Host Fred Vallaeys, Co-founder of Optmyzr, is joined by PPC experts for a panel discussion on the latest hot topics in the search marketing world. Topics range from updates to Google, Bing, Facebook, and Amazon Ads, to changes in online search behavior, or changes in the business world. Learn what the experts are seeing in the industry, how they're reacting to make the most of the opportunity, and what they think the future holds.
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Automation Town Podcasts
Welcome to AutomationTown! A podcast about regular people, building automations for the problems we all share. First time here? Start with S02E01 "For When You Need A Chatbot" What are the things you do each day that you'd rather forget? Chad & Jason explore common pain points for knowledge workers, and track down the people & tools necessary to automate trivial to-do's.
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King Moves: AI, Entrepreneur Success Lessons, Business Growth Tips, Personal Development & Insights for Ambitious Leaders
Ethan King, Justin King
In chess, one small move could change everything—and the same is true in business and life. In King Moves, co-hosts Ethan King (Atlanta, USA) and Justin King (Cape Town, South Africa)—not related, but equally obsessed with success—unpack the mindset shifts and strategic actions that lead to real, lasting breakthroughs. Ethan King is a serial entrepreneur, TEDx speaker, and bestselling author of ”Wealth Beyond Money,” known for scaling multi-million-dollar brands and helping high achievers un ...
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The show that goes nowhere fast. Telekinetic explores how human progress changes human movement. It could be telecommuting, delivery culture, virtual reality, job automation -- if there’s a trip being made by knowledge that used to be made by people, we're here for it.
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Enjoy unplanned, kid-friendly, urban fantasy adventure stories created using the Nine Powers tabletop role-playing game! The style and habits of GM Automation enabling my solo play also provide tools, ideas and inspiration for new and/or young GMs. May you enjoy my story, and please steal ideas for your own gaming! https://davidvs.net/ninepowers/
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Now that's IT: Stories of MSP Success dives into the journeys of some of the trailblazers in the Managed Service Provider industry to find out how they used their passion for technology to help turn Managed Services into the thriving sector it is today. Every episode is packed with the valuable insights, practical strategies, and inspiring anecdotes that lead our guests to the transformative moment when they knew, Now, That's IT. This podcast provides educational information about issues tha ...
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Ever wonder what’s really going on inside other people’s heads? Grab something cozy and untangle your earphones as we explore the question: “What’s it like in your brain?” Join Mikli, a tech and automation strategist with a knack for understanding human behavior and a long-time love for psychology, as she and her guests share their personal stories and ”aha!” moments about the way we think. Get ready for: - Relatable conversations about creativity, motivation, and those ”wait, your brain doe ...
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🎙️ The Social Media Ad Machine Podcast is where business owners, marketers, and entrepreneurs discover how AI is reinventing the ad playbook. If you’re sick of burning cash on expensive clicks, this podcast reveals how to slash your costs, scale your reach, and win BIG at social media advertising. Is your Cost-Per-Click as low as 2 cents? What about your Click-Through Rate? Are you getting 30% or more? Presented by serial marketing entrepreneur, Ray Wood, the Social Media Ad Machine Podcast ...
