Best Marcel Petitpas Podcasts (2025)

1
The Three Immutable Laws of Profitability, With Marcel Petitpas 48:34

10d ago48:34

48:34

Points of Interest 1:02 – 1:38 – Intro: Marcel introduces the session as a condensed version of his All-in Agency Summit talk, aimed at equipping agencies with the key levers to diagnose and improve profitability. 3:05 – 3:18 – 80/20 Profitability Focus: The goal is to give agencies 20% of the knowledge that provides 80% of the insight needed to ta…

1
Profit First for Agencies, With Mike Michalowicz 38:08

2d ago38:08

38:08

Points of Interest 0:30 – 1:31 – Meet the Guest: Marcel introduces Mike as a prolific author and entrepreneur, best known for Profit First, and previews their deep dive into simplifying profitability for service businesses. 2:00 – 3:36 – From Struggle to Simplification: Mike shares how his own entrepreneurial failures led him to journal his learnin…

1
Curiosity Drives Influence | Melissa Havel 39:23

14d ago39:23

39:23

Melissa Havel is a senior communications strategist, executive advisor, and team coach who blends big-idea thinking with a disciplined approach to problem-solving and delivering results. She has driven powerful storytelling and strategic communications campaigns across owned, earned, and paid channels for organizations of all sizes, drawing on her …

1
How to Appeal to More Clients Without Diluting Your Niche, With John Meyer 33:25

17d ago33:25

33:25

Points of Interest 1:04 – 1:46 – Introduction of John Meyer: Marcel introduces John Meyer, highlighting his experience as a successful agency owner, seller, and current business coach. 2:10 – 2:30 – John's Current Focus with Leadmore: John explains his mission with Leadmore: coaching agency owners to avoid solopreneur traps and scale their business…

1
How to Downsize Your Agency, With Carson Pierce 48:29

24d ago48:29

48:29

Points of Interest 0:00 – 0:23 – Small Cuts, Big Impact: Marcel explains how trimming small recurring expenses added up to $7K/month in potential savings. 1:32 – 2:44 – Market Uncertainty Hits Everyone: Carson highlights how client indecision is stalling agency pipelines across the industry. 3:04 – 3:23 – Opportunity in Unstable Times: Marcel frame…

1
Financial Planning for Agency Owners, With Jason Peck 32:56

1M ago32:56

32:56

Points of Interest 01:01 – 01:46 – Meet Today’s Guest: Jason Peck: Jason, a certified financial planner at EverWise Wealth Management, joins the show to share how agency owners can build wealth, protect their families, and stop relying solely on their business for financial freedom. 05:00 – 06:10 – Unique Challenges for Agency Owners: Jason outline…

1
Episode 376: The End of UGURUS – Last Episode with Brent Weaver and Jen Buzza 54:27

1M ago54:27

54:27

In this final episode of the Digital Agency Show, host Brent Weaver gets interviewed by UGURUS Lead Mentor, Jennifer Buzza. They talk about the shutdown of UGURUS after 12 great years, lessons learned from the business and recording 375+ episodes, and much more. Tune in for this Brent's final thoughts on a great run.…

1
Building a Model for Your Agency, With Carson Pierce 35:40

1M ago35:40

35:40

Points of Interest 00:51 – 01:14 – Meet Today’s Guest: Carson Pierce: Carson, a fan favorite at Parakeeto, joins the show to discuss a key challenge for agency owners—transitioning from expert to CEO while managing financial complexities. 02:01 – 03:10 – The Common Agency Struggle: Many agency owners are incredible at their craft but struggle with …

1
Prove Your Value & Increase Retention, With Mari-Liis Vaher 41:04

2M ago41:04

41:04

Points of Interest 01:09 – 01:46 – Meet Today’s Guest: Mari-Liis Vaher: Marketing pro, entrepreneur, and author of The Greatest Marketer in the World, Mari-Liis is here to help agencies prove their value and keep clients happy. 03:04 – 03:40 – The Big Marketing Trust Issue: Ever had a client drop you out of nowhere, even though you were hitting all…

