Best Pr Measurement Podcasts (2025)

1
S12 E7: Reviews, Rates, and ROI: Ecom Strategy Breakdown 40:53

1d ago40:53

40:53

There’s been a lot of things affecting ecom lately: tariffs, social media algorithms, AI, the list goes on. How do we navigate all of it? Nik’s setting the scene and breaking down ecom’s best practices. Margins are already thin and advertising costs are going up. So, making creative and quality content is a way to stand out. Being on top of analyti…

1
Creating the Story Your Numbers Are Telling 14:20

2h ago14:20

14:20

Do you know if your client's business is moving forward with all the data collected? This week on the Spin Sucks Podcast, Gini Dietrich is talking about how you can take your client's data and uncover the why behind the number by asking the questions they haven't asked yet.By Gini Dietrich, Founder of Spin Sucks

1
Master’s Degree or Nah? The Value of Lifelong Learning In and Out of the Classroom 26:13

7d ago26:13

26:13

Abbie and Adrian discuss the value of postgraduate degrees, questioning whether formal education is necessary for success in today’s job market. Abbie emphasizes that while she values her Master's degree for personal growth, she believes that education doesn’t always have to come from traditional institutions. She talks about the importance of trad…

1
S12 E6: Redefining Media and Marketing Measurement (with Michael True, CEO of Prescient AI) 41:42

5d ago41:42

41:42

Real-time tracking might be fading, but media measurement is entering a new era. Nik’s got Michael True, CEO of Prescient AI on this week’s episode to talk about how modern brands can confidently allocate budget, quantify impact, and optimize media spend using Media Mix Modeling (MMM). It’s about top of the funnel measurement. How do you use the da…

1
How to Measure Outcomes, Not Just Activity 19:18

9d ago19:18

19:18

The PESO Model© will help you build an integrated communications strategy, but if you're not measuring the right things - the outcomes it's creating - then you're going to have a hard time proving it. This week on the Spin Sucks Podcast, Gini Dietrich is talking about how to stop measuring your activity, and start putting some real numbers around t…

1
S12 E5: Creative Chemistry and Building a Beverage Brand (with Aaron Nosbisch of BRÉZ) 40:29

17d ago40:29

40:29

How do you market a non-alcoholic, elderflower, THC beverage? If it sounds like a lot, it’s because it kind of is: Nik’s got Aaron from BRÉZ on this week’s episode to talk about creativity, positioning, and advertising in a broad space like the beverage industry. You might have a creative product, but how do you get it to stand out when people may …

1
The PESO Model©: It's All About Integration 16:55

14d ago16:55

16:55

Doing a little bit of everything - picking and choosing tactics - is NOT using the PESO Model©. This week on the Spin Sucks Podcast, Gini Dietrich is talking about the real power of the model: the integration. When you have a fully integrated PESO Model© strategy, then you have a replicable system that works in your sleep, with each element re-info…

1
Would You Rather Hire a Robot or a Recent Grad? 15:34

17d ago15:34

15:34

Abbie and Adrian discuss the perspectives of recent college graduates and the unique challenges they face in today's job market. In an era where technology has rendered remote work more accessible, new grads are asking critical questions about workplace culture and the boundaries of work-life balance. Abbie shares her thoughts on the relevance of w…

1
S12 E4: Landing Pages: Tips, Tricks, and Ingredients 45:09

19d ago45:09

45:09

Nik’s continuing his discussion of the most underutilized aspect in DTC marketing: landing pages. Did you know all it takes is two hours and some creativity? Nik mentions thinking about landing pages in module sections to mix and match what you want to convey. First, you want your landing page to show what problem your product is trying to solve. T…

1
Rethink, Refine and Future Proof Your Communications Strategy 16:45

22d ago16:45

16:45

As economic uncertainty and the pace of technological change increases around the world, the communications plans you made late last year might already need an update. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking you through how you should be reviewing and updating your communications plans in light of this constantly …