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PPC in the Age of AI: Amy Hebdon on Control vs. Automation | PPC TH 118
1:01:07
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1:01:07Watch the video version: https://youtu.be/pd3_0RNn0Ng In this episode of PPC Town Hall, host Frederick Vallaeys (CEO & Co-founder of Optmyzr) sits down with Amy Hebdon, founder of Paid Search Magic and one of the most influential PPC experts in the industry.Amy brings 20+ years of hands-on experience in paid search and shares her perspective on how…
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Small Changes, Big Impact: How Simon Marcil Uses Continuous Improvement to Scale
43:14
43:14
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43:14What does it take to build a $20M MSP without a traditional sales team? In this episode of Now That’s IT: Stories of MSP Success, Chris Massey sits down with Simon Marcil, co-founder of S3 Technologies and creator of Propel Your MSP, to explore the power of retention, strategy, and AI-driven innovation. Simon shares how S3 grew by focusing on clien…
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You’re More Innovative Than You Think—Here’s Proof | Ep. 096
7:13
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7:13What if your biggest breakthrough is buried in the way you already think and move? Many people assume innovation belongs to Silicon Valley geniuses or futuristic tech founders. But what if innovation is less about code and more about creativity within your own life’s constraints? In this powerful episode, Ethan and Justin unravel a surprising reali…
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The Dark Side of Positive Thinking (No One Talks About This) | Ep. 095
13:33
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13:33"When everything gets reframed, nothing gets felt." — Ethan King In this eye-opening episode of King Moves, Ethan and Justin unpack the uncomfortable truth behind a habit that’s praised in self-help circles but quietly sabotaging your growth: chronic reframing. When every challenge is spun into a lesson, when every failure is dressed up in silver l…
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Passing the Torch: How James Thompson Turned a Family Business into a Thriving MSP
30:25
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30:25What happens when a family-owned computer repair shop faces the recession, changing technology, and the challenges of scaling? James Thompson of ECS Technology Solutions shares how he transformed his father’s local IT business into a thriving managed service provider (MSP). In this episode of Now That’s IT: Stories of MSP Success, host Chris Massey…
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Lessons From 20 Years in PPC: How Agencies Should Prepare For The Future | PPC TH 117
45:45
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45:45Watch the video version here: https://youtu.be/97H74PpxrIE Frederick Vallaeys sits down with Aaron Levy, long-time PPC leader and now Optmyzr Evangelist, to talk about the future of paid search, AI, and agency life.Aaron has spent nearly 20 years in paid search, from helping DuPont launch its early marketing programs to running a 115-person team at…
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The Dangerous Lie About Hard Work | Ep. 094
11:47
11:47
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11:47Is hustle without mastery just wasted motion? You show up. You grind. You hustle. But what if none of that is moving the needle because your effort isn’t effective? In this episode of King Moves, Ethan and Justin unpack a powerful insight from a world-class speaker who built a literal Ninja Warrior rig on stage to make a point: practice alone is in…
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The Death of Partying and How It Impacts Your Business | Ep. 093
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17:32What if the real problem isn't that people aren't going out... it's that they've stopped showing up for life? Across the board, Americans are spending 50% less time at social events than they did two decades ago. For young adults aged 15 to 24, the drop is even steeper at 70%. But this isn’t just a change in weekend habits. It’s a warning sign. Peo…
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Chasing Cyber Crisis: Bart Lageweg on Thriving in High-Stakes IT
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24:19When the stakes are high, and the systems are down, who do governments and enterprises in the Netherlands call? Bart Lageweg, founder of Bizway, has built one of Europe’s most trusted MSPs by running toward the toughest IT challenges—cyberattacks, ransomware recovery, and compliance-critical crises. In this episode of Now That’s IT: Stories of MSP …
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What ChatGPT-5 Means for You and Your Business: 7 Practical Uses | Ep. 092
23:24
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23:24ChatGPT-5 is finally here, but does it really live up to the hype? Ethan King has been deep in the new model for days, stress-testing it in real business situations—and he’s ready to share what’s worth your time and what you can skip. In this high-impact conversation, he and Justin King cut through the noise to reveal seven practical ways you can s…
