We feature tips and stories from industry professionals who specialize in making estate planning, end-of-life tasks, and transitions more manageable.
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Adam Zuckerman Podcasts
Are you building a business on the Salesforce AppExchange? AppsemblyLine is the essential podcast for entrepreneurs looking to thrive in the Salesforce ecosystem. We go behind the scenes with innovative founders, builders, and leaders from the ISV industry. We'll share their stories, strategies, and hard-won lessons to accelerate your success. Whether you're just starting out or ready to scale, this is your source for a playbook to drive real growth. We cover everything from initial build an ...
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Stories from everyday humans who have encountered grief in one of its many forms and have found themselves on a different trail than they ever intended. Join us as we hear about the ways grief has changed people in all of its ugliness and unexpected beauty.
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The monthly podcast by Yulia features interviews with Entrepreneurs, Authors, & Creatives. By exploring the idea of living your dream, the show guides listeners on the path to actualizing their true potential. Topics focus on business, diversity, women empowerment, culture, social impact, & STE(A)M. Live your best life while making the world a better place. DNL is also a multi-media company consisting of a Creative Agency + Podcast. Amplifying diversity, social impact, & women empowerment. W ...
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Sugar-Coating Quote Syncing with Kathryn Castle of Candybox
52:17
52:17
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52:17➡️ Summary ➡️ In this conversation, Kathryn Castle, founder of Candybox, shares her journey of establishing a consulting firm focused on RevOps for early-stage tech companies. She discusses the launch of their free application, Custom Quote Sync, on the AppExchange, and the marketing strategies employed to promote it. Kathryn also delves into her e…
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Layoff to Payoff with Kuldip Hillyer of Kugamon
43:33
43:33
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43:33➡️ Summary ➡️ In this episode, Kuldip Hillyer shares his journey from being laid off to founding Kugamon, a native Salesforce application that revolutionizes the quote-to-cash process. He discusses the challenges faced during the transition to Salesforce Lightning, the competitive landscape with Salesforce CPQ (fka Steelbrick), and how Kugamon adap…
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Accidental Admin to Goodwill Guru with Vuk Stajić of MVRK
58:50
58:50
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58:50➡️ Summary ➡️ In this conversation, Vuk Stajić shares his journey from being an accidental Salesforce admin to founding MVRK, a consulting firm focused on improving project delivery in the Salesforce ecosystem. He discusses the development of the First Line Support app, which is offered for free to help the community. Vuk emphasizes the importance …
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Becoming Action-Oriented with Adam Zuckerman of Omnitoria
1:02:09
1:02:09
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1:02:09➡️ Summary ➡️ In this episode, Scott Covert interviews Adam Zuckerman from Omnitoria, discussing the development of their product, Declarative Webhooks, a no-code integration platform for Salesforce. Adam shares insights on transitioning from consulting to product development, the challenges faced in scaling a consulting business, and the importanc…
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GTM Strategy with Heather Mason of ISV Accelerators
44:41
44:41
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44:41➡️ Summary ➡️ In this conversation, Heather Mason shares her extensive experience in the Salesforce ecosystem and discusses the mission of ISV Accelerators in supporting high-potential ISV partners. She emphasizes the importance of co-selling strategies, the impact of AI and consumption models, and the need for effective storytelling in sales. Heat…
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➡️ Summary ➡️ In this MVP episode of AppsemblyLine, Scott Covert discusses key announcements from Dreamforce 2025 that impact partners, focusing on OEM partnerships, AI coding assistance, and new features in the Apex roadmap. The episode highlights the introduction of AgentForce for OEMs, the capabilities of AgentForce Vibes, and upcoming features …
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Continuous Innovation with Samuel Arroyo of yplicity
1:00:39
1:00:39
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1:00:39➡️ Summary ➡️ In this episode, Samuel Arroyo shares his journey from consultancy to becoming a product innovator with yplicity. He discusses the challenges and successes of building applications for the Salesforce AppExchange, the importance of continuous innovation, and the lessons learned along the way. ➡️ Guest ➡️ Samuel Arroyo https://www.linke…
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Widows Who WINE: Finding Connection and Hope After Loss with Pam Baker
34:11
34:11
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34:11What happens when life shatters unexpectedly? For Pam Baker, the loss of her husband John to glioblastoma in 2021 brought overwhelming grief—and surprising lessons about love, legacy, and planning for the future. In this episode of The Buried in Work Podcast, Pam shares her journey from widowhood to purpose. Despite being married to a financial adv…
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May the Force.com Be With You! Warren Walters of Cloud Code Academy
51:01
51:01
