))
Winning Big with ABM: B2Boring With Kristina Jaramillo
Fetch error
Hmmm there seems to be a problem fetching this series right now.
Last successful fetch was on September 27, 2024 13:46 (
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 433851390 series 3578279
Join Chris as he sits down with Kristina Jaramillo, President of Personal ABM, to explore the current state and challenges of account-based marketing (ABM). They dive into the importance of personalizing ABM strategies, focusing on quality over quantity, and the critical role of a strong post-sale ABM strategy in driving customer loyalty and repeat business.
Key Highlights:
- The evolution of ABM into a go-to-market approach.
- The importance of personalizing the ABM strategy for each account.
- Differentiating between ABM software and strategy.
- The significance of a strong post-sale ABM approach.
- Challenges in engaging high-value accounts and the role of quality over quantity in ABM efforts.
Kristina Jaramillo on LinkedIn
Chris Rack on LinkedIn
To learn more about how pharosIQ can help you achieve revenue goals, visit us here.
30 episodes
Share
