In this show, host Niels van Melick interviews marketing leaders at leading B2B organizations to uncover their winning strategies. No fluff—just straight up actionable insights you can take away from each episode.
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B2b Content Podcasts
The Long Game shares personal and business success stories where long-term thinking triumphs. Join us for discussions about the frameworks, principles, and learnings that drive success in business.
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How can B2B marketing teams execute more winning content campaigns? With limited time and resources, what content marketing approaches will generate results and growth? Join Amy Woods, CEO of Content 10x, as she sits down with marketing leaders from B2B technology and professional services organizations. Discover the strategies that lead to a successful content marketing operation – from internal processes, tools, and tech, to outsourcing and working with agencies. If you want to excel as a ...
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Content Logistics is a show where we explore the foundational (and sometimes frustrating) elements of how solid content informs good marketing. If you’re on a small but mighty team this show is for you. We’re talking to the experts - learning all their tips and tricks then sharing them with you. We don’t gate-keep here. Get ready to learn from the best and be empowered to grow as a creative, a professional, and a BOSS marketer.
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Cutting through the clutter of information to bring insights and wisdom for creating lasting impact in B2B marketing.
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Every day marketers sift through dozens of headlines, posts, and slacks telling us about the latest and greatest trend we should be following. It’s easy to feel overwhelmed and like you have to figure it out by yourself. But you don’t have to do it alone. Content Matters with Nicole MacLean (Compose.ly’s CRO) is your digital partner for filtering the trends and focusing on the content that matters most — creating connection that drive results. For more, head to our site: https://compose.ly/c ...
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In this podcast, Finn Thormeier, Founder of Project 33, shares the best Founder-Led Marketing strategies & playbooks from CEOs & Founders. Prior guests include Jason Fried, Henry Schuck, Megan Bowen, Guillaume Moubeche, Josh Braun, Todd Busler, Peter Caputa, Chris Walker, Greg Head, Adam Robinson, Gal Aga, Alina Vandenbergh, Alec Paul, Melissa Kwan and many more. Key Topics: Demand Gen, SaaS Growth, B2B Marketing, B2B Content, Linkedin, Personal Branding, Founder Branding.
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95% Content is a show for B2B content teams who want to build trust with the 95% of buyers who are out-of-market today, but will be ready to buy in the future. You can call it many different things: content marketing, demand creation, brand marketing, dark social, or zero-click content. No matter what you call it, the goal is the same. You want to reach future buyers on the social and content platforms they hang out on every single day, and in a way that compels them to want to work with you ...
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B2B marketing can be tough – but you don’t have to struggle alone. Shaking the B2B Tree is the go-to podcast by marketers for marketers, where we tackle the real challenges of B2B marketing head on. Hosted by Skout's MD and founder, Rob Skinner, you can listen to candid conversations with fellow B2B pros. From content to strategy (and everything in between), Shaking the B2B Tree cuts through the noise to deliver actionable insights you can apply to your own marketing efforts. Expect fresh pe ...
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The Media Frenzy Podcast is your backstage pass to the boldest brand moments making waves—and making headlines. Hosted by Sarah Tourville and Dave McMullen, each episode unpacks the most viral, brilliant, and buzzworthy marketing moves through the lens of the Frenzy Framework: compelling emotional ideas, cultural context, contagious content, and fluid channels. While the spotlight often shines on big consumer campaigns, this podcast is made with B2B brand leaders in mind—showing how they can ...
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Sharing lessons learned from the best content on the internet with B2B marketers.
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This show is made for B2B marketers who are tired of the same old advice. Ugi Djuric, CEO of ContentMonk and B2B Vault, sits down with some of the best minds in B2B to talk about what’s really working, what’s broken, and what nobody tells you about growing a company. This is the show where people share their deepest insights and secret knowledge they wouldn't otherwise share on LinkedIn.
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The Content Brief is a unique content marketing podcast that blends profound insights in a focused, engaging narrative. Instead of a traditional interview podcast, The Content Brief takes the best and most impactful moments from a more extended conversation and infuses them with music, sound effects and pop culture drops. A chime signals key takeaways throughout each episode, culminating in a concise summary at the end, ensuring you leave with actionable insights. Content Innovator Scott Mur ...