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51:01➡️ Summary ➡️ In this conversation, Scott Covert interviews Warren Walters, the founder of Cloud Code Academy, discussing his journey in the Salesforce ecosystem, the evolution of his educational content, and the impact of AI on development practices. Warren shares insights on workforce development partnerships, the importance of understanding foun…
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Systematic Development with Zach Rothstein of SalesReady
59:42
59:42
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59:42➡️ Summary ➡️ In this conversation, Zach Rothstein, co-founder and president of SalesReady, discusses the evolution of his company, which focuses on enhancing the quoting experience within Salesforce. He shares insights on market validation, customer feedback, and the importance of building connections in the Salesforce ecosystem. Zach also delves …
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Death, Ritual, and Mushrooms: Creating Eco-Friendly Coffins With Jordanna Ibghy
20:44
20:44
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20:44What if your final act on Earth could help heal it? In this episode of The Buried in Work Podcast, Adam speaks with Jordanna Ibghy, architect and founder of Urth Ritual, a Brooklyn-based company crafting biodegradable mycelium-based burial products. Jordanna shares how mushrooms are not just symbols of renewal, but active agents in creating eco-fri…
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Grit & Growth with Chris Federspiel of Blackthorn
49:09
49:09
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49:09➡️ Summary ➡️ In this conversation, Chris Federspiel, co-founder and CEO of Blackthorn, shares insights into the journey of building an event management platform integrated with Salesforce. He discusses the evolution of their apps, the challenges faced during the COVID-19 pandemic, and the importance of go-to-market strategies. Chris also delves in…
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How to Care for Aging Parents Without Burning Out With Gerontologist Janice Goldmintz
35:53
35:53
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35:53Are you feeling overwhelmed trying to support your aging parents while juggling everything else? In this powerful episode, Adam Zuckerman sits down with gerontologist Janice Goldmintz, who shares her lived experience and professional insights to help families navigate aging, caregiving, and end-of-life planning before a crisis hits. If you're part …
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Early Planning for Aging Parents: Prevent Crisis with These Essential Steps With Laura Morrissey
27:00
27:00
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27:00Are you ready if your parents suddenly need care? Most families aren’t until they’re forced to be. In this episode, aging specialist and Silver Savvy founder Laura Lynn Morrissey shares how to avoid last-minute decisions and start planning now with clarity and confidence. With her experience in financial services, healthcare, and home care, Laura h…
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Balancing ISV and SI Roles with Sruly Markowitz of Fast Track Digital
1:10:14
1:10:14
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1:10:14➡️ Summary ➡️ In this conversation, Scott and Sruly Markowitz discuss the journey of Fast Track Digital acting as both an SI and an ISV with its payment solution, Paytram, designed for nonprofits and small businesses. They explore the challenges of integrating payment processing with Salesforce, the importance of customer service in the SaaS indust…
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How to Prevent Family Chaos at the End of Life With Sara Ecklein
42:11
42:11
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42:11This conversation dives into grief, legacy, innovation, and how one woman transformed a deeply personal loss into a mission-driven company that’s changing how we honor our loved ones. In this episode of the Buried in Work podcast, Adam speaks with Adelle Archer, co-founder and CEO of Eterneva — a company that transforms the ashes or hair of loved o…
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This Company Turns Human Ashes Into Diamonds And It’s Changing the Way We Heal After Loss
31:20
31:20
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31:20This conversation dives into grief, legacy, innovation, and how one woman transformed a deeply personal loss into a mission-driven company that’s changing how we honor our loved ones. In this episode of the Buried in Work podcast, Adam speaks with Adelle Archer, co-founder and CEO of Eterneva — a company that transforms the ashes or hair of loved o…
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Build an 8-Figure SaaS on Your Terms with Jordan Fleming of smrtPhone
59:52
59:52
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59:52➡️ Summary ➡️ In this conversation, Jordan Fleming, founder and chairman of smrtphone, shares insights into his entrepreneurial journey, the evolution of his company, and the importance of customer feedback and partnerships in achieving success. He discusses the challenges of bootstrapping versus fundraising, the significance of traction in SaaS, a…
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You Only Get One Funeral: Emily Miller on Green Burial, Ritual, and Returning to the Earth
28:13
28:13
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28:13What if your final resting place could help restore nature instead of harm it? In this episode of the Buried in Work podcast, licensed funeral director, certified life cycle celebrant, and founder of the Colorado Burial Preserve, Emily B. Miller, joins us to explore how green burial is more than an eco-friendly alternative—it’s a return to somethin…
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Kevin McKay on the Green Revolution in Cremation Recycling
40:04
40:04