1
Understanding Your Agency Model, With Carson Pierce 32:55

2M ago32:55

32:55

Points of Interest 00:55 – 01:14 – Meet Today’s Guest: Carson Pierce: Carson, a fan favorite at Parakeeto, joins the show to chat about a big shift in the agency world—why more agencies are ditching big teams in favor of lean, contractor-driven models. 01:34 – 02:29 – Agencies Are Shrinking Their Core Teams: Carson talks about a growing trend—agenc…

1
Finding Success in Creative Careers with Mark J. Jones 47:00

2M ago47:00

47:00

Mark Jones is an accomplished educator, producer, and author, known for bridging the worlds of culture, technology, and education. As the Dean of the Faculty of Animation, Art, and Design at Sheridan College and former Director at Seneca Film Institute, Mark has dedicated over 25 years to empowering the next generation of creatives. His book, The S…

1
Balancing Creativity and Profitability, With Tim Thompson 41:25

2M ago41:25

41:25

Points of Interest 0:00 – 0:32 – Show Introduction & Guest Introduction: Marcel introduces Tim Thompson, Owner and Chief Revolution Thinker at RevThink. He shares how they met at the MYOB conference, where they bonded over deep discussions on agency profitability and creative business management. 0:33 – 2:25 – Tim’s Background & The Journey to RevT…

1
What Paradiso Feels Like with Héctor Ayuso 40:28

2M ago40:28

40:28

Héctor Ayuso has spent the last 30 years chasing ideas and making them real. Call him an artist, filmmaker, creative director, storyteller, or just a guy who can't sit still—labels don’t matter, doing does. From Spain to Mexico, Italy to the U.S., he’s built studios, taught, spoken on stages, and created projects that live outside the usual boxes. …

1
The Process Behind Profit Management, With Kristen Kelly 40:17

2M ago40:17

40:17

Points of Interest 0:24 – 0:54 – Show Introduction & Guest Introduction: Marcel introduces Kristen Kelly, highlighting her expertise in operations and agency profitability management. 1:01 – 1:45 – The Three-Part Profitability Management System Overview: Kristen recaps the framework discussed in previous episodes: the right data, ensuring financial…

1
Episode 375: From Solo to Scalable: The Power of White Labeling for Agencies with Michael Knorr 29:44

2M ago29:44

29:44

Michael Knorr is the CEO of That! Company, a white-label digital marketing agency that has helped over 700 agencies scale their businesses by providing SEO, PPC, and digital marketing services under their clients’ brands. With nearly two decades of experience, Michael has built a business model that allows agency owners to grow without getting bogg…

1
From Metrics to Mastery with Marcel Petitpas 53:30

2M ago53:30

53:30

Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability. In his work as a speaker, podcast host, and consultant, specializing in Agency Profitability Optimization, he's helped thousands of agencies, consultancies, and professional services firms worldwide measure the righ…

1
Episode 374: Smarter PPC Strategies & The Future of Paid Ads with John Horn 25:08

2M ago25:08

25:08

John Horn is the CEO of StubGroup, a digital advertising agency specializing in expert PPC management for businesses of all sizes. Since joining the company as employee number one, John has helped StubGroup grow into a leading boutique agency, managing over 15,000 campaigns and generating more than 3 million leads and $400 million in revenue for cl…

1
Visual Client Communication & Building SaaS in an Agency, With Mikael Dia 38:08

3M ago38:08

38:08

Points of Interest 01:04 – 01:35 – Guest Introduction – Mikael Dia of Funnelytics: Mikael Dia, former agency owner turned SaaS entrepreneur, shares his journey from running an agency to founding Funnelytics, a tool designed to visually map and analyze digital marketing funnels. 06:24 – 08:20 – How Funnelytics Was Born: Funnelytics emerged from the …

1
Episode 373: Mastering Motivation & Sales Psychology with Chris Lema 27:24

3M ago27:24

27:24

In this episode, Chris dives into the psychology of motivation and how understanding what drives people can transform the way agencies close deals, lead teams, and shape company culture. He explains how the M Code Assessment helps businesses tailor their sales approach to match different motivation types and why traditional hiring practices often o…

1
Why Most Reporting Systems Fail, & What to Do Instead, With Ben Zittlau 51:15

3M ago51:15

51:15

Points of Interest 01:00 – 01:45 – Guest Introduction: Marcel welcomes back his co-founder, Ben Zittlau, highlighting his expertise in data operations and agency growth strategies. 03:35 – 05:50 – Scaling Data Operations: Lessons from Jobber: Ben shares insights from his experience at Jobber, detailing the challenges of building and scaling a data …

