Copywriting lessons from David Garfinkel
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Crash Prevention Training Podcasts
In Control's closed course, hands-on crash prevention training has made drivers in New England safer for nearly 20 years. This podcast is designed to educate drivers of all ages on some things they're doing wrong and how best to remain crash-free.Initial episodes focus on parents' training their future drivers, but plans include education for older drivers, commercial drivers and many, many more.
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This podcast is for Leadership Teams that want to understand how Belief Based Leadership can help them achieve a better culture that staff feel engaged, motivated and inspired to be the best versions of themselves within the workplace. We will talk to senior leaders who will share their stories of resilience, compassion, kindness and trust which helped them learn and grow to being the leader they are today. We will delve into coaching and mentoring techniques and how they show up for individ ...
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What happens when a dedicated test pilot is suddenly grounded—not by mechanical failure, but by the unexpected call to become a caregiver? In Final Approach, host Jonathan Knaul—a former Canadian Armed Forces tactical helicopter and test pilot, aerospace industry leader, and current test pilot instructor—shares his deeply personal and vulnerable story of navigating one of life’s most difficult transitions: caring for his aging mother with dementia while balancing a high-stakes career. What b ...
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Our very special guest today is Angus Fletcher, professor of story science at Ohio State’s Project Narrative. His research has been called “life-changing” by Brené Brown and “mind blowing” by Malcolm Gladwell; has been endorsed by psychologists, neuroscientists, and doctors such as Martin Seligman and Antonio Damasio; and has been supported by inst…
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Final Approach: Human Stories from High-Stress Professions [Trailer]
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What happens when a dedicated test pilot is suddenly grounded—not by mechanical failure, but by the unexpected call to become a caregiver? In Final Approach, host Jonathan Knaul—a former Canadian Armed Forces tactical helicopter and test pilot, aerospace industry leader, and current test pilot instructor—shares his deeply personal and vulnerable st…
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A lot of people struggle with email marketing. Today’s special guest, Tom Ruwitch, has been at it for a quarter of a century… and he’s discovered some pretty interesting things about using stories to sell, as well.In 2001, Tom founded an email marketing business called MarketVolt. This was very early in the online business revolution.His company li…
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As we record this in mid-October, the world has without a doubt gone absolutely bonkers over AI.People are making all kinds of extreme predictions: Some see a heaven on Earth in a future with AI, and others confidently predict unmitigated disaster.But how many of these people are talking from actual in-the-trenches experience? Who can take the long…
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Our guest today does something I’ve been looking for in a guest on this podcast for a long time–he helps beginning copywriters get started and become success.Matthew Volkwyn is a coach, copywriter, marketer and entrepreneur. He doesn’t just talk the talk; he walks the walk.Matt has helped dozens of business coaches rapidly grow their own businesses…
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Have you ever been in a meeting where people are brainstorming ideas, and each idea is more idiotic and off-target than the last one?It has happened to all of us.And if you’re an experienced copywriter, sometimes it’s hard to bite your tongue.Because the cheerful but inexperienced leader of the meeting has announced a rule:“There are no bad ideas!”…
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Legendary NY Yankee Yogi Berra said it best:“It’s tough to make predictions, especially about the future.”He’s right, you know.But there’s one important exception, and I don’t blame Yogi because, as talented a player and a coach as he was, Yogi wasn’t a copywriter.So he didn’t know about the important exception we’ll talk about today: showing your …
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A little over a month ago we did a last-minute podcast about an audacious experiment our special guest today, Nick O’Connor, did with Glenn Fisher and the financial publishing giant Marketwise:Glenn told us how they put together a special program called Financial Copy U, which would train 12 copywriters ABSOLUTELY FREE on how to write copy for fina…
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It’s the sure-fire strategy that makes you overconfident.It looks like this:The copy’s loud. Aggressive. Alpha-male on a double dose of adderall. It’s practically SCREAMING at you to buy.And you know what?Sometimes it works.But not most of the time. Especially these days.Hyper-aggressive copy is just a huge risk you don’t want to take.And here’s wh…
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Today we take a deep dive into the part of copywriting that people talk about all the time.And even though people talk about this all the time, most of them don’t really understand it.That is, psychology.Not the kind of psychology you experience in a therapist’s office—although there’s a little bit of overlap. Not what you’ll find in brightly color…
