The Long Game shares personal and business success stories where long-term thinking triumphs. Join us for discussions about the frameworks, principles, and learnings that drive success in business.
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B2b Content Podcasts
How can B2B marketing teams execute more winning content campaigns? With limited time and resources, what content marketing approaches will generate results and growth? Join Amy Woods, CEO of Content 10x, as she sits down with marketing leaders from B2B technology and professional services organizations. Discover the strategies that lead to a successful content marketing operation – from internal processes, tools, and tech, to outsourcing and working with agencies. If you want to excel as a ...
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Content Logistics is a show where we explore the foundational (and sometimes frustrating) elements of how solid content informs good marketing. If you’re on a small but mighty team this show is for you. We’re talking to the experts - learning all their tips and tricks then sharing them with you. We don’t gate-keep here. Get ready to learn from the best and be empowered to grow as a creative, a professional, and a BOSS marketer.
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In this show, host Niels van Melick interviews marketing leaders at leading B2B organizations to uncover their winning strategies. No fluff—just straight up actionable insights you can take away from each episode.
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95% Content is a show for B2B content teams who want to build trust with the 95% of buyers who are out-of-market today, but will be ready to buy in the future. You can call it many different things: content marketing, demand creation, brand marketing, dark social, or zero-click content. No matter what you call it, the goal is the same. You want to reach future buyers on the social and content platforms they hang out on every single day, and in a way that compels them to want to work with you ...
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Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)
Keirra Woodard
2
85
Easygoing conversations with marketing execs, CEOs, and entrepreneurs who have led their companies to impressive business growth while maintaining a strong ethical compass. Join us as we dive deep into practical conversations with leaders in the B2B space who have skillfully woven marketing campaigns with a mindful approach towards social good. The podcast, previously known for over 60 episodes as “Forward Launch Your SaaS,” has had guests from notable companies like Hotjar, Otter.ai, Propos ...
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Every day marketers sift through dozens of headlines, posts, and slacks telling us about the latest and greatest trend we should be following. It’s easy to feel overwhelmed and like you have to figure it out by yourself. But you don’t have to do it alone. Content Matters with Nicole MacLean (Compose.ly’s CRO) is your digital partner for filtering the trends and focusing on the content that matters most — creating connection that drive results. For more, head to our site: https://compose.ly/c ...
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In this podcast, Finn Thormeier, Founder of Project 33, shares the best Founder-Led Marketing strategies & playbooks from CEOs & Founders. Prior guests include Jason Fried, Henry Schuck, Megan Bowen, Guillaume Moubeche, Josh Braun, Todd Busler, Peter Caputa, Chris Walker, Greg Head, Adam Robinson, Gal Aga, Alina Vandenbergh, Alec Paul, Melissa Kwan and many more. Key Topics: Demand Gen, SaaS Growth, B2B Marketing, B2B Content, Linkedin, Personal Branding, Founder Branding.
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Cutting through the clutter of information to bring insights and wisdom for creating lasting impact in B2B marketing.
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Rediscover Your Story is a podcast for marketers who need a break from everyday learning but still want to connect with like-minded professionals on all things creative. Let's discover your story!
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Sharing lessons learned from the best content on the internet with B2B marketers.
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Pipe Dream is the podcast for B2B marketers, founders, and GTM leaders navigating the post-AI marketing landscape. Each week, Jason Bradwell profiles the companies that have stopped competing on information and started building media that actually differentiates - showing you what works when "helpful content" is no longer enough. --- For years, B2B marketers were told to "educate your buyers." Create helpful content. Answer their questions. Build trust through information. Then ChatGPT happe ...
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This show is made for B2B marketers who are tired of the same old advice. Ugi Djuric, CEO of ContentMonk and B2B Vault, sits down with some of the best minds in B2B to talk about what’s really working, what’s broken, and what nobody tells you about growing a company. This is the show where people share their deepest insights and secret knowledge they wouldn't otherwise share on LinkedIn.
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If you're a founder, sales leader, or closer in the B2B space, Sell For Scale is the sales podcast that delivers proven sales training strategies for high-ticket lead generation, appointment setting, and closing — without hiring rockstars. Hosted by Dylan Starr, a seasoned expert in building, training, and scaling elite sales teams, this podcast breaks down frameworks like the Inception Closing System and outbound prospecting playbooks that drive predictable results. You'll learn how to buil ...