1
Marketing Channels vs Programs with Asia Orangio 50:14

25d ago50:14

50:14

Why should your marketing evolve into programs? In this episode, we talk to Asia Orangio, founder and CEO of DemandMaven. You'll learn about the five growth levers you can pull, why you might be doing OKRs wrong, how to know which marketing programs to double down on, and more. Visit our website for the detailed episode recap with key learnings. De…

1
132: The Taylor Bennett Foundation's Vision for Diversity in PR: In conversation with Koray Camgöz CEO Taylor Bennett Foundation 29:56

1M ago29:56

29:56

Show Notes: The current negative sentiment and noise around equity and inclusion can feel overwhelming. At such times it makes sense to step back and celebrate the work of organisations steadfast in their vision (there are many of them around). The Taylor Bennett Foundation (TBF) is one such organisation dedicated to increasing racial and ethnic di…

1
S12 E3: The REAL Growth Lever Most Brands Overlook 32:40

26d ago32:40

32:40

What do most brands overlook? Nik lays out why landing pages are one of the most overlooked—and most powerful—levers in growth marketing. If you're pouring cash into media buying but not seeing conversions, it might not be your ads: it’s about what happens after the click. And, Nik breaks down the essential types of landing pages that move the need…

1
The Evolution and Elevation of the PESO Model© 17:27

29d ago17:27

17:27

A lot has changed since the PESO Model© was first released in 2014 - marketing and communications have all seen massive change - but the model has been there through it. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is sharing the evolution and elevation of the PESO Model, so that the marketing communications professionals who use…

1
Little Things Can Make a Big Difference 23:20

1M ago23:20

23:20

Abbie and Adrian discuss the importance of showing appreciation through small yet impactful gestures. While many people recognize the importance of these actions, consistently putting them into practice can be a challenge amidst the chaos of everyday life. Abbie shares a personal experience from a recent business trip, emphasizing how simple acts, …

1
S12 E2: Getting Creative In a Hard Field (with Andrew Deitsch of BRĒZ) 34:04

1M ago34:04

34:04

Make no mistake, beverage is one of the hardest fields in DTC. Can you cut through the noise? Nik’s got Andrew Deitsch, the Creative Director of drink company BRĒZ, on this week’s episode to talk the creative process in such a large and difficult field. Andrew’s a huge proponent of making 3D models to bring his ideas to life. With a team of designe…

1
What AI Can Do and Why it Can't Replace You 16:34

1M ago16:34

16:34

AI adoption in the PR industry has been huge, but you're not at risk of being replaced. AI is taking over the work that ultimately, we don't want to be doing, and on today's episode of the Spin Sucks Podcast, Gini Dietrich is sharing exactly how to get started, and where your human touch is, and will remain, needed.…

1
S12 E1: Entrepreneurship, Creative, Crowdfunding, and More (with Kevin O’Leary of Shark Tank) 32:05

2M ago32:05

32:05

New season, new guests. This episode’s guest has worked with Mr. Beast, Selena Gomez, and more—and you’ve definitely seen him on your own TV. Nik’s got Kevin O’Leary of Shark Tank to give us the run down of entrepreneurship, creativity, and crowdfunding. He’s done everything from low-budget ads to working with multimillion dollar commercials. Why d…

1
131: The Rise of Foodhak. Empowering wellness through intelligent nutrition with Sakshi Mittal 25:28

1M ago25:28

25:28

Shownotes: The businesses most likely to succeed are those that are born to solve real life problems. Would you agree? For Sakshi Mittal, a Wharton educated, investor at Softbank, a health crisis during her first pregnancy was the trigger to her entrepreneurial journey. The result was Foodhak – a physical and digital ecosystem that challenges the f…

