Husband and wife, discussing recreation and medical cannabis in the Colorado Springs Area.
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Admenment Podcasts
How can 883 kms equal to infinity? In Suveer and Umair’s case, that’s the distance between Bombay and Karachi, two sister cities with a historic link but a perception gap. Join the two admen as they dissect content, culture, and creativity while taking on topics that matter to today’s generation.
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For the CBC shows that fall through the podcast cracks.
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Pyaar, phool and duas to everyone 😇 Meet Yousuf Bashir Qureshi, popularly known as YBQ. He wears many hats. He is a fashion designer, photographer, artist, writer, motivational speaker, owner of a retreat... and a lot more. While he was born in Karachi, his mother was from undivided India. YBQ in this episode talks to Suveer and Umair about how sim…
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What do Indians and Pakistanis feel about the Israel Palestine conflict? Suveer and Umair share their country's position on the conflict. They draw parallels to the shared history between India and Pakistan and discuss some questions that have been keeping them up at night. We’ve made an honest attempt at trying something different with this episod…
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We unravel another cross-border love story with Rushd and Anum. They played cricket and football together in childhood, began their courtship in Dubai, and chose to start their married life together in Kolkata, India. Today, they are proud parents of a little angel and are breaking prejudices everyday.…
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In this episode, Suveer Bajaj and Umair Kazi talk about COVID-19. Listen in as they discuss updates from their countries and their experience so far. They further break down the politicization of the pandemic and share their hope for a better tomorrow.By Mammoth Media
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Manisha's parents hail from undivided India. She is a passionate artist who has had the opportunity to explore both sides of the border. She has been working on a self-funded photography project ‘Artist through the lens’ which is centered on Indian and Pakistani artists photographed by her in their studio and creative spaces. In this episode, Suvee…
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A bride from Pakistan, and a groom from India. A wedding blending two different cultures in the United States and a love story that’s stood strong in the face of mighty storms. That’s the story of Zara and Rohan. Suveer and Umair talk to them about their wedding, parenting styles, visiting their families on either side of the border and all the bit…
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Project Dastaan (translate 'story') is an initiative that reconnects displaced refugees 1947 partition of India, Pakistan and Bangladesh with their childhood homes and villages. They use bespoke 360-degree virtual reality technology to allow people to experience the feeling of being across the border. In this episode, Suveer and Umair talk to leade…
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In this episode, Suveer and Umair get candid about their journey as hosts of 883 To Infinity and look back to some of the most unexpected and hilarious moments. They dive into some serious topics such as the impact of this podcast on their personal and professional life, their learnings from this experience, media sensitivity and balancing the perc…
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⚠ Warning: do not listen to this episode on an empty stomach. Try to keep your mouth from watering, as renowned foodies Kunal Vijayakar and Saadat Siddiqui join Suveer and Umair in this episode of 883 To Infinity. They discuss everything from the history of the tandoor to chaat in India and Pakistan. They settled some debates like Bombay Biryani vs…
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Aaghaz-e-Dosti (translate ‘beginning of friendship’) is an India-Pakistan friendship initiative that started in 2012. They seek to enhance people-to-people relationships between the two countries and aim to become a medium through which people (especially children) of the two countries may connect and interact. In this episode, Suveer and Umair are…
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Tushar Prakash is an Indian filmmaker, working on a documentary titled 'An Act of Love' which tells the story of a man in Karachi who was imprisoned for falling in love with an Indian woman. Najaf Bilgrami is a Pakistani director who worked with Supriyo Sen on the documentary 'Wagah,' which talks about the life around the ritual at the Indo-Pak bor…
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Meet Abdullah, Sham (or Shams) and Asad- founders of two digital content studios FTWA and The Vibe respectively. Suveer and Umair chat with them about modernity, authenticity, identity, relevance, acceptance and openness. Join them as they talk about the power that the young generation holds in moulding narratives for content that not only sells, b…
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Stuart Dcosta AKA Stu is a Bombay based musician, and Junaid Khan is a Pakistani actor and singer-songwriter. Tune in as they talk about finding their passion through music, the current indie music scene, band culture, and the importance of expressing oneself through art.By Mammoth Media
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Meet the real-life Veer and Zara. Fatima is a cricket fan raised in Karachi and Jaideep is a Mumbai boy who can't sit through an 8 hour match. They have different passports, different religions and different cultures- but there is so much more in common that brings them together. In this conversation, Suveer and Umair unravel all the twists and tal…
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Get ready for a chuckle-fest fueled with opinions, anecdotes and sarcasm! As stalwart comedians- Cyrus Broacha (India) and Junaid Akram (Pakistan) come together for this episode. Suveer and Umair bring up important questions such as how to deal with haters, how to make it up with your wife, and how to answer all the weird questions kids ask. In bet…
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Catch Suveer and Umair as they reminisce their travels on the Samjhauta Express and unpack the shared values between India and Pakistan.From naming their agencies to tracing their Sindhi roots and what it means to be 'desi'- this episode is brimming with anecdotes and nostalgia.By Mammoth Media
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Coffee & Weed 2. Husband and wife team discussing medical and recreation marijuana in the Colorado Springs Area.
