Best Tubefilter Podcasts (2025)

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The Rise of Creator Storefronts | Creator Upload 39:01

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3d ago39:01

39:01

Lauren and Josh explore the incredible turnaround of Dancing With the Stars (which is seeing a huge ratings spike thanks to TikTok). Related: TikTok continues its will-they, won't-they journey into US spinoff territory. We have to ask: will the rest of the world follow? Then, a turn to creator commerce as Sephora, Condé Nast, and Best Buy are all l…

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How This Creator Drew 87,000 Fans to a Mall | Jordan Matter | Creator Upload 51:37

10d ago51:37

51:37

We sit down with YouTube superstar Jordan Matter for an incredible conversation about the launch of Sincerely Yours, the skincare brand he created with his daughter, Salish. Jordan walks us through the entire journey, from the initial idea to their "Sephora or Bust" retail strategy. He shares the unbelievable story of their launch event, where an e…

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MrBeast's Leaked Plan to Start a Mobile Network | YouTube's NFL Takeover | Creator Upload 24:58

17d ago24:58

24:58

Is MrBeast starting a mobile phone company? In this episode, we break down a leaked pitch deck that reveals Jimmy Donaldson's next potential business venture and what it tells us about his plan for profitability. Plus, YouTube's first exclusive NFL broadcast set a new livestreaming record, but traditional sports fans are NOT happy about creators li…

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YouTube's New Plan to Make Small Creators Famous | Creator Upload 33:33

1M ago33:33

33:33

Lauren and Josh dive into a wild week that saw Roblox shatter concurrent user records thanks to a viral developer beef over a game called "Italian Brainrot." The duo unpacks how this grassroots event, which supported MrBeast and Mark Rober's Team Water initiative, amassed 47 million simultaneous players...and what it means for youth culture and pla…

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Is an Adpocalypse Coming for Roblox? | Creator Upload 36:35

1M ago36:35

36:35

Is Hollywood's most prestigious night coming to YouTube? This week, we break down the news that YouTube has inquired about the broadcast rights for The Oscars and what it means for the future of entertainment. As the lines continue to blur, Mark Rober and Jimmy Kimmel are teaming up for a new show on Netflix, and Fox's Tubi is bringing on creators …

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Why Slow Ventures Gave This Woodworking Creator $2 Million | Creator Upload 46:30

2M ago46:30

46:30

Today: Lauren and Josh Cohen fangirl over Taylor Swift's first-ever podcast appearance on New Heights and assess the massive impact it had on the show's viewership and subscriber numbers.Then, they are joined by Evan Britton, the founder of Famous Birthdays, to discuss their new partnership with Pixability, a data and media solutions company. Britt…

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From Creator to VC: Caspar Lee’s Playbook for the Creator Economy | Creator Upload 43:17

2M ago43:17

43:17

Today we are joined by creator, entrepreneur, and investor Caspar Lee for an in-depth interview. Caspar shares his unique perspective on transitioning from a top YouTube creator to a business leader, discussing the current phase of the creator economy and how brands can succeed by learning to "think like a creator." He also dives into the significa…

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Why Did Social Media Wait So Long To Protect Kids? | Creator Upload 29:14

2M ago29:14

29:14

YouTube, Meta, and TikTok are suddenly rolling out a slate of new teen safety features. Is this a genuine effort to protect young users, or a reaction to massive regulatory pressure and potential fines? (That's not stopping YouTube from reversing a controversial policy on profanity, trusting its AI to keep advertisers happy.) And: MrBeast expands h…

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How YouTube's Top Trial Channel Covered the Diddy Case | Creator Upload 26:40

2M ago26:40

26:40

Rachel Stockman, President of Law & Crime , the top trial channel on YouTube, joins today's pod! She shares insights from their extensive coverage of the Diddy trial, highlighting their innovative use of AI to recreate courtroom scenes from real transcripts due to cameras being disallowed. She also explains their "YouTube-first" strategy, especiall…

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Warning: The Creator Middle Class is Disappearing | Creator Upload 31:01

2M ago31:01

31:01

Is the creator dream a lie?With over 50% of creators earning less than $15,000 a year, the creator economy's monetization gap is wider than ever.In this episode, Josh and Lauren explore the harsh realities of creator earnings revealed in a new NeoReach study. They discuss the threshold that separates struggling creators from those who accelerate th…

