Welcome to the Rockstar Entrepreneurs podcast where being your own boss is the only way to go. Casey "Rockstarflipper" discuss ownership, management, entrepreneurship, tech, Money, News and anything else related to success and business + MUCH MORE in 2022.
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Casey Parris Podcasts
Welcome to the Retail Journey where we will cover important topics, interview industry stakeholders, and address emerging trends as we journey through our mission of helping our listeners thrive in retail. Your hosts for this show are CEO James Harris and CGO Charles Greathouse.
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Pride, Purpose, and Production: How Raj Group Balances Technology with Tradition
52:43
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52:43What happens when the keen eye of a museologist meets the ancient craft of rug-making? The answer lies in the remarkable journey of Shailen Smith, CEO of Raj Group, a heritage brand with roots stretching back to 1939 in the historic city of Panipat, India. "When an archaeologist's job is over, the museologist's job begins," explains Smith, whose un…
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Inside the Retail Equation: Unlocking Supplier Success with Casey Roberts of STAT Recovery Services
44:09
44:09
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44:09Join Casey Roberts, Founder of STAT Recovery Services, as he uncovers how suppliers lose revenue through deductions, chargebacks, and other opportunity areas within the retail supply chain. Casey breaks down real-world insights on thinking like a retailer, preventing profit erosion, and optimizing the supplier-retailer relationship. From root cause…
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From Dorm Room to Digital Retail Revolution: The Retail Journey with Brad Godwin
45:34
45:34
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45:34What if there was a "third place" in retail media that went beyond product pages and high-level brand communications? Brad Godwin, SVP of CPG Partnerships at Breaktime Media, reveals how brands can create meaningful connections with shoppers through personalized digital experiences. The retail landscape is evolving rapidly, with value now encompass…
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Behind the Mic: Keeping it Real Jon William’s
47:49
47:49
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47:49Radio personality Jon Williams opens up about the art of authentic endorsements and his journey from failed baseball aspirations to becoming one of Northwest Arkansas' most recognizable voices. Williams shares how he pioneered a unique business model where he receives no salary from his radio station, instead earning his living entirely through com…
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Introducing High Impact’s Private Brand Hub: A Conversation with Simone Parry
24:45
24:45
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24:45In this episode of The Retail Journey, Simone Parry, former Vice President of Private Brands for Consumables at Walmart, joins us to discuss how private brands are evolving in today’s retail environment. She reflects on her time at Walmart, where she worked across cross-functional teams to build private label strategies, improve supplier partnershi…
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Serving More Than Bagels: The Fords’ Mission-Driven Journey
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46:00
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46:00Ever wonder what happens when purpose drives a business more than profit? In this captivating conversation, Bill and Sheila Ford, founders of Ozark Mountain Bagel Company, reveal how a chance question – "Hey, you want to open a bagel shop?" – transformed their lives and the Northwest Arkansas food scene. The Fords share their remarkable journey fro…
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Helping Suppliers Thrive in Walmart's Ecosystem: Lessons from 8th & Walton
40:46
40:46
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40:46When we sat down with Jeff Clapper, President and CEO of 8th & Walton, we knew we'd get insights on supplier training – but our conversation revealed something much more profound about the evolving retail landscape. From its origins teaching suppliers about Walmart's culture and systems to today's comprehensive support services, 8th & Walton has wi…
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Expanding Art and Accessibility in Northwest Arkansas with Jill Wagar
30:03
30:03
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30:03In this episode, we hear all about the artistic and cultural transformation happening in Northwest Arkansas as we chat with Jill Wagar, the visionary director of the Momentary and senior director at Crystal Bridges. Explore Alice Walton's profound philanthropic endeavors, including the Art Bridges Foundation, designed to bring art to communities na…
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Navigating the New Era of E-Commerce with ShelfSight's Founder & CEO Joe Murphy
39:32
39:32
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39:32Join us for a captivating conversation with Joe Murphy, the trailblazing founder of ShelfSight, as he shares his remarkable journey from a sales career to becoming a product management visionary. ShelfSight is transforming the way we understand product listing pages on Walmart, offering groundbreaking insights into search rankings, ratings, and rev…
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Retail at the Heart of Bentonville: Economic Growth & Community Impact
50:48
50:48
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50:48Explore Bentonville, Arkansas with Brandon Gengelbach, President and CEO of the Greater Bentonville Area Chamber of Commerce. Brandon shares what drew him to Northwest Arkansas, including professional opportunities and his love for cycling. We dive into Bentonville's unique vibe, blending local entrepreneurship, major corporations like Walmart, and…
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Embracing the New Omnichannel Retail Landscape with Spark Strategy
25:49
25:49
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25:49Discover the transformative power of an integrated store and online strategy as we explore the journey with Reid Thornton and Adam McFain, the brilliant minds behind Spark Strategy. From their serendipitous beginnings at Walmart to the innovative solutions they crafted for the retail giant, Reid and Adam share about the transformative power of an i…