1
The Enterprise Integration Gap 22:03

1M ago22:03

22:03

When customer journeys are non-linear, and happening around the world, a one-size fits all approach to marketing an communication just doesn't work - but picking and choosing individual tactics from the PESO Model© won't fix the problem - you need a whole strategy. This week on the Spin Sucks Podcast, Gini Dietrich is talking about how large organi…

1
Metrics vs Meaning: Measuring the True Impact of PR & Communications Campaigns 26:29

2M ago26:29

26:29

Abbie and Adrian talk about bridging the gap between what can be measured and what truly matters in communications and public relations. They discuss how the phrase "what gets measured gets managed"—often wrongly attributed to Peter Drucker—can be misleading since not everything that truly matters can be quantified and counted. Abbie shares her exp…

1
[Replay] The 5 Kinds of Stories You Need to Tell 18:15

2M ago18:15

18:15

Being a good communicator means being able to effectively tell stories - that is what helps you build trust and relationships. On today's episode of the Spin Sucks Podcast, Gini Dietrich is talking about the stories that work best in business and how you can get comfortable telling them.By Gini Dietrich, Founder of Spin Sucks

1
S11 E12: Unlocking Revenue and Scaling a Startup (with Liam Millward, CEO + Co-founder at Instant) 41:26

2M ago41:26

41:26

What do Toys R Us and The Oodie have in common? They work with Instant, one of Australia’s fastest growing startups. Nik’s got their CEO + Co-founder, Liam, to tell us everything about unlocking revenue, scaling, and developing a product that’s growing so fast. How is Instant redefining email marketing and using AI to do it? What does e-com look li…

1
The Shift In Thinking That Creates Strong Brand Stories 15:35

2M ago15:35

15:35

Most brand stories miss the mark becuase they're focused on the wrong thing, don't resonate with the intended audience, or lack consistency accross different channels. But there is a way to do it right, and that's exactly what Gini Dietrich is sharing this week on the Spin Sucks Podcast.By Gini Dietrich, Founder of Spin Sucks

1
The End of Celebrity Endorsements? Meet the New Brand Champions 22:06

2M ago22:06

22:06

This episode explores how employees can become powerful brand ambassadors, influencing public perception and enhancing brand communication. Abbie and Adrian discuss findings from a PR Week/Cision study showing that today's audiences increasingly trust employees' voices over paid celebrity endorsements. This change marks a notable shift in consumer …

1
S11 E11: Listener Mailbag: AOV, Product Concepts, Marketing Talent, and More 41:00

2M ago41:00

41:00

You asked, Nik’s answering. First, what’s up with increasing AOV? It really all starts with messaging that turns into leads. Encouraging people to subscribe or encouraging them to buy products that are commonly purchased together are two ways to amp it up. How should bundling work? Should you A/B test? Plus, how should you test new product concepts…

1
[Replay] Winning Business without Proposals 9:46

2M ago9:46

9:46

Requests for Proposals are the bane of many agency's existence, and although they're popular, they're rarely the best way to stary a new professional relationship. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about a better way to position yourself as an expert and get new business without the proposals.…

1
S11 E10: Breaking Down the Marpipe Report: Catalog Ads + DPA 25:29

2M ago25:29

25:29

Nik did a DPA report with everyone’s favorite ad software, Marpipe. And it’s time to share what he found. First, let’s start off with catalog ads: they’re actually carpool lanes, and you’re only running in the carpool lane if you’re paying for it or have others on board. How does this relate to catalog ad options? How do they run on their own? Plus…

1
Vertical Stories Need to be on Your Radar 16:04

2M ago16:04

16:04

You've seen them on TikTok, Instagram, Facebook and YouTube - they're an increasingly popular and important method of connecting with the people interested in the companies you represent. On this week's episode of the Spin Sucks podcast, Gini Dietrich is talking about how to use this format, and how to integrate it into your PESO Model© strategy.…

