GTM Roulette is a fun and informative podcast for marketing, sales, and customer success leaders to learn about the latest trends across the top go-to-market channels. Each episode, the host, Kris Rudeegraap, the Co-CEO of Sendoso "spins the wheel" to pick a random go-to-market channel and then discuss thought provoking channel performance insights and future predictions with the guests.
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All Tom does is think about and start B2B businesses. This podcast is his excuse to talk about it.* *With awesome B2B entrepreneurs like David Heinemeier Hansson (37signals), Guillaume Moubeche (lemlist), Chris Walker (Refine Labs), Andrew Gazdecki (Acquire.com), Adam Robinson (Retention.com), Peep Laja (CXL), Gil Allouche (Metadata), Jonathan Dane (KlientBoost), Eric Siu (Single Grain), Arvid Kahl (FeedbackPanda), Carrie Rose (Rise at Seven) and many more.
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B2Boring: The Podcast That's Anything But Ordinary! Are you tired of the same old B2B marketing strategies? Ready to break free from the mundane and discover innovative ways to captivate your audience? Then join us on B2Boring, where we dive deep into the world of boundary-pushing B2B marketing! Each episode features daring marketers sharing their tales of creativity and success. From unconventional campaigns to out-of-the-box strategies, we uncover the secrets behind their standout ideas, e ...
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As the Founder or CEO of a start-up or small business, you know you need to take marketing seriously. But do you know how to get started? The Marketing Mix is your guide to positioning, content marketing, demand generation, and sales enablement for growing B2B companies. We dig into the details by interviewing marketing specialists; by talking to leaders who’ve faced the same issues as you, in their company; and by taking deep dives into specific marketing topics. Whether you’re interested i ...
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Welcome to Season 3 of the Revenue Rebels podcast, hosted by Alan Zhao and Max Greenwald, Co-Founders of Warmly, This season is all about mid-market sales & how to enable your team to sell into bigger accounts. In each episode we cut through the fluff and dive deep into modern tactics used to achieve success: intent-based outreach, social selling, warm calling, customer-led sales, as well as various sales leadership topics. On the show you can expect appearances from real practitioners, nich ...
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The Employee-Powered Content Machine Driving 40% Of New Business with Gabe Lullo
26:57
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26:57Gabe Lullo on LinkedIn Alleyoop on LinkedIn Alleyoop Website Do Hard Things Podcast on LinkedIn Do Hard Things Podcast on YouTube Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark …
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How Nick Huber Built a Multi-Million Dollar Empire with Social Media and "Boring Businesses"
24:00
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24:00Nick Huber's Personal Profiles: Nick Huber on LinkedIn Nick Huber on X (formerly Twitter) Nick Huber on Instagram Nick Huber on TikTok Nick Huber's Personal Website Nick Huber's Books & Podcasts: "The Sweaty Startup" by Nick Huber (US Amazon) "The Sweaty Startup" by Nick Huber (UK Amazon) The Nick Huber Show (Apple Podcasts) The Sweaty Startup (App…
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Rob Walling's LinkedIn Rob Walling on X (formerly Twitter) Rob Walling's Personal Website/Blog TinySeed’s LinkedIn TinySeed’s Website MicroConf’s LinkedIn MicroConf’s Website Startup for the Rest of Us podcast Rob Walling's book, The SaaS Playbook: Build a Multimillion-Dollar Startup Without Venture Capital Rob Walling’s other books Confessions of …
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LinkedIn Growth Hacks You Need in 2025 with Tom Hunt (UnF*ck My Startup)
39:48
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39:48Tom Hunt’s LinkedIn Tom Hunt’s X (Formerly Twitter) Adam Robinson’s LinkedIn Adam Robinson’s X (Formerly Twitter) Pete Crowley’s LinkedIn RB2B on LinkedIn RB2B Newsletter RB2B Website Unfuck My Startup on Apple Podcasts Full episode on YouTube Channel Past Episode: OLD WAY/NEW WAY with Adam Robinson of Retention.com Confessions of a B2B Entrepreneu…
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This Guy Has Worked With 60 B2B SaaS Businesses with Alan Gleeson of Contento
25:55
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25:55Alan Gleeson's LinkedIn Alan Gleeson’s X (formerly Twitter) Contento’s LinkedIn Contento’s Website AGILITY SaaS B2B Marketing Guide Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dar…
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Tomer Dean's LinkedIn Ran Alter’s LinkedIn Peleg Aran’s LinkedIn Tomer Dean's X (Formerly Twitter) Ran Aleter’s X (Formerly Twitter) Peleg Aran’s X (Formerly Twitter) Lychee’s LinkedIn (Acquired by Fame) Lychee’s Website (Acquired by Fame) Download Apple as MP3 Download Spotify as MP3 Download Spaces as MP3 Confessions of a B2B Entrepreneur is hand…
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A Day in the Life of a B2B SaaS CEO with Kris Rudeegraap of Sendoso