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Driving Success with Private Brands with Simone Parry
43:25
43:25
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43:25Curious about the secret sauce behind Walmart's successful private brands? Tune in to hear Simone Parry, former Vice President of Private Brands for Consumables at Walmart, share her incredible journey from South Africa to the US. Simone’s insights into her roles at Unilever, Pick and Pay, and Massmart offer a fascinating look at the variations in …
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Responsible Retail Through Ethical Sourcing with Kaylynn Jordan
37:02
37:02
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37:02Imagine the transformative power of a marketplace that not only thrives on quality products but also on the stories of the people who craft them. That's precisely the vision Kaylynn Jordan, the founder of Ethical Sourcing Network and Global Purpose, walks us through in our latest chat. Kaylynn's passion for India and the rights of workers in the gl…
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Prepared for Anything: Walmart's Crisis Management Strategy with Jen Enssle
40:22
40:22
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40:22Curious about how Walmart tackles disasters with precision and preparedness? Join us in a conversation with Jen Enssle, Walmart's Director of Supply Chain Emergency Operations, as she shares her strategies for managing emergencies like hurricanes and tornadoes. From meticulous contingency planning to educating store operators, Jen gives us a front-…
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Crafting a Relevant Brand in the Digital Age with Toby Teeter
41:20
41:20
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41:20Embark on a digital odyssey with Toby Teeter, a former law student turned internet entrepreneur extraordinaire. As Toby narrates his transformation from a legal eagle to a digital marketing maven, he spills the secrets behind creating an online business empire that started with humble one-page websites. Journey with us through the origins of Toby's…
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Charting Retail Success Through Family Fun: Flybar's Andrew Mull
30:12
30:12
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30:12As we journey through the winding path of retail adventures, Andrew Mull, the savvy head of sales at Flybar, joins us to unravel his tapestry of experiences. His rise from Michigan's retail roots to the forefront of Walmart's sales floor is a story of grit, innovation, and a keen eye for what shoppers truly want. Through engaging tales, Andrew pain…
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Beauty Industry Insights and Retail Growth Strategies with Walmart's VP Creighton Kiper
40:52
40:52
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40:52Prepare to be mesmerized by Creighton Kiper, Vice President of Merchandising at Walmart for Beauty as he shares expert insights into the beauty industry's seismic shifts and strategies. This episode is an invitation to peek behind the curtain of Walmart's innovative approach to beauty in 2024, from cutting-edge cosmetics and hair care to the digita…
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Leveling the Retail Playing Field: Small Brand Success at Walmart with James Harris
33:54
33:54
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33:54Get ready to unlock the secrets of retail analytics success with James Harris as he joins Charles Greathouse to explore the transformative impact of High Impact on small brands navigating the complex world of Walmart. With James' rich expertise in analytics, replenishment, and sales, we expose the unbalanced battlefield where smaller suppliers freq…
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Mastering Category Growth and Consumer Alignment with Todd Rupp: Evolving Insights in Retail Strategy
43:04
43:04
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43:04Unlock the secrets to successful category growth with the wisdom of Todd Rupp, the 'Todd Father' of Category Management, as he navigates the intricacies of evolving retail landscapes at High Impact. Our Director of Category Growth shares his transformative journey from sales to category mastery, focusing on the power of aligning with consumer needs…
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Revolutionizing Health Supplements with TruLabs' CEO Brandon Pogue
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41:42
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41:42Embark on a flavor-packed journey with Brandon Pogue, CEO of TruLabs, as he shares the remarkable pivot from construction and real estate to the burgeoning industry of natural health products. Brandon recounts how a passion for palatable supplements led to the creation of TruLabs, where great taste meets potent efficacy. You'll be privy to the inno…
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Navigating the Transition from DSS to Walmart Luminate: Insights and Opportunities with Charles Greathouse and James Harris
26:20
26:20
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26:20Are you ready to navigate the turbulent seas of data-driven decisions, especially the upcoming move from DSS to Walmart Luminate? Anchor yourself with our hosts, Charles Greathouse and James Harris, as we chart a course through the coming transition from DSS to Walmart Luminate. We're here to help you understand the differences between basic and ch…
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Unpacking Retail's New Normal: In Conversation with The CPG Guys Bryan Gildenberg
49:13
49:13
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49:13What happens when you bring together retail strategy and influencer Bryan Gildenberg into a deep dive into the transforming landscape of retail? You get to explore the fascinating world of data analysis, the impact of AI, and the powerful new strategies that are trending for category growth. In this podcast, Bryan shares from his experience and exp…
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The Art of Strategic Vision and Focus in the Beauty Industry with e.l.f. Beauty's Nicole Sentivany
28:10
28:10