1
AI in PR: Embracing Opportunities and Addressing Concerns 22:55

2M ago22:55

22:55

The 2025 Comms Report by Cision and PRWeek highlights the significant impact of AI on the PR industry, touching on both the opportunities and concerns AI presents. Abbie and Adrian discuss how AI is becoming an integral part of their workflows, while also addressing fears about job security and budget impacts. They emphasize the importance of adapt…

1
S11 E9: The Truth About Offshore Hiring 30:00

3M ago30:00

30:00

Nik’s putting his hiring manager hat on. Don’t believe everything you hear about offshore hiring—in his experience, it’s been pretty positive, and it can help YOU scale in ways you would have never thought possible. Finding offshore help requires a ton of flexibility and skill. In Nik’s experience, not only do his hires need to know Figma, Meta Ads…

1
The New AI Search Reality 17:58

3M ago17:58

17:58

If AI is stopping people from clicking through to websites - what is the end goal for our PR work? That's what Gini Dietrich is exploring on this week's episode of the Spin Sucks Podcast: the challenges, the opportunities and what you should be tracking and prioritizing as the landscape keeps shifting.…

1
The Impact Mindset with Connor Joyce 39:03

3M ago39:03

39:03

How can the Impact Mindset improve your product development process? In this episode, we talk to Connor Joyce, senior user researcher at Microsoft and author of Bridging Intention to Impact. You'll learn why you need to ask if your product is really working, the five success metrics for products, some approaches to collecting behavioral data, and m…

1
S11 E8: Why You NEED to Work with Influencers 31:28

3M ago31:28

31:28

Nik’s advocating for YOU to work with influencers. It’s no secret that influencer marketing has so many pros, especially in this digital age. There are people who create great content—content that could include your brand and your products. There are influencers with an already existing loyal fanbase, where there’s a good chance they’ll be interest…

1
Gazing into My Crystal Ball: Using the PESO Method in an AI World 16:00

3M ago16:00

16:00

Gini Dietrich dives into AI and how PR professionals are the future of marketing. She discussed the future of paid media and using paid strategies to extend your reach with valuable content with the PESO Model. The key isn't reaching the most people; it's reaching the right people.By Gini Dietrich, Founder of Spin Sucks

1
Diversity, Equity, and Inclusion Are Not Dirty Words 25:38

3M ago25:38

25:38

Abbie and Adrian discuss the backlash against Diversity, Equity, Inclusion, and Belonging (DEIB) programs amidst changing federal policies and ongoing cultural debates. They explore the tension between maintaining an inclusive workplace and the pushback against such initiatives, emphasizing the importance of open dialogue, factual evidence, and con…

1
S11 E7: Telemedicine and Subscriptions 30:19

3M ago30:19

30:19

Nik’s answering YOUR questions and DMs—from going to live launch events to becoming a source of knowledge, there’s so much to discuss. First, Meta Ads’ new policies are affecting telemedicine and health advertising on their platforms, including hair loss solutions, SSRIs, and even certain male medications. How is this going to affect the older gene…

1
Become an Overnight Success in Just 10 Years 15:56

3M ago15:56

15:56

Your intellectual property is the culmination of your experience, insights and proven methodologies - and you should make sure that your proprietary ideas, productized services and frameworks are unambiguously yours. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is walking you through the exact steps to take to use you IP to becom…

1
130: The Power of Collaboration: Sudhir Sahani on Lessons from the Development Sector 37:03

3M ago37:03

37:03

Shownotes: 2018, was a defining year for me career wise, it was also the year when I was able to live up to my aspiration to contribute a percentage of my time pro-bono to the third sector. I had the opportunity to align and engage with PRADAN, a leading Indian charity working in the livelihoods space. This opened the door for some wonderful collab…

1
S11 E6: Content Modules, UX Tricks, and More: Website Walkthrough with Nik 46:14

3M ago46:14

46:14

Pull out your laptops and get your listening ears on, Nik’s walking us through his favorite (and most interesting) websites. From examining copy to looking at ad coloring, and everything in between, Nik points out what you should—and maybe shouldn’t do—with your DTC brand’s website. Plus, how much does your Shopify checkout screen REALLY matter? It…