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B2B marketing can be tough – but you don’t have to struggle alone. Shaking the B2B Tree is the go-to podcast by marketers for marketers, where we tackle the real challenges of B2B marketing head on. Hosted by Skout's MD and founder, Rob Skinner, you can listen to candid conversations with fellow B2B pros. From content to strategy (and everything in between), Shaking the B2B Tree cuts through the noise to deliver actionable insights you can apply to your own marketing efforts. Expect fresh pe ...
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Marketers are the artisans of commerce. Our palette is ideas. We ply our craft to facilitate choice. To empower every person creating value in the world – sharing their inventions, their service, their good works. And ultimately, to keep a society built on choice functioning.But also…This is one of the most fun, wildly creative, never-grow-up, 99% boring meetings followed by 1% of sheer creative brilliance, funny-yet-frustrating-yet-fruitful career choices you can make.Let’s explore the dich ...
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The Content Brief is a unique content marketing podcast that blends profound insights in a focused, engaging narrative. Instead of a traditional interview podcast, The Content Brief takes the best and most impactful moments from a more extended conversation and infuses them with music, sound effects and pop culture drops. A chime signals key takeaways throughout each episode, culminating in a concise summary at the end, ensuring you leave with actionable insights. Content Innovator Scott Mur ...
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The Media Frenzy Podcast is your backstage pass to the boldest brand moments making waves—and making headlines. Hosted by Sarah Tourville and Dave McMullen, each episode unpacks the most viral, brilliant, and buzzworthy marketing moves through the lens of the Frenzy Framework: compelling emotional ideas, cultural context, contagious content, and fluid channels. While the spotlight often shines on big consumer campaigns, this podcast is made with B2B brand leaders in mind—showing how they can ...
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Content Exploder captures the stories behind some of the leading shows in B2B as told by the unsung heroes who produce them. Each episode of Content Exploder will highlight one expert from one show, taking the listener on a dive deep into every detail, from the creative to the practical, from concept to production, and beyond. We’ll sit with directors, producers, editors, DP’s and the content creators that do it all. Join Justin Siegel, and an incredible group of production experts on Conten ...
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Napier‘s take on the world of B2B marketing and PR, with a particular focus on Europe. For more information about Napier and the services we offer B2B technology clients visit www.napierb2b.com.
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The Beyond B2B marketing podcast is on a mission to elevate the B2B marketing industry by shining a light on talent, insights and inspiration. Host Lee Odden, CEO at TopRank Marketing, features discussions with today's top B2B marketers to uncover what makes them tick, what drives ROI and how they're breaking free of boring B2B. Whether you're looking for the impact of AI on content, search, social and influencer marketing or practical examples of the best in B2B, this is the place to be.
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Everything on B2B Marketing. This series delivers high-value content in a short period of time. You don’t have to waste hours of your valuable time reading articles or consuming podcasts that don’t help you make progress in your B2B Marketing career.
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The no-fluff content marketing podcast for content marketers in SaaS. Get real executable insights and intimate behind-the-scenes stories on how SaaS content teams operate to up your content marketing game.
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Uncover hidden gems and insights from the world's greatest marketers.
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Welcome to Two Geeks and A Marketing Podcast We are your hosts, the two geeks, Roger Edwards and Pascal Fintoni, here to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other vid ...
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Social Media for B2B Growth: LinkedIn Strategies and Tips
Michelle J Raymond - LinkedIn B2B Expert
1160
Social Media for B2B Growth is the LinkedIn podcast for B2B marketers and business leaders who want to stop guessing and start winning on LinkedIn. Forget outdated tactics and vanity metrics. Around here, it’s B2B Growth. No Hacks! Hosted by Michelle J Raymond - LinkedIn expert, international speaker, and unapologetic Company Page superfan, this show cuts through the noise to bring you proven strategies, fresh ideas, and insider tips to grow your brand, build influence, and generate real bus ...
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Candid conversations with entrepreneurs, investors, marketers and business leaders, exploring their wins, failures and the lessons that have shaped them along the way.
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Welcome to the Rhino Rank Podcast, where we talk about all things marketing, SEO, and business growth. Join Jack and Jess as they sit down with some of the sharpest minds in the industry to bring you insights on SEO, PPC, branding, and so much more. Expect honest conversations, practical takeaways, and a focus on uncovering the truth behind what really works. Whether you're a business owner, a marketer, or simply curious about how great brands grow, this podcast is your space to learn, grow, ...