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Dhar Mann's Plan to Buy Your Favorite YouTuber | Creator Upload 42:25

3M ago42:25

42:25

Dhar Mann, just named a Titan on the TIME100 Creators List for 2025, joins Creator Upload to reveal the strategy behind his global media empire. In a candid conversation, Dhar shares why he stepped down as CEO, his playbook for acquiring other creators, and his vision for why brands need to start thinking like creators.Plus, hosts Lauren Schnipper …

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The Creator Economy's Next Chapter | Cannes & VidCon 2025 Recap feat. Phil Ranta | Creator Upload 29:44

3M ago29:44

29:44

We're back from a whirlwind week of travel to cover the biggest events in the creator economy. Fresh off the plane from France, we share our key takeaways from Cannes Lions. We discuss why the world's biggest advertising festival, while having a much louder conversation around creators than last year, still feels like an "old school advertising con…

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We went to Cannes (and learned a ton about creators) | Creator Upload 53:51

3M ago53:51

53:51

In this special episode of Creator Upload, recorded live from the 72nd annual Cannes Lions International Festival of Creativity, hosts Lauren Schnipper and Joshua Cohen feature a fantastic lineup of guests across the creator economy, including:Ed Davidson, Chief Growth Officer for Cannes Lions International Festival: Davidson discusses the growth o…

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YouTube's Impact on the Economy is Even Bigger Than We Thought 42:00

4M ago42:00

42:00

Josh and special guest Monica Khan, Partner & Head of Digital at Strand, tackle everything that's fit to discuss in the creator economy this week. They discuss the increasing presence and influence of creators at major industry events like VivaTech and Cannes Lions. The conversation also covers a significant forecast from WPP, predicting that creat…

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Are Employees the ULTA-mate Influencers? 35:24

4M ago35:24

35:24

Lauren and Josh recap the key takeaways from The Information's "Future of Influence" conference. They explore the evolving landscape of creator monetization, discussing Snap's strategy for helping creators earn money and the innovative trend of brands hiring their own customers as authentic influencers.Then: a surprising survey that reveals two-thi…

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Creator Don't Steal My Vibe 26:32

4M ago26:32

26:32

Lauren and Josh are packing their linen pants and heading to the south of France! The duo breaks down a preview of the Cannes Lions Festival of Creativity, and why the heck they're going to it (and not VidCon).Also: the "Beige Lawsuit" is over, YouTube and Disney battle for key talent, plus quick takes on Dubai's creator push, Kai Cenat's Streamer …

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Creator AI Investment BOOM: Google's Promise, Whalar at $400M, Caspar Lee Raises, and More 32:09

4M ago32:09

32:09

This week on Creator Upload, hosts Lauren Schnipper and Joshua Cohen break down Google's game-changing AI announcements like Veo 3 for video with sound and the "Flow" filmmaking tool. They also cover a surge of industry moves, including Google's investment in AI studio Promise, Whalar's $400M valuation, Caspar Lee's Creator Ventures raising $45M, a…

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YouTube's Future REVEALED: Every Update from Brandcast 2025 24:14

5M ago24:14

24:14

Get the full inside scoop from YouTube's biggest event of the year! This week, Joshua Cohen reports directly from the Brandcast frontline, revealing Lady Gaga's show-stopping performance, game-changing ad updates for creators, and YouTube's bold vision for the future. Plus, major news on Mr. Beast, the NFL on YouTube, and industry-shaking acquisiti…

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How NewFronts 2025 Showed the Future of How Brands and Creators Collab 29:41

5M ago29:41

29:41

This week, Lauren and Josh unpack the NewFronts, including major updates from Meta, LinkedIn, and YouTube as they roll out new tools and monetization opportunities designed to connect brands with creators. From Meta's AI-powered ad formats and enhanced Creator Marketplace to LinkedIn's new BrandLink Program and YouTube's Creator Partnerships Hub, f…

1
The Shorts King of YouTube: How to Turn Views into Cash 37:06

5M ago37:06

37:06

Justin Flom earns billions of short-form views per month. Today, we interview him to learn more about YouTube's new view calculations and how (or if) they impact creators, monetization strategies (including brand deals!), and why consistency is key. Elsewhere: YouTube's massive Q1 earnings, the latest IAB reports on the creator economy's growth, Sn…

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A Conversation with Reid AI (Reid Hoffman), and YouTube Turns 20 Years Old 43:44