1
Is White Label The Future of Agencies?, With Manish Dudharejia 37:10

3M ago37:10

37:10

Points of Interest 01:02 – 01:28 – Introduction to Manish Dudharejia: Manish Dudharejia, founder of E2M, is introduced as a leader in white label agency services, serving over 300 agencies globally with a focus on profitability and scalability. 01:34 – 02:45 – Manish’s Journey and E2M’s Growth: Manish shares how E2M evolved from serving diverse cli…

1
Breaking Down Earned Revenue to Drive Better Agency Decisions, With Ben Zittlau 42:35

3M ago42:35

42:35

Points of Interest 01:00 – 01:50 – Episode Kickoff and Guest Introduction: Marcel introduces Ben Zittlau, his co-founder and the “brains behind the operation” at Parakeeto, highlighting Ben’s instrumental role in shaping the company’s philosophies and tools. 01:51 – 04:25 – Ben’s Background and Early Career: Ben shares his journey from studying ele…

1
First Principles Software Implementation In Your Agency, With Henrik Becker 37:44

3M ago37:44

37:44

Points of Interest 00:51 – 01:29 – Introduction to Henrik Becker: Marcel introduces Henrik Becker, an expert in agency coaching, EOS implementation, and CRM systems, now leading Rev Hops to improve agency sales and marketing systems. 01:30 – 02:13 – Henrik’s Career Journey: Henrik details his evolution from systematic marketing in 2010 to specializ…

1
Episode 370: The Future of Recruitment: AI and Fact-Driven Hiring with Fletcher Wimbush 34:09

4M ago34:09

34:09

Fletcher Wimbush is the CEO of Discover.ai, a company dedicated to revolutionizing hiring processes through innovative AI-driven tools and systems. With over a decade of experience in talent acquisition, Fletcher has helped businesses streamline recruitment and build high-performing teams. His Fact-Driven Hiring System ensures leaders make better d…

1
Episode 371: Psychology-Driven Marketing: Building Trust for Long-Term Growth with Rai Cornell 28:50

4M ago28:50

28:50

Rai Cornell is the CEO and strategic marketing consultant at Cornell Content Marketing, where she helps B2B businesses build long-term demand generation strategies. With over 17 years in the industry, Rai has evolved her agency to focus on psychology-driven marketing, helping clients attract emotionally engaged buyers while moving away from short-t…

1
Episode 368: Scaling Digital Marketing for Specialized Industries with Max DesMarais 28:29

4M ago28:29

28:29

Max DesMarais is a digital marketing expert and leader at Vital Design, a full-service digital marketing and design agency. With a team of 100 employees and over 100 active clients, Max specializes in SEO, content strategy, and paid media. Vital Design has grown into a powerhouse agency, catering to industries like higher education, e-commerce, and…

1
Episode 369: Empowering Women Entrepreneurs Through Paid Media with Courtney Tarrant 28:03

4M ago28:03

28:03

Courtney Tarrant is the COO and co-owner of The Ad Girls, a boutique Facebook and Instagram advertising agency that has generated over $40 million in revenue for their clients. With a focus on empowering female entrepreneurs, Courtney’s messaging-first methodology has helped countless brands create meaningful connections with their audiences while …

1
Episode 372: Hustle Detox: Scaling from Seven to Eight Figures with James P. Friel 31:07

4M ago31:07

31:07

James P. Friel is the CEO of FG Ventures, where he advises and invests in seven-figure businesses to help them scale to eight figures and beyond. A business thought leader and former Global Head of Digital Strategy at HSBC Bank, James has built multiple seven-figure companies and worked with CEOs and executives from Fortune 500 companies to startup…

1
From Silos to Synergy: Building an Integrated Approach for Your Agency, With Kristen Kelly 38:09

4M ago38:09

38:09

Points of Interest 00:52 – 01:17 – Guest Introduction and Episode Overview: Marcel introduces Kristen Kelly, a member of the consulting team, and previews the episode’s focus on agency management trends, particularly on improving profitability and breaking down silos. 02:57 – 05:00 – Challenges with Siloed Agency Models: Kristen explains how siloed…

