Are you struggling to keep your clinical audience engaged and invested in your CME content?

In today's fast-paced, information-overloaded world, medical writers face the daunting challenge of capturing and maintaining their readers' attention. This episode explores how you can leverage proven storytelling techniques to create compelling, memorable CME content that resonates with your target audience.

1. Discover how to structure your content using powerful storytelling frameworks that build anticipation and drive home your key messages.
2. Learn how to hook your reader with compelling openers, incorporate patient and clinician voices, and make the "so what" crystal clear.
3. Gain insights into adapting storytelling structures to your CME content.

Resources

StoryBrand

Think Faster Talk Smarter by Matt Abrahams

Timestamps

00:00 Introduction

02:55 Crafting compelling CME content: Exposition, rising action, climax, and resolution

05:36 Storybrand

08:30 Other storytelling frameworks

12:09 My challenge for you

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CMEpalooza

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