For years, the advice was simple: publish more content. More pages, more keywords, more chances to rank. But in 2025, AI search engines are quietly rewarding the opposite — and many brands are losing visibility because of it.

In this episode, I explain why AI search engines like ChatGPT, Perplexity, Claude, and Google’s AI Overviews often prefer brands with fewer, clearer pages instead of massive content libraries. We’ll dig into how AI evaluates redundancy, overlap, and topical confusion, and why content bloat makes it harder for AI to confidently understand what a brand is actually about.

I break down how too many similar blog posts, near-duplicate service pages, and over-segmented content clusters create uncertainty for AI systems — even when that strategy worked well for traditional SEO. We’ll also talk about how AI forms a “mental map” of a site, and why simplicity increases trust.

If you’ve been publishing aggressively but feel like AI search engines still ignore you, this episode will help you understand what’s happening and how to streamline your content for better AI visibility without deleting everything.

This is a critical listen for anyone rethinking their content strategy in the age of AI search.