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Sometimes copy fails because it’s just not executed well enough.And also, copy that simply misses the mark — doesn’t align with the target prospects and what’s on their minds — won’t do well either.But you can have all the fundamentals in place and done well, and sales can still fail to happen.Why?That would be because the strategy behind the copy …
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Three weeks ago, we had a very special Old Masters Series show:The Art of War, Copywriting Edition.But we only covered half the book, so that made the previous episodePart 1.Today we cover the rest of the book, Chapters 7 through 13.And that makes today Part 2.Here’s what you need to know:The Art of War was written by Sun Tzu (SOOON-tzeh) about 250…
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In the 1980s, before Internet marketing had even really begun, our very special guest today and returning champion was working as a tech writer in the foreign exchange trading department of Bankers Trust in New York.In his new book “How The Web Won,The Inside Story of How a Motley Crew of Outsiders Hijacked the Information Superhighway and Struck a…
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$6.7 million. That’s how much mega financial publisher Marketwise paid out to copywriters in royalties in 2024.And now they’re making an offer so good we had to rush today’s special guest, top copywriter and best-selling author Glenn Fisher, on the show to tell you about it.The offer is simple, yet overwhelming: FREE training from Marketwise to 12 …
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Most copywriters know the classics of our field—but today we’re drawing from a master whose work predates modern advertising by more than two millennia. In this episode of Copywriters Podcast, we’re unpacking Sun Tzu’s The Art of War—a book written over 2,500 years ago, yet still shaping strategy for business titans like Elon Musk and Marc Benioff.…
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It may have been the furthest thing from what he was thinking when our special guest today, John Caprani, ventured into copywriting.But he’s come up with a fascinating specialty that’s worth paying attention to, and that’s Local Celebrity Advertising.See, we all know what so-called “omnipresence” is online. That’s when your prospects see you everyw…
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One way that AI can save you from expending massive amounts of blood, sweat and tears is a way that a lot of people aren’t using.And that involves its incredible ability to analyze, find trends, and organize information.On the face of it, all that sounds pretty boring and hardly applicable to copywriters and business owners.But today’s returning ch…
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Can you picture yourself having the guts and imagination to bring 14 of the top copywriters in the business together to share their best action steps using AI to make money and/or save time?I certainly couldn’t, but our guest today is an adventurous man and a successful copywriter-wrangler. Because he did it.Please welcome John McIntyre, who recent…
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Yesterday, Facebook wiped out a bunch of groups without warning. And just like that, some creators lost their entire audience. That’s why today, we’re talking about the one platform you actually own — your email list.Apparently some of the groups were deleted by accident and reinstated.But others were deleted permanently.No one outside of Facebook’…
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With the rapid spread of AI, will there even be a future for copywriters?Both new and experienced copywriters are plagued by that same question.And it’s a good question.Because there are plenty of solid arguments that go like this:With the rapid growth of AI, soon there won’t be any need for human copywriters.And in some cases, that’s 100% true.The…
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When you turn a prospect into a customer, are you delivering and getting the most value you can?A lot of people have lame, generic welcome sequences because they know they have to say something… but they really don’t know what to say or how to say it.Our very special guest today aims to change all that. She’s Evelina Kagonovitch, and she has gotten…
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Our returning champion is Sam Woods, who’s been using AI for business in very big ways since 2016.That’s a lot longer than most people, including me. And Nathan.And we’re both big fans of AI for copywriting!But more important for today’s show, we’re big fans of Sam Woods!And last time he was here, Sam gave us some highly valuable insights and hands…
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In 1911, psychology pioneer Alfred Adler resigned from the presidency of a prestigious society in Vienna—and Sigmund Freud took it personally and deemed Adler an enemy.It didn’t stop there. Freud continued to rail against Adler until Freud’s death in 1939.The details of the dispute are kind of technical and petty, and we won’t get into them today. …
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Nick Lowe had a big hit on the top 40 back in the day called “Cruel to be Kind.”Interesting idea, but how about this one?“Kind to be Kind.”Now there’s a novel idea.And it’s the guiding principle of copywriter and agency owner Cath Reohorn, who has taken this philosophy to £1 million/month in revenues for her clients. So you don’t have to do the mat…
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What do you do if you’ve tried and tried, six times, and what you’re trying to make happen… never happens?That was the dilemma facing our special guest today, James Allen.“I built 6 different funnels and courses that didn't make me a penny until I changed my strategy,” he says. “Finally, I built one that sold for me in my sleep—on repeat.”In my min…
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The "Manager Crash" are you prepared for it happening?