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Marketers are the artisans of commerce. Our palette is ideas. We ply our craft to facilitate choice. To empower every person creating value in the world – sharing their inventions, their service, their good works. And ultimately, to keep a society built on choice functioning.But also…This is one of the most fun, wildly creative, never-grow-up, 99% boring meetings followed by 1% of sheer creative brilliance, funny-yet-frustrating-yet-fruitful career choices you can make.Let’s explore the dich ...
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Content Exploder captures the stories behind some of the leading shows in B2B as told by the unsung heroes who produce them. Each episode of Content Exploder will highlight one expert from one show, taking the listener on a dive deep into every detail, from the creative to the practical, from concept to production, and beyond. We’ll sit with directors, producers, editors, DP’s and the content creators that do it all. Join Justin Siegel, and an incredible group of production experts on Conten ...
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The Beyond B2B marketing podcast is on a mission to elevate the B2B marketing industry by shining a light on talent, insights and inspiration. Host Lee Odden, CEO at TopRank Marketing, features discussions with today's top B2B marketers to uncover what makes them tick, what drives ROI and how they're breaking free of boring B2B. Whether you're looking for the impact of AI on content, search, social and influencer marketing or practical examples of the best in B2B, this is the place to be.
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Everything on B2B Marketing. This series delivers high-value content in a short period of time. You don’t have to waste hours of your valuable time reading articles or consuming podcasts that don’t help you make progress in your B2B Marketing career.
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The no-fluff content marketing podcast for content marketers in SaaS. Get real executable insights and intimate behind-the-scenes stories on how SaaS content teams operate to up your content marketing game.
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Uncover hidden gems and insights from the world's greatest marketers.
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Napier‘s take on the world of B2B marketing and PR, with a particular focus on Europe. For more information about Napier and the services we offer B2B technology clients visit www.napierb2b.com.
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Welcome to The B2B eCommerce Show – a hub for leaders, innovators, industry experts, and newbies to explore the fast-paced world of digital commerce. Hosted by respected thought leader Justin King, this podcast delves into the strategies, challenges, and successes shaping how manufacturers, distributors, and service providers thrive online. Each episode features insightful conversations, practical advice, and compelling stories from pioneers driving digital transformation in the B2B eCommerc ...
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Social Media for B2B Growth: LinkedIn Strategies and Tips
Michelle J Raymond - LinkedIn B2B Expert
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Social Media for B2B Growth is the LinkedIn podcast for B2B marketers and business leaders who want to stop guessing and start winning on LinkedIn. Forget outdated tactics and vanity metrics. Around here, it’s B2B Growth. No Hacks! Hosted by Michelle J Raymond - LinkedIn expert, international speaker, and unapologetic Company Page superfan, this show cuts through the noise to bring you proven strategies, fresh ideas, and insider tips to grow your brand, build influence, and generate real bus ...
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Welcome to Growth Obsessed, the no-BS podcast for B2B founders ready to break through revenue plateaus and build scalable growth systems that work while you sleep. Hosted by Mayur Mistry, a 2x tech founder with 14k+ LinkedIn followers and recognized as a Top 100 Construction Data Leader, this show delivers actionable insights from the trenches of B2B growth. Every week, we dive deep into: - AI-powered automation strategies that eliminate manual busywork - LinkedIn and email outreach systems ...
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Ever feel like B2B marketing is throwing you curveballs faster than you can say TechCrunch? Enter Share of Voice, the podcast from the experts at Look Left Marketing. Founder and principal Bryan Scanlon and senior vice president Jennifer Tanner are your guides through rapidly changing marketing, PR and content strategies. They sit down with the smartest folks in B2B to tackle pressing challenges like media relations, SEO, AI and connecting with buyers. And each episode ends with one action i ...
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Welcome to the Rhino Rank Podcast, where we talk about all things marketing, SEO, and business growth. Join Jack and Jess as they sit down with some of the sharpest minds in the industry to bring you insights on SEO, PPC, branding, and so much more. Expect honest conversations, practical takeaways, and a focus on uncovering the truth behind what really works. Whether you're a business owner, a marketer, or simply curious about how great brands grow, this podcast is your space to learn, grow, ...
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Candid conversations with entrepreneurs, investors, marketers and business leaders, exploring their wins, failures and the lessons that have shaped them along the way.
