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Welcome to "The ABM Way." A B2B Marketing podcast hosted by Omprakash Karuppanan from Fuego Systems. Here we discuss and learn hands-on strategies and best practices in Account Based Marketing, Demand Generation, B2B Marketing strategy, Marketing and sales metrics, alignment, content, and more. Through Interviews, fireside chats, and Lunch & Learn sessions, we share invaluable insights and learnings for B2B Marketers, CXOs, and Founders looking forward to starting or improving their ABM prog ...
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Episode 11: From the Dawn of the Internet to AI-Insights from a 3-Decade Expert in Branding,SEO and ABM-Patricia McParland
31:22
31:22
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31:22
In this episode of The ABM Way, Omprakash discusses with Patricia McParland, VP of Marketing at MetricStream, a leader in governance, risk, and compliance (GRC) software solutions. With over three decades of B2B marketing experience, Patricia shares her expert insights on how marketers can navigate the evolving digital landscape while staying roote…
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Episode 10: Why your ABM advertising doesn't work and how to fix it with Yulia Olennikova
32:28
32:28
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32:28
In this episode of The ABM WAY Omprakash karuppanan and Yulia Olennikova from N.Rich discuss on: Why your ABM advertising doesn't work and how to fix it! Are display ads worth the cost? Do Display ads still work? How can I personalize ads in scale? Do we need expensive ABM ad platforms? These and many more questions, In this episode, we discussed: …
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Episode 9: Why crafting a Human-First ABM Copy always wins, making your audience feel understood and valued!| Naomi Soman
38:25
38:25
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38:25
Why crafting a Human-First ABM Copy always wins, making your audience feel understood and valued! In this episode of the The ABM Blitz series, Naomi Soman from Storylogick Consulting and Omprakash Karuppanan discuss: A well-ideated narrative and UVP backed by research help you: ✔️Connect Emotionally ✔️Stay Engaging and Memorable ✔️Show Differentiat…
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Episode 8: Growth ABM vs Enterprise ABM-The Future of Account-Based Marketing and Growth Strategies with Davis Potter.
38:49
38:49
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38:49
Join Omprash Karuppanan, the Founder of Fuego Systems, in THE ABM Way Episode. Topic: Growth ABM vs Enterprise ABM-The Future of Account-Based Marketing and Growth Strategies with Davis Potter. In this episode, we dive deep into the evolving world of Account-Based Marketing with Davis Potter from Forgex. Davis shares extensive experience and insigh…
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Episode 7: ABM Horror Stories and How to Avoid them|ABM Blitz Series|Omprakash Karuppanan
30:06
30:06
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30:06
Join Omprash Karuppanan, the Founder of Fuego Systems, in the ABM Blitz Episode. Topic: ABM Horror Stories and How to Avoid Them. Here, Omprakash discusses on 1. How ABM is a powerful strategy but requires meticulous execution. 2. Rushing into ABM can cause a lot of wasted budgets, resources, and time. 3. There are some common pitfalls to expect in…
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Episode 6: People first GTM. Building relationships, Scaling, and metrics for a successful GTM in 2024|Mark Kilens
28:19
28:19
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28:19
Join Mark Kilens, the co-founder of TACK, and me in discussing "People first Go-To-Market." Here, Mark discusses: 1. Importance of building relationships and partnerships with customers. 2. Role of technology and data in people First go-to-market 3. Community-led growth 4. The potential impact of AI on go-to-market strategies and more. Thanks for l…
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Episode 5:How to choose the right pilot program for your ABM in 2024| Andrei Zinkevich
52:47
52:47
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52:47
How to choose the right pilot program for your ABM in 2024. Welcome to another episode of the ABM Way. In this episode, we have a special guest, Andrei Zinkevich from Full Funnel who shares valuable insights on creating a successful pilot program for account-based marketing (ABM). Throughout the conversation, Andrei provides a framework for conduct…
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Episode 4:How to execute a full-lifecycle ABM in challenging economic times|Taylor Young
41:12
41:12
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41:12
In this Podcast episode, I am joining Taylor Young, Director of Strategic Initiatives @ Terminus, to discuss on: The concept of full-lifecycle ABM in detail. The benefits of a full-lifecycle ABM for marketing efforts. How to implement a full-lifecycle ABM strategy in a challenging economic crisis. How to investigate the challenges and mistakes when…
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Episode 1: Playbooks & strategies to foster alignment between Marketing & Sales|Mason Cosby
29:40
29:40
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29:40
Mason Cosby and Omprakash Karuppanan discuss specific strategies to foster Marketing and sales alignment. Mason Cosby, the director of demand gen with sales assembly, discusses the challenges and importance of marketing and sales alignment. He emphasizes that larger organizations need more help aligning these teams due to specialized roles and diff…
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Episode 2:How to make ABM work for you|Does ABM end with Programmatic ad platforms| Vladimir Blagojevic
39:53
39:53
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39:53
In this Lunch & Learn session, I am joining Vladimir Blagojevic to discuss on: How to make ABM work for you? Does ABM end with Programmatic ad platforms? What are Enterprise SAAS companies missing when running ABM programs? Does ABM end with programmatic ads? How to check if your ABM campaigns are successful. Metrics to track and many more. They di…
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Episode 3:The key challenges in marketing and sales alignment and how to overcome using technology| Brad Rosen
27:16
27:16
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27:16
In this episode, Brad Rosen discusses the challenges of marketing and sales alignment. Brad Rosen is President & Head of RevOps at Sales Assembly. Here we discuss 1. What are the key challenges to establishing the marketing and sales alignment? 2. How can technology be used best to help foster this alignment? 3. Examples of successful B2B companies…
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