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40:04Did you know your dental fillings or titanium hip could be pulled from the ashes and turned into something that changes lives and saves the planet? In this powerful episode, Adam sits down with Kevin McKay, Director at Cremation Recycling, to uncover the truth about what really happens to metal after cremation. This is not the conversation you expe…
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Value-Driven Mindset with Adam Erstelle of Cyfuno Labs
51:59
51:59
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51:59➡️ Summary ➡️ In this conversation, Adam Erstelle shares his journey of building Cyfuno Labs and its Teams Connector app for Salesforce. He discusses the challenges of bootstrapping, the importance of market validation, and effective marketing strategies. Adam emphasizes the need for constructive feedback and the significance of community engagemen…
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The Power of Thanatology. Why Grief Isn’t Meant to Be Fixed with Dr. Korie Leigh
23:43
23:43
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23:43"If a child is old enough to love, a child is old enough to grieve." We often treat grief like a problem that needs solving. But what if it's not something to fix, but something to understand, live with and honor? In this powerful conversation of Buried in Work, Dr. Korie Leigh, certified thanatologist and program director at Marian University, hel…
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Helping People Grieve by Sorting Through the Chaos of Death with Rachel Donnelly
24:39
24:39
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24:39Did you know most people don’t have time to grieve because they’re too busy canceling Netflix and clearing out the fridge? In this episode of Buried in Work, Rachel Donnelly, founder of AfterLight and author of Late to Your Own Funeral, talks about what really happens after someone dies? The grief, the overwhelm, the paperwork, and the flaming dump…
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The #1 Regret of the Dying: Death Doula Kacie Gikonyo on Living With No Regrets
38:42
38:42
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38:42When death doula Kacie Gikonyo held the hands of hundreds of people in their final moments, she kept hearing the same thing again and again: "I wish I had spent more time living… and less time working." In this episode of Buried in Work, Death Doula Kacie Gikonyo, founder of the Death Doula Collective and Death Doula School, joins us to share the r…
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Dignity in Death and Privacy Protection Act of 2025
31:33
31:33
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31:33In this episode of Buried in Work, Adam Zuckerman speaks with Jess Wakefield, funeral director and Director of Partnerships at Better Place Forests, and Don Gilmartin, trauma cleanup entrepreneur and advocate. Together, they are pioneering the Dignity in Death and Privacy Protection Act of 2025—a proposed federal law that would make it illegal to p…
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Listening to Customer Feedback with Jelle van Geuns of Cirra AI
50:31
50:31
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50:31➡️ Summary ➡️ In this conversation, Jelle van Geuns, CEO of Cirra AI, discusses the inception and evolution of Cirra AI, a tool designed to automate Salesforce admin tasks. He shares insights on the challenges of bootstrapping versus fundraising, the importance of customer feedback, and strategies for acquiring customers. Jelle also reflects on his…
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How to Inherit Values, Not Just Wealth with Denise McCLain
32:25
32:25
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32:25𝙃𝙤𝙬 𝙙𝙤 𝙮𝙤𝙪 𝙢𝙖𝙠𝙚 𝙨𝙪𝙧𝙚 𝙮𝙤𝙪𝙧 𝙛𝙖𝙢𝙞𝙡𝙮 𝙙𝙤𝙚𝙨𝙣’𝙩 𝙟𝙪𝙨𝙩 𝙞𝙣𝙝𝙚𝙧𝙞𝙩 𝙮𝙤𝙪𝙧 𝙢𝙤𝙣𝙚𝙮—𝙗𝙪𝙩 𝙮𝙤𝙪𝙧 𝙢𝙞𝙣𝙙𝙨𝙚𝙩, 𝙮𝙤𝙪𝙧 𝙢𝙞𝙨𝙨𝙞𝙤𝙣, 𝙖𝙣𝙙 𝙮𝙤𝙪𝙧 𝙢𝙚𝙖𝙣𝙞𝙣𝙜 𝙩𝙤𝙤? In this episode of Buried in Work, Denise McClain, Director at Hirtle Callaghan and one of the country’s leading experts on multigenerational wealth, estate planning, and philanthropy, talks about how families can pass down more th…
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Roast My Listing! Unlocking ISV LeadGen with Peter Ganza, the AppExchange Whisperer
54:29
54:29
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54:29➡️ Summary ➡️ In this conversation, Scott and Peter Ganza, the AppExchange Whisperer, delve into the intricacies of optimizing AppExchange listings for better lead generation. They discuss the importance of focus in business, the significance of customer testimonials, and the need for effective visual elements in listings. Peter provides actionable…
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Adam Zuckerman on How Losing His Dad Led to Buried in Work (Special Episode with Jared Rizzi)
32:13
32:13
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32:13“This project feels like my dad is still with me. It’s something he’d be proud of.” In this episode of Buried in Work, founder Adam Zuckerman steps out from behind the mic and into the guest seat—interviewed by longtime friend and co-host Jared Rizzi. Visit buriedinwork.com for the FULL SHOW NOTESBy Adam Zuckerman
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How Estate Planning (or Lack of It) Affects Grieving Spouses with Jasmine Hathaway
23:24
23:24
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23:24In this episode of Buried in Work, Jasmine Hathaway, founder of Compass Coordinators and co-founder of PALS (Professional Alliance of Life Services), shares how the sudden loss of her husband forced her to navigate the complex world of estate planning, paperwork, and system failures—alone, with a baby on her hip. Visit buriedinwork.com for the FULL…
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Gail Rubin, The Doyenne of Death, on Why Planning Your Funeral Is a Gift to Your Family
20:08
20:08