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This is your one-stop-shop for all things content, experimentation and B2B commerce. We discuss and interview top experts, both in-house as well as outside guests, in the B2B, content and testing industries. We will also explore how companies can captivate their audiences, convert new buyers, and drive long-term customer loyalty by leveraging experimentation to generate successful content creation. If you’re looking for actionable insights to up your B2B content strategy or experimentation g ...
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If you’re a B2B Tech marketer and looking to level up your skills and advance your career, then you’re in the right place. In each episode you’ll hear from some of the world's best B2B Tech marketers about tactics, tools, case studies, wins, failures, hiring, interviewing and so much more..stay tuned..
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Inter-Dev Digital Marketing Podcast, Hosted by CEO Aia Laser
Inter-Dev B2B Digital Marketing Agency
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The podcast is proudly brought to you by Inter-Dev, an international B2B digital marketing agency. The podcast is hosted by Aia Laser, a seasoned tech advisor with a strong track record and an innovative approach, dedicated to helping businesses navigate the digital landscape. We'll bring you insightful discussions, expert advice, and the latest trends in the industry.
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Welcome to the B2B Digital Marketing Hub, your one-stop destination for mastering the art and science of B2B digital marketing. Our podcast is hosted by Aia Laser- a seasoned tech advisor with a strong track record and an innovative, strategic approach, designed specifically for B2B professionals seeking to elevate their marketing skills and outpace the ever-changing market demands. In each episode, we delve into key concepts of B2B marketing, from SEO and Account Based Marketing to Content ...
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This is Higgle: The B2B Sales Club Podcast, where we bring you actionable insights about sales RFPs, Sales Negotiations and difficult Procurement discussions. It’s all about helping you win more deals, and hitting your sales quota. We talk to sales leaders, brand leaders and procurement leaders about lessons learnt on their journey to win more sales deals and get better negotiated outcomes. The podcast is hosted by Mike Lander, an ex procurement director and entrepreneur, talking to guests a ...
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Content Conversations features interviews with B2B marketers and content creators about content strategies, tactics and technologies that grow revenue and relationships.
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Shots of Wisdom brings you strategic conversations with B2B marketing leaders who are driving real growth. From CMOs to VPs of Marketing, we explore the tactics, challenges, and insights behind successful B2B marketing strategies. Whether you're scaling paid media, building content engines, or navigating complex sales cycles, these conversations deliver actionable wisdom for marketing professionals. Hosted by Macloud Moyo, founder of Humble Roots Agency.
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Join Jason Bradwell - founder of Podcast Marketing Agency B2B Better - as he explores how brands across niche, complex, and often-overlooked industries drive growth by investing in content and community. If you run a business with the same old client acquisition playbook and want a new way to meet buyers where they are - this is the podcast for you.
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Email and content marketing are a highly effective form of communication when it comes to B2B companies. With email and content marketing campaigns, you can actually bring in marketing qualified leads. How to setup a successful email campaign? What goes in creating an email strategy that actually works? What are the different types of content you need to be creating to convert leads? Listen to the podcast to get answers to all these questions.
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The Salesman.com podcast feed gives you the worlds best sales content. Salesman Podcast – The Salesman Podcast is the worlds most downloaded B2B sales podcast and is an Apple Award winning show. It helps sales professionals learn how to find buyers and win business from them in a modern, effective, and ethical way. The show has featured NASA astronauts, F1 drivers, Olympic athletes, UFC fighters, world leading neuroscientists and the world’s top sales experts as guests. Selling Made Simple – ...
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Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)
Keirra Woodard
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Easygoing conversations with marketing execs, CEOs, and entrepreneurs who have led their companies to impressive business growth while maintaining a strong ethical compass. Join us as we dive deep into practical conversations with leaders in the B2B space who have skillfully woven marketing campaigns with a mindful approach towards social good. The podcast, previously known for over 60 episodes as “Forward Launch Your SaaS,” has had guests from notable companies like Hotjar, Otter.ai, Propos ...
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Do your want to grow your B2B SaaS internationally and reach customers in different countries? Navigating the complexities of product and content localization can be daunting, but you don’t have to do it alone. Join us every other week as we dive deep into the world of international expansion. Our podcast features insightful interviews with founders, GTM professionals and industry experts in digital marketing, international SEO, UX writing, translation, and localization. They share their fir ...
