If TED Talks and a mastermind group had a podcast baby for CME professionals, it would be Write Medicine. Think of Write Medicine as the NPR of continuing medical education—smart, engaging, and always packed with insights you can use right away. Every week, your host, Alexandra Howson PhD, cracks open the secrets of powerful CME content, decoding adult learning, designing impactful outcomes, and navigating the fast-changing world of medical education. Sometimes, she goes solo. Other times, s ...
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Alexandra Howson PhD Podcasts

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Craft to Confidence: What's Coming Up in Season 11
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6:07What does it take to move from order-taker to trusted partner in CME writing? That’s the single question driving this new season of Write Medicine. In this 15-minute teaser episode, Alex introduces the season theme—Craft to Confidence: A CME Writer’s Season of Growth—and gives you a preview of what’s ahead. You’ll hear how guest interviews and solo…
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What’s next in your CME writing journey? Let’s map it out.
17:02
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17:02Have you ever wondered what it actually takes to go from “interested in CME writing” to running a thriving, sustainable business? In this final episode of the CME Writing Success Blueprint series, I'm tying everything together—because mastering individual skills is only part of the equation. What really creates success is integration. Whether you'r…
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You Don’t Have to Go It Alone: How Mentorship and Community Accelerate Your CME Writing Growth
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26:31Are you trying to figure out CME writing all on your own—and wondering why it feels so hard to make real progress? If you’re navigating the world of freelance medical writing, especially in the niche of continuing medical education (CME), you might be feeling overwhelmed, uncertain, or isolated. In this episode, we unpack one of the biggest reasons…
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CME Writing Isn’t Just Craft—It’s Commerce: Pricing, Clients, and Professional Systems
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26:14Are you a talented medical writer struggling to turn your CME skills into a profitable business? In this episode of Write Medicine, we pull back the curtain on the business side of CME writing—where creativity meets commerce. You'll learn what seasoned freelancers wish they’d known sooner: how to set your rates with confidence, where to find ideal …
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From Novice to Expert: Building Your CME Confidence
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18:41Are self-doubt and imposter syndrome stopping you from breaking into CME writing, even though you have valuable skills to offer? Many aspiring CME writers struggle with confidence, especially when they lack clinical backgrounds. This episode addresses the "confidence paradox" - needing experience to gain confidence, but requiring confidence to get …
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Breaking into CME: The Ecosystem & Opportunities
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18:57Are you struggling to understand how the CME industry works—who creates it, how it’s funded, and where freelance medical writers fit in? If breaking into CME writing feels like a mystery, this episode will give you the clarity you need. Navigating the CME ecosystem can be overwhelming for new writers. Understanding the industry structure, key playe…
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The WriteCME Success Blueprint: Is CME Writing Right for You?
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16:23Have you ever wondered if medical writing could be a fulfilling and financially rewarding career path? If so, how do you know whether continuing medical education (CME) writing is the right specialty for you? CME writing is a thriving niche that allows writers to contribute to evidence-based education for healthcare professionals while building a s…
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From Anxiety to Action: What Every Medical Writer Needs to Know About AI Integration
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19:16If you’re a medical writer today, you're no stranger to tight deadlines, dense source material, and the pressure to deliver educational content that is both engaging and evidence-based. These demands are particularly acute in the world of continuing medical education (CME), where accuracy, clarity, and relevance matter more than ever. As the medica…
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From Barbershops to Boardrooms: Pioneering CME in Unexpected Spaces
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27:34How do you design CME that reaches the communities most affected by HIV—and not just the clinicians who already have access? If you're a CME professional grappling with how to address layered issues like stigma, housing insecurity, or racial disparities, you’re not alone. This episode dives into what it takes to create truly inclusive education—esp…
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From Scattered to Specific: How a Niche Can Save Your Sanity (and Your Business)
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10:53Are you a freelance CME writer juggling too many project types and wondering if it’s time to finally “niche down”? In the world of continuing medical education (CME), clarity and focus aren’t just nice to have—they’re essential for sustainable business growth. If you’re feeling stretched thin, jumping between clients and therapeutic areas, this epi…
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From Silos to Synergy: Designing CME for Real-World Healthcare Teams with Dr. Tina Patel Gunaldo
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31:14How can continuing education break down professional silos and foster real collaboration among healthcare teams? If you create CME/CE content, you’ve likely encountered the challenge of writing for “teams” that still operate in silos. This episode with interprofessional education expert Dr. Tina Patel Gunaldo, Founder, Collaborate for Health, revea…
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Raising the Bar: Essential Competencies for CME Writers with Haifa Kassis and Don Harting
33:38