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Husband and wife discussing medical cannabis in the Colorado Springs Area. We are reviewing Tweedleaf Dispensary in this episode.
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The Emmy-winning TV series “Mad Men” is all the rage right now. The writing is remarkable, the Madison Avenue characters riveting, and it has been praised as being true to the early 60s period it depicts. As with any show that begins to work its way into pop culture, it is slowly becoming regarded as an accurate record of the advertising business. …
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Brands aren’t just products on shelves. Brands are people, and places, and events, and moments in time: anything that leaves a distinct emotional impression. This week, Terry checks under the hood of a handful of fascinating brands, to see what makes them tick. One is the only ‘A’ list celebrity to survive the entire television age. One is an unfor…
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Terry O’Reilly is fond of noting, “there’s an opportunity hiding in everything.” This week he explores the way advertisers seize opportunities. He’ll explain why Nike chose to launch its latest Tiger Woods ad just as the golfer was drawing worldwide headlines during his return to the Masters; how a car brand turned a viral video into a marketing op…
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Attack ads have become the staple of political campaigns. Now negative advertising is gaining in popularity throughout the ad business. But do negative ads work? This week, Terry O’Reilly explores the attraction- and danger- of ads that take shots at rivals. He’ll show how some great campaigns are negative without seeming negative. And he’ll recall…
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It’s not the sort of courage that makes headlines or history books: this week Terry O’Reilly tells stories of those in marketing who take risks- or make daring counter-intuitive decisions, despite immense pressure to take an easier route. He’ll tell the story of brands that swam against the prevailing current, including some who used their ads to h…
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It’s a popular myth among some consumers that advertisers hold some mysterious, hypnotic sway over them: manipulating their beliefs and spending decisions. Many advertisers, on the other hand, believe the power lies entirely with consumers, who can hobble the mightiest of brands with a rumour, or a single, viral video. This week, Terry O’Reilly fol…
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Advertising is only meaningful if it’s pitching something you’re interested in. But advertisers can’t know what you’re interested in without learning something about you. That means information gathering- and that touches on the sticky issue of privacy. This week Terry explains why your personal information is so important to marketers, and how the…
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Just as there are oddballs in sports, the arts, and certainly in politics- there is no shortage of oddball campaigns in advertising. This week, Terry explains why oddball campaigns are so important to his trade. Not all rank among the all-time greats; not all scoop major awards. What they do was change the way people think about ads. Terry will tel…
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A great ad can become a bad one when it’s out of context. Witness the billboard raising awareness of childhood obesity placed beside another for a fast-food giant. This week, Terry explores the importance of context in the craft of persuasion. He’ll show how great ad writers play with context to create memorable messages. He’ll explain why advertis…
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Suppose you’re a marketer trying to sell a product with few or no discernible differences from rival brands. In advertising, that’s where the rubber hits the road. This week Terry explores “parity” products: “low-interest” products such as razors, detergents and toothpastes which, without marketing help, all seem alike. You’ll meet the ad pioneer w…
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When is an airline not an airline? Or a bottle of pop more than a packaged good on a shelf? When it’s an experience. This week Terry O’Reilly examines the new trend towards ‘experiential’ marketing- where consumers do more than buy a brand- they engage it. And he traces “modern” retail experiences (Starbucks, for instance- where attitude, atmospher…
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Ad giant David Ogilvy once wrote “the consumer is not a moron: she is your wife!” A few years earlier, Journalist H.L. Menchen wrote: “No one in this world, so far as I know, has ever lost money by underestimating the intelligence of the great masses of the plain people.” Who’s right? This week, Terry O’Reilly explains why “lowest common denominato…
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All ads are not alike. Not when you consider the ad ‘categories’ they come from. This week, Terry O’Reilly tours major ad categories- from automotive to confections, from fast food to banking: each with its own personality, rules and language. He’ll show how vastly different the tourism category is from, say, no-for-profit or sports marketing. He’l…
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The word slogan- (which by the way, is a word ad people never, ever use) derives from the Gaelic “slaugh gairn”, meaning “cry of the host,” or “battle cry.” Slogans were once an advertising staple- the brief, pithy line that embodies a brand and its promise- from “A Little Dab’ll Do Ya” to “Trust your Car to the Man Who Wears the Star,” to- dare we…
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Search the words “Commercial Fail” on YouTube, and you quickly learn that advertising mishaps are funny, bizarre, and prolific. This week, Terry O’Reilly takes a break from his customary celebration of great advertising, and offers a tour of some of the great train wrecks of his industry. From Burger King’s disastrous “Where’s Herb”, to a lesser-kn…
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Just as Lex Luthor makes Superman more heroic, and Moriarty makes Holmes more brilliant, heroes are defined by the villains they face. In marketing- a brand is often defined by the problem it solves- or the rival brand it’s up against. This week Terry O’Reilly shows how strong villains, problems, obstacles and rivals play a vital role in building u…