5M ago43:44

43:44

Today, a world's first: Reid AI, the digital version of LinkedIn co-founder Reid Hoffman, performs its first ever podcast guest appearance right here on Creator Upload. Joining Reid AI is Ben Relles, who manages content strategy for Reid in all forms of existence. Here's more info on what we covered today: Follow Ben Relles on LinkedIn. 20 Years of…

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The Surprising Growth in Creator Marketing Budgets, feat. EMARKETER VP and Principal Analyst Jasmine Enberg 30:16

5M ago30:16

30:16

We're joined by Jasmine Enberg, the VP and Principal Analyst at EMARKETER covering Social Media and the Creator Economy. We go in depth about the changing trends -- and rising tides -- in creator marketing budgets in 2025 and beyond...and how creators should take advantage. Elsewhere: Zuck on trial, Patreon's video innovation, and MrBeast's Vegas m…

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Why Creators Should Go to Cannes, feat. Marian Brannelly, Global Director of Awards at Cannes LIONS 38:37

6M ago38:37

38:37

Today, we interview Marian Brannelly, Global Director of Awards for the Cannes LIONS Festival, to learn more about their Creators programming lineup and why creators should attend. Also: Vimeo helping creators launch their own streaming services, Netflix fires shots at YouTube, and the impact of tariffs on the creator economy. Here's more detail on…

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The Boy Who Cried TikTok Ban 28:49

6M ago28:49

28:49

Technically, TikTok is supposed to be banned again tomorrow. Will it? It remains to be seen...but in the meantime, a long line of potential buyers have risen their hands. What will Trump decide? Lauren and Josh break it down today, along with all the other creator economy headlines fit to discuss. Here's more detail on what we covered today: Spotte…

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What is a View, Really? feat. Drew Baldwin, Founder & CEO of Tubefilter 33:01

6M ago33:01

33:01

Today, Josh is joined by special guest cohost Drew Baldwin, Josh's partner in crime at Tubefilter. After 17 years, we finally got him on the show! On the show itself, first: YouTube changes up the definition of what a view is, as content consumption preferences continue to move away from legacy media. Elsewhere: Good Good Golf gets great money, a T…

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Bluey vs Brainrot, and a Major Influencer Investment Prediction Comes True Early 23:48

6M ago23:48

23:48

Lauren and Josh are back in the studio (Josh, notably, caffeine-free) to discuss the biggest beef in kids content today...Bluey vs Brainrot? Well, at least that's what YouTube's new Youth Digital Wellbeing Initiative has us believing. Elsewhere: more than half of brands will pay YouTubers to market their products this year; March Madness sells out …

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Creators Go Upfront, MrBeast Investor Deck Leaks, and the Sidemen Charity Match Crushes 35:12

7M ago35:12

35:12

Lauren has just returned from SXSW (and announced a new role!) and is here with Josh to spill all the details on the creator front from the marathon conference. Then: creators are usurping TV ad dollars via their own version of Upfronts, and MrBeast's investor deck leaks additional detail about his various businesses. Plus: the biggest creator char…

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YouTube is Going Premium. Can Creators Adjust? 29:56

7M ago29:56

29:56

Josh rediscovers crochet and Lauren teases SXSW. Meanwhile, YouTube is leaning harder than ever into its premium era, and creators are scrambling to polish their content offerings to match. Here's more detail on what we covered today: YouTube brings its more affordable ‘Premium Lite’ subscription to the US | The Verge YouTube's Premium Lite tier ar…

1
MrBeast Worth 5 Billion, Alex Dumps Alix, and Crime Junkie Cashes In 35:39

7M ago35:39

35:39

Lauren and Josh are finally back in the studio together, just in time for MrBeast to claim his business should be valued at $5 billion. Elsewhere, Alex Cooper dumps Alix Earle as the latter leaves Unwell, YouTube takes over the podcast crown, and Crime Junkie cashes in (though with over $40 million of annual profit...why?). All that, plus Reels mig…

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True Crime, Fake Content? Plus NikeSKIMS and the Creator Brand Landscape, feat. Billy Parks of Slow Ventures 35:56

7M ago35:56

35:56

This week, Josh welcomes special guest cohost Billy Parks. Billy is a Venture Partner at Slow Ventures, which recently announced a $60 million fund for creators. On the show, we discuss the landscape of creator brands through the investor lens -- and also take a look at some headlines for the week, including the NikeSKIMS announcement and a peculia…

