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The Heart of Your Business: Why Every Strategy Starts with Your Website
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Lara Schmoisman shares why your website is the true heart of your business—and why ignoring its performance can cost you growth, visibility, and conversions. From SEO and site speed to tech stacks and maintenance, this Coffee Nº5 episode breaks down how your site connects every part of your marketing strategy, from paid media to AI readiness.
We'll talk about:
- Your website is your brand’s heart—every transaction and touchpoint starts there.
- How a slow or poorly optimized website kills your paid ads, organic reach, and SEO.
- The hidden costs of “plugin overload”—and how to streamline for speed and stability.