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Welcome to Distribution First. The show where we flip content marketing on its head and focus on what happens after you hit publish. Each week, I share playbooks, motivation, stories, and strategies to help you repurpose and distribute your content. Because you deserve to get the most out of everything you create.
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This is your one-stop-shop for all things content, experimentation and B2B commerce. We discuss and interview top experts, both in-house as well as outside guests, in the B2B, content and testing industries. We will also explore how companies can captivate their audiences, convert new buyers, and drive long-term customer loyalty by leveraging experimentation to generate successful content creation. If you’re looking for actionable insights to up your B2B content strategy or experimentation g ...
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Master the art and science of B2B digital marketing, by tuning in to our b2B digital marketing hub podcast! Hosted by Aia Laser, a seasoned tech advisor with a strong track record of providing innovative, strategic approach, designed specifically for B2B professionals seeking to elevate their marketing skills and outpace the ever-changing market demands. In each episode, we delve into key concepts of B2B marketing, from optimizing to AI tools to content marketing best practices for B2B compa ...
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If you’re a B2B Tech marketer and looking to level up your skills and advance your career, then you’re in the right place. In each episode you’ll hear from some of the world's best B2B Tech marketers about tactics, tools, case studies, wins, failures, hiring, interviewing and so much more..stay tuned..
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Welcome to Growth Obsessed, the no-BS podcast for B2B founders ready to break through revenue plateaus and build scalable growth systems that work while you sleep. Hosted by Mayur Mistry, a 2x tech founder with 14k+ LinkedIn followers and recognized as a Top 100 Construction Data Leader, this show delivers actionable insights from the trenches of B2B growth. Every week, we dive deep into: - AI-powered automation strategies that eliminate manual busywork - LinkedIn and email outreach systems ...
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Content Conversations features interviews with B2B marketers and content creators about content strategies, tactics and technologies that grow revenue and relationships.
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Shots of Wisdom brings you strategic conversations with B2B marketing leaders who are driving real growth. From CMOs to VPs of Marketing, we explore the tactics, challenges, and insights behind successful B2B marketing strategies. Whether you're scaling paid media, building content engines, or navigating complex sales cycles, these conversations deliver actionable wisdom for marketing professionals. Hosted by Macloud Moyo, founder of Humble Roots Agency.
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Email and content marketing are a highly effective form of communication when it comes to B2B companies. With email and content marketing campaigns, you can actually bring in marketing qualified leads. How to setup a successful email campaign? What goes in creating an email strategy that actually works? What are the different types of content you need to be creating to convert leads? Listen to the podcast to get answers to all these questions.
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B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The ...
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Connecting Cannabis is a B2B-content podcast tailored for business professionals in the cannabis industry. The series provides content for both cannabis retailers and brands hosting the prominent individuals in the space. Owners of distribution services to cannabis CPAs, Connecting Cannabis aims to provide value to all of our listeners.
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Maximize the return from every piece of content that you create! This podcast will teach you how to repurpose your content like a pro. Whether you're a podcaster, blogger or video content creator - creating great content is never easy. Neither is keeping up with the ever growing array of social media platforms. Content repurposing is a critical activity to ensure that your content finds it's audience and your message is heard. Amy Woods, Founder of Content 10x, reveals everything you need to ...
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Content marketing isn't just a channel anymore—it's the engine driving the entire marketing landscape, especially in B2B SaaS. Welcome to Content Blocks, the podcast designed specifically to unpack this monumental shift and equip early-stage SaaS startups with actionable strategies to build powerful content foundations. Hosted by Joe Michalowski, Content Blocks is your go-to resource for navigating the rapidly evolving world of B2B content. Why early-stage SaaS? Because that's where content ...
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Decode the secrets of successful B2B digital marketing with Demand Decoded, the podcast hosted by Blend, a B2B website and demand generation agency. Our show focuses on breaking the mould of traditional B2B marketing tactics, providing actionable insights that you can use to transform your marketing into a revenue-generating machine. With a team of experts from Blend as our main hosts, we delve into the latest trends and strategies to help you become a better marketer. We cover topics like: ...
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A podcast and marketing therapy session for GTM leaders to talk about the things we don’t talk enough about.