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28:10Are you ready to unlock the secrets of the beauty industry? Join us for an insightful journey with Nicole Sentivany, Associate Vice President at e.l.f. Beauty, as she shares her inspiring story of transforming e.l.f. from a young brand into Target's number one beauty brand. Having honed her skills at Procter & Gamble over a decade, Nicole is a test…
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Navigating Retail and Healthcare: Insights and Innovations with Ashley Caldwell
31:32
31:32
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31:32Get set for a captivating conversation with Ashley Caldwell, Senior Director of Retail and Distribution at Embecta and a two-decade-long titan in the retail and consumer packaged goods sectors. Wonder how a passion for data and hands-on experience can fuel success in sales? You will explore the fascinating journey of Ashley, beginning as a field re…
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Building Trust at Walmart with Walmart's Merchandising Power Couple, Grant and Brooke Dooley
46:18
46:18
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46:18Ever wondered how a couple can harmoniously work together in the high-pressure world of retail? Get answers from our engaging chat with Grant and Brooke Dooley, who not only share a household but also a passion for retail merchandising at Walmart. Listen in as they trace their journey from internships to playing critical roles in Walmart's merchand…
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Retail, Film, and Entrepreneurial Spirit: An Unstoppable Vision with Twilla Brooks
39:15
39:15
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39:15What happens when a keen eye for retail meets a passion for inclusivity and the arts? You get Twilla Brooks, a former VP at Walmart and the unstoppable force behind Lynette Create and Innovate and the Bentonville Film Festival. Join us as we journey with Twilla from her humble beginnings at Macy's, through a rewarding career at Walmart, and onto he…
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Customer Centric Shopper Marketing Tactics (with Sean Campbell, CEO of Campbell Creative)
56:02
56:02
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56:02Get ready to immerse yourself in a compelling conversation with Sean Campbell, CEO of Campbell Creative. We'll dive into Sean's journey from working in retail, his agency background, and work in marketing and public relations. We'll also hear about the motivation behind his start of Campbell Creative and their unique value-based agency model and ta…
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How To Disrupt A Category and Partner with Walmart (With VP of Hart, Jack Ford)
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55:52
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55:52We're offering you a golden ticket into the world of power tools and the role of customer loyalty with our special guest, Jack Ford, Vice President of Consumer Products at HART TTI. Jack, who transitioned from Dallas to Milwaukee and then Bentonville on his professional journey, welcomes you into the intricate workings of one of the biggest power t…
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Winning at Walmart and Sam's Club in 2023: Q1 Earnings Recap & Review
32:41
32:41
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32:41Ready to untangle the complex web of Walmart and Sam's Club Q1 earnings report for 2023? We, your hosts James Harris and Charles Greathouse, pull back the curtain on the retail giant's success strategies, examining factors like comp store sales, inventory management, and market share dynamics. We put the spotlight on Walmart's raised outlook amidst…
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The Merchant Mindset (Part 2): From Martial Arts to Walmart with Walmart VP Tasha Tandy
36:35
36:35
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36:35How did a martial arts instructor become a Walmart exec? We had a fascinating chat with Tasha Tandy, a Vice President of food, breakfast, baking, and commercial bread at Walmart. In this episode, Part 2 of our Merchant Mindset Series, we discuss Tasha's journey, her experience in retail during the COVID-19 pandemic, and how data-driven decision mak…
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Ebay Selling Inventory DISASTERS S5:E1 Ebay sellers make a ton of mistakes, but inventory mistakes are the WORST! They can bury you in debt, bury you in bad inventory, and cost you thousands or tens of thousands in sales. On Episode one of the new season 5, Me and Tim talk about all of the inventory mistakes, buying, storage, selling and holding + …
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Unlocking the Merchant Mindset and Building Trust with Former Merchant Matt Musgrave
33:04
33:04
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33:04Ever wondered what it takes to excel with your merchant relationship at Walmart? Prepare to gain valuable insights from our special guest, Matt Musgrave, as he shares his unique journey from a category manager to a merchant at Walmart and ultimately to client growth director at High Impact. Join us for an informative conversation on The Retail Jour…
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How to Succeed At Omni-Channel with Omni Expert Meritt Brothers
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37:28
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37:28Join us as we discuss winning at omni-channel with our friend Meritt Brothers, founder of MB Omni Solutions. In this episode, you'll learn the core fundamentals to making sure your brand succeeds across all sales channels. We cover the importance of having a clear omni-strategy, the value of great product content, the role of mobile devices in stor…
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Welcome to Episode 2 where James Harris and Charles Greathouse discuss the arrival of the new data platform, Walmart Luminate, and all that it means for those who rely heavily on analytics for their business.By High Impact Analytics
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Welcome to the Retail Journey: An Origin Story of High Impact
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43:49
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43:49In this episode, we introduce our podcast listeners to our purpose, discuss the new era of retail, the arrival of Walmart Luminate, and get to know High Impact CEO James Harris and CGO Charles Greathouse. We also hear from our guest host and friend, Leslie Godwin, CEO of Godwin Retail Group.By Charles Greathouse
