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Manage episode 237096593 series 2518900
Content provided by Terry O'Reilly CBC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Terry O'Reilly CBC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

All ads are not alike. Not when you consider the ad ‘categories’ they come from. This week, Terry O’Reilly tours major ad categories- from automotive to confections, from fast food to banking: each with its own personality, rules and language. He’ll show how vastly different the tourism category is from, say, no-for-profit or sports marketing. He’ll show how ad categories can be big, small, fascinating, and, in at least one case, downright mysterious.

http://podcast.cbc.ca/mp3/ageofpersuasion_20100224_28148.mp3
  continue reading

70 episodes

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407 Categories

Age of Persuasion – CBC Podcasts

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Manage episode 237096593 series 2518900
Content provided by Terry O'Reilly CBC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Terry O'Reilly CBC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

All ads are not alike. Not when you consider the ad ‘categories’ they come from. This week, Terry O’Reilly tours major ad categories- from automotive to confections, from fast food to banking: each with its own personality, rules and language. He’ll show how vastly different the tourism category is from, say, no-for-profit or sports marketing. He’ll show how ad categories can be big, small, fascinating, and, in at least one case, downright mysterious.

http://podcast.cbc.ca/mp3/ageofpersuasion_20100224_28148.mp3
  continue reading

70 episodes

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