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Ever feel like B2B marketing is throwing you curveballs faster than you can say TechCrunch? Enter Share of Voice, the podcast from the experts at Look Left Marketing. Founder and principal Bryan Scanlon and senior vice president Jennifer Tanner are your guides through rapidly changing marketing, PR and content strategies. They sit down with the smartest folks in B2B to tackle pressing challenges like media relations, SEO, AI and connecting with buyers. And each episode ends with one action i ...
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This is Higgle: The B2B Sales Club Podcast, where we bring you actionable insights about sales RFPs, Sales Negotiations and difficult Procurement discussions. It’s all about helping you win more deals, and hitting your sales quota. We talk to sales leaders, brand leaders and procurement leaders about lessons learnt on their journey to win more sales deals and get better negotiated outcomes. The podcast is hosted by Mike Lander, an ex procurement director and entrepreneur, talking to guests a ...
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Do your want to grow your B2B SaaS internationally and reach customers in different countries? Navigating the complexities of product and content localization can be daunting, but you don’t have to do it alone. Join us every other week as we dive deep into the world of international expansion. Our podcast features insightful interviews with founders, GTM professionals and industry experts in digital marketing, international SEO, UX writing, translation, and localization. They share their fir ...
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1
Podcast Gurus: Interviews on Podcasting, Podcast Growth, Podcast Marketing, Content Strategy & PR
GHA Marketing Ltd
0109
The weekly interview show where podcasters, PRs, business & marketing leaders come to talk about the best practices in podcasting. You can listen to all our episodes and read our articles on https://ghapodcast.com/. Topics for the show include: B2B Marketing, B2B Podcasting, Podcasting, Podcast, B2B Lead Generation, Lead Gen, Backlink Generation, SEO Optimization, PR with podcasting
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How Smart B2B Marketing Leaders Structure their Teams, Collaborate & Outsource
44:12
44:12
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How are top B2B marketing teams structured? What are their secrets and what do they outsource? In this episode of The Content 10x Podcast, hosts Amy Woods and Hayley Evans, reflect on the big takeaways and learnings from 20 interviews with senior B2B marketing leaders on our sister show B2B Content Strategist. Instead of Amy interviewing, Hayley tu…
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Why B2B Content Isn't Boring with Zoe Ashbridge
56:59
56:59
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B2B content strategist, to dive into what it really takes to create content that actually drives revenue in the B2B world. In this episode, you’ll learn: Why B2B content doesn’t have to be boring How to identify and prioritize high-intent keywords How to balance technical SEO with creative storytelling Practical ways to repurpose content across ads…
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B2B Podcasting for Non-profits to Build Brand Trust & Scale with Short-Form Content with Adam Larson
28:27
28:27
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Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) In this episode of Podcast Gurus, we sit down with Adam Larson, senior podcast producer at the Institute of Management Accountants and host of Count Me In, a podcast spotlighting real voices in the accounting and finance world. A…
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Building a Content Team That Fuels Both Brand and Demand with Amy Higgins
36:40
36:40
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What happens when you transform a “ticket-taker” content team into strategic partners that fuel both brand and demand? Amy Higgins, Director of Content Strategy at Cloudflare, has done just that. In this episode, host Amy Woods sits down with Amy, an award-winning marketing leader highly regarded for extensive experience building and developing top…
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How to Make Your Content Impossible to Ignore | Jonna Ekman
52:06
52:06
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Standing out in a world where AI is commoditizing content demands more than just information - it takes original storytelling and actionable strategy. This video delivers proven B2B marketing frameworks, practical content repurposing tactics, and interview-driven workflows designed specifically for decision makers who want results. Unlock the secre…
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Why Outbound Sales Teams Fail Without Content | B2B Sales Playbook, Sales Strategies & Sales Systems
9:49
9:49
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Outbound doesn’t fail because your reps don’t send enough messages. Outbound fails because buyers don’t trust you. In this episode of Sell for Scale, Dylan Starr reveals why outbound sales teams fail without content and how founders, SDRs, and sales leaders can fix it by building a modern sales playbook that integrates outbound prospecting with con…
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Podcasting for Developer Advocates to Replace Conferences and Build Influence with Dewan Ahmed
36:01
36:01
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Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) In this episode of Podcast Gurus, we sit down with Dewan Ahmed, Senior Developer Advocate at Harness and co-host of the ShipTalk.io Podcast. Dewan shares insights into his journey as a podcaster, his work as a developer advocate,…
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The GEO Goldrush – How Generative AI Is Changing Brand Visibility – Leah Nurik – Brandi
27:06
27:06
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As people move away from traditional search engines and turn to AI tools for answers, Leah Nurik, Co-Founder and CEO of Brandi.ai, joins host Mike Maynard to explore how this change is transforming the way brands build visibility. Leah shares how her background in tech and agency leadership led to the creation of Brandi, a platform that helps compa…
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Sales, Life, and Career Lessons from Owner.com CRO Kyle Norton
53:52
53:52
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Owner.com powers 10,000+ restaurants with tools to grow sales, from online ordering and loyalty programs, to marketing automation. Behind that growth is Kyle Norton, CRO and former Shopify revenue leader, who’s helped rebuild the business from zero to multi-millions ARR, twice. In this episode, Kyle opens up about the habits, frameworks, and trade-…
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Stop Tracking the Wrong Sales Metrics: 5 Predictable Revenue Metrics Every Founder Needs
13:22
13:22
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Is your business ready to scale? Take the diagnostic here: https://quizfunl.com/the-scale-readiness-diagnostic/ Follow Dylan on LinkedIn: https://www.linkedin.com/in/dylan-starr-a07698110/ ---------------------------------------------------------------------------------- I used to track the wrong sales metrics—and it nearly tanked my business. If y…
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Are We Asking the Right Questions About Our Content?