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20:08In this episode of The Buried in Work Podcast, host Adam Zuckerman speaks with Gail Rubin, widely known as The Doyenne of Death, about the power and peace of mind that comes from funeral planning, estate preparation, and end-of-life conversations. Gail, author of A Good Goodbye and founder of the Before I Die Festival, shares how humor, storytellin…
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Amy Shaw: How to Help Someone Die With Dignity and Prepare Your Family for What’s Ahead
41:42
41:42
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41:42What if you had just one year left with the person you love most—would you know how to say goodbye? Amy Shaw shares the story of her husband’s terminal brain cancer diagnosis and how it transformed her from a mother of 10 into a full-time caregiver. With grace and honesty, Amy opens up about what it truly means to walk someone through the end of li…
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Lynn Hall on DC Unclaimed Property: Transforming Asset Recovery and Building Trust
26:55
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26:55In this episode of Buried in Work, Lynn Hall, Manager of the Unclaimed Property Unit for the District of Columbia, shares her 36+ years of expertise in asset recovery and fraud prevention. You’ll learn how unclaimed property is tracked, how DC’s proactive outreach programs are helping citizens reclaim their money faster, and the surprising items fo…
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She Was Fine… Until She Wasn’t: The Hidden Cost of Aging Without a Plan with Corinne Auman
25:50
25:50
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25:50What does it really mean to age well — especially when you’re doing it alone? You think there's still time—until there isn't. Dr. Corinne Auman, gerontologist, developmental psychologist, and founder of Choice Care Navigators, shares the emotional and financial chaos that unfolds when families don’t plan for aging. She’s also the author of Keenager…
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Calvin Amato Left His Career to Become a Funeral Director—Here’s How He Found His Life’s Purpose
23:52
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23:52“This is the worst day of someone’s life. And we have the chance to give them a sliver of hope.” From attending strangers’ funerals at age 5 to holding a human brain in his hands—Calvin Amato’s journey is unlike anything you’ve heard. As a Funeral Director-in-Training at Koch Funeral Home and a Brain Recovery Specialist, Calvin is helping families …
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Gravedigger to NFDA President: How Do Funeral Directors Help Families Heal with Chris Robinsons
22:54
22:54
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22:54What do funeral directors really do—and why does it matter more than ever? Chris Robinson, the 2024–2025 President of the National Funeral Directors Association, who shares how a summer job as a teenage gravedigger led to a lifelong mission of helping families through their hardest moments. From the unseen emotional labor to the impact of pre-plann…
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Cremation Secrets: What 60% of Americans Are Choosing (and Why It Matters) with Barbara Kemmis
35:39
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35:39Cremation is now the #1 choice in America—over 60% of families are choosing it. But what most people don’t know about cremation can create chaos, confusion, and costly mistakes when the time comes. In this episode of Buried in Work Podcast, Barbara Kemmis, Executive Director of the Cremation Association of North America reveals the real story behin…
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What 30 Years in Aging Taught Me About Death, Stuff, and Being Alone with Steve Gurney
28:15
28:15
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28:15What does it really mean to age well — especially when you’re doing it alone? In this episode of The Buried in Work Podcast, host Adam Zuckerman sits down with Steve Gurney, founder of the Positive Aging Community, who has spent over 30 years helping families navigate the often overwhelming world of aging, solo living, downsizing, and end-of-life d…
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Beyond the Funeral: Sarit Wishnevski on Honoring the Dead and Supporting the Living
33:22
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33:22What if the way we honor the dead could transform the way we live? In this episode of The Buried in Work Podcast, Sarit Wishnevski, Executive Director of Kavod v'Nichum, explores the ancient Jewish rituals that bring meaning, comfort, and connection at the end of life—and how they can change the way we approach our own lives. For centuries, the Che…
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Servant Leadership & Funeral Service: The Calling of Allyse Worland
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33:33
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33:33By 15, Allyse Worland was knocking on funeral home doors, determined to make her dream a reality. Today, she’s not just a Licensed Funeral Director and Embalmer—she’s shaping the future of the funeral director career, mentoring the next generation, and challenging everything we think we know about the funeral industry. Visit Buried in Work for the …
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Tripp Tillery: Prepare for Death & Save Your Family
18:39
18:39
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18:39Did you know that the most loving thing you can do for your family is to plan for your own death? In this episode of the Buried in Work Podcast, Tripp Tillery, CEO & Founder of The Dead Book, explores how his personal journey through grief and estate administration led to the creation of a revolutionary tool designed to simplify estate planning and…
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Artist Adam Himebauch on creating narratives.