1
How AI is Changing Search - What You Need to Know 15:56

3M ago15:56

15:56

AI search engines, and even traditional search engines using AI are changing how people look for and find information. For communicators, this means we need to update the way we're using the PESO Model© to make sure we're getting found where people are looking. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is telling you how.…

1
Rebuilding Trust in Government, NGOs, and the Media: Is It Even Possible? 24:01

3M ago24:01

24:01

Abbie and Adrian talk about the 2025 Edelman Trust Barometer report, which reveals rising global grievances and declining trust in institutions. They explore how businesses, governments, and NGOs can rebuild trust amidst economic and social challenges. The discussion centers on the role of transparent communication, responsible leadership, how gene…

1
S11 E5: Scaling at the Bottom of the Funnel: Deep Dive Part II 27:01

4M ago27:01

27:01

Nik’s eight page newsletter adventure continues—and this time, we’re talking about bottom of the funnel strategies for not only decisionmaking, but purchasing. There’s a ton that goes into it, from ads to loyalty and everything in between. First, you need proper digital ad execution. What does this mean? Basically, you gotta cross your Ts and dot y…

1
129: The Role of Organizational Culture in Women's Advancement: Lessons from Ashima Tyagi 35:35

4M ago35:35

35:35

Shownotes: As a podcast host one of my biggest joys is celebrating incredible people making a difference. People who I know through my work or because of my podcast or from my networks who have raised the bar either in their personal or professional life. My guest on the 129th episode of The Elephant in the Room podcast is Ashima Tyagi, our lives i…

1
Creating Ecosystems Around Your Opportunities 15:45

4M ago15:45

15:45

The magic of the PESO model is integration between the different media types. Often the lines are blurred between the elements and that means you're doing it exactly right. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about how to be omnipresent, and why you need to create an environment around each opportunity you hav…

1
128: Building a better world: Gagandeep Bhullar on measuring good with Superhuman Race 30:33

4M ago30:33

30:33

Show notes Throughout history, there have been genuine supporters and sceptics of equity and inclusion. We can all see how the current political climate in the US has deepened the divide fuelling anti-ESG/DEIB rhetoric, leading many organizations, including prominent ones like Target, Meta, Amazon, McDonald’s, Ford, Harley Davidson etc. to reduce o…

1
S11 E4: Scaling a Brand: Deep Dive 32:05

4M ago32:05

32:05

Nik wrote an eight page newsletter all for you and YOUR brand. No really, it’s all about scaling your brand: what to do, what not to do, and everything in between. Have a great product, great leadership, and the necessary funding? That’s great—but you still need more. That’s where brand equity comes in: your customers determine what value (if any) …

4M ago21:26

21:26

More and more of the public have trust issues with companies and media. Gini Dietrich reviews the Annual Edelman Trust Barometer Report and how you can use the PESO Model to address trust challenges in today's communication landscape.By Gini Dietrich, Founder of Spin Sucks

1
The Importance of Mentoring in Our Lives and Careers 18:38

4M ago18:38

18:38

It's National Mentoring Month, and Abbie Fink and Adrian McIntyre talk about the transformative power of mentoring and its impact on their personal lives and professional careers. They discuss the essence of mentorship, emphasizing the importance of both giving and receiving guidance. They reflect on their own experiences with mentors, highlighting…

1
Bullseye Customer Research with Michael Margolis 29:47

4M ago29:47

29:47

How do you narrow down to your perfect customer? In this episode, we talk to Michael Margolis, UX Research Partner at Google Ventures. You'll learn about their bullseye customer sprint, the difference between an ideal customer profile and the bullseye customer, how to apply prototypes, and more. Visit our website for the detailed episode recap with…

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Pr Measurement Podcasts

Podcasts Worth a Listen