54:09
54:09
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This episode challenges us to step back and examine whether our content challenges stem from marketing problems or from human behavior patterns that affect everything we do. You'll hear how crisis communication and job searching reveal similar human patterns to many common content marketing challenges, including tired buzzwords, audience assumption…
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The one about improving airports, judging awards and the film, The Long Walk - TG128
1:23:08
1:23:08
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The one about improving airports, judging awards and the film, The Long Walk - TG128 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:05:33 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:18:03 Content Spotlights ROGER: How To Improve Airport Experien…
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The Podcasting and PR for Founders to Replace Ads and Tell Stories That Scale with Paige Arnof-Fenn
33:31
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Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) In this episode of Podcast Gurus, we sit down with Paige Arnof, founder of Mavens & Moguls, a renowned PR and marketing agency. Paige shares her fascinating journey from working at corporate giants like Coca-Cola and Procter & Ga…
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How To Make The LinkedIn Algorithm Work For You (Not Against You)
17:10
17:10
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The LinkedIn algorithm has changed. But instead of fighting it, you can make it work for you. In this episode, Michelle J Raymond breaks down what’s different about the new LinkedIn algorithm, why it matters for B2B professionals, and how to train it through proactive actions like updating your profile, posting with purpose, commenting strategicall…
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The ROI of Thought Leadership: Beyond B2B with Cindy Anderson of IBM
43:18
43:18
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By Lee Odden
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lemlist CEO’s LinkedIn Playbook ($33M ARR, 10:1 LTV/CAC)
55:14
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1
Analytics: Even the most rigorous analysis fails without the right story (episode #153)
57:11
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By Jiaxi Zhu
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A Deep Dive into Generative Engine Optimization with Alexandra Gillespie, Wellhub
35:41
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By Compose.ly
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#64: Successful AI adoption requires human ingenuity, with Nickole Brown, Cella by Randstad Digital
25:40
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By The Agile Brand
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By Baylee Gunnell
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Your first 90 days are critical for establishing credibility, understanding the business landscape, and setting the foundation for long-term success. In this episode, Dan and Amanda break down the essential phases every new B2B marketing leader should navigate. From conducting thorough marketing audits and building key stakeholder relationships to …
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Mastering AI for Business Growth: Strategy, Compliance, and Innovation with Sumeet Vermani
33:31
33:31
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Are you prepared to tackle the challenges of AI governance and leverage its potential for innovation in digital marketing? In this episode we sit down with Sumeet Vermani, Founder & Chief Marketing Officer of SKV Consulting, to unlock the secrets of implementing AI in business. We explore the vital need for aligning AI strategies with broader busin…
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🚀 Localization as a Growth Engine with Björn Ingmansson 🌍
41:45
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In this episode of The Multilingual Content Podcast, our Founder Nicola Calabrese sits down with Björn Ingmansson to explore how localization fuels global expansion.Björn shares his journey from leading international growth at fintech scale-ups like Pleo and Juni 💳 to his current role at Kognic, where he supports the development of autonomous vehic…
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How SEOs Use a Niche Podcast to Build Links, Boost Authority and Repurpose Content with Vince Nero
44:20
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Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) In this episode of Podcast Gurus, we sit down with Vince Nero, the Director of Content Marketing at BuzzStream and the host of the BuzzStream Podcast. Vince shares his journey into digital PR, how podcasting has helped him build …
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The Real ABM Playbook: What Works in B2B Marketing | Mason Cosby
40:41
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Trustworthy ABM advice is nearly impossible to find - unless you know the right people. In this episode of the B2B Vault, I sit down with Mason Cosby, founder of ScrapyABM and one of the biggest ABM experts. Mason shares his proven playbook that's helped hundreds of B2B companies dominate their markets through strategic account-based marketing. Wha…
