))
Your Practical Guide to HubSpot's Loop Marketing Framework w/Aja Frost
Manage episode 515934456 series 3463326
Content provided by Blend. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Blend or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode, we sit down with Aja Frost, Senior Director of Global Growth and Paid at HubSpot, to explore how one of the world's leading marketing companies is adapting to fundamental shifts in buyer behaviour.
We discuss HubSpot's Loop framework, a four-phase marketing playbook designed for the AI era that builds on inbound fundamentals. Aja shares practical examples of what they're implementing at HubSpot, from AI-powered email personalisation that improved conversion rates by 82% to their approach to Answer Engine Optimisation.
Click here to subscribe to the new Demand Decoded YouTube channel.
Click here to see how we can help you drive demand for your business.
99 episodes
Share
