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The #1 Reason Your Brand is INVISIBLE to AI (And How to Fix It) | PPC TH 115

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Manage episode 494711814 series 3243972
Content provided by Frederick Vallaeys. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Frederick Vallaeys or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Watch the video version here: https://youtu.be/w6mD2Wv5Gh4

Is the era of the search engine over? Are we now living in the age of the Answer Engine?In this episode, Frederick Vallaeys sat down with Kasim Aslam, a trailblazer who went from running the #1 ranked Google Ads agency to becoming a pioneer in the new field of Answer Engine Optimization (AEO).Kasim reveals why he sold his 8-figure agency at the "exact right time," warning that the old PPC agency model is a "hot potato" doomed to fail in the new AI-driven landscape. He argues that AI tools like Performance Max are making button-pushing obsolete and that the key to survival is to "own the prompt" by providing strategic leadership.Kasim also unpacks groundbreaking research from his new venture, AEO.co, including:- The "BRAIN" Framework: A new methodology for getting your brand mentioned by AI like ChatGPT and Gemini.- Google's Secret Strategy: Discover why Gemini's results have almost ZERO overlap with traditional Google Search and what it means for the future.- The Most Valuable Website for AI: The surprising platform that accounts for 20% of Google AI's citations (Hint: It's not what you think!).- The Death of the Keyword: Why clicks are becoming fewer, more expensive, and dramatically more valuable.Follow Kasim here: https://www.linkedin.com/in/kasimaslam/Follow Fred: https://www.linkedin.com/in/frederickvallaeys/Check out AEO.co: https://aeo.co/► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

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128 episodes

Artwork
iconShare
 
Manage episode 494711814 series 3243972
Content provided by Frederick Vallaeys. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Frederick Vallaeys or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Watch the video version here: https://youtu.be/w6mD2Wv5Gh4

Is the era of the search engine over? Are we now living in the age of the Answer Engine?In this episode, Frederick Vallaeys sat down with Kasim Aslam, a trailblazer who went from running the #1 ranked Google Ads agency to becoming a pioneer in the new field of Answer Engine Optimization (AEO).Kasim reveals why he sold his 8-figure agency at the "exact right time," warning that the old PPC agency model is a "hot potato" doomed to fail in the new AI-driven landscape. He argues that AI tools like Performance Max are making button-pushing obsolete and that the key to survival is to "own the prompt" by providing strategic leadership.Kasim also unpacks groundbreaking research from his new venture, AEO.co, including:- The "BRAIN" Framework: A new methodology for getting your brand mentioned by AI like ChatGPT and Gemini.- Google's Secret Strategy: Discover why Gemini's results have almost ZERO overlap with traditional Google Search and what it means for the future.- The Most Valuable Website for AI: The surprising platform that accounts for 20% of Google AI's citations (Hint: It's not what you think!).- The Death of the Keyword: Why clicks are becoming fewer, more expensive, and dramatically more valuable.Follow Kasim here: https://www.linkedin.com/in/kasimaslam/Follow Fred: https://www.linkedin.com/in/frederickvallaeys/Check out AEO.co: https://aeo.co/► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

  continue reading

128 episodes

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