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Content provided by Alex Chisnall. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Chisnall or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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How a Taylor Swift Moment Built a Global Beauty Brand
Manage episode 523360627 series 1443649
Content provided by Alex Chisnall. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Chisnall or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Aliett Buttelman went from fashion model to co-founder of Fazit, a beauty brand that exploded after a viral Taylor Swift moment. This episode breaks down what actually drives real growth.
In this episode I talk with Aliett Buttelman about what it takes to build a brand from scratch and survive hyper growth. Aliett explains how a decade in fashion modelling shaped his approach to creative work and why he walked away from consulting to build Fazit with co founder Nina LaBruna.
She shares how their glitter freckles went viral when Taylor Swift wore them and what actually happens behind the scenes when sales jump by thousands of per cent overnight. We dig into supply chain pressure, copycats, international expansion and what it means to keep a brand focused when attention moves fast.
Guest: Aliett Buttelman, co founder of Fazit
Key Takeaways:
Virality only matters when a brand has the operational foundation to handle demand.
Copycats are inevitable but innovation and strong brand identity create defensibility.
International expansion requires clarity of vision, not speed for the sake of it.
Founders need consistent decision making to avoid drifting away from their original mission.
đ§ New episodes of Screw It Just DO It drop every Tuesday & Thursday, so make sure you follow wherever you listen. Youâll hear real conversations with founders whoâve taken a risk, built something from scratch, and figured it out along the way.
FOE returns to NEC Birmingham on November 3-4, 2026. Stay connected at www.festivalofentrepreneurs.co.uk and follow @festivalofentrepreneurs for news, updates, and future events.
Real entrepreneurs. Real stories. Real strategies.
đ Follow the show. Keep showing up. Screw It Just DO It!
#ScrewItJustDoIt #FestivalOfEntrepreneurs #StartupLife #Entrepreneurship
633 episodes
Share
Manage episode 523360627 series 1443649
Content provided by Alex Chisnall. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Chisnall or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Aliett Buttelman went from fashion model to co-founder of Fazit, a beauty brand that exploded after a viral Taylor Swift moment. This episode breaks down what actually drives real growth.
In this episode I talk with Aliett Buttelman about what it takes to build a brand from scratch and survive hyper growth. Aliett explains how a decade in fashion modelling shaped his approach to creative work and why he walked away from consulting to build Fazit with co founder Nina LaBruna.
She shares how their glitter freckles went viral when Taylor Swift wore them and what actually happens behind the scenes when sales jump by thousands of per cent overnight. We dig into supply chain pressure, copycats, international expansion and what it means to keep a brand focused when attention moves fast.
Guest: Aliett Buttelman, co founder of Fazit
Key Takeaways:
Virality only matters when a brand has the operational foundation to handle demand.
Copycats are inevitable but innovation and strong brand identity create defensibility.
International expansion requires clarity of vision, not speed for the sake of it.
Founders need consistent decision making to avoid drifting away from their original mission.
đ§ New episodes of Screw It Just DO It drop every Tuesday & Thursday, so make sure you follow wherever you listen. Youâll hear real conversations with founders whoâve taken a risk, built something from scratch, and figured it out along the way.
FOE returns to NEC Birmingham on November 3-4, 2026. Stay connected at www.festivalofentrepreneurs.co.uk and follow @festivalofentrepreneurs for news, updates, and future events.
Real entrepreneurs. Real stories. Real strategies.
đ Follow the show. Keep showing up. Screw It Just DO It!
#ScrewItJustDoIt #FestivalOfEntrepreneurs #StartupLife #Entrepreneurship
633 episodes
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Similar to Screw It Just DO It with Alex Chisnall
Kara Goldin, Founder of Hint and Author of the WSJ Best Seller Undaunted, brings listeners real, unfiltered conversations with todayâs boldest entrepreneurs, leaders, disruptors, and change-makers on The Kara Goldin Show. From overcoming setbacks to building iconic brands, Kara dives deep into the stories of those who dared to do things differently. Guests like Tony Robbins (entrepreneur, author), Chip Wilson (Lululemon), Guy Kawasaki (Apple, Canva), Mindy Grossman (WW), and Amy Errett (Madi ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Welcome to the What's Next! Podcast. I've met so many brilliant people as I traveled the globe and have had some fascinating conversations that I've wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Behind every successful business, thereâs a story you donât hearâthe sleepless nights, the moments of doubt, and the determination to keep going when everything feels impossible. Thatâs what Unbreakable Business is all about. Join host Akua Konadu each week as she sits down with entrepreneurs who share the raw, real side of their journeyâthe roadblocks they faced, the challenges they overcame, and the stories that donât make the highlight reel, but the the ones that matters the most. If youâ ...
…
continue reading
Kipp Bodnar (HubSpotâs CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way youâll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the worldâturning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
The Life of And podcast is for high-achieving women and working parents who are ready to stop living a life of âhave toâ and start designing a life they actually want. Itâs a space where we talk honestly about the things weâre often afraid to admit â even to ourselves. The exhaustion. The ambition. The loneliness. The joy. The tension of wanting more without losing yourself in the process. If youâre in the thick of it â feeling stretched, tired, hopeful, driven â this is your invitation to t ...
…
continue reading
Business tips for startups by proven entrepreneurs
…
continue reading
Guy Raz interviews the worldâs best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. New episodes release on Mondays and Thursdays. Listen to How I Built This on the Wondery App or wherever you listen to your podcasts. You can listen earl ...
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continue reading
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