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Connecting Cannabis is a B2B-content podcast tailored for business professionals in the cannabis industry. The series provides content for both cannabis retailers and brands hosting the prominent individuals in the space. Owners of distribution services to cannabis CPAs, Connecting Cannabis aims to provide value to all of our listeners.
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Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org
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Content marketing isn't just a channel anymore—it's the engine driving the entire marketing landscape, especially in B2B SaaS. Welcome to Content Blocks, the podcast designed specifically to unpack this monumental shift and equip early-stage SaaS startups with actionable strategies to build powerful content foundations. Hosted by Joe Michalowski, Content Blocks is your go-to resource for navigating the rapidly evolving world of B2B content. Why early-stage SaaS? Because that's where content ...
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Decode the secrets of successful B2B digital marketing with Demand Decoded, the podcast hosted by Blend, a B2B website and demand generation agency. Our show focuses on breaking the mould of traditional B2B marketing tactics, providing actionable insights that you can use to transform your marketing into a revenue-generating machine. With a team of experts from Blend as our main hosts, we delve into the latest trends and strategies to help you become a better marketer. We cover topics like: ...
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Dave Gerhardt (Founder of Exit Five, former CMO) chats with top marketing leaders and CMOs. Join 5,000+ members in our private community at exitfive.com.
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Maximize the return from every piece of content that you create! This podcast will teach you how to repurpose your content like a pro. Whether you're a podcaster, blogger or video content creator - creating great content is never easy. Neither is keeping up with the ever growing array of social media platforms. Content repurposing is a critical activity to ensure that your content finds it's audience and your message is heard. Amy Woods, Founder of Content 10x, reveals everything you need to ...
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Conversations with Women in Sales is a top podcast hosted by Lori Richardson. Every episode features a woman in sales who is doing incredible work, or an interview with a male ally, or conversation on a related topic. For the past 100+ episodes, guests share practical advice for advancing one's sales career. The podcast is dedicated to the memory of Barbara Giamanco, who founded CWWIS in 2018. Each episode features topics like: leadership, career management, dealing with imposter syndrome, o ...
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Welcome to the Attributed Podcast by Dreamdata where every week we host inspiring guests from across the B2B go-to-market space. Together we explore the biggest challenges facing Marketing, Sales, and Ops teams and discuss innovative ways to optimise growth and fire up revenue.
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Building AI-First B2B Marketing Teams Without Losing the Human Touch with Kostas Zachoudanis
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What if your marketing team could do everything on their pipeline, without sacrificing quality? That’s exactly what Kostas Zachoudanis, Director of Marketing, is building at Ultimate Group – he’s leading an AI-first, insight-led marketing operation for six global events. In this episode, he shares how he connects marketing and content into one powe…
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Why YouTube is the Most Underrated B2B Marketing Channel
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YouTube isn’t just for gamers, beauty tutorials, or influencers. It’s a powerful search engine and one of the most overlooked tools for businesses. In this episode, host Baylee Gunnell talks with Davis Morgan, a full-time YouTuber with more than 80,000 subscribers, about how brands can win on YouTube without massive budgets. Davis shares his path f…
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How B2B Marketers Are Actually Using AI for Content
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#278 Content | In this episode, Dave brings together five B2B marketers who aren’t just talking about AI, they’re actually using it to change how their teams work. Each finalist from the Exit Five x Walnut AI Sessions takes the (virtual) stage to demo their workflow, share results, and answer questions from the judges. Here’s what you’ll hear: Jill…
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AI in B2B Marketing: What’s Working, What’s Failing, and What’s Next
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How are B2B marketing teams really using AI today? In this episode, we kick off a brand-new mini-series reflecting on the biggest insights from our sister podcast, B2B Content Strategist. First up: AI. After speaking with 20 leading B2B marketers, we’ve uncovered how teams are experimenting with AI, what’s actually working, and where it’s going wro…
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Building Memory Moats Through B2B Content (with Chelsea Castle, Close.com)
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Chelsea Castle joins Erik Jacobson on 95% Content to share how Close.com is transforming their 12-year-old content strategy to build trust and affinity with the 95% of buyers not yet in market. After inheriting what she calls a "hoarded house" of content from Close's history, Chelsea has spent the past year rebuilding their content approach around …
