Brian LeCount joins the podcast to discuss his journey from running his own agency to becoming CMO at Health Carousel, where he's using purpose-driven leadership to make a real difference in healthcare. He shares valuable insights about switching from agency work to in-house marketing, breaks down his creative and strategic approach, and talks abou…

Nitin Mathur joins the podcast to talk about how AI can serve as a powerful tool, allowing marketing leaders to improve their strategic decision-making capabilities. He talks about how AI can free up marketers to focus on high-level tasks like idea generation, curation, and critical thinking while maintaining the human connection crucial for unders…

Ryan Mattison joins the podcast to discuss the power of AI in marketing, particularly in storytelling and brand building. He discusses how AI technologies are not only transforming content creation but also revolutionizing how brands communicate with their audiences. He explains how generative AI tools, such as language models and automated content…

Jake Sorofman, joins the podcast to discuss the central role of agility in modern marketing and the transformative power of a customer-centric approach. Jake shares his journey from his early days in traditional marketing to becoming a leader in strategic marketing, highlighting the importance of continuous learning and adaptation in a rapidly evol…

Andy Carlson joins the podcast to share his expertise on a wide range of digital marketing topics essential for success in marketing. He shares the art of strategic questioning to clarify ROI, helping align stakeholder expectations by getting to their specific definitions of return. He also discusses the practical applications of AI in marketing, s…

Jeff L. Herrmann joins the podcast to talk about the integration of AI in modern marketing strategies and the importance of personalization in achieving marketing success. He discusses his unique approach to beginning his workday, shaped by his responsibilities and personal life, and how it impacts his productivity and creativity. He also talks abo…

Mike Vannoy joins the podcast to talk about the strategic integration of AI in B2B marketing and its transformative impact on customer engagement and sales optimization. He also discusses the critical role of disciplined daily routines in enhancing productivity and shares his journey from sales to marketing leadership and how his sales background h…

Bernie Borges joins the podcast to share his experience in blending traditional marketing strategies with cutting-edge technology, providing insights from his unique perspective as both a sales and marketing leader. He discusses the importance of understanding and advantage of generational diversity within marketing teams to foster innovation and d…

In this episode, Dawn Colossi, a pioneer in the marketing world, talks about how digital marketing is changing. Dawn shares her story of starting as someone who wanted to be a magazine editor and becoming a top Chief Marketing Officer. She points out the important moments and big changes in the industry that helped shape her career. She gives her o…

Tiffany Pillifant joins the podcast to discuss her unique and non-linear journey in the marketing world, emphasizing the importance of adaptability and embracing various roles and industries. She also discusses the evolving marketing landscape, highlighting shifts towards data-driven strategies, and her approach to problem-solving in this dynamic f…

Hunter Hoffmann joins the podcast to share his expertise in adapting marketing strategies across diverse work cultures, with valuable insights. He highlights how he navigated unique corporate environments, focusing on marketing and communication roles. He also reflects on key career decisions, including how prioritizing work-life balance led to sig…

Jeff Crum joins the podcast to talk about leveraging AI for content strategy and the significant impact this technology is making in the marketing field. He shares his insights on how AI is not only transforming content creation but also reshaping the roles and skills required in the marketing profession. He also discusses his journey from a techni…

Paul Roetzer joins the podcast to delve into the rapidly evolving world of artificial intelligence and its significant impact on marketing. He shares his insights on how AI is not just changing the tools marketers use, but also the fundamental ways in which they approach strategy and creativity. Roetzer emphasizes the need for marketers to stay ahe…

Fahad Zahid joins the podcast to talk about the changing landscape of digital marketing, as well as the importance of collecting, analyzing, and utilizing data in a way that drives growth and revenue. He also discusses the difficulties marketers face in doing this, as the emergence of new tech and trends creates new channels to monitor and fewer th…

Zari Venhaus joins the podcast to talk about what she calls “the data problem,” specifically the challenge marketers face in ensuring that they’re collecting enough quality data to truly understand their audience and its needs. She emphasizes the importance not only of collecting this data, but of knowing how to properly interpret and translate it …

Melissa Romo joins the podcast to talk about her experience with global marketing and the lessons she learned marketing American products to an eastern European audience. She talks about how all global marketing is also local marketing, and how global strategies hinge on the ability to connect to local sentiments about a given product. She also dis…

Cliff Craig joins the podcast to talk about the challenges of the “current vs. ideal state.” He talks about the importance of prioritizing effective and impactful tasks over more desirable changes, and how dealing with disappointment and diminished returns in the short term may actually be better for the health and productivity in the long run. He …

Cathy McPhillips joins the podcast to talk about using AI programs not as replacements for marketing work, but as valuable tools to streamline workflows and generate helpful content that can then be built upon by human marketing teams. She also discusses the importance of continuing to learn and invest in these programs, and how the changing digita…

Melissa Cales joins the podcast to talk about how essential marketing is in every facet of a business’s operations, whether that’s user-facing information and experiences, or developing strategies before even reaching out to new sales leads. She talks about how this value is reflected in revenue attribution and quarterly reviews, and can often be p…

Richard Maclachlan joins the podcast to talk about working smarter—prioritizing your tasks and strategies to generate the best possible outcome from the energy you invest into your work. He touches on the role data plays in this process, and how you can use the information you have available to you to set goals that drive growth and results. He als…

Kari Homan joins the podcast to talk about the importance of what she calls “fueling the future funnel” — investing in brand-building and content marketing to reap the benefits of improved consumer engagement later on down the line. She also talks about what it means to find your tribe, and how breaking down silos to connect with people who underst…

Jen Schrader joins the podcast to talk about her journey in moving from a small business to a global agency, and how marketing teams, regardless of size and scope, should always look for opportunities to be proactive in their strategies instead of reactive in the face of emerging trends. She also discusses the non-linearity of the marketing world a…

Suzanne Reed joins the podcast to talk about the importance of connecting marketing strategies to business acumen, and being able to accurately communicate marketing’s performance in a busy and constantly-changing industry. She also discusses risk-taking and freedom to fail, outlining how building trust with your team allows you to take greater, ne…

Val DuVernet joins the podcast to talk about her role as an entrepreneur, bringing bold and creative strategies to the businesses she works with in an effort to drive growth and connectivity across teams, clients, and consumers. She also discusses the power of saying “I don’t know” when it comes to both risk-taking and transparency, sharing example…

Axel Kirstetter joins the podcast to talk about ChatGPT and the future of generative AI in marketing, focusing on how agencies must acknowledge their usefulness in B2B marketing while also striking a balance of efficiency, curiosity, and caution with the emergence of new technology. He also discusses the importance of standing out in a market that …

Kat Steiner Noreen joins the podcast to talk about how she’s grown her career through a willingness to roll up her sleeves and get involved with “untapped initiatives” — the gnarly work that needs doing to drive a business forward. She discusses the importance of looking past your individual silos and developing holistic strategies that provide val…

Ben Lazar joins the podcast to talk about the transformative power of digital technology, sharing pivotal moments in his career that highlight the importance of understanding digital and its ability to change business and society. He also discusses the importance of investing in people’s personal and financial well-being, stressing the need for bus…