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33:38Are you unsure which skills you need to thrive as a CME writer (or need for your writers)—or how to prove your value in an increasingly competitive field? Many medical writers stumble into CME with strong writing chops but little clarity about what the role truly demands. At the same time, education providers struggle to find writers who are not ju…
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From Diagnosis to Advocacy: What Rare Disease Teaches Us About CME
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38:37How do we create continuing education that prepares clinicians to deliver life-changing diagnoses with both precision and compassion? In this episode, we explore what happens when the scientist’s role as a communicator intersects with the lived experience of parenting a child with a rare disease. I'm talking with Dr. Jennifer Brown, a geneticist wh…
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CME professionals, medical writers, educators, and researchers - what would you do if PubMed suddenly became less accessible? You depend on this critical resource daily to find evidence-based information that powers your work. But recent funding uncertainties at the NIH have raised questions about its future. You need consistent, reliable access to…
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Building a Thriving CME Community: Why Networking Isn’t Enough for Career Growth
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11:27Do you ever feel like you're navigating your career in CME alone, unsure of where you fit in or how to grow without burning out? Many CME professionals work independently or remotely, which can be both rewarding and isolating. Beyond professional networks, building a true community can provide the support, engagement, and inspiration needed to thri…
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PubMed Uncertainty: Smart Alternatives for CME Professionals
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5:21What would happen if the go-to resource for your CME research—PubMed—became unreliable or inaccessible? Would your workflow survive the disruption? As CME professionals, we depend on PubMed for high-quality, evidence-based research. But with looming funding changes it’s time to rethink how we source medical literature. This episode unpacks the late…
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Empowering Nurses Through Education: Reducing Burnout, Building Leadership, and Elevating Care
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36:29How can continuing education transform nursing practice, reduce burnout, and empower nurses to advocate for themselves? Nurses are essential to patient care, yet many struggle with limited access to high-quality education, workplace advocacy, and professional development. As CME professionals and medical writers, we have the power to create learnin…
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Missing Data? How to Keep Your CME Content Evidence-Based
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12:23What happens when the data you rely on for CME content suddenly disappears? CME depends on credible, transparent data to inform healthcare professionals and improve patient outcomes. But new policy shifts have restricted access to essential sources, leaving medical writers scrambling for alternatives. Without these data points, how can we continue …
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Follow the Money: The Unexpected Economics of CME
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14:04Is private equity's growing influence in continuing medical education changing the quality of learning in the health professions? As a CME professional, you need to navigate an increasingly complex funding landscape where commercial support has dropped, and private equity firms are rapidly acquiring education providers. Understanding these shifts i…
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AI, Art & Social Networks in Continuing Education for Health Professionals
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18:41What if everything we believe about driving change in healthcare education is fundamentally wrong - and AI might be making it worse? As healthcare education rapidly embraces AI and digital transformation, you're likely grappling with crucial decisions about how to integrate new technologies while ensuring your programs remain equitable and effectiv…
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Don't Be Kodak: Future-Proofing Your CME Strategy
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16:55In this episode of Write Medicine, I speak with Ginny Jacobs, Principal of Quality Catalyst Group, about the necessary disruption happening in continuing medical education (CME). Drawing from her recent co-authored Almanac article, Ginny discusses four major shifts in the field and what they mean for CME professionals. Four Major Shifts in CME: Inc…
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Future-Proofing Your CME Writing Biz: Preparing for 2025
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26:34Are you prepared for how AI and private equity will reshape continuing medical education (CME) in 2025? As CME professionals face rapid industry changes, staying ahead of emerging trends is crucial for creating impactful educational content. This episode unpacks the key developments that will affect how you develop and deliver CME programs in the c…
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Is the Human-AI Handshake the Future of CE? With Stephanie Preuss
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24:30Are you struggling to balance high-quality medical education content creation with increasing demands for varied formats and accessibility? As CME/CE professionals face mounting pressure to create more content across multiple platforms while maintaining scientific accuracy, traditional writing approaches are becoming unsustainable. Learn how leadin…
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Uncensored: Fearless CME Writer Questions, Breakthrough Solutions
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14:38Are you turning down lucrative CME writing opportunities because you're unsure how to handle client conversations about pricing, research access, or expanding your services? As a CME writer, you know the challenge of building a sustainable business isn't just about writing skills - it's about making smart decisions about which projects to take, how…
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Embrace Your Voice: How to Optimize the Power of Pause, Timing, and Flow in CME Script Writing
34:22
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34:22Do you struggle to transform dense medical information into scripts that sound natural when read aloud in videos or podcasts? As a medical writer or CME professional, you know the challenge of bridging the gap between technical accuracy and listener engagement. Your scripts need to convey complex scientific concepts while maintaining clarity and ho…