27:25
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27:25Kris Rudeegraap's LinkedIn Kris Rudeegraap's X (Formerly Twitter) Kris Rudeegraap's Email: [email protected] Sendoso’s LinkedIn Sendoso's Website Sendoso's Case Studies Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of…
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Branding & Solopreneurship with Emily Dunlop of Good Marketing Club™
30:33
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30:33Emily Dunlop's LinkedIn Emily Dunlop's X (Formerly Twitter) The Good Marketing Club LinkedIn The Good Marketing Club Website Multiplier - Global EOR Company Website Do What You Love, Love What You Do by Holly Tucker Manifest: 7 Steps to Living Your Best Life by Roxie Nafousi Psychology of Money by Morgan Housel Good Life Newsletter by Emily Dunlop …
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[Greatest Hits] How To Start A Movement with David Heinemeier Hansson of 37signals
39:57
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39:57Follow David Heinemeier Hansson on LinkedIn Check out 37signals Check out Basecamp Check out HEY Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company…
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9x Presidents Club at HubSpot - James Stone, Head of Mid-Market Sales at HubSpot
27:48
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27:48James Stone (Head of Mid-Market Sales at HubSpot) has been with the company for 14 years, taking part in their growth from $30 Million ARR to $2.5 Billion in 2024. During this time, James has secured Presidents Club 9 times. HubSpot’s brand is best known for their inbound sales motion. Today in the mid-market sector, James mentions that 25% of thei…
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How to Achieve B2B Podcasting Growth: Expert Strategies with Tom Hunt (Grow Your B2B SaaS Podcast)
33:51
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33:51Joran Hofman LinkedIn Joran Hofman X (Formerly Twitter) Grow Your B2B SaaS Podcast Website Tom Hunt LinkedIn Tom Hunt X (Formerly Twitter) Tom Hunt Website Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals C…
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How to Become a Successful CRO - JD Miller, 5x Exit CRO, Author & Operating Advisor
29:47
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29:47JD Miller (CRO, Operating Advisor, Author of The CRO's Guide to Winning in Private Equity) joined the show to help CRO’s beat the odds and stay in their roles longer than the average tenure of only 18 months. So why exactly are CRO’s getting booted so early in their journey with a new company? The easy answer would be that they aren’t hitting their…
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How To Find, Buy & Transform Businesses with Nick McLean of Four Pillars Investors
28:18
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28:18Nick McLean’s LinkedIn Nick McLean’s X (formerly Twitter) Four Pillars Investors LinkedIn Four Pillars Investors Website Nick McLean’s YouTube Channel Ambition with Nick Website Subscribe to The Mid Market Insider Newsletter Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes:…
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Turning a Sales Tactic Into a 400+ Person Company - Kris Rudeegraap, Co-Founder/Co-CEO of Sendoso
29:41
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29:41Today’s episode welcomes Kris Rudeegraap, Co-founder and Co-CEO of Sendoso, the leading Sending Platform,that helps companies stand out by giving them new ways to engage with customers throughout the buyer’s journey. A big part of Sendoso’s success is the fact that Kris built a platform based on his own domain expertise in sales. Back in 2014, he w…
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Cracking the LinkedIn Code - Tom Hunt's 5 Steps to Viral Growth & B2B Podcasting Domination (The Founder-Led Marketing Show)
45:39
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45:39Finn Thormeier LinkedIn Finn Thormeierl on X (Formerly Twitter) The Founder-Led Marketing Show Website Tom Hunt LinkedIn Tom Hunt X (Formerly Twitter) Tom Hunt Website Others Mentioned Josh Fechter LinkedIn Houston Golden LinkedIn Dave Gerhardt LinkedIn Chris Donnelly LinkedIn Adam Robinson LinkedIn Bridget Hyacinth LinkedIn Matt Barker LinkedIn Ol…
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Signals Based Marketing with Kevin White of Common Room
25:54
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25:54Kevin White on LinkedIn Common Room’s LinkedIn Common Room’s Website Download the 100+ Signals for Pipeline Generation - Curated by Common Room Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker …
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From Google To Founding Warmly - Max Greenwald Joins The Exceptional Sales Leader Podcast
57:32
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57:32We're flipping the script - today's episode has Darren Mitchell interviewing the CEO/Co-Founder of Warmly - Max Greenwald - on The Exceptional Sales Leader Podcast. Tune in to learn the journey of the Revenue Rebels host!By Warmly - The B2B Signal-Based Go-To-Market SaaS Platform