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1
DHH: How to Make F*ck You Money, Writing, US vs EU, Building Basecamp, 37signals & Ruby on Rails
58:36
58:36
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David Heinemeier Hansson (DHH) is the co-founder & CTO of 37signals (Basecamp, HEY) and the creator of Ruby on Rails. In this episode, DHH breaks down how he built real wealth without playing the Silicon Valley game, why “fuck you money” is misunderstood, and what it really takes to stay independent for 20+ years. We talk about effort, writing, gri…
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From Lazy Marketing to Smart Strategy: AI’s True Potential
52:16
52:16
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In this episode of Get Real, Cari and Dana sit down with AI expert, trainer and advisor Nicole Leffer for a candid conversation on how to actually get value from tools like ChatGPT and Gemini. Nicole’s path has been anything but linear, going from national magazine editor to chocolate startup founder turned SaaS marketer. Now she’s now helping mark…
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How an AI-Generated Podcast Became a Business and Attracted Top Tech CEOs with Dietmar Fischer
36:47
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Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) In this episode of Podcast Gurus, we sit down with Dietmar Fischer, lecturer at The Humboldt University of Berlin, digital marketing expert, and host of the Beginner’s Guide to AI. Ranked among the top 52 tech podcasters in the U…
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1
What Really Grows Your LinkedIn? Posts, Comments or DMs?
16:30
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Discover the best strategies for leveraging LinkedIn to drive business growth. The pros and cons of posting content, commenting on others' posts, and sending direct messages. Learn about the recent LinkedIn algorithm changes and how to adapt your approach to ensure effective business results. Find out how to balance these activities and maximise yo…
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1
The Modern Executive’s Communications Playbook
44:19
44:19
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Ted Merz spent 32 years at Bloomberg. He started as reporter #15 and ended as Global Head of News Product. In this episode, Ted breaks down how storytelling became his next career. He shares the turning point after getting fired, the content habits he developed, and how that turned into Principals Media, a company helping executives build real audi…
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Live with Roger & Pascal - Episode 3: Circle of Simplicity, Signature Talks, and Controlling Rumours
30:33
30:33
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30:33
Live with Roger and Pascal: Circle of Simplicity, Signature Talks, and Controlling Rumours #MarketingMadeSimple #SpeakersCorner #FilmMarketing #RogerAndPascal #ExpertQandA Ever wondered how marketing leaders keep things simple, communicate with impact, and draw inspiration from the world of film? Join Roger Edwards @RogEdwardsTV and Pascal Fintoni …
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Why 98.5% of ABM Programs Are Failing: Fullfunnel.io, Andrei Zinkevich
55:53
55:53
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Andrei Zinkevich has spent 20 years in enterprise sales and marketing, and he's got some uncomfortable truths about why your ABM program is probably failing. In this conversation, we dive deep into his controversial claim that 98.5% of marketers are dissatisfied with their ABM performance, why lead generation isn't actually marketing, and how the i…
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Why You’re Burned Out (Even Though You Love Your Work)
45:54
45:54
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45:54
You love what you do. So why does it still feel like you're drowning? In this episode, Justin sits down with Jake Prieur (founder of VideoScale) to unpack a hard truth every marketer, entrepreneur, and leader eventually faces: loving your work doesn’t protect you from burnout. Jake shares the exact systems he uses to automate, delegate, and elimina…
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#63: Marketing in a world of agent to agent transactions with Mathieu Dhondt, EPAM
23:41
23:41
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23:41
By The Agile Brand
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NFL Legend Dick LeBeau Talks Coaching Habits, Christmas Traditions, and Guitar Chords
48:22
48:22
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48:22
This week on Rediscover Your Story, we huddle up with NFL Hall of Famer and Super Bowl champ Dick LeBeau. He and host Jesy Herron trade stories about life on the sidelines, unexpected Christmas traditions, and what it’s like to call an audible from football to music—jamming on guitar with none other than Garth Brooks. Connect with RESLV to rediscov…
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The Secret to Outbound Success Nobody Talks About
11:13
11:13
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11:13