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Freelance Like a Pro: Niching, Marketing, and SOPs with Alejandra Viviescas
28:32
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28:32Are you a freelance medical writer struggling to streamline your workflow and grow your business? Do you find yourself overwhelmed by client management, marketing, and the constant need to prove your value? If you're looking to transform your freelance medical writing career from chaotic to confident, especially in the field of Continuing Medical E…
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Savvy Money-Saving Hacks for Thriving Freelance Medical Writers
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10:35Are you a new medical writer feeling overwhelmed by the costs of starting your career? Do you hesitate to invest in expensive resources, wondering if there's a smarter way to begin? You're not alone. Many aspiring medical writers struggle to balance their passion for the field with the financial realities of getting started. But what if I told you …
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Root Cause Analysis: How to Easily Transform Your Needs Assessments
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15:48Is your CME content scratching the surface or truly addressing the core issues in healthcare practice? As a CME professional, you're constantly striving to create educational interventions that make a real difference. But sometimes, despite your best efforts, the impact falls short of expectations. Root cause analysis (RCA) could be the missing pie…
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CME as a Strategic Resource in Quality Improvement with Katie West MSN
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22:42Are you struggling to position your CME program as a strategic asset in your healthcare system? As a CME professional in a hospital or health system, you're likely facing challenges in demonstrating the value of your programs beyond mere accreditation requirements. You know that CME has the potential to drive quality improvement and enhance patient…
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Embracing Visual Trends and Patient Voices: A New Era in Medical Education with Caroline Halford
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36:44Are you a CME professional struggling to create engaging, accessible content that truly resonates with healthcare providers? You know the importance of staying current with medical advancements, but you're finding it challenging to deliver information in ways that stick. You want your educational materials to not only inform but also inspire change…
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Build Your Medical Writing Portfolio: A Guide for CME Writers
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10:43You've got the writing skills. You're passionate about medical education. But every prospective CME client asks for that elusive portfolio. Sound familiar? If you're an aspiring CME writer feeling stuck in this catch-22, you're in the right place. Today, we're breaking down how to build a compelling CME portfolio from scratch - even if you've never…
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When Clients Collide: Maintaining Integrity in Freelance CME Writing
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15:56Have you ever faced the ethical dilemma of being asked to work on similar projects for competing clients? As a freelance CME writer, you may encounter situations where multiple clients request your expertise for overlapping projects. This can put you in a challenging position, balancing professional ethics with business opportunities. By listening …
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From Burnout to Brilliance: Dr. Lisa Herbert’s Framework for Leadership Development
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26:59Are you a physician feeling overwhelmed by the complexities of modern healthcare? Do you struggle to have your voice heard in an increasingly corporate medical landscape? Or perhaps you're a medical professional looking to step into a leadership role, but unsure how to begin? As CME professionals, we work with physicians on a daily basis. But how t…
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Streamline Your Social Media: Essential Tips for Freelance Writers
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6:50Are you struggling to maintain a balanced online presence without feeling overwhelmed by social media? As a freelance medical writer, you likely know the importance of social media as a marketing tool. However, its demands can be incredibly draining, impacting both your productivity and emotional wellbeing. This episode dives into practical strateg…
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Competencies, Gaps, and Grants: Your Roadmap to Compelling CME Needs Assessments
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28:34Are you struggling to create compelling needs assessments that win over supporters in today's evolving medical education landscape? As a medical education grant writer or provider, you know that crafting targeted, data-driven needs assessments is crucial for securing funding and delivering impactful education. However, piecing together the right da…
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Master the Mindset Shift: How to Thrive as a CME Writer
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11:39Overcome medical writing self-doubt through mindset shifts and peer connections. Are you struggling to gain confidence and overcome self-doubt in your medical writing career? Today in Monday Mentor, we tackle the common challenges CME writers face in today's rapidly changing landscape. From navigating client expectations to proving your value as a …
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Trauma Surgery Training: Simulations, Continuing Education, and Preventing Burnout with Stephen Cohn
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28:50What really happens behind the scenes when a severely injured trauma patient arrives at the hospital? Emergency care providers need to act quickly and coordinate seamlessly with their team when seconds count to save a trauma patient's life. But the high-stakes, chaotic environment can make it challenging to stay calm, avoid errors, and prevent burn…
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Elevate your CME Game: Insider Secrets from Kristen Dascoli to Transform Education Programs