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How Siemens Builds Its Content Strategy (with Niall Sullivan, Head of Marketing for Senseye)
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In this episode of The B2B Content Strategy Show, Niels van Melick is joined by Niall Sullivan, Head of Marketing for Senseye at Siemens. Niall shares how he built a podcast-first content strategy that stands out in a crowded market, uses AI to scale repurposing, and ties efforts to revenue without chasing vanity metrics. Here’s what you’ll learn i…
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JPMorgan, ChatGPT, and the Future of AI-Driven B2B Content
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In this episode of the Media Frenzy Podcast, Sarah and Dave explore how top brands like JPMorgan Chase are transforming communications using the Axios newsletter template and Smart Brevity framework. Learn how concise, scannable content drives higher engagement, reduces email fatigue, and streamlines internal and client newsletters. They also dive …
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Adam Frankl: How to Launch & Scale a DevTool Startup (3x VP Marketing at Unicorns)
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Adam Frankl was the first VP Marketing at JFrog, Neo4j, and Sourcegraph, all three dev-first unicorns. He’s helped dozens of early-stage DevTool startups go from “cool idea” to credible company. And now he’s written the book on it. In this episode, Adam breaks down the biggest mistakes technical founders make when they try to grow. He shares the ex…
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Top 10 LinkedIn New Features You Need To Know
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Let's discuss the top 10 LinkedIn features that will affect LinkedIn marketing strategies for the rest of 2025. Key moments in this episode - 0:00 Top 10 LinkedIn Features for Marketers in 2025 02:46 LinkedIn Company Pages New Features 05:03 Verification Processes on LinkedIn 06:38 Collaborative Articles 08:01 New LinkedIn Features 10:42 Enhanced A…
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Unlocking Data: How to Simplify Data Integrations – Data Fetcher - Andy Cloke
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For many marketers, managing data across different platforms is a constant headache. From pulling campaign metrics into Airtable to building reports that actually make sense, the process often eats up hours that could be better spent on strategy. Andy Cloke, founder of Data Fetcher, joins the podcast to explore how no-code integrations can transfor…
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Building a Powerhouse Marketing Team: Avoiding Fires and Mis-hires
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Marketing teams are evolving rapidly. They're getting smaller, but they're also becoming significantly more strategic and impactful. In this episode, Dan talks with Amanda McGrath about the fundamental shifts happening in how businesses should think about building their marketing teams. We explore the critical importance of investing in senior stra…
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B2B Trust Crisis & AI's Impact with Katie Martell
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Let's be honest, it's getting harder to be heard, so how can B2B marketers connect with buyers anymore? If you're asking yourself this question, come hang out with us for session featuring the one and only 💥 Katie Martell. Katie is an "unapologetic marketing truth-teller" who isn't afraid to say what we're all thinking. We'll be getting real about …
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The Power of iROAS in Experiential Retail Media, with Andrew Lipsman, Commerce and Media Analyst, and Matt Eichorn, Co-Founder and CEO at Freeosk
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Think of a store that's not just a place to buy things, but an experience you can see, hear, and touch. That's the essence of experiential retail media—the new frontier where advertising, content, and commerce merge to create memorable moments for shoppers, and incremental revenue for brands, in both the short term and long term. Andrew Lipsman, Co…
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Research-First CRO: How Data Leads to Better Marketing Decisions with Haley Carpenter
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#281 CRO | Matt is joined by Haley Carpenter, founder of Chirpy, a conversion rate optimization agency. Haley has nearly a decade of CRO experience across agency, SaaS, and eCommerce, and she’s known for helping brands use research and testing to make smarter marketing decisions. Matt and Haley cover: Why CRO isn’t just A/B testing, and how researc…
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Thriving in the B2B World Through Powerful Referral Expertise with Tom Poynter
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What strategies can agencies implement to harness the power of referrals and retention for sustainable growth? Tom Poynter is a seasoned industry expert who has honed his skills at prestigious companies and is currently Managing Director at Keel. In this discussion, we get into the importance of niche specialization in the competitive landscape of …
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How a 22-Year-Old Built a $30K/Month GTM Agency — From Cold Emails to Scaling