Most founders think they have a sales problem. In reality, they have a B2B revenue problem. Their pipeline looks busy, their reps are making calls, and calendars are full—but revenue stays flat. Forecasts feel like wild guesses, and every month is either a lucky win or a painful miss. That isn’t a sales issue. That’s a sales system issue. In this e…
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Beyond Vanity Metrics: Marketing That Drives Real Business Results, ft. Corey Morris
48:40
48:40
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48:40
In this episode, marketing strategist Corey Morris joins us to unpack why so many companies feel like they’re spinning their wheels with content and campaigns—without seeing real business results. He explains how marketing often gets lost in the weeds of tactics and vanity metrics, and shares how his START Planning Framework brings clarity, account…
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Mastering USA Market Entry Through Strategic Vision and Leadership with Jennifer Quigley-Jones
29:13
29:13
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29:13
How can a UK-based business successfully navigate the complexities of expanding into the competitive US market without losing its foothold at home? Today we’re welcoming back Jennifer Quigley-Jones, the Founder and CEO of Digital Voices, as she talks about boldly expanding her UK-based business into the vibrant US market. She shares her strategic d…
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From SEO to AEO: Creating Content That Gets Cited by AI
33:47
33:47
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The marketing world has shifted from SEO to AEO, but what content should you actually create to be found in AI search engines? Dan and Phil break down the commercial content types that get results, from listicles to persona pages, and explain why informational content no longer carries the same value. They share practical insights on query targetin…
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The Founder Brand Playbook Behind Recall.ai’s $38M Series B
39:22
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39:22
Amanda Zhu is the co-founder of Recall.ai, the API that lets SaaS tools access data from Zoom, Meet, Teams, and more. In just 8 months, Amanda grew her LinkedIn following to 40,000+ and turned content into a serious GTM channel, helping Recall land customers like HubSpot, Calendly, Apollo, and Datadog, while scaling past $20M ARR. In this episode, …
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How Wistia Creates Content That Gets Remembered Years Later
51:47
51:47
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Sam Balter (Head of Content at Wistia) joins Erik Jacobson to share how Wistia builds content designed to stay in buyers' minds for years, not days. Sam shares the exact strategies Wistia uses to turn single pieces of content into 100+ assets that drive awareness, engagement, and pipeline for years after publication. Here’s what you’ll learn in thi…
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The Power of Gifting in B2B Marketing: Insights from Ben Smith of Reachdesk
27:16
27:16
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Ben Smith, Marketing Director at Reachdesk, shares his journey from professional ice skater to marketing leader and dives into the power of gifting in B2B. He explains how Reachdesk helps businesses source, personalize, and automate gifting at a global scale, and why combining physical and digital experiences creates deeper customer connections. Be…
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Don't Let Fear Stop You From Posting on LinkedIn (Quick Fix Included)
14:42
14:42
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If fear is stopping you from doing your first LinkedIn post, then this episode is for you. Let's discuss what typically holds people back, and more importantly, my secret to flipping the switch and getting started. Key moments in this episode - 00:00 Overcoming LinkedIn Posting Anxiety 01:17 The Power of Mindset in LinkedIn Success 02:39 Common Fea…
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There will be no new episode this week, but the next episode is scheduled for October 8th.By Scott Murray
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The 95–5 Marketing Playbook to Build Future Demand w/ Kandji’s CMO
38:58
38:58
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Sylvia LePoidevin is the CMO at Kandji, where she helped grow the Apple device management company from employee #4 to 300+, scaling from the zero-to-one phase to a mid eight figure business valued at $850M. In this episode, Sylvia breaks down what it really takes to market to technical buyers, why her team now invests in the 95% of prospects who ar…
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Answer Engine Optimization Strategies & Tactics with Nick Lafferty and Josh Blyskal (Profound)
1:02:48
1:02:48
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In this episode of The Long Game Podcast, Alex Birkett speaks with Nick Lafferty (Head of Marketing) and Josh Blyskal (AI Strategist) from Profound, an AI visibility platform focused on answer engine optimization (AEO). They explore the shift from SEO to AEO, where brands must optimize for AI-driven search experiences across ChatGPT, Perplexity, an…
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