In 2025, AI search engines don’t just answer questions — they default to the same brands again and again. And once a brand becomes that default, it’s incredibly hard for competitors to break in.

In this episode, I explain how AI search engines like ChatGPT, Perplexity, Claude, and Google’s AI Overviews decide which brand becomes the go-to answer for a topic — even when multiple companies offer similar services or information. This isn’t about rankings or traffic. It’s about memory, confidence, and reuse.

I break down how AI forms preferences over time, why repetition and consistency matter more than one viral page, and how being “good enough and clear” often beats being “the best but complicated.” We’ll talk about answer reuse, familiarity bias in AI systems, and how small early visibility wins can compound into long-term dominance.

If you’re wondering why AI keeps mentioning the same brands — and how to position yours to become one of them — this episode will give you a clear, practical framework for 2025 and beyond.