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Unlocking Explosive Growth - Tom Hunt's LinkedIn & Podcasting Strategies (Million Dollar Mastermind)
54:14
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54:14Larry Weidel LinkedIn Larry Weidel on X (Formerly Twitter) Million Dollar Mastermind Website Tom Hunt LinkedIn Tom Hunt X (Formerly Twitter) Tom Hunt Website Fame LinkedIn Fame Website Fame Hosting & Distribution Alan Penz Host (mentioned) Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downl…
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Win Competitive Deals Through Excellent Support - Areya Dargahi, Director of Mid-Market Sales at Gainsight
33:30
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33:30Areya Dargahi leads mid-market sales at Gainsight, a Series E SaaS company that helps businesses drive efficient growth by unifying the post-sales customer journey. Areya has built out their mid-market sales team from scratch, and now his team is bringing just shy of $10 million ARR. Gainsight started off as an enterprise-only solution and then mov…
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Building 5 Agencies In 2 Years with John Ghiorso of Orca Pacific
29:51
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29:51John Ghiorso on LinkedIn Influent.’s Website Influent Social on LinkedIn Garret Caudle on LinkedIn Monks on LinkedIn Orca Pacific on LinkedIn Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Ra…
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How to Build a Mid-Market Sales Motion with Steven Wright, Director of Mid-Market Sales at Synergis
32:42
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32:42Steve Wright leads mid-market sales at Synergis, where they help companies find and retain top talent in technology. After 25 years of primarily serving enterprise clients, Synergis saw an opportunity to expand into mid-market - and the results have been phenomenal. The magic of mid-market is that it allows you to work directly with decision makers…
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How & Why We Acquired Lychee (Solo Episode)
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12:51Link to Lychee Link to 2 Hour Podcast | Fame Link to these three tools: Spotify podcast downloader Apple podcast downloader Convert X Space downloader Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris …
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Cofounder Relationships, Content & Money with Rob Moore of Progressive Property
31:06
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31:06Rob Moore on LinkedIn Rob Moore on X (formerly Twitter) Rob Moore on Facebook Rob Moore on Instagram Rob Moore’s Website Disruptors Rob Moore on X (formerly Twitter) Progressive Property on LinkedIn Progressive Property on X (formerly Twitter) Progressive Property on Facebook Progressive Property on Instagram Progressive Property on TikTok Disrupto…
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Scott Nedwick and Steve Sanchez Discuss the Role of [Redacted] in a Holistic Sales and Marketing Strategy
27:01
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27:01In this episode of the GTM Roulette podcast, Kris Rudeegraap is joined by Scott Nedwick and Steve Sanchez, both seasoned experts in customer success, for an engaging conversation on an unexpected topic. Tune in to hear them share valuable insights on how to cut through the noise, strike the right balance in marketing outreach, and leverage data to …
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How to Master HubSpot in 2024 - Ali Schwanke, Founder of Simple Strat
27:58
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27:58Ali Schwanke (Founder @ Simple Strat) is an expert in helping companies get better and faster results through mastering HubSpot. Her company is a Diamond Solutions Partner and she’s the host of HubSpot Hacks, the #1 unofficial YouTube channel for HubSpot Tutorials. Even though HubSpot positions itself as a plug and play solution that’s easy to set …
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Mario Martinez Jr. and Ronen Pessar Share Hot Takes on [Redacted] in B2B Marketing Strategy
27:02
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27:02In this GTM Roulette episode, Kris Rudeegraap is joined by Mario Martinez Jr. and Ronen Pessar as they dive into an unexpected topic transforming B2B strategy. They discuss the rise of influencers, impact of AI, and share tips on staying ahead in this evolving space. Tune in to hear their insights and predictions on why this channel is becoming ess…
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Stop Losing Deals to Procurement - Mike Lander, CEO at Piscari
33:35
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33:35Mike Lander is an expert at handling procurement and helping sales teams increase their win rates in the mid-market and beyond. After years of founding companies, running consultancies and scaling teams, Mike took his experience as a buyer and started Piscari to help sellers better understand how buyers think and how to walk away from negotiations …
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Oscar Torres and Sara Richter Chat the Power of [Redacted] in B2B
24:35
