What if there was a "third place" in retail media that went beyond product pages and high-level brand communications? Brad Godwin, SVP of CPG Partnerships at Breaktime Media, reveals how brands can create meaningful connections with shoppers through personalized digital experiences.
The retail landscape is evolving rapidly, with value now encompassing far more than just price. Today's consumers seek experiences, trust, and relationships with brands. Breaktime Media addresses this by building what Godwin calls "experiences you want to put on your fridge" – digital brand pages that combine personalization, storytelling, and seamless commerce.
For CPG brands facing complex product assortments, Breaktime's approach offers a compelling solution. Rather than overwhelming shoppers with options, their interactive quizzes and personalized recommendations help consumers quickly find the right products for their needs. This personalization drives tangible results, with an average $2.87 incremental return on advertising spend.
What makes Breaktime's model particularly attractive is its performance-based structure. They build brand experiences at no upfront cost, charging only for actual customer engagements. This "cost per human engagement" approach ensures brands pay for results, not just impressions.
Through a new partnership with Walmart Connect, Breaktime is also reimagining retail events by extending physical demonstrations into the digital realm. This allows brands to maintain deep customer connections while dramatically increasing reach and improving measurement.
At its core, Breaktimes philosophy centers on human connection. As Godwin thoughtfully notes in the episode, "We're all trying to do the same thing – we want connection with each other, we want to be known, we want to be seen and loved." In an increasingly digital retail world, perhaps that human element matters most of all.
Ready to transform how customers experience your brand online? Discover how personalized digital experiences can drive meaningful engagement and conversion for your products.