1:08:36
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1:08:36or Season 8, our first guest is Adam Himebauch, a multi-media artist in NYC. Adam is one of my favorite contemporary artists in performance and fine art. He was recently profiled in the New York Times. You can easily spend hours down the Himebauch rabbit hole — which is pure fun, meta, and is multi-dimensional. The best way to describe Adam is “But…
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Wayne Zell on Succession Planning: What Happens to Your Business If You’re Gone Tomorrow?
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38:03
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38:03What would happen to your business if you were gone tomorrow? Most entrepreneurs pour everything into building their business—but almost none plan for what happens next. What if you got sick? What if you wanted to retire? Or, what if you suddenly had the opportunity to sell for life-changing money but weren’t prepared? In this episode of Buried in …
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Eric Brotman: Don’t Just Retire! Graduate to a Richer Life
27:19
27:19
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27:19Most people think of retirement as the finish line—but what if that mindset is setting you up for failure? What if, instead of retiring, you could graduate into a new phase of life—one filled with purpose, financial security, and freedom? In this episode, Eric Brotman, a certified financial planner, author, and podcast host, discusses the biggest m…
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Dr. Matthew Tyler: Navigating Illness & the Power of Palliative Care
28:49
28:49
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28:49Did you know most people don’t understand palliative care—doctors included? In this episode of Buried in Work, we sit down with Dr. Matthew Tyler, a hospice and palliative care specialist, to uncover the truth about palliative care—what it is, what it isn’t, and why it matters more than you think. Dr. Tyler, the creator of How to Train Your Doctor,…
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The Lost Art of Mourning: What We’ve Forgotten About Death with Joanna Ebenstein
38:34
38:34
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38:34We don’t talk about death, but we should. Our culture has pushed death out of sight, making it something to fear rather than understand. But what if embracing death could actually help us live more fully? In this episode of the Buried in Work Podcast, Joanna Ebenstein, artist, author, and founder of Morbid Anatomy, uncovers the forgotten history of…
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What Really Matters: Kate DeBartolo on Turning Tough Conversations Into Connections
30:50
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30:50Did you know that having one conversation today could save your loved ones years of heartbreak tomorrow? In this episode of Buried in Work podcast, Adam Zuckerman sits down with Kate DeBartolo, Senior Director at the Institute for Healthcare Improvement and leader of the groundbreaking Conversation Project. Together, they tackle one of the most avo…
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Mark Willis: Take Back Control of Your Money and Build a Legacy You’re Proud Of
33:23
33:23
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33:23In this episode of Buried in Work, Adam Zuckerman sits down with Mark Willis, a Certified Financial Planner® and the owner of Lake Growth Financial Services. Mark is not your average financial advisor—he’s a wealth architect who’s helped hundreds of clients take control of their financial futures using innovative strategies like self-banking, real …
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Penny Smith on Dying, Living Without Fear, and Why Hospice Isn’t What You Think
32:39
32:39
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32:39After this episode, you’ll see life, death, and everything in between in a way you never have before. Adam Zuckerman sits down with Penny Hawkins-Smith, BSN, RN, CHPN, a nationally certified hospice and palliative care nurse, social media educator, and author of Influencing Death: Reframing Dying for Better Living. With over two decades of experien…
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Helen Bauer: The Truth About Hospice, Caregiving, and Finding Dignity in End-of-Life Choices
34:32
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34:32When you hear the word “hospice,” what comes to mind? For many, it’s fear, confusion, or even stigma. But what if understanding hospice care could change how we approach some of life’s most difficult moments? In this heartfelt episode of Buried in Work, Jared Rizzi sits down with Helen Bauer, a certified hospice and palliative care nurse and host o…
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