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In this episode we will discuss why is there a Manager Crash looming and some topics we will delve into are: 🔷 Employees Want More Autonomy & Purpose Today’s workforce is less interested in traditional command-and-control management. They crave empowerment, flexibility, and meaningful work pushing organizations toward flatter, more collaborative st…
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You can’t fake it. It seems like you can’t force it. But when creativity shows up at the right moment — your copy comes alive.Sometimes it’s the difference between a flat headline and a breakthrough idea. Between a click and a sale. Between a promotion that falls flat and a control that blows the doors off.On the other hand, when it doesn’t show up…
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For many people, actually doing a podcast is a lot harder than it seems. A few months ago, Riverside.fm, a major podcast platform, published an article that said, "90% of podcasts don't get past episode 3," and "of the few that continue, another 90% will quit after 20 episodes."Here at Copywriters Podcast, we understand this, but to be honest, we j…
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So a man says into his phone, “Siri, play Pizzetti’s Rondò Veneziano.”Siri says, “Calling Roundtable Pizza.”Pretty frustrating, right?Well, that was what AI seemed like to me just one year ago.Especially when it came to writing copy.Completely out of the question.But that has changed, in a VERY big way.So for today, I’ve put together a special repo…
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One name comes up more than any other when I talk to people about copywriting and AI. That name is Sam Woods, and he’s our very special guest today.Sam has been in the game for nine years, while most of us haven’t been there half as long.And I don’t know of anyone who’s been in it longer than Sam has.He got started with machine learning in 2016 and…
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What’s the opposite of a confident salesperson who makes it easy for you to buy?A nervous salesperson who jumps the gun and makes you want to run away!Today’s returning champion, Brenna McGowan, understands this difference all too well. She has mastered the arts of the pre-launch and the launch, and she knows all the big and little differences.Beca…
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Wouldn’t you love to have a confidential chat with a copywriter working at the highest levels of our business?Well, we can’t provide the confidential part. This IS a podcast, after all, not a Signal chat.But today’s guest, Cain Smith is on the front lines of some of the biggest businesses using direct response. So we can provide the copywriter work…
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It happens to all of us, and can you remember a time where you wondered:“Is this really good copywriting? It seems like what I should write, but somehow it’s not clicking.”Here’s why you wonder.There’s a well-known saying from the Navy SEALs:"Under pressure, you don't rise to the level of your expectations, you sink to the level of your training". …
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Our special guest today, John Jantsch, is going to tell you about what could be the single most valuable sentence you have in your business for getting clients and customers.John’s the author of the Wall Street Journal best-seller Duct Tape Marketing, as well as three other books.Now when John talks about “core,” I’m pretty sure he’s not talking ab…
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You could have written the greatest copy in the world. Perfectly targeted with a killer offer. Great price. Unique and highly desirable.But I can tell you one way it is guaranteed NOT to work.And that’s if nobody reads it.Don’t laugh; it happens.There are a couple more than a dozen crucial things you must know and consistently DO to make your copy …
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Ever get frustrated with what happens when you try to get an AI to write something?According to Google Workspace Labs, the average prompt people give an AI is nine words or less.Nine words!The AI needs a lot more information than that to do a decent job for you.But the question is–what information?Today, we’re going to take a look at how AI goes so…
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Do storytelling skills REALLY make a difference for you?Just ask our special guest today, Parker Worth.Parker decided he had enough of high school at 16. His first job was cleaning toilets.From there, he went to electrician school and, after a few years, got a job traveling around the world as an electrician.But his own story really starts to take …
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Today we’re talking about three new ways to use ChatGPT for copywriters and business owners, and another development from another company which is a lot lower priced than ChatGPT’s a month for its premium service.We’ll also talk a little about some other specific ways to use OTHER AIs, but a lot of our focus is on ChatGPT.Now, to be clear, I wasn’t…