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24:35In this episode of the GTM Roulette podcast, host Kris Rudeegraap, co-founder and CEO of Sendoso, is joined by Oscar Torres from Desosystems and Sarah Richter from Amarsys for an insightful discussion on innovative strategies for breaking through the noise in B2B marketing. They delve into the importance of data in creating personalized, high-impac…
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Tom Hunt on LinkedIn Tom Hunt on X Link to Tom Hunt's 70k Likes LinkedIn Post Link to Tom Hunt's 300k Likes LinkedIn Post Copywriting Resources: Matt Barker’s Business Page on LinkedIn Luke Matthew’s AI WRITING made EASY on LinkedIn Lara Acosta’s Literally Academy on LinkedIn Confessions of a B2B Entrepreneur is handcrafted by our friends over at: …
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The Sendoso Marketing Journey. A conversation with Kris Rudeegraap, co-founder and CEO
34:32
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34:32On this episode, I talk with Kris Rudeegraap, CEO of Sendoso, about his journey from software sales - where he spotted a gap in the market - to being a company founder, and then the first CMO. He details Sendoso's early marketing strategies, including building a robust CRM database, focusing on field and event marketing, and creating educational co…
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Trolling, LinkedIn & Cold Calling with Jack Frimston of We Have a Meeting (WHAM)
29:53
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29:53Jack Frimston LinkedIn Jack Frimston X WHAM LinkedIn WHAM Website WHAM -A SALES COMMUNITY LinkedIn WHAM Community on SKOOL WHAM Linktree Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants O…
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[Greatest Hits] The Ultimate B2B LinkedIn Paid Strategy with Justin Rowe of Impactable
40:01
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40:01Justin Rowe LinkedIn Impactable - B2B LinkedIn Ads Agency LinkedIn Impactable - LinkedIn-Ads Agency YouTube Impactable Website Check out our awesome sponsor Ahrefs Webmaster Tools Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeie…
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Keri Brooke and Wendy White Discuss [Redacted] in B2B Marketing
21:44
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21:44In this episode of the GTM Roulette podcast, Sendoso’s Co-CEO Kris Rudeegraap sits down with CMOs Keri Brooke and Wendy White to explore how an underutilized channel is reshaping B2B marketing.By Kris Rudeegraap
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Private Equity Marketing Secrets with Shiv Narayanan of How To SaaS
29:39
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29:39Shiv Narayan’s LinkedIn How To SaaS on LinkedIn How To SaaS Website Shiv’s new book: Post Acquisition Marketing (How to create enterprise value in the first 100 days) Shiv’s another book: Exit-Ready Marketing (The 9-step Framework to Maximize Your Valuation) Shiv's 120 signatured drawings: SaaS Marketing Simplified Shiv’s C-Level Marketing Training…
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How To Build A Marketing Agency with Max van den Ingh of Unmuted
30:37
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30:37Unmuted's Website Max van den Ingh's LinkedIn Jonas van de Poel LinkedIn Paolo Campagnoli LinkedIn House of Demand Podcast Check out our awesome sponsor, Fame, they start and grow the world's most profitable B2B podcasts Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How…
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From Corporate Cubicle to Podcasting Powerhouse - Bootstrapping a $3.6M ARR Business (Resume Assassin presents Recruiting Insider)
29:19
29:19
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29:19Mary Southern LinkedIn Mary Southern Website Mary Southern Calendly Resume Assassin presents Recruiting Insider Podcast Tom Hunt on LinkedIn Tom Hunt on X Fame Website Companies Mentioned: Ernst & Young Accenture Upwork Intercom Workday Zendesk Ramp Circle LeanData Signify People.ai Confessions of a B2B Entrepreneur is handcrafted by our friends ov…
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From Startup to Industry Leader: Kris Rudeegraap's Sendoso Journey
27:03
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27:03In this week's episode of B2Boring, the podcast for B2B marketers, the host welcomes Kris, the founder and CEO of Sendoso. Key Highlights: Kris discusses his journey since founding the direct mail and corporate gifting platform almost nine years ago touching on the challenges faced, especially during the COVID-19 period and subsequent economic shif…
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What Bridgewater Associates Can Teach Us About Management with Dave Kline of MGMT Accelerator
30:59
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30:59Dave Kline LinkedIn Dave Kline X MGMT Accelerator LinkedIn MMGT Playbook Newsletter Limelight LinkedIn Limelight Website Invisible LinkedIn Invisible Website Invisible YouTube SkillScouter LinkedIn SkillScouter Website Bridgewater Associates LinkedIn Bridgewater Associates Website Ray Dalio LinkedIn Ray Dalio X Principles: Ray Dalio Books Website B…
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Is Google losing its grip on B2B marketing?