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Don't Trust ANY Platform or Company S4.E5
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17:38
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17:38Don't Trust ANY Platform or Company S4.E5: Companies and platforms can do whatever they want, make changes however they feel, and just generally follow their own set of rules. With that said we have to adapt, change and make the best of it by NOT putting all of our eggs in the same basket. Poshmark Recent "fireside chat" proves just that. It was UN…
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S**T Cost more money. S4.E4 Between Inflation, Price increases, Platform fees going up, shipping going up and so many other things, shit is costing ALL of us personally, AND in business more money. But why? and what can we do about it? Well.. heres my thoughts. Don't forget to drop by my YouTube channel, instagram or Tik Tok for more content and in…
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Online Buying & Selling SUCKS right now. S4E3
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22:25
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22:25Did you know that Online Buying and Selling Generally SUCKS during "summer slowdown" and right now (Spring cleaning season). But why? Lets dive into why these times of years are bad for many businesses AND what is making things worse in particular this year (2022) Make sure to leave me any questions or messages on the Anchor Voicemail section. EMAI…
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Online Scams are HUGE BUSINESS: In 2022 online scams through Facebook and Google are as big as EVER!! Unfortunately my company is dealing with the fallout of some scams (not against us, but others to the tune of MILLIONS OF DOLLARS) Have you ever experienced a scam? what was it? Make sure you drop us a message or question. And follow me on my other…
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The podcast FINALLY returns for good in 2022. I will be uploading EVERY WEEK from here on out unless of other circumstances. I want to talk about the state of the Country, Business, Money, World Events and more. Come join me, Grab a drink, Relax, and lets dig into Life, Success & Everything in between. CHEERS TO 2022 Everyone.…
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Women Don't Belong in business or as entrepreneurs S3.E4
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14:46
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14:46I received a pretty ridiculous comment on one of my recent YouTube videos that basically stated that women shouldn't be in business because its a "masculine thing". So I figured now would be a good time to address that in this episode of the podcast. Heres the video where you can find the comment in the comment section- https://www.youtube.com/watc…
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How Logan Paul & Jeff Bezos are teaching us to Diversify our business. S3.E3
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19:17
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19:17There is nothing more important in business then diversifying and being in front of as many customers or viewers eyeballs as possible. Sometimes that means diversifying to other platforms, other categories and other niches to make it happen. Finding those audiences might take you out of your comfort zones, but if you follow through you'll have succ…
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Customer Service in Business 2021 "Post Covid" S3E2
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27:19In this new Post Covid-19 world, the level of customer service is ever changing. It's so important as an entrepreneur to make sure your customers are happy, and sadly thats not what I'm seeing recently in 2021. Let's talk about it in Episode 2 of Season 3 of the Rockstar Entrepreneurs Podcast. Don't forget to check my YouTube channel for more video…
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S3.E1 Prime Time Treasure Hunter. 2021 Entrepreneurship & Business Owners.
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56:21
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56:21Welcome to 2021!! In this episode Dominic the "Prime Time Treasure Hunter" joins me for the first podcast of 2021 & BOY are we excited to stop saying 2020. We talk everything entrepreneurship, owning your own business in the new year and expanding + growth if you already have one. The previous year was tough on many industries but the new year give…
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This week the podcast IS BACK for season 2 with Me (Casey the Rockstarflipper) AND my new guest Keith from "Flippin Hippos" youtube channel. We discuss not quitting and working on to make your dream of working for yourself a reality. Tune in and check us out!! Excuse the Audio as we get the new setup working properly. Casey's Youtube- www.youtube.c…
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Diversification & Don't give up. Chris takes a Vacation
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32:39Chris returns from a vacation & prepares for another. Casey is leaving for Vegas & Ebay Open.The guys discuss, giving up on business, diversifying to save your business and other topics of saving your company.
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Vacations. How business owners get away from everything
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11:54When your the boss, it seems easy to just get up and leave, but someones gotta do the work. On this weeks episode I talk about the dos and donts of taking a vacation as an entrepreneur. From Prep, to money, to letting go.
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When it comes to starting or growing a business the only thing that matters to most people is MONEY MONEY MONEY. In todays episode Casey & Chris discuss startup funding, credit, savings, & reinvestment of funds. Every business owner has to manage money, finances, expenses, & cash flow or they are destined to fail before they even begin.…
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We talk about staying on task, and not getting distracted while trying to start or grow a business.
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Introduction to my first podcast, Casey & Chris discuss what being an entrepreneur means, and why some people are built to be business owners, and others are built to be employees.
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