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Carl & Stack Podcasts

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Agency Forward explores the future of agencies as tech and AI drive down the cost of tactical deliverables. Topics include building competent teams, developing strategic offers, systemizing your business, and more. New episodes delivered every Tuesday.
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Hello and welcome to Flaghunters ! It is a privilege to bring to you this powerful insight into playing better Golf. In all my years of being in the game of Golf from competing at a high amateur level, to caddying, teaching, and being a overall Golf geek, I have an insatiable, curiosity driven desire to get down to the bottom of what it takes to truly get better playing the game of Golf that we all unconditionally love. This has been one of the greatest journeys of my life and I am deeply gr ...
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Welcome to Copywriter on Call®—where smart words, good books, and real life all show up in the group chat. Hosted by Sara Gillis—copywriter, English teacher, and mobile bookstore owner—this biweekly show blends copywriting strategy, book talk, and real-life stories from the classroom and beyond. From marketing strategies that feel human to books that keep you up past bedtime, every episode is a reminder that creativity doesn’t fit in a neat little niche—and that’s exactly what makes it magic ...
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Here's a solo cast for you around the types of offers you should have/consider for your agency. Check out SnapOfferSystem.com for a worksheet to help with the first offer. Connect with me on LinkedIn if you want to chat. ----------- Lead Gen is the hardest part of running an agency. For most, it's unpredictable, it's slow, and it's usually expensiv…
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Hey everyone, today I'm joined by Chris Marr. Chris is the founder of The Authoritative Coach and a trusted trainer for agency account management teams. He helps client-facing teams move from order takers to trusted advisors, with a focus on strategic communication, peer-level leadership, and account growth. His book, The Authoritative Coach, offer…
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Send us a text Two golfers trade stories and sharpen ideas with Jay Delsing, from UCLA glory and Q-School grit to equipment’s impact on strategy, classic courses, and what makes golf a true merit test. Respect, authenticity, and good shots under pressure carry the day. • UCLA superteam lineup and competitive culture • Q-School format, mental fatigu…
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Hey everyone, today I'm joined by Carl Smith. Carl is the founder of The Bureau, a community for digital agency leaders focused on connection, support, and operational excellence. He previously ran a successful agency with a radically autonomous model and now helps shops modernize how they lead, hire, and scale. Carl’s insights come from hundreds o…
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Hey everyone, today I'm joined by Kurt Schmidt. Kurt is an agency consultant and the creator of the YouTube channel "Agency Unfiltered," where he shares practical insights for running better creative and digital service firms. He’s a former agency owner who now coaches teams on process, communication, and leadership, and his advice is battle-tested…
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Send us a text We explore how an LPGA winner turned performance coach builds elite mental skills through attention, breath, and state. Sandra Gal shares tools to stop overthinking, train presence, and let go of outcomes while playing with more freedom and joy. • update on Justin’s new base at Hidden Castle Golf Club • Sandra’s path from Germany to …
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Hey everyone, today I'm joined by Jack Porter-Smith. Jack is the founder of an award-winning international PPC agency and a values-first leader with a bold stance on team culture. Over 12 years, he built and exited an agency known for client results, team loyalty, and a no-BS internal code. He’s also one of seven founders featured in the new book A…
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Send us a text Carl is joined by Rishi Nigam, CEO of Franklin Junction, to break down the most important stories shaping restaurants and consumer technology as we close out 2025. From GoPuff’s latest funding round to Cloudflare’s massive outage and the rising role of synthetic data, this episode looks at how operators should prepare for a rapidly c…
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Send us a text We sit down with Carl Pettersson to unpack a self-taught swing, a calm competitive mind, and what truly sustains a long PGA Tour career. From on-course practice to a coming Champions Tour run, he shares clear, practical lessons for players who want to score. • multi-sport roots leading to golf specialization • move to the U.S. and gr…
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Hey everyone, today I'm joined by Macgill Davis. Macgill is the co-founder of Rize, an automated time tracking platform built specifically for teams. He previously worked at Twitter and now helps agencies eliminate the pain of manual time tracking with AI-powered automation and deep productivity insights. I wanted to have Macgill on because time tr…
