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The 3 Channels We're Betting On for 2026
Manage episode 518711743 series 3463326
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Dan and Phil reveal their top three marketing channel picks for 2026, explaining where the biggest opportunities exist compared to effort and cost.
They discuss why in-person events are experiencing a resurgence as AI makes authentic human connection more valuable, how YouTube remains an untapped channel for B2B with lower saturation than other platforms, and why Answer Engine Optimisation is the number one priority as buyers increasingly turn to ChatGPT and large language models for research.
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