Jeff L. Herrmann joins the podcast to talk about the integration of AI in modern marketing strategies and the importance of personalization in achieving marketing success. He discusses his unique approach to beginning his workday, shaped by his responsibilities and personal life, and how it impacts his productivity and creativity.

He also talks about the challenges and opportunities brought by AI, sharing practical applications and thoughts on its transformative role in marketing, and also covering the importance of data-driven decision-making and building a tech system that aligns with strategic marketing goals.

This podcast is brought to you by The Search Guru, produced in collaboration with Circle Audio, cover art by Andra Lazar.