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Kirk Williams on How Agencies Can Thrive In the Age of AI | PPC TH 116
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46:07Watch the video version here: https://youtu.be/AEXzdt87ujU Kirk Williams (Founder of ZATO Marketing) joins Frederick Vallaeys to explore how digital marketing agencies can not only survive but thrive in the new AI-powered world of advertising.As AI changes everything from campaign management to creative production, Kirk shares what it takes for age…
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Why You Keep Playing Small (Even When You Know You’re Meant for More) | Ep. 091
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8:35If your life were a movie, what would the audience be screaming at your character to do right now? Would they be yelling, “Go all in!” or “Stop hiding!” Or would they call out a truth you’ve been too afraid to face? In this episode of King Moves, Ethan and Justin explore the uncomfortable gap between knowing your potential and actually stepping int…
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From Burnout to Believer: Why Aaron Betts Came Back Stronger
21:54
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21:54In this episode of Now That’s IT, Aaron Betts shares his remarkable journey—from launching his first MSP in 2005 and losing it all during the financial crisis, to taking a corporate detour, burning out, and ultimately returning to lead Intelesys as President. Aaron opens up about the hard-earned lessons of entrepreneurship, the shift from break/fix…
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How to Be #1 in the World at Anything | Ep. 090
13:44
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13:44What are you willing to give up to become the greatest in the world at what you do? In this episode of King Moves, Ethan and Justin dive deep into a powerful Japanese concept called Kodawari—an obsessive, meticulous commitment to mastering your craft. Whether it’s sushi, bow hunting, or business, this mindset separates the good from the legendary. …
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You’re Not Happy Because You’re Missing THIS… | Ep. 089
7:51
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7:51Have you ever wondered if there's a deeper level of happiness you're missing? In this thought-provoking episode of King Moves, hosts Ethan and Justin dive deep into the real definition of happiness, inspired by "The Courage to Be Disliked." They challenge the common pursuit of personal freedom and ego-driven success, exploring a more profound, fulf…
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Deepfakes, Disguises, and Deliveries: How Rob Shapland Hacks Human Weakness to Build Stronger Security
34:56
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34:56Modern cyberattacks aren’t just technical—they’re personal. And Rob Shapland knows how to exploit the human element better than anyone. In this episode, Chris Massey sits down with Rob to unpack the wild world of social engineering—from sneaking into corporate offices disguised as a delivery driver to using AI voice clones to bypass MFA. With over …
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The #1 Reason Your Brand is INVISIBLE to AI (And How to Fix It) | PPC TH 115
46:36
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46:36Watch the video version here: https://youtu.be/w6mD2Wv5Gh4 Is the era of the search engine over? Are we now living in the age of the Answer Engine?In this episode, Frederick Vallaeys sat down with Kasim Aslam, a trailblazer who went from running the #1 ranked Google Ads agency to becoming a pioneer in the new field of Answer Engine Optimization (AE…
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Are You Blind to the Signals Life Is Sending You? | Ep. 088
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14:01What if all those “coincidences” aren’t coincidences at all? Ethan and Justin dive into one of the most unsettling—and empowering—questions you can ask yourself: Are you paying attention to the signs in your life, or are you dismissing them as random noise? After a spine-tingling story from Ethan’s recent cruise vacation, our hosts wrestle with syn…
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The boss who ignores you… the friend who ghosts you… the partner who “just doesn’t get it”… Why do they all feel like versions of the same headache? Ethan and Justin swing a wrecking ball at polite self-help and declare: every challenge in your life is a relationship problem in disguise. Drawing on The Courage to Be Disliked and their own hard knoc…
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Freelancer to Founder: How Barinder Hans Built Red Rhino
33:35
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33:35What does it take to grow from a solo IT freelancer to the founder of a thriving Managed Services Provider with a 25-person team and a bold vision for the future? In this episode of Now That’s IT: Stories of MSP Success, we sit down with Barinder Hans, founder and CEO of Red Rhino, to explore his journey from building PCs at his dining table to lea…
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What If Your Past Trauma Isn’t Even Real? | Ep. 086