1
Episode 367: Profit-Driven Agencies: The Metrics That Matter with Marcel Petitpas 29:13

4M ago29:13

29:13

Marcel Petitpas is the CEO and co-founder of Parakeeto, a company dedicated to helping agencies measure and improve profitability by streamlining operations and reporting systems. Over the years, Marcel has worked with hundreds of agencies worldwide, enabling them to focus on the right metrics to achieve profitability without relying heavily on fin…

1
Lessons From the Operations Trenches, with Ryan McNamara 44:49

4M ago44:49

44:49

Points of Interest 00:49 – 01:50 – Introduction to Ryan McNamara: Marcel introduces Ryan McNamara, Head of Operations at Rise at Seven, and highlights his impressive journey from startup founder to agency leader. 01:51 – 03:00 – Building Rise at Seven: Ryan discusses the rapid growth of Rise at Seven, their creative-first, search-driven approach, a…

1
The Problem With Benchmarking and What to Do Instead 32:04

4M ago32:04

32:04

Points of Interest 00:00 – 00:47 – Intro and Gratitude: Marcel thanks listeners and sets up the episode's focus on benchmarking traps and performance evaluation. 00:47 – 01:33 – The Benchmarking Trap: Marcel introduces the risks of relying on external benchmarks instead of understanding your agency’s internal performance model. 01:33 – 02:53 – Rate…

1
Episode 366: From Solo to 120 Employees: How to Build a Remote Powerhouse Agency with Zach Boyette 30:43

4M ago30:43

30:43

Zach Boyette is the founder of Galactic Fed, a growth marketing agency with 120 employees spread across 20 countries. Over the past six years, Zach has scaled Galactic Fed into a global powerhouse, driving hundreds of millions in revenue for clients while embracing a fully remote team structure. Previously, Zach worked at Google, Procter & Gamble, …

1
How to Prove Your Impact to Clients, with Chris Taylor 35:23

4M ago35:23

35:23

Points of Interest 00:47 – 01:38 – Chris’s Background: Chris shares his experience supporting consultants and facilitators in achieving measurable impact. 02:07 – 03:04 – The Challenge of Change Management: Agencies face difficulty educating stakeholders and driving meaningful organizational change. 04:03 – 05:26 – Behavior Change Precedes Results:…

1
Episode 365: From Agency Owner to SaaS CEO – Scaling Lead Gen with Davey Jones 26:03

4M ago26:03

26:03

Davey Jones is the CEO of Formalytics, the company behind Bdow (formerly Sumo), a popular lead generation tool that helps businesses grow their email lists through optimized pop-ups and forms. Davey is also the co-founder of Davey & Krista, a branding and website design agency that has helped countless businesses establish impactful brands. With a …

1
Hands Off CEO with Mandi Ellefson 1:06:19

4M ago1:06:19

1:06:19

Mandi Ellefson transformed her life from battling $175k in debt to amassing a multi-million dollar net worth before hitting 40. As the visionary behind Hands-Off CEO, Mandi isn’t just another success story; she’s a lifeline for consulting agency owners drowning in the day-to-day. Her magic? Transforming million-dollar agencies into scalable enterpr…

1
Preparing Your Agency for 2025: Lessons from 2024 and Future Trends, with Carson Pierce 34:19

5M ago34:19

34:19

Points of Interest 00:42 – 01:16 – Industry Stats Nerd: Marcel highlights Carson’s expertise in analyzing agency reports and introduces the core topic of navigating the agency world’s "new normal." 03:00 – 04:10 – Financial Challenges in 2024: Carson explains how financial tightening, including cash flow and reserve issues, has become a significant…

1
Episode 364: From Pain Points to Solutions: Streamlining WordPress for Agencies with Aurelio Volle 28:10

5M ago28:10

28:10

Aurelio Volle is the CEO and founder of WP Umbrella, an all-in-one solution for managing multiple WordPress websites. Since launching the company just two and a half years ago, Aurelio has scaled WP Umbrella into a tool that serves over 3,000 web agencies worldwide, helping them streamline productivity and improve client communication. Prior to fou…

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Marcel Petitpas Podcasts

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