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Send us a text We sit down with Viktor Hovland to unpack how an engineering mindset, smart coaching, and targeted practice turned weaknesses into strengths while keeping faith through slumps. From Norway’s ranges to PGA wins, he explains root-cause problem solving, short game breakthroughs, and gear choices that stick. • Norway’s golf culture and h…
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Hey everyone, today I'm joined by Ryan Harmon. Ryan is the founder of Metrify and the engineer behind Paraloom, a tool for measuring AI search visibility. He’s helped banks and credit unions move from zero to full AI visibility, and brings 15 years of experience in marketing and web development. His current work helps brands understand and win in t…
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Send us a text Special guest host Kim DeCarolis joins Carl for a lively dive into the week’s biggest restaurant and tech stories for the last episode in Season 2. They start with American Express’s growing influence in restaurant loyalty and ask whether Amex has become the new partner of choice. Then they turn to Chipotle, where CEO Scott Boatwrigh…
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Send us a text We trace Georges’ path from France to China and unpack how a clear system—not a one-size method—helps juniors and adults build reliable contact, usable power, and predictable ball flight. We challenge common myths about Stack and Tilt and show how thinking golfers score lower. • defining turn, tilt, and extend before touching a club …
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Hey everyone, today I'm joined by Alex James. Alex is a messaging strategist who helps service businesses define and communicate their unique perspective. He’s a former copywriter turned positioning expert, known for helping agencies move beyond generic niching with sharp, point-of-view-driven messaging. His work has helped clients unlock millions …
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Hey everyone, today I'm joined by Gary Searle. Gary is a referral strategist who helps companies build systems to generate consistent, high-quality referrals. He’s worked with early-stage startups and scaled up to serve high-revenue companies, helping them shift from passive word-of-mouth to intentional referral pipelines. I wanted to have Gary on …
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Send us a text We challenge the myth that more greens alone lowers scores and show how wedge control and impact-focused coaching change a golfer’s ceiling. Mike shares a short game test, a simple wedge matrix, and a speed move that adds real yardage without chasing positions. • Mike’s journey from player to coach and key mentors • Fixing root cause…
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Hey everyone, today I'm joined by Tukan Das. Tukan is a SaaS founder and expert in sales signals and buyer intent for agencies. He previously built and sold a company in the intent data space and now has co-founded Gia, a tool purpose-built to help agency founders surface pipeline opportunities through first- and third-party buying signals. I wante…
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Send us a text Two Oklahoma State golfers reflect on a Walker Cup win, wedge-first strategy, and the mental habits that turn off days into solid scores. We share our recruiting paths, daily routine at Carsten Creek, and why multi-sport childhoods beat early specialization. • why wedges and distance control decide college events • one-way misses and…
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Hey everyone, today I'm joined by João Landeiro. João is a business strategist who helps consultants turn their methods into standout service formats. He's known for teaching how to design high-conviction, high-conversion workshops, and his frameworks have helped agencies codify their expertise into scalable offers. I wanted to have João on because…
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Send us a text Are delivery marketplaces like DoorDash and Uber Eats about to be disrupted by ChatGPT? Carl welcomes Atul Sood, former McDonald’s and Kitchen United executive, to explore how AI and automation are reshaping the food world — from ChatGPT’s new app integrations to robotic hospital kitchens. Together they cover: DoorDash’s new Dot deli…
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Send us a text We unpack how John Erickson decoded Ben Hogan’s real mechanics and turned them into a trainable system that manages shaft pressure, not poses. The talk gets practical with drills, gear choices, and practice habits that produce penetrating flight and stable clubface control. • early wrist set to remove transition pressure • tripping t…
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Hey everyone, today I'm joined by Nick Bennett. Nick is a positioning and offer design strategist for solo consultants and micro agencies. He's the co-founder of Duo, a content and consulting studio helping small service firms go from $20K to $65K/month by standardizing and scaling their offers. He also co-authors mini books and co-hosts the “How S…