16:33
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16:33If you’re a founder or CEO of a growing business, you've probably been told that you have to focus your marketing around Google. Whether that’s ranking highly for a specific phrase or a set of keywords; or investing in ads to get more people to your website. Both of which can get expensive quickly! And there's a good chance that all this effort has…
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LinkedIn Jail and the $4M ARR Flywheel Lessons in Resilience (Confessions of an EOS Implementer)
47:55
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47:55Ryan Hogan on LinkedIn Talent Harbor Website Talent Harbor on LinkedIn Tom Hunt on LinkedIn Tom Hunt on X Fame Website Confessions of an EOS Implementer Website Ryan x Tom on Confessions of an EOS Implementer: Episode 20 Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How…
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LinkedIn Growth, Inbound Hiring, and Scaling a Service Business (Innovators Can Laugh)
25:12
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25:12Eric Melchor LinkedIn Innovators Can Laugh LinkedIn Innovators Can Laugh Website B2B PodPros - B2B Podcast Ads LinkedIn B2B PodPros - B2B Podcast Ads Website Tom Hunt LinkedIn Tom Hunt X (Formerly Twitter) Tom Hunt Website Fame LinkedIn Fame Website Dragons’ Den - Male leggings? Song recommendation: Deadbeat Gospel by Barry Can't Swim Relaxation To…
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Winning Big with ABM: B2Boring With Kristina Jaramillo
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26:27Join Chris as he sits down with Kristina Jaramillo, President of Personal ABM, to explore the current state and challenges of account-based marketing (ABM). They dive into the importance of personalizing ABM strategies, focusing on quality over quantity, and the critical role of a strong post-sale ABM strategy in driving customer loyalty and repeat…
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Changing The Working World with Tony Jamous of Oyster
25:24
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25:24Tony Jamous LinkedIn Tony Jamous X Oyster HR Website Oyster HR LinkedIn Oyster HR X Vonage SMS API (formerly Nexmo) Website Nexmo LinkedIn Nexmo X Check out our awesome sponsor, Fame, they start and grow the world's most profitable B2B podcasts Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most …
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How to Transition out of Founder-Led Sales - Alex Newmann, CEO & Founder of Newmann Consulting Group
21:13
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21:13Alex Newmann (Founder & CEO of Newmann Consulting Group) is an expert at helping founders of B2B companies (either bootstrapped or Series A funded) transition out of founder-led sales, make their first sales hires and build a scalable, repeatable sales process. In this episode, he sits down with Alan Zhao to help change the way you think about maki…
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Jesse Pujji Reveals How He’s Building His HoldCo (Gateway X)
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33:57Jesse Pujji LinkedIn Jesse Pujji Twitter Andrew Warner LinkedIn Andrew Warner Twitter Tinuiti x Ampush website Gateway X website Growth Assistant website Bootstrapped Giants podcast and newsletter Check out our awesome sponsor, Fame, they start and grow the world's most profitable B2B podcasts Confessions of a B2B Entrepreneur is handcrafted by our…
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Fame's Success, Low Finance Costs, and LinkedIn Organic Growth (Parker Olson's LinkedIn Live)
21:58
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21:58Parker Olson on LinkedIn Book an Appointment with Parker Parker x Tom on LinkedIn Live Stealth Startup on LinkedIn Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creatin…
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B2B Websites that Convert | A Conversation with Sam Dunning of Breaking B2B
35:21
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35:21If you’re running a B2B tech company, you want your website to generate leads, and convert interest. Yet so many websites are built for vanity, not revenue. And that’s Sam Dunning’s goal with Breaking B2B - to change the way that tech companies and SaaS providers think about their web design. The website should be the hub to which you drive all of …
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Building A $25m Agency with Garrett Mehrguth of Directive
34:21
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34:21Garrett Mehrguth on LinkedIn Directive's website Garrett Mehrguth's Course Garrett Mehrguth's YouTube Channel Check out our awesome sponsor, Fame, they start and grow the world's most profitable B2B podcasts Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A M…
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Unleashing AI & Communication Strategies: B2Boring With Steve Vinall
32:45
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32:45Join Chris Rack as he welcomes Steve, founder of Coach Communications, to delve into the latest trends and insights in B2B marketing and communications. They explore the impact of current uncertainties, artificial intelligence, and strategic communication tactics that are shaping the industry. Key Highlights: B2B Marketing Trends: Steve shares his …
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Podcast Processes, Premise, and Building Authority (Maker Mixtapes Ep)
25:39
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25:39Tom Whatley on LinkedIn Grizzle's website Maker Mixtapes Maker Mixtapes on YouTube Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building CEO …
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