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46:38Kristen Dascoli, a seasoned pro with experience on both the editorial and business development sides of CME, pulls back the curtain on the development of a pioneering program on gender-affirming HIV care. ELEVATE was a groundbreaking CME initiative that aimed to enhance healthcare providers' cultural competencies in delivering gender-affirming care…
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Building Confidence as a New CME Writer: Strategies for Success
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10:08Are you a clinician, researcher or academic transitioning into CME writing? Do you sometimes feel like you're starting over from scratch, despite your wealth of expertise? Are you struggling with self-doubt, isolation, or imposter syndrome as you navigate this new path? If so, you're in the right place. In this episode, we'll dive into the common a…
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Navigating Self-Doubt in Continuing Medical Education: Insights from Milini Mingo
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37:19Are you struggling with feelings of self-doubt in your continuing education career? If you're feeling overwhelmed, anxious, or doubtful about your abilities in continuing education's fast-paced, ever-changing world, you're not alone. In this episode of Write Medicine, Milini Mingo reviews the history of the imposter phenomenon, shares a three-step …
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How to break into CME as a medical writer
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14:25How can you break into the rewarding and lucrative field of continuing medical education (CME) writing? If you're a health professional, academic, science researcher, or vet looking to transition into a career that offers more autonomy, flexibility, and meaningful work, this episode is for you. Discover how to leverage your existing skills and pass…
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Gender Equity in CME: Practical Strategies for Empowerment
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39:25Have you ever wondered how gender inequities affect career progression in the world of continuing medical education/professional development (CME/CPD)? In this episode, we explore women's pervasive challenges in CME and CPD, from microaggressions to barriers in leadership roles. Whether you're looking to climb the career ladder or simply gain insig…
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The CEO of You: Why Investing in Yourself is the Key to Freelance Medical Writing Success
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19:32Are you tired of feeling like your freelance medical writing business is running you, instead of the other way around? Many freelance medical writers find themselves stuck in a reactive cycle, pouring all their time and energy into client projects but neglecting the strategic work that will actually move their business forward. They dream of a thri…
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Busting Silos: The Evolution of Independent Medical Education
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40:09Are you curious about the role of Medical Affairs in Independent Medical Education (IME)? Perhaps you're struggling to demonstrate the value and impact of your programs in a way that resonates with IME teams. IME is evolving. Today’s episode with IME expert Nancy Paynter discusses the pivotal role of IME within the broader scope of medical affairs …
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From Boring to Brilliant: Transform Your CME Content with Proven Storytelling Frameworks
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13:28Are you struggling to keep your clinical audience engaged and invested in your CME content? In today's fast-paced, information-overloaded world, medical writers face the daunting challenge of capturing and maintaining their readers' attention. This episode explores how you can leverage proven storytelling techniques to create compelling, memorable …
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The Future of MedEd: Chatbots, AI, and Personalized Learning
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33:51Are you curious about how artificial intelligence and chatbots are revolutionizing continuing medical education (CME) and transforming the way clinicians learn? As a CME professional, you constantly seek innovative ways to create engaging and effective educational experiences for your clinician audience. Staying up-to-date with the latest technolog…
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How to Streamline Your Medical Writing Literature Review Process
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21:53Are you tired of feeling overwhelmed and frustrated when searching for relevant studies on PubMed for your medical writing projects? As a medical writer, you know that conducting a comprehensive literature review is crucial for delivering high-quality work to your clients and audiences. However, the process can be time-consuming and challenging, es…
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First Friday: From Pharma to Freelance Medical Writing in the Digital Age
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28:23Virginia Chachati is a pharmacist turned medical writer who embarked on her freelance journey after moving to Germany in 2020. Inspired by the need to work remotely and make a living online, Virginia started a travel health blog that caught a client's attention on Upwork. Despite being underpaid for her valuable work, this experience motivated her …
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Telling a Stronger Story: The Art of Communicating CME Outcomes
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40:41Are you measuring CME outcomes effectively or just tacking them on at the end? If you're involved in developing, measuring and reporting on CME outcomes, you know it's become an expected part of the process. But many CME providers still struggle with integrating outcomes throughout program design and implementation. This leads to poor practices lik…
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Elevate Your Medical Writing: How to Choose the Right Literature Review Approach for Your Project
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11:26Are you struggling to find the most relevant papers for your medical writing projects on PubMed? You know the importance of having a solid research foundation when working on medical writing projects like clinical practice guidelines, grant proposals, or CME materials. But searching databases like PubMed can feel like falling down a rabbit hole, le…
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