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YouTube 20 Years Later, feat. Jamie Gutfreund 41:16

8M ago41:16

41:16

This week, Lauren is joined by special cohost Jamie Gutfreund (Forbes; Creator Vision) to look back at 20 years of YouTube through the lens of their 2025 letter from CEO Neal Mohan. Then: Netflix pursues podcasters, Poppi tarte-d at the Super Bowl, and Buzzfeed invests in hopecore via a new social media platform. Here's more detail on what we cover…

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Josh and Lauren Visit SoCom 2025 27:17

8M ago27:17

27:17

It’s a rare occurrence that Josh and Lauren are in the same place — BUT, they come together today during SoCom 2025 to hit us with all the hot creator economy goss. Headlines include: YouTube’s Community push and creators at the Super Bowl. Hike! Here are the main headlines for the week: YouTube wants creators and fans closer than ever with its new…

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Meta's Creator War Chest, NFL Access for Legends, and Trump Creator Credentials 28:51

8M ago28:51

28:51

Josh and Lauren are back in the studio! Major news for today: Meta is balling out on creators (again), the NFL is giving more content access to its legends, and Trump-favoring creators will now have a path to gain White House credentials. This episode is sponsored by Memberful. Memberful is a best-in-class membership software that empowers creators…

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TikTok Gets a Lifeline, feat. Kaya Yurieff 39:57

8M ago39:57

39:57

This week, Josh is joined by special cohost Kaya Yurieff. Kaya is Team Leader for the Creator Economy beat at The Information, and originally scooped the news that TikTok would be shutting down ahead of its supposed ban. Now that the ban has been delayed for 75 days, Kaya joins the show to talk about what happens now. Here's what we discussed: Foll…

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The Final Hours of TikTok? 31:51

9M ago31:51

31:51

We welcome Lauren back to the studio for the closing days of social media's most impactful app of the last 10 years. TikTok is set to shut down on Sunday January 19, and we're here to discuss it. Plus: the tech elite are cozying to Trump's ways, and Ms. Rachel's empire grows. Here's what we covered today: TikTok reportedly plans ‘immediate’ Sunday …

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Meta Rolls Back Fact Checking and David Dobrik Returns, feat. Adam Conner 33:35

9M ago33:35

33:35

Today Josh is joined by temporary co-host Adam Conner (long-time producer of Creator Upload). We kick off 2025 with a few major headlines about ad networks rising to compete with YouTube and big fact check changes at Meta...oh, and by the way, a huge YouTube star has returned. New year, same us! Here's what we covered today: There are many ways to …

1
Socials Go Supreme, Creators Consent, and our 2025 Creator Economy Predictions 34:46

9M ago34:46

34:46

In our 2024 finale episode, Josh and Lauren give us some long shots on what's likely to arise in the creator economy for 2025. Also, we chat about TikTok's case getting picked up by the Supreme Court, monetization on Twitch vs YouTube, and creators now having the ability to consent to AI usage of their content. Happy birthday to our co-hosts!! Here…

1
TikTok Ban Upheld, but the Reel Trial is on Instagram 26:20

10M ago26:20

26:20

Josh and Lauren chat about the TikTok ban which is now likely headed to the Supreme Court, Instagram's new "Trial Reel" feature (dark posts, anyone?), and Alex Cooper's newly-launched Unwell Hydration. Drink up! Here's what we covered this week: Trisha Paytas is following up her 'SNL' cameo with a one-night-only Broadway show - Tubefilter D.C. Cour…

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Welcome to the "Monetize Everything" Era of Content 22:58

10M ago22:58

22:58

Josh and Lauren are back to regale us with tales of Thanksgiving and Black Friday (including one creator who made serious bank!) before diving into the headlines du jour. Up first: judging from TikTok Shop and a new beta on Facebook... are we about to enter the "monetize everything" era of content? Then, Cameo cozying up to creators and the Beast G…

1
Generative AI Gains New Footing in the Creator Economy 30:43

10M ago30:43

30:43

Josh and Lauren are back to banter over the creator headlines that matter this week. On tap: generative AI seems to be growing up. Between new launches in Hollywood and the platform landscape, we’re curious about the long term implications of this specific tech on the lives of creatives. That plus a refresh for Instagram, all coming up. Here‘s what…