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11:44What if the biggest obstacle in your life isn’t the trauma itself—but the story you keep telling yourself about it? In this no-holds-barred conversation, Ethan and Justin dismantle the sacred cow of “trauma equals destiny.” Borrowing insights from Adlerian psychology—and their own gut-punch life moments—they argue that pain is optional, meaning is …
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When Turning Your Passion into Profit Goes Wrong | Ep. 085
20:08
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20:08The saying goes, "Do what you love and you'll never work a day in your life." But what if turning your passion into a business actually destroys it? In this episode, American entrepreneur Ethan King and South African entrepreneur Justin King unpack the hidden traps of going pro. Is passion enough? Can talent really translate into income? And what h…
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From Zero to 4.4M Views: How One Agent Conquered YouTube from a Town of 9,000! Ep 6. Host Ray Wood interviews Will Friedner
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20:07At the height of the COVID pandemic, Will Friedner decided to try something bold—he launched a YouTube channel to promote his new real estate business in Whitefish, Montana (population: 9,000). Armed with a $20 lapel mic, a cheap tripod, and his phone, he committed to recording one video a week for a year—no excuses, no fancy production, no overthi…
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From Pentagon to Product Leader: Robert Johnston’s Mission to Transform Cybersecurity
37:08
37:08
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37:08What does it take to go from defending national secrets to defending MSPs? In this episode of Now That’s IT: Stories of MSP Success, Robert Johnston—former Pentagon cyber operator, DNC breach responder, and co-founder of Adlumin—shares his journey from military red teams to building one of today’s fastest-growing cybersecurity platforms. We unpack …
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AI and Real Estate: The Secret to Automating Lead Generation. Ep 6. Host Ray Wood interviews AI Tech Head Brady Bell
24:33
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24:33🎙️ In this episode, I sit down with Brady Bell — a sharp, forward-thinking agent who’s gone all-in on automation and AI to streamline his business and scale smarter, not harder. If you’ve been looking for real-world insight into how top agents are using AI to do the heavy lifting — from lead gen to follow-up — you’re going to love this conversation…
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Should You Pivot, or Just Push Through the Pain? | Ep. 084
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16:47
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16:47Is the "stay hard" gospel pushing you toward bankruptcy...of body, bank account, and spirit? In this incendiary episode of King Moves, entrepreneurs Ethan King (Atlanta) and Justin King (Cape Town) flip the script on the cult of endless grind preached by David Goggins and the Iron Cowboy. They argue that for 99% of us, mimicking ultramasochists cou…
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Is Your Response Time Killing Your Reputation? | Ep. 083
8:52
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8:52Have you ever been ghosted? Are you guilty of ghosting? In this episode of King Moves, Ethan and Justin call out the silent killer of business momentum: lack of responsiveness. Your ability—or failure—to reply sends a message louder than your words. It’s not just about missed messages; it’s about missed respect, missed opportunities, and missed gro…
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It Takes Two: The Story of Technica’s Transformation
37:16
37:16
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37:16In this episode of Now That’s IT: Stories of MSP Success, host Chris Massey sits down with Craig Fisher and David Izen of Technica Solutions to uncover how a chance meeting—and a well-timed kebab—sparked a complete transformation of their MSP business. Craig and David share how they moved beyond the limitations of a technical-first approach to buil…
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How to Turn Rock Bottom Moments into Rocket Fuel | Ep. 082
12:54
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12:54What do you do when life knocks you flat—and takes your identity with it? In this brutally honest episode, Justin King opens up about his upcoming shoulder surgery and the emotional spiral of losing the physical outlet that fuels him. But this isn’t just a personal story—it’s a wake-up call for anyone feeling stuck, sidelined, or slipping. With Eth…
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AI Chatbot lead generation just got amazing! Ep 5. Host Ray Wood interviews AI Chatbot expert Steve Stahl
24:43
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24:43I’m sure you’d agree that consistent lead generation is the holy grail of real estate success. But it’s a busy world. Who has time to prospect for seller leads and do everything else we need to do to run our real estate business. I believe building and nurturing your database of potential selling clients is key, however, that’s not the heavy liftin…