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Maybe it’s the DNA. Or too much caffeine at a young age. What is that special gift that enables great pitchmen to part us from our money? And what is that part of us that wants to be pitched? Hold on to your wallet: this week Terry O’Reilly looks at the natural born pitchmen- from the travelling medicine shows of the early 20th Century, to the late…
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Just as positive buzz can launch a brand into the stratosphere – negative buzz can sink it lower than whale doo-doo. This week Terry explores the ways buzz shapes popular sentiment, while making- and breaking- major brands. He’ll chronicle the rise and fall of TV as a source of buzz, and how it has given way to the new kingmakers of marketing- onli…
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They are the ads that make everyone squirm- consumers, media, and especially ad copywriters; ads for the funeral industry, laxatives, incontinence pads, and the queen mother of unpleasant ad briefs- feminine hygiene products. Terry O’Reilly kicks off the 4th season of The Age of Persuasion with an insider’s look at marketing the unpleasant, from th…
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The ‘ol Age of Persuasion mailbag has been packed a little too full lately. So this week- in the season finale- Terry O’Reilly dedicates an entire show to answering your questions about advertising and marketing. How do you pitch your great ad idea to a major brand? Will product placement replace conventional advertising? What’s an eco-friendly way…
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When the telephone was first invented, a debate arose: not over the invention itself, but over what to say when answering it. In time, the word “hello” prevailed. As Terry O’Reilly observes, the creation of each new medium brings with it a learning curve, as its strengths are discovered, and its ‘language invented. Terry explores ways marketers and…
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Bulletin… bulletin… bulletin… this just in… the actor who played “Mikey” in the Life Cereal Ads did not die as result of consuming pop rocks and cola (or from any other cause). Just as not-dead is Jared Fogel, spokesman for Subway restaurants. A tooth will not dissolve when left in Coca Cola overnight. And Pepsi did not have to give a Harrier Jet t…
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It’s no secret that entertaining messages attract audiences. But today, as advertisers, government agencies, business and educators are learning- entertainment is fast becoming the only way to reach an audience. Terry O’Reilly explains how all kinds of modern messages are being wrapped in entertainment, or are tied to engaging ideas. He’ll explain …
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I think this podcast was mentioned by Terry O’Reilly on the great program, The Sound of Young America. Be sure to check out the entire interview. http://thesemodernsocks.net/cbc_podcasts/age_of_persuasion/tsoya090416_ageofpersuasion.mp3By Terry O'Reilly CBC
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In a society whose only real knowledge of the ad business ranges from Darren Stephens in Bewitched to Don Draper in Mad Men, a few misconceptions are bound to crop up. This week, Terry O’Reilly tackles some common myths surrounding the ad business, including the Myth that advertising steers behaviours and trends, the myth that any publicity is good…
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The secret to Tiger Woods’ success as a golfer is that he can make a golf ball soar, spin, curve- heck, he can make it deal cards if he wants to. But what’s the secret to Tiger Woods as a brand? It’s authenticity. This week Terry O’Reilly explains the importance of a brand living up to its promise- of actually being everything it says it is. Terry …
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For more than a century, advertisers have fallen to the lure of hyperbole: over-inflating the importance of their brand. They made cheap currency of claims such as bigger, faster, stronger, better-tasting, harder-working, brighter, softer, newer, more-economical and longer-lasting. As Terry O’Reilly points out, some very small help is on the way. A…
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Brand loyalty is the greatest prize a marketer can earn. Yet nowadays, it’s increasingly rare. This week, Terry O’Reilly explains the tangible- and intangible process of forming loyalties between brands and customers: and what goes into that ‘gut’ feeling that makes people reach for one brand over another, when all else is equal. He’ll explain how …
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This week Terry O’Reilly marches you boldly where the angels of marketing fear to tread: he looks at the delicate, always-controversial relationship between faith and advertising. He’ll look into the controversy surrounding recent bus ads, which read “There Probably Is No God. So Stop Worrying and Enjoy Your Life.” And he’ll explain why not all peo…
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What does modern advertising and marketing have to do with a 25 hundred-year-old military theorist? Terry O’Reilly is so glad you asked. This week he examines the ancient bamboo scrolls of Sun Tzu- author of The Art of War, and shows how modern marketers- including an upstart vodka and a revolutionary hair colouring brand- have gleaned valuable les…
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Is advertising advertising advertising all about repetition repetition repetition? This week, Terry O’Reilly examines the role ‘frequency’ plays in ad messages. He’ll explain how many times you are meant to see or hear an ad in a given week, and why some campaigns seem to bombard you more than others. He’ll also explain how the creative content is …
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There’s no “Made in Canada” label on ad campaigns: but Terry O’Reilly often wishes there were. This week he proudly tells the story of some Made-in-Canada success stories. They’re ad campaigns with maple syrup in their veins; how an idea resurrected from a wastebasket put one retail chain on the map; how a campaign that ran on TV just six times is …
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