Hey everyone, today I'm joined by Ryan Harmon.

Ryan is the founder of Metrify and the engineer behind Paraloom, a tool for measuring AI search visibility.

He’s helped banks and credit unions move from zero to full AI visibility, and brings 15 years of experience in marketing and web development. His current work helps brands understand and win in the evolving AI search landscape.

I wanted to have Ryan on because AI search is disrupting how prospects find and trust agencies, and most owners aren’t prepared for the shift.

In this episode, we discuss:

• How AI chooses what content to cite (and why rankings don’t help)
• What actually improves visibility in AI search
• Why long-form comparison content beats keyword stuffing
• And more...

You can learn more about Ryan on LinkedIn.

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