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The YouTube Playbook: How agents are dominating with Video. Ep 4. Host Ray Wood interviews Youtube Marketing Expert Kirsten Graham
24:18
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24:18In this episode, I’m connecting with YouTube expert and marketing coach Kirsten Graham, and trust me—if you're a real estate agent who’s not using video yet, this conversation is going to change the way you think about your marketing. I was shocked to learn that only 9% of real estate professionals are consistently leveraging video—yet the agents w…
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How to become the Digital Mayor in town. Ep 3. The New Power Position in Real Estate Marketing. Download your free copy
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35:02In this episode I’m going to do two things at once …thanks to AI of course. Thing one is an audio summary of my book Digital Mayor. Thing two, well that’s where the AI comes in. The audio summary is actually read by an AI man and woman who discuss the points I make in the book. The AI platform used is Google’s Notebook LM and it’s pretty cool. But …
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Is AI going to replace real estate agents? Ep 2. Host Ray Wood interviews Silicon Valley agent Sebastian Frey
24:51
24:51
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24:51In this episode, I catch up with Silicon Valley agent Sebastian Frey. Seb is a content machine and leans on AI to help him create much of his material …but without it looking like AI. We get into Seb’s Website, the content he posts to his blog and how he measures traffic. Seb shares how he uses AI for his awesome Youtube Channel content. If you’re …
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Why Tech Matters More Than Ever in Real Estate - Ray Wood from Real Estate Tech Heads
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13:57In this premiere episode of Real Estate Tech Heads, we flip the script and sit down with our usual host, Ray Wood, to find out why he’s so passionate about technology—and why now is such an exciting time for real estate professionals to embrace it. We talk about the tools that are transforming the industry, the mindset agents need to stay ahead, an…
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Google Marketing Live 2025 Exclusive Insider Intel With Ginny Marvin | PPC TH 114
1:02:18
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1:02:18Watch the video version: https://youtu.be/GPKgUZPM3H0 Key Takeaways from the Episode 🔍 Search Is Evolving Fast Google Ads is adapting to a post-keyword world where prompts, AI conversations, and multimodal inputs dominate. AI Overviews and AI Mode represent major shifts in how queries are interpreted. 🤖 AI Max for Search AI Max is a toggle within S…
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3 Ways To Instantly Improve Your Likability and Trust | Ep. 081
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11:08Are you unknowingly making people distrust you? In this episode of King Moves, Ethan and Justin break down three primal, often overlooked signals that can make or break how people perceive you. From waves to handshakes to toasts, these social rituals have ancient origins—and they still influence trust today. Whether you're navigating a boardroom, a…
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Why Focus Wins: Vinod Paul on Align’s MSP Success
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37:34In this episode of Now That’s IT: Stories of MSP Success, we sit down with Vinod Paul, President of Managed Services at Align, to explore how a bold decision to focus exclusively on one vertical—financial services—transformed the company from a solid MSP into a global leader. Vinod shares the behind-the-scenes story of walking away from millions in…
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How to Be the Speaker They Can’t Stop Talking About – with Rich Mulholland | Ep. 080
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16:40Do you only want the applause? Or do you want to be the speaker they remember and rehire? If you want to improve your public speaking and presentation skills, this is the episode you don’t want to miss. We’re joined by our very first guest, Rich Mulholland—a master of commanding stages and captivating audiences around the world. Rich breaks down wh…
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LinkedIn Masterclass: AJ Wilcox's 3-Stage Funnel That 5Xed Conversions | PPC TH 113
48:11
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48:11Watch the video version here: https://youtu.be/FKCn21Z0TN8 Are LinkedIn Ads worth it in 2025? In this conversation, Frederick Vallaeys chats with AJ Wilcox, the world's top LinkedIn Ads expert and a top PPC influencer, about why LinkedIn is becoming the most powerful platform for B2B marketers.They dive into:- Why Google Ads alone won’t cut it anym…
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Could A.I. Help You Live Forever? | Ep. 079
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18:56Are you doing enough today to live long enough to live forever? In this episode of King Moves, Ethan and Justin dive into the provocative concept of longevity escape velocity—the idea that medical advancements may soon allow you to extend your life faster than time takes it away. But this isn’t sci-fi...it’s science accelerating through AI and biot…