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Send us a text This week on The Digital Restaurant, Carl is joined by Jeremy Julian, host of the Restaurant Technology Guys podcast and CRO of CBS NorthStar, for a wide-ranging conversation on the state of restaurant technology. We dive into highlights from FSTEC, explore new benchmarks from InTouch Insight’s QSR report on voice AI & kiosks, and ta…
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Send us a text John Erickson, father of Advanced Ball Striking, reveals how he cracked the Hogan code by examining the science behind Ben Hogan's legendary ball striking technique. • Heavy club heads (around 16 ounces compared to modern 10-11 ounce drivers) helped Hogan generate power through body rotation rather than arm speed • Flat lie angles (6…
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Hey everyone, today we've got a solocast for you where we're going to discuss the various ways you can niche your agency. It's not always about reducing scope. It's actually about owning mental real estate in the minds of your buyers. Today's episode should help you do that. Also, check out this free tool to help you do it: AgencyNicheDesign.com In…
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Hey everyone, today I'm joined by Katie Turner. Katie is a buyer enablement strategist helping agencies create messaging and assets that convert. She’s the founder of Kate Turner Marketing, where she helps agencies build trust and transparency into their sales process through better content and positioning. Her work empowers buyers to say yes faste…
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Send us a text This week, Carl welcomes special guest host Markus Pineyro of Oomi Kitchen to dive into five major stories shaping restaurants and technology. Is first-party delivery really the answer? We explore the economics, customer experience, and hidden costs behind running your own fleet. Burger King’s security scare: An ethical hacker expose…
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Hey everyone, today we've got a solocast for you on 10 questions I ask my clients (and use myself) to keep advancing their business. I wanted to share that full list with you, and also made a free resource you can grab. It's got the 10 questions, along with a link to a Custom GPT developed to work through these questions with a partner (AI). You ca…
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Send us a text We welcome USA Walker Cup Captain Nathan Smith to discuss the upcoming matches at Cypress Point Club, the first time this iconic course has hosted the event since 1981 and will be televised for the public to see its splendor. • Nathan Smith brings his perspective as a four-time US Mid-Amateur champion who has played in four Masters •…
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Send us a text This week on The Digital Restaurant, Carl is joined by Jennifer Kern, CMO of Qu, for a fast-moving conversation about the headlines shaping restaurants, technology, and consumer behavior. We kick off with a surprising stat: half of adults are ordering kids meals. (01:00) What does this say about QSR value wars, portion sizes, and how…
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Hey everyone, today I'm joined by Danielle Fauteaux. Danielle is a revenue-generation strategist who helps agencies build proactive, team-driven growth systems. She works with agency leaders to decentralize lead generation, build internal marketing consistency, and drive client expansion. Danielle is the founder of Momentum Consulting and has helpe…
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Send us a text Bernie Najar, PGA Director of Instruction at Caves Valley Golf Club and coach to World Long Drive Champion Kyle Berkshire, shares his individualized approach to golf instruction that respects each player's unique physical capabilities and natural swing tendencies. • Working with Kyle Berkshire since age 10, respecting his strong grip…
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Hey everyone, today we've got a solocast for you on the problem of Referral Reliance. We'll dive into what it is and what you can do about it. ----------- No one was asking for another community. But I've made one anyway. So what's different? The Dynamic Agency Community is designed around access rather than content. Access to peers who've done it …
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Send us a text Riley Andrews, owner of Elite Golf Schools, explains his approach to teaching golf as a highly individualized process rather than forcing students into a predetermined method. • Understanding that different PGA Tour players have vastly different swings but achieve similar results • Teaching based on three "global laws": Woo-Woo (rhyt…
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Hey everyone, today I'm joined by Dan Englander and Bobby G. Dan helps agencies build outbound systems that actually generate leads. Bobby is a former agency owner who now advises creative teams and founders on brand and marketing strategy. Dan runs Sales Schema and specializes in outbound for agencies. Bobby now serves as a fractional head of bran…
