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401 Marketing the Unpleasant

 
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Manage episode 237096599 series 2518900
Content provided by Terry O'Reilly CBC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Terry O'Reilly CBC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

They are the ads that make everyone squirm- consumers, media, and especially ad copywriters; ads for the funeral industry, laxatives, incontinence pads, and the queen mother of unpleasant ad briefs- feminine hygiene products. Terry O’Reilly kicks off the 4th season of The Age of Persuasion with an insider’s look at marketing the unpleasant, from the strange-but-true history of marketing menstruation products, to Wal-Mart’s recent decision to sell caskets and urns online.

http://podcast.cbc.ca/mp3/ageofpersuasion_20100106_25367.mp3
  continue reading

70 episodes

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iconShare
 
Manage episode 237096599 series 2518900
Content provided by Terry O'Reilly CBC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Terry O'Reilly CBC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

They are the ads that make everyone squirm- consumers, media, and especially ad copywriters; ads for the funeral industry, laxatives, incontinence pads, and the queen mother of unpleasant ad briefs- feminine hygiene products. Terry O’Reilly kicks off the 4th season of The Age of Persuasion with an insider’s look at marketing the unpleasant, from the strange-but-true history of marketing menstruation products, to Wal-Mart’s recent decision to sell caskets and urns online.

http://podcast.cbc.ca/mp3/ageofpersuasion_20100106_25367.mp3
  continue reading

70 episodes

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