …
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Ari Paparo interviews Luke Schoenberger, Executive Vice President of Product Engineering at Playwire. They discuss Playwire's role as a major sales house for publishers, the development of a custom wrapper for ad monetization, and the challenges and opportunities in the display advertising landscape. Luke shares insights on the transition to in-app…
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In this episode, we explore how to shift from internally-facing, feature-driven messaging to outward-facing, benefit-led communication that resonates with buyers. We break down the distinction between positioning, value propositions, and messaging, explain how category entry points connect to your messaging framework, and tackle the most visible ap…
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Gregorio Uglioni sits down with senior customer experience manager Patty Soltis to explore the intricate dynamics of convincing the C-suite to embrace customer experience initiatives. Patty shares invaluable insights on aligning CX efforts with business strategies, understanding executive priorities, and demonstrating the true value of CX to drive …
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As AI begins to invent, create, and design beyond human limits, a new frontier of ownership is emerging - one that could redefine the foundations of innovation, creativity, and value itself. In this powerful episode of Digital Transformation & AI for Humans, host Emi Olausson Fourounjieva sits down with Eric Morehouse from Washington, USA. Eric is …
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Ari Paparo and Eric Franchi recap the highlights from Marketecture Live II, discussing the event's success, key speaker insights, and upcoming plans for the next event. They delve into recent earnings reports from major tech companies, including Meta and Google, analyzing market trends and the implications of Google's antitrust cases. The conversat…
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Rob DiGisi, Lecturer in Legal Studies and Business Ethics at the Wharton School, joins the show to discuss how recent gambling indictments involving NBA figures reveal the complex intersection of legality, ethics, and integrity in professional sports—and why issues like prop bets, player vulnerability, and federal cooperation continue to shape the …
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In this episode of the Break Free Podcast, David Mansilla interviews Matt Clark, President and CEO of Core Centric, a global leader in Procurement, Accounts Payable, and Accounts Receivable solutions. Matt shares his incredible 20+ year journey rising from an early role to the top leadership position at the financial technology company. Key Takeawa…
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Join David Mansilla as he interviews Ron Felix, the CEO and President of Moeller Aerospace, a company that manufactures high-precision components for gas turbine engines in commercial, military, and space applications. Ron shares his incredible 40-year journey in aerospace and the unique challenges of leading a company built on 100% reliability. Di…
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Technology can scale almost everything—except human experience. In a world driven by efficiency, what does it mean to design for how people truly feel? It's about transforming user interactions into ongoing insight and innovation, rooted in empathy and understanding. This week, Dave, Esmee and Rob talk to Kevin Magee, Chief Technology Officer at Al…
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In this episode of Growing Up B2B, Ed Delia interviews the CEO of EPIC Results, Ed Dolan. Ed discusses his extensive experience in helping family-governed businesses navigate challenges such as succession planning, emotional dynamics, and adapting to change. Ed shares insights on balancing family relationships with business strategy, the impact of …
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In this episode of The Influence Factor, host Alessandro Bogliari chats with Billy Parks about the evolution of the creator economy. Billy shares why creators must move beyond renting audiences to build lasting, sustainable businesses. He reflects on key career lessons and the value of authenticity in brand collaborations. The conversation also exp…
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Still offering a free PDF to grow an email list? That might be the exact reason leads have slowed down. What once worked like magic is now barely moving the needle. Lead magnets aren’t dead; they’ve just evolved. While the old strategies used to bring in high opt-ins and eager prospects, things have shifted. Audiences are smarter. Competition is he…
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Dive into the dynamic world of digital marketing with the self-taught maestro Luke Eccles on this episode of "Hard To Market Podcast". From the roots of social media marketing to the blossoming tree of AI integration, Luke shares insights on authentic content, niche marketing, and the beauty of learning through failure. Here are a few topics we’ll …
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In this episode of the IoT For All Podcast, Jonas Schmid, co-founder and co-CEO of akenza, joins Ryan Chacon to discuss developing and scaling smart building solutions. The conversation covers akenza's evolution, smart building market consolidation, the importance of partnerships, scaling and future-proofing IoT solutions, the impact of low-code pl…
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In this episode of Enterprising Minds, the crew dives deep into how individuals and organizations react to generational shifts, technological change, and the rise of AI. From the cyclical nature of generational stereotypes to the challenges of implementing new tools, the conversation moves seamlessly between home improvement metaphors and enterpris…
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Accelerating sustainability through industry-wide collaboration is changing how chemical companies approach procurement, carbon reduction, and risk management. Victoria Meyer welcomes Jennifer Jewson, Chief Procurement Officer at LyondellBasell and President of Together for Sustainability (TfS), alongside Danielle Warnock, Senior Manager at Nouryon…
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Is the Chief Marketing Officer becoming the Chief Market Officer? Are CMOs now responsible not just for messaging to the market, but for actively shaping and creating it? Agility requires not just reacting to market changes, but anticipating them and creating the future you want to see. It demands a deep understanding of customer needs, competitive…
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In this episode, we sit down with Aja Frost, Senior Director of Global Growth and Paid at HubSpot, to explore how one of the world's leading marketing companies is adapting to fundamental shifts in buyer behaviour. We discuss HubSpot's Loop framework, a four-phase marketing playbook designed for the AI era that builds on inbound fundamentals. Aja s…
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In this episode of Growing Up B2B, Ed Delia interviews the President of Promotional Products at Harry Hoffer Advertising Specialties, Marcy Hoffer. Marcy shares the company’s nearly 80-year journey, beginning with her grandfather’s founding in 1946, through family transitions, and her own leadership. She discusses the evolution of the promotional p…
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Pixability Chief Product Officer Jackie Paulino joins Ari Paparo to discuss how their new AI agent, Pixie, is revolutionizing YouTube ad curation. Discover how Pixability combines data, agentic AI, and human insight to enhance performance, ensure brand safety, and navigate the world of AI-generated video content. Takeaways Pixability introduces Pix…
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