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In this episode, Harshbir, founder of Outreachify, shares how he scaled his agency from a college side hustle to $30K+/month. He reveals the mindset shifts, cold emailing strategies, and GTM frameworks that fueled his growth, along with lessons on scaling, personal branding, and client acquisition. This is a must-listen for anyone building or growi…
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From Live Shopping to AI Personalization: Lessons from Salesforce, Aldo & Marriott
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Sarah and Dave dive into two big trends reshaping marketing: commerce-tainment and hyper-personalization. Discover how brands like Salesforce, Aldo, and Marriott are blending content, commerce, and AI to create engaging, one-to-one experiences. If you want fresh ideas for building loyalty and boosting engagement, this episode is for you.…
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The NeverEnding Story: Closing the book on forgettable B2B storytelling
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In this episode of Shaking the B2B Tree, we’re joined by Will Stone, Communications and Content Manager at the University of Manchester, to explore why storytelling should be at the heart of every B2B strategy. From leadership authenticity and customer-led content to the role of AI and the importance of curiosity, Will shares how stories can shape …
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The Future of GTM and Sustainable Growth with Chris Walker, CEO at Passetto
55:58
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#281 Growth | In this episode, Dave is joined by Chris Walker, CEO of Passetto, and a prominent voice on LinkedIn, where he has been pushing the boundaries of B2B marketing for years. Chris shares actionable insights and tactics on social media strategy, what has changed in marketing over the last five years, and how to build effective feedback loo…
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Is It Time to Replace Funnels, Customer Avatars, and Cold Outreach?
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This week’s briefing takes a critical look at outdated marketing habits (like avatars and funnels), as well as other ways that might disrupt connections between brand and audience. You’ll hear: Phil Treagus Evans shares an “EMPATH Framework,” designed to go beyond avatars and one-dimensional demographic labels and build deeper, human connections. M…
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How this VP of Comms Built ZoomInfo’s $1.2B CEO Brand on LinkedIn
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Meghan Barr helped build one of the most powerful CEO brands on LinkedIn. As VP of Brand, Content & Comms at ZoomInfo, she’s spent the last 5 years helping turn Henry Schuck (CEO of ZoomInfo, $1.2B ARR) into a storytelling machine, without losing authenticity. In this episode, we go behind the scenes of that process: - How Meghan transitioned from …
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Cross-cultural Marketing & Management: Walk the market (podcast episode #151)
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Data, data everywhere, but not a drop of insight. Excuse my remixing of Samuel Taylor Coleridge, but doesn’t it feel that way when staring at a dashboard sometimes. We have so much data – and frankly, our competitors probably have a lot of the same data – but can we turn those numbers into real insights to better serve a customer? Here’s one way to…
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In this episode of Get Real, Cari Baldwin and Dana Harder sit down with legal tech founder, celiac disease advocate, and all-around powerhouse, Matti Neustadt. With a background in applied physics, a CISSP certification, and a career that’s spanned semiconductor supply chains, privacy law, and AI-driven workflows, Matti brings a uniquely sharp pers…
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How AI Content Led to an SEO Crash: A Case Study with Miki Palet, Tailride
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What could go wrong when using AI to scale your content? Miki Palet, founder of Tailride, joins Nicole for a live case study in what happens when AI-driven content goes too far, too fast. After three months of growth, Tailride’s traffic collapsed with a Google penalty. Miki shares the hard lessons learned, the balance between humans and AI in conte…
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LIVE From INBOUND 2025: When They Ask, AI Answers
19:19
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We're podcasting live from HubSpot's INBOUND conference to share what we've learned about the future of B2B marketing. With AI fundamentally changing how buyers research and discover solutions, we explore why face-to-face events have become more crucial than ever for cutting through the noise. We dive into HubSpot's new Loop marketing methodology -…
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11 Unfiltered Truths That Will Change How You See Adtech w/Philip Mahler
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Forget the best practices. Here are 11 real-world truths about scaling adtech today. Join us for a session with Philip Mahler 🔥 Mahler, CMO at Eskimi, as he condenses three years of hard work in adtech into one practical session. Philip will share triumphs and tribulations, and challenge the conventional wisdom of today; from the surprising power o…
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LinkedIn Newsletters vs Email Newsletters vs Substack. Where Should You Focus?
