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315 Big And Small

 
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Manage episode 237096607 series 2518900
Content provided by Terry O'Reilly CBC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Terry O'Reilly CBC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

For more than a century, advertisers have fallen to the lure of hyperbole: over-inflating the importance of their brand. They made cheap currency of claims such as bigger, faster, stronger, better-tasting, harder-working, brighter, softer, newer, more-economical and longer-lasting. As Terry O’Reilly points out, some very small help is on the way. A newer, better, smarter generation of advertisers are finding ways to leverage the ‘smallness’ of their brand, and still get noticed without hyperbole.

http://thesemodernsocks.net/cbc_podcasts/age_of_persuasion/age_of_persuasion-2009-04-13.mp3
  continue reading

70 episodes

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315 Big And Small

Age of Persuasion – CBC Podcasts

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Manage episode 237096607 series 2518900
Content provided by Terry O'Reilly CBC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Terry O'Reilly CBC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

For more than a century, advertisers have fallen to the lure of hyperbole: over-inflating the importance of their brand. They made cheap currency of claims such as bigger, faster, stronger, better-tasting, harder-working, brighter, softer, newer, more-economical and longer-lasting. As Terry O’Reilly points out, some very small help is on the way. A newer, better, smarter generation of advertisers are finding ways to leverage the ‘smallness’ of their brand, and still get noticed without hyperbole.

http://thesemodernsocks.net/cbc_podcasts/age_of_persuasion/age_of_persuasion-2009-04-13.mp3
  continue reading

70 episodes

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