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The #1 Reason Your Brand is INVISIBLE to AI (And How to Fix It) | PPC TH 115
Manage episode 494711814 series 3243972
Watch the video version here: https://youtu.be/w6mD2Wv5Gh4
Is the era of the search engine over? Are we now living in the age of the Answer Engine?In this episode, Frederick Vallaeys sat down with Kasim Aslam, a trailblazer who went from running the #1 ranked Google Ads agency to becoming a pioneer in the new field of Answer Engine Optimization (AEO).Kasim reveals why he sold his 8-figure agency at the "exact right time," warning that the old PPC agency model is a "hot potato" doomed to fail in the new AI-driven landscape. He argues that AI tools like Performance Max are making button-pushing obsolete and that the key to survival is to "own the prompt" by providing strategic leadership.Kasim also unpacks groundbreaking research from his new venture, AEO.co, including:- The "BRAIN" Framework: A new methodology for getting your brand mentioned by AI like ChatGPT and Gemini.- Google's Secret Strategy: Discover why Gemini's results have almost ZERO overlap with traditional Google Search and what it means for the future.- The Most Valuable Website for AI: The surprising platform that accounts for 20% of Google AI's citations (Hint: It's not what you think!).- The Death of the Keyword: Why clicks are becoming fewer, more expensive, and dramatically more valuable.Follow Kasim here: https://www.linkedin.com/in/kasimaslam/Follow Fred: https://www.linkedin.com/in/frederickvallaeys/Check out AEO.co: https://aeo.co/► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall
128 episodes
Manage episode 494711814 series 3243972
Watch the video version here: https://youtu.be/w6mD2Wv5Gh4
Is the era of the search engine over? Are we now living in the age of the Answer Engine?In this episode, Frederick Vallaeys sat down with Kasim Aslam, a trailblazer who went from running the #1 ranked Google Ads agency to becoming a pioneer in the new field of Answer Engine Optimization (AEO).Kasim reveals why he sold his 8-figure agency at the "exact right time," warning that the old PPC agency model is a "hot potato" doomed to fail in the new AI-driven landscape. He argues that AI tools like Performance Max are making button-pushing obsolete and that the key to survival is to "own the prompt" by providing strategic leadership.Kasim also unpacks groundbreaking research from his new venture, AEO.co, including:- The "BRAIN" Framework: A new methodology for getting your brand mentioned by AI like ChatGPT and Gemini.- Google's Secret Strategy: Discover why Gemini's results have almost ZERO overlap with traditional Google Search and what it means for the future.- The Most Valuable Website for AI: The surprising platform that accounts for 20% of Google AI's citations (Hint: It's not what you think!).- The Death of the Keyword: Why clicks are becoming fewer, more expensive, and dramatically more valuable.Follow Kasim here: https://www.linkedin.com/in/kasimaslam/Follow Fred: https://www.linkedin.com/in/frederickvallaeys/Check out AEO.co: https://aeo.co/► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall
128 episodes
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