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LinkedIn newsletters, email newsletters, or Substack? Which one is best for B2B right now? In this episode, LinkedIn expert Michelle J Raymond shares what’s changed since her last update in February, how both her LinkedIn and email newsletters are growing, and why Substack is suddenly the hot topic everyone’s talking about. Whether you’re building …
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Commerce Search is Changing - How to Get Ready, with John Andrews, Co-founder and CEO at Cimulate
39:45
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Your future incremental growth, in an era of conversational commerce, machine shopping, and agentic AI, will at its foundation require winning a whole new search competition. What are the elements of victory here, and what do you need to do to get ready. John Andrews, Co-founder and CEO at Cimulate, (with a C) comes to the podcast with a lot of ans…
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Why Cookie Cutter Marketing Doesn’t Work with Gurdeep Dhillon, CMO at ContentStack
52:43
52:43
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#280 Strategy | In this episode, Dave is joined by Gurdeep Dhillon, CMO of Contentstack. Gurdeep has built an impressive career leading marketing at some of the biggest names in enterprise software, from SAP to Adobe, Marketo to Zoura. Now at Content Stack, he's challenging conventional B2B marketing wisdom in rethinking how enterprise companies sh…
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Charting a Purposeful Path in Business Development with Becky Hipkiss
31:25
31:25
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Are you ready to discover how aligning purpose-driven initiatives with business goals can elevate your marketing campaigns? Becky Hipkiss, the New Business Director at We Are Futures, joins us today as she shares her journey from client services to becoming a standout figure in business development. She opens up about her unique experiences, includ…
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🌍 From Local to Global: Ton Dobbe on SaaS Expansion with The Remarkable Effect
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How do B2B SaaS companies expand internationally without falling into the “just translate it” trap? In this conversation with Ton Dobbe, we dig into why localization is far more than language, how to build momentum in new markets, and the mindset shift from minimum viable to minimum remarkable product. We unpack Ton’s Remarkable Effect framework, s…
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From Pro Athlete to Business Operator: Dylan Burke’s Playbook
35:23
35:23
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In this conversation, Mayur Mistry interviews Dylan Burke, exploring his journey from professional football to the business world. Dylan shares insights on goal setting, overcoming self-doubt, the importance of environment, and developing sales skills. He emphasizes the need for grit and resilience in entrepreneurship, as well as the value of learn…
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The Secret To Building B2B Brands That Stand Out | Colin Campbell
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https://youtu.be/x0Jd8GRlA4wB2B SaaS marketing, storytelling, and media brand strategy in the age of AI commoditization. Colin Campbell (Pixis AI, ex-Outreach/Sales Hacker) shares lessons on content, community, and growth. Learn why SaaS companies can’t just “out-promote,” how to escape the commodity trap, and what timeless storytelling principles …
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The Unfiltered Truth About Video Marketing and AI with Holly Xiao and Dave Gerhardt
1:01:32
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#279 Content Strategy | In this episode, Dave joins Holly Xiao from HeyGen for an unfiltered conversation about where AI and video marketing are headed. Holly leads B2B marketing at HeyGen, an AI-powered video platform, and she sat down with Dave to dig into what’s working (and what’s not) when it comes to creating content that actually connects. T…
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The Man Behind Adam Robinson & Gal Aga's Top CEO Brands
53:32
53:32
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Alec Paul is the CEO and Founder of SalesBrand, and behind some of the most successful CEO brands on LinkedIn. He’s helped founders like Adam Robinson (Retention.com), Gal Aga (Aligned), and Sam Jacobs (Pavilion) generate millions of views, without sounding like everyone else. In this episode, Alec shares his full playbook for building a breakout f…
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Media Strategy, Ad Tech, and the Future of Search with Michael Walrath (Yext)
56:11
56:11
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In this episode of The Long Game Podcast, David Ly Khim interviews Michael Walrath, CEO and Chairman of Yext. Known for building and exiting multiple companies—including RightMedia and Moat—Michael shares how Yext evolved from a local lead-gen platform to a digital presence powerhouse. He dives deep into the fragmentation of search, the shift towar…
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B2B Brand, Experience and AI: Jon Miller on Reimagining B2B Marketing
43:22
43:22
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In this episode of Beyond B2B Marketing, host Lee Odden reconnects with B2B marketing visionary Jon Miller, co-founder of Marketo and Engagio, and now back in the lab building a new martech venture. From the rise and fall of MQLs to the role of AI in reshaping marketing automation, Jon delivers a clear-eyed view of what's broken in B2B marketing to…