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Send us a text In this episode of The Digital Restaurant, Carl is joined by Emmy Award–winning storyteller Mike Duffy of Yum Crunch. Together they break down five timely stories shaping restaurants and tech: McDonald’s bets on web ordering through DoorDash—does convenience outweigh control? Yum Brands’ Byte platform fuels $9B in digital sales and r…
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Hey everyone, today I'm joined by Dylan Ciaccio. Dylan helps agencies escape the LinkedIn content trap and generate leads by reframing their messaging around a niche strategic problem. He’s the creator of “niche content boosting,” a paid strategy that helps expert agencies consistently get in front of decision-makers—even when organic reach falls f…
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Hey everyone, today I'm joined by Nick Sal. Nick is a B2B events strategist and professional MC who helps companies turn attendees into advocates. He’s led event strategies at HubSpot, Drift, and several top-tier agencies, and now runs Nick Sal Inbound, where he helps B2B brands grow through events, partnerships, and community. I wanted to have Nic…
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Send us a text Swedish golf coach Petter Tarbe shares his groundbreaking approach called "Forgotten Master Moves" which focuses on rediscovering the efficient swing techniques used by golf legends from the 1940s-1960s. His research reveals that focusing on club intentions rather than body mechanics creates more powerful, injury-free golf swings tha…
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Hey everyone, today I'm joined by Sharon Toerek. Sharon is the founder of Legal + Creative, where she advised agencies on legal strategy, contracts, and IP protection. She also hosts The Innovative Agency podcast and is a frequent speaker in the agency space. I wanted to have Sharon on because most agencies overlook legal as a lever for profitabili…
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Hey everyone, today I’m joined by JR Lay. JR is the founder of Level Up Business and the creator of the Level Up Business OS—a growth system built to help B2B entrepreneurs stand out, earn trust, and scale sustainably. Before this, he spent over two decades in financial services, battling through burnout, addiction, and the crushing pressure to gro…
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Send us a text Carl returns from a July break with Bernadette Heier of Food on Demand to unpack five stories that signal where restaurant tech is heading next. 01:00 – Olo acquired by Thoma Bravo • $2B all-cash deal • A chance to reset outside the public markets • Could this unlock faster innovation? 04:30 – OpenTable’s AI Concierge • Built with Op…
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Send us a text Karl Morris, a performance coach based in the UK and host of the Mind Caddy podcast, shares insights on developing effective golf mindsets and transferring range skills to the course. He explains how separating training and playing mindsets can help golfers access their true abilities during competition. • Two distinct mindsets neede…
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Hey everyone, today I'm joined by Amanda Smith. Amanda is a podcast strategist and Studio Head at Share Your Genius, where she’s helped dozens of brands turn podcasts into powerful growth engines—using narrative, curiosity, and clear outcomes to build brand and drive demand. I wanted to have Amanda on because podcasting is a proven growth channel t…
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Hey everyone, today I’m joined by Jared Gibson. Jared is the co-founder of Outworks, a firm that helps B2B founders and executives turn their ideas into consistent, trust-building LinkedIn content. With over 18 years in sales and marketing, Jared has a knack for helping leaders show up online in a way that actually sounds like them. I brought Jared…
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Hey everyone, today I'm joined by Tyler Pigott. Tyler is a growth strategist and brand messaging expert at StoryBrand. He bootstrapped and scaled his own agency, ran over 300 StoryBrand workshops, and now leads revenue at StoryBrand while building the Agency Builders community. I wanted to have Tyler on because he brings hard-won insights on how co…
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Send us a text This week on The Digital Restaurant, I’m joined by a new co-host — Alex, an AI avatar — as we break down five headlines showing how delivery, automation, and AI are shaping the next wave of restaurant operations: 01:10 – Olive Garden’s off-premise engine is humming Uber Direct integration, buy-one-take-one offers, and nearly 7% same-…
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Send us a text We dive deep into the subconscious barriers keeping you from reaching your golf potential. Paul Salter, performance coach and hypnotherapist, reveals how childhood programming creates an "upper limit" to success and provides practical strategies to break through mental blocks. • Our subconscious controls 95% of daily actions includin…
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