Ryan Mattison joins the podcast to discuss the power of AI in marketing, particularly in storytelling and brand building. He discusses how AI technologies are not only transforming content creation but also revolutionizing how brands communicate with their audiences.

He explains how generative AI tools, such as language models and automated content generators, can craft compelling narratives that resonate with diverse customer segments. He shares insights on the importance of storytelling in establishing a brand's identity and building emotional connections with consumers.

Ryan also talks about the role of data-driven storytelling, where AI helps marketers analyze customer data to tailor highly relevant and personalized stories. He emphasizes that effective storytelling goes beyond just relaying facts; it involves crafting a narrative that captures the brand's essence and aligns with the audience's values and experiences. This episode highlights the balance between creativity and technology, offering practical tips for marketers looking to improve their storytelling capabilities using AI.

This podcast is brought to you by The Search Guru, produced in collaboration with Circle Audio, cover art by Andra Lazar.