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The Podcast Gold Rush | Creator Upload

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Manage episode 519408430 series 2638414
Content provided by Tubefilter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tubefilter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

AUDIENCE SURVEY: https://bit.ly/creatoruploadsurvey

Is TikTok building a new radio empire? The creator economy is buzzing about a "podcast gold rush," and the platforms are racing to stake their claim.

In this episode, we break down the massive new partnership between iHeartMedia and TikTok to launch a 25-creator podcast network. We explore why this move, along with new initiatives from Netflix and Threads, signals a major shift from "scale" to "curation." Plus, we discuss how reality shows like Dancing With the Stars are now just a launchpad for talent to get a podcast deal.

What you’ll learn:

-- How TikTok is building an "aspirational funnel" for podcasters

-- Why TikTok Shop's $19B in sales is terrifying eBay

-- The new Visa & Karat AI tools that analyze brand deals for creators

-- How creators like Alex Earle and Emma Chamberlain are changing media

00:00 Intro & Creator Upload Survey

01:09 The Rise of "Christmas Creep"

04:19 Are Creators Driving Christmas Creep?

05:22 Special Thanks to Viral Nation

06:15 TikTok & iHeartMedia Podcast Deal

08:35 Why This Deal is Smart for TikTok

11:17 Strategy: Scale vs. Curation

14:08 TikTok: Distribution to Production

16:10 Threads & Netflix Join Podcast Push

18:41 Thesis: TV is a Path to Podcasting

19:42 Dancing With the Stars Podcast

21:45 Upload: Visa & Karat AI Tools

24:26 Upload: TikTok Shop vs. eBay

25:32 Outro

Thanks for Viral Nation for partnering with us for this video.

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

  continue reading

274 episodes

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The Podcast Gold Rush | Creator Upload

Creator Upload

22 subscribers

published

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Manage episode 519408430 series 2638414
Content provided by Tubefilter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tubefilter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

AUDIENCE SURVEY: https://bit.ly/creatoruploadsurvey

Is TikTok building a new radio empire? The creator economy is buzzing about a "podcast gold rush," and the platforms are racing to stake their claim.

In this episode, we break down the massive new partnership between iHeartMedia and TikTok to launch a 25-creator podcast network. We explore why this move, along with new initiatives from Netflix and Threads, signals a major shift from "scale" to "curation." Plus, we discuss how reality shows like Dancing With the Stars are now just a launchpad for talent to get a podcast deal.

What you’ll learn:

-- How TikTok is building an "aspirational funnel" for podcasters

-- Why TikTok Shop's $19B in sales is terrifying eBay

-- The new Visa & Karat AI tools that analyze brand deals for creators

-- How creators like Alex Earle and Emma Chamberlain are changing media

00:00 Intro & Creator Upload Survey

01:09 The Rise of "Christmas Creep"

04:19 Are Creators Driving Christmas Creep?

05:22 Special Thanks to Viral Nation

06:15 TikTok & iHeartMedia Podcast Deal

08:35 Why This Deal is Smart for TikTok

11:17 Strategy: Scale vs. Curation

14:08 TikTok: Distribution to Production

16:10 Threads & Netflix Join Podcast Push

18:41 Thesis: TV is a Path to Podcasting

19:42 Dancing With the Stars Podcast

21:45 Upload: Visa & Karat AI Tools

24:26 Upload: TikTok Shop vs. eBay

25:32 Outro

Thanks for Viral Nation for partnering with us for this video.

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

  continue reading

274 episodes

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