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One meeting of the minds reigns supreme above all others in copywriting–and that’s when the copywriter understands and addresses the same thoughts that are most pressing in the minds of their best prospect.Our returning champion today is the incredible Caleb O’Dowd. He was here a few weeks ago when he told us some closely guarded secrets from his b…
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One of the greatest insiders in direct response today is not primarily a copywriter, but a graphic designer.Actually, our returning champion Lori Haller is a designer… and so much more.She works side by side with many of the greatest copywriters of our time to help create control-beating packages, for clients like Boardroom, Healthy Directions, Dr.…
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27 Years Ago, pop singer Cher asked us this question:“Do you believe in life after love?”… and it promptly rocketed to the top of the charts, selling 11 million copies of the song.Today, in 2025, a better question—especially for copywriters—is“Do you believe in sales without belief?”It’s a question our returning champion today, Billy Broas, has tho…
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We delved into 3 key areas of Leadership, Values and Culture on this episode and how these transcend into your workplace culture. Building a Values-Driven Leadership Approach Leaders set the tone by embodying and reinforcing core organizational values. A strong values-driven culture ensures that coaching and mentoring align with the company’s missi…
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Two of the most confrontive words in a conversation are “Prove It!”Nobody really likes to be challenged about how true what they are saying.But when it comes to writing copy in the real world, you have to expect that prospects WON’T believe you.In fact, the more they like a claim you make, the more skeptical they will be.Why?Because of human nature…
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How do Retailers hire the best candidates
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In this episode we delve into recruitment, onboarding and staff retention strategies that Retailers can learn to do in order to have top talent in their organisation. We look at some of the worlds leading brands that are attracting top talent as they truly harness the work culture of the future and why the workforce are not always motivated by mone…
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We delved into all things loss prevention and how organisations can use crime prevention through environmental design strategies to prevent internal and external theft from happening. Many organisations are struggling to manage costs. By having ways in which you can save money and make more profit through implementing processes seems like the way f…
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Confidence in copywriting isn’t just about choosing the right words—it’s about embodying conviction in every line you write. In this episode, we explore the hidden ways self-doubt seeps into your messaging, sabotaging conversions before your prospects even realize why. From subconscious hesitations to subtle linguistic hedging, you’ll discover how …
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Today we look at an old and very true saying:It’s not about the money you make, but about the money you KEEP.There’s an old joke about a guy who loses money on every sale, but, he says, “I make it up in volume.”We’re not talking about back ends or affiliate sales here.Things can go sideways in your business if you’re not making enough sales, or you…
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We’re past the point of wondering about or fearing AI when it comes to copywriting.At this point, the big question is: What do I need to know, do and have to make it work for me?I say that because copywriters at all levels of skill and in all niches are using AI in all kinds of ways. It’s no longer the new new thing. It’s a part of the business, an…
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We have a very special guest today. A legend among insiders, Caleb O’Dowd is a master marketer and copywriter. He has been launching and scaling businesses from zero to seven figures and eight figures, through the smart use of great copy and strategic sales funnels.In more industries than I can count. Including some of the most brutally competitive…
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At the highest levels of copywriting, big financial publishers ask copywriters to do a “re-lead” when they want to increase conversion on a proven offer.What’s that?A re-lead is basically a reframing of the intro to a sales letter, in the hopes that the reframing will spur greater sales.And it’s probably no coincidence that when my mentoring client…
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