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Meet the New CEO of Dude Perfect! Andrew Yaffe Joins 34:43

11M ago34:43

34:43

Today we welcome a special guest: Andrew Yaffe, the new CEO of Dude Perfect. We discuss his decision to leave the NBA to take a shot on the creator economy, upcoming Dude Perfect content, and the flywheel which creates the Dude Perfect brand ecosystem. Pound It! Noggin! Today we also covered: Kai Cenat overtakes Ironmouse to break Twitch subscriber…

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How Trump Being Elected President Impacts the Creator Economy, feat. Kaya Yurieff and Sam Gutelle 31:54

11M ago31:54

31:54

Well, the 2024 U.S. Presidential election has seen a sweeping Trump win for a second term. On today's episode, we explore what that means for the creator economy over the next few years. We discuss TikTok, the impact of new media, and more. Joining us as special guests are Kaya Yurieff, Team Leader, Creator Economy for The Information, as well as S…

1
YouTube Earns, Instagram Erodes, and the Mafiathon Pulls Us Back In 32:16

11M ago32:16

32:16

Lauren and Josh are back to discuss YouTube ad revenue pushing Alphabet earnings past projections, Instagram degrading quality on certain content, and other creator economy highlights du jour...including a certain creator, a mega-celebrity, and "Mafiathon 2." Here are more links to what we covered today: Kamala Harris And Tim Walz Launch Their Own …

1
The Future of Social Commerce and Live Shopping, feat. Max Benator, Co-Founder & CEO of Orca 39:57

11M ago39:57

39:57

Today we're joined by special co-host Max Benator, Co-Founder & CEO of Orca. Orca partners with the best brands in the world to provide a complete shopping experience for consumers through shoppable livestreams, short videos and over 10,000 affiliate sellers. To that, our conversation today focuses on social commerce, as well as the creator economy…

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YouTube Updates, Founders Beef, and Messi Sues, feat. Miles Sellyn from Course Studio 30:50

12M ago30:50

30:50

Today Lauren is joined by special co-host Miles Sellyn, VP of Partnerships at Course Studio. On the show: YouTube keeps rolling out update after update, we chime in on the latest LinkedIn founder beef, and Messi sues KSI. Here are the links for what we covered today: Check out Miles Sellyn on LinkedIn. Check out Course Studio! YouTube shares the de…

1
YouTube Shorts are getting longer and Big Macs are getting chickenier and Kai Cenat-ier 30:06

12M ago30:06

30:06

YouTube's playing catchup in the short-form game. Longer videos and some other trending features will help it contend for the zeitgeist. Meanwhile, McDonald's is doing some amazing marketing? In "dupe culture" and streaming with Kai Cenat? (Also, yes, "dupe culture" is a thing.) The Sidemen also get Oozed in a Paramount partnership and Twitch is as…

1
Should Creators be Compensated when AI Models Scrape their Data? 20:39

12M ago20:39

20:39

Given the rise of LLMs, and social platforms like YouTube and LinkedIn leveraging creator content to train their models, we have to wonder: should creators be compensated? That's the primary discussion for today. Elsewhere: Amazon rakes in over a billion in video marketing commitments in a challenge to YouTube et al, plus Charli D'Amelio is headed …

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YouTube's Global Head of Creators Tells All, feat. Kim Larson 46:52

1y ago46:52

46:52

Here's what we covered today: Follow Kim Larson on LinkedIn. 9 new features we announced at Made on YouTube 2024: Here's everything YouTube announced at their Made On conference. Everything announced at Meta Connect 2024 Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOKBy Lauren Schnipper, Joshua Cohen, Kim Larson

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Everything That Happened at Made On YouTube 2024 39:45

1y ago39:45

39:45

Here's what we covered today: 9 new features we announced at Made on YouTube 2024 Introducing Instagram Teen Accounts: Built-In Protections for Teens, Peace of Mind for Parents Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOKBy Lauren Schnipper, Joshua Cohen

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The Dangers of Deceptive Content During Election Season 32:34

1y ago32:34

32:34

Here's what we covered today: YouTube gears up for election season by enlisting creators to combat deepfakes - Tubefilter Adobe previews its upcoming text-to-video generative AI tools - The Verge Right-wing influencers were duped to work for covert Russian operation, US says Russia Secretly Worms Its Way Into America's Conservative Media FX's new '…