Most brands assume their About Us page helps build trust with AI search engines. In 2025, that assumption is quietly hurting visibility.

In this episode, I explain why AI search engines like ChatGPT, Perplexity, Claude, and Google’s AI Overviews often ignore About pages — even when they’re well-written, polished, and full of credentials. The issue isn’t that AI dislikes brand stories. It’s that most About pages are written in a way AI can’t confidently reuse.

I break down how AI evaluates self-reported claims, why vague positioning language creates uncertainty, and how marketing-style narratives reduce AI confidence instead of increasing it. We’ll talk about the difference between human trust and AI trust — and why those two don’t always overlap.

I also share practical ways to restructure About pages so they reinforce entity clarity, expertise, and topical relevance for AI systems, without stripping out personality. If you’ve invested heavily in branding but still feel invisible in AI-generated answers, this episode will help you understand why — and how to fix it.

This is a must-listen for founders, marketers, and SEO teams who want their brand story to actually support AI visibility.