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Built on Trust: Kevin Stock on Leading a Family-Run MSP That Lasts
40:54
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40:54What happens when your business partners are also your brothers? For Kevin Stock, CEO of RCR Technology Group, it meant building a managed service provider grounded in trust, clear roles, and shared values. In this episode, Kevin shares how a side hustle fixing computers became a full-scale MSP—powered by family dynamics, small-town reputation, and…
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Are You Better Off Drunk or Sober? | Ep. 078
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17:26What’s up with the sober-curious trend? And how does it impact business, the economy, and life? In this episode of King Moves, Ethan and Justin unpack the rising tide of sober curiosity and what it says about our evolving relationship with alcohol, identity, and connection. From wine country tours to mocktail menus and Heineken Zero at the braai, t…
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Google Ads Exclusive with Ginny Marvin, Ads Product Liaison | PPC TH 112
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52:33Watch the video version: https://youtu.be/oO0962bWLZw Get the inside scoop on Google Ads directly from Ginny Marvin, the Google Ads Product Liaison.In this exclusive interview hosted by Navah Hopkins, Ginny shares what’s changing in the world of paid search — from Performance Max updates and ad rank mechanics to landing page experience, creative op…
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1
Skipping These Vitamins Could Be Costing You Everything | Ep. 077
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15:41Make sure you take care of you first. In this energizing conversation, Ethan and Justin King break down the concept of "daily vitamins" — not just supplements, but the essential personal habits that keep you mentally, emotionally, and physically strong. Inspired by a Jesse Itzler newsletter, they share their own non-negotiables for feeling alive an…
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A Mission to Protect: John McCoy’s Path to MSP Ownership
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28:12When John McCoy walked away from a high-paying corporate job, he wasn’t chasing freedom—he was answering a calling. In this episode, John shares how his commitment to helping others led him to launch MidSolv, an MSP rooted in community and built on trust. But it wasn’t until he caught a ransomware attack in real time that his purpose fully crystall…
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Is "Do Hard Things" Overrated or Underrated Advice? | Ep. 076
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24:10What if doing something hard is the only way to truly find you? In this episode, Justin King redefines what it means to “do hard things.” After running ten marathons in ten days, he’s not preaching pain for pain’s sake—but instead unpacking the mindset that transforms struggle into self-awareness. This isn't about proving you're the toughest in the…
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The Tariff Crisis: Survival Tips and Advice for Advertisers (Part 2) | PPC TH 111
31:00
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31:00Watch the video version here: https://youtu.be/x_jQeZP04Ck The 2025 trade war is here, and advertisers are feeling the heat. In this special PPC Town Hall, Frederick Vallaeys speaks with economics-savvy marketer Sam Tomlinson to explain how the escalating U.S.-China tariff war is shaking up the ad world. Follow Sam: https://www.linkedin.com/in/digi…
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The One Mindset Shift That Turns Envy Into Inspiration | Ep. 075
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10:57Do you feel a twinge of jealousy when someone else wins? How can you channel that into something beneficial? In this episode of King Moves, Ethan and Justin explore a word you’ve probably never heard—Mudita—and how it could be the missing link between frustration and freedom. They unpack why your ego flinches when others succeed and how a hidden mi…
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The Tariff Crisis: PPC Survival Tips and Advice from Top Experts | PPC TH 110
46:07
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46:07Video version: https://youtu.be/ggbpS5rLIzE The 2025 trade war is here, and advertisers are feeling the heat. In this special PPC Town Hall, Navah Hopkins speaks with Duane Brown (Take Some Risk) and Casey Gill (Web Savvy) about the ripple effects of tariffs on Google Ads, Meta, Microsoft, and Amazon.From shrinking margins to campaign testing strat…
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From Help Desk to Headliner: How Tim Barton-Wines Earned the MSP Spotlight
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54:58What happens when the right product meets the right moment—and the right voice? In this episode of Now That’s IT: Stories of MSP Success, we sit down with Tim Barton-Wines, the dynamic force behind Halo PSA’s meteoric rise. Tim shares his unexpected journey from selling vodka in a wine shop to transforming Halo from a little-known help desk tool in…
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