Zari Venhaus joins the podcast to talk about what she calls “the data problem,” specifically the challenge marketers face in ensuring that they’re collecting enough quality data to truly understand their audience and its needs. She emphasizes the importance not only of collecting this data, but of knowing how to properly interpret and translate it into clear and actionable marketing messages.

She also discusses the opportunities found throughout a career in marketing, saying that it’s important to seek out and take advantage of those opportunities where you can. Whether this is looking for chances to be a unique problem solver within your organization, ways to leverage your community and learn from the experiences of others, or goals and strategies that make you happy and more fulfilled in your life and work as a marketer.

This podcast is brought to you by The Search Guru, produced in collaboration with Circle Audio, cover art by Andra Lazar.