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How Tubi is Winning with Creators, feat. GM & EVP Rich Bloom | Creator Upload

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Manage episode 520462683 series 2638414
Content provided by Tubefilter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tubefilter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

AUDIENCE SURVEY: https://bit.ly/creatoruploadsurvey

Is Tubi the new home for top-tier creators? In this episode, we sit down with Rich Bloom (GM of Creator Programs & EVP of Business Development at Tubi) to reveal how the streaming giant is funding creator originals and merging Hollywood with the creator economy. Plus, we break down the massive $37B ad spend projection for 2025.

What you’ll learn:

-- Tubi’s "Rabbit Hole" Strategy: How they keep viewers watching longer.

-- The Ad Spend Boom: Why creator marketing is now a "must buy" for brands.

-- Screens in Schools: The debate over EdTech and declining test scores.

00:00 We need your help! (Survey)

01:09 Thanksgiving Turkeys & Spatchcocking

04:08 Are screens ruining education?

10:06 Intro to Rich Bloom & Viral Nation

11:14 $37 Billion Creator Ad Spend

16:50 Interview: Rich Bloom from Tubi

17:35 Creating "Rabbit Holes of Fandom"

22:31 Tubi’s Deal Structures for Creators

25:24 Exclusive Shows & Creative Freedom

28:07 The Fox & Super Bowl Connection

31:58 Is Tubi competing with YouTube?

37:33 Acquiring Creator Libraries

42:58 Upload: Investing in Taylor Cannon

46:39 Upload: Agentio Raises $40M

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

  continue reading

275 episodes

Artwork
iconShare
 
Manage episode 520462683 series 2638414
Content provided by Tubefilter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tubefilter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

AUDIENCE SURVEY: https://bit.ly/creatoruploadsurvey

Is Tubi the new home for top-tier creators? In this episode, we sit down with Rich Bloom (GM of Creator Programs & EVP of Business Development at Tubi) to reveal how the streaming giant is funding creator originals and merging Hollywood with the creator economy. Plus, we break down the massive $37B ad spend projection for 2025.

What you’ll learn:

-- Tubi’s "Rabbit Hole" Strategy: How they keep viewers watching longer.

-- The Ad Spend Boom: Why creator marketing is now a "must buy" for brands.

-- Screens in Schools: The debate over EdTech and declining test scores.

00:00 We need your help! (Survey)

01:09 Thanksgiving Turkeys & Spatchcocking

04:08 Are screens ruining education?

10:06 Intro to Rich Bloom & Viral Nation

11:14 $37 Billion Creator Ad Spend

16:50 Interview: Rich Bloom from Tubi

17:35 Creating "Rabbit Holes of Fandom"

22:31 Tubi’s Deal Structures for Creators

25:24 Exclusive Shows & Creative Freedom

28:07 The Fox & Super Bowl Connection

31:58 Is Tubi competing with YouTube?

37:33 Acquiring Creator Libraries

42:58 Upload: Investing in Taylor Cannon

46:39 Upload: Agentio Raises $40M

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

  continue reading

275 episodes

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