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Going local on a global scale through effective product content management, with Amanda Green, General Manager Digital & Innovation, Treasury Wine Estates
29:53
29:53
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In this episode of Unpacking the Digital Shelf – The APAC Edition, Teresa is joined by Amanda Green, General Manager of Digital & Innovation at Treasury Wine Estates, to explore how the business is reimagining its approach to product content management to meet the evolving needs of today’s digitally empowered shoppers across diverse markets.Amanda …
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Sell More By Writing Better LinkedIn DMs People Want to Read
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Learn how to write LinkedIn DMs that people actually want to read and stop killing conversations before they even start. Know what to avoid, how to build trust, and the C.A.R.E. Framework for better LinkedIn sales conversations. Key moments in this episode - 00:00 The LinkedIn DM Dilemma 00:33 The Problem with LinkedIn DMs 03:50 What Makes a Bad Li…
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Stop Calling It Open Banking - Ozone API, Katie Hayes on Why FinTech Marketing Language Is Broken
41:07
41:07
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Katie Hayes from Ozone API reveals why FinTech marketing language is fundamentally broken and what to do about it. Key insights: Why "open banking" needs a complete rebrand The spray & pray mistake burning marketing budgets How to market to developers AND commercial teams Why regulatory compliance is your competitive advantage AI co-pilot strategie…
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Alasco's Shift to Inbound: 70% Closed-Won Revenue in 1 Year
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50:26
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Join us for a conversation with Monica Dinu, VP Growth & Marketing at Alasco. In just one year, Monica spearheaded a monumental shift in Alasco's go-to-market strategy, transforming their go-to-market strategy from an outbound approach to predominantly inbound. The result? 70% of Alasco's closed-won revenue now comes from inbound channels. You'll g…
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The Fight for the Buy Box Wages On, with Jennifer Elmashni, President at Potoo
31:44
31:44
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With years of experience Leading ecommerce at Bic and Johnson and Johnson, Jennifer Elmanshi, now President at Potoo, wears the battle scars of the Buy Box wars. She stops by to share the war stories, the new tactics to come in the age of AI, and best practices for monitoring and organizing for rapid response to win your rightful place back.…
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Trail-makers: wob's 38-Year Journey with BBN International, with Carola Hecker
16:17
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Welcome to our Trail-makers series - special episodes celebrating the incredible agencies that have shaped BBN's rich history. These episodes honor those relationships and reflect on how they've evolved over the years and benefited from being part of BBN, as we build towards BBN's 40th anniversary celebration in 2027. Today we celebrate wob and the…
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The Truth About Local SEO with Kasra Dash
50:30
50:30
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Join hosts Jack and Jess as they sit down with Kasra Dash, a leading voice in local SEO, to explore what it really takes to rank and grow a business. In this episode, you’ll learn: Why local SEO is crucial for businesses that want to dominate their market The biggest mistakes most businesses make (and how to avoid them) Why reviews, NAP details, an…
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Elevate Your Negotiation Game Using These 6 Principles with Saad a Saad
24:29
24:29
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How can embracing friction in sales negotiations unlock more creative and effective deal-making strategies? Saad a Saad is a negotiation consultant with Corporate Visions and the author of In the Lead: Mastering Your Sales Negotiation. We explore the art of negotiation beyond mere price discussions in this episode, focusing on the nuances that diff…
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Building CFO Partnerships: The CMO's Collaboration Guide
43:17
43:17
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Most CMOs struggle with one critical relationship that can make or break their success: the CFO. In this episode, Dan and Josh reveal why financial acumen is non-negotiable for marketing leaders and share the three financial fundamentals every CMO must master to build genuine partnerships with finance teams. From understanding cash flow timing to t…
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210: New Book, Women and Power, Dr. Jane Sojka, Sales Professor, U of Cincinnati
21:56
21:56
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It is an amazing new book: "Women and Power: Your Guidebook to Risk, Resilience, and Confidence" by U of Cincinnati sales and marketing professor Dr. Jane Sojka released in August, 2025. It's all about ways women can rise within a B2B sales career - and it happens to be good for men, too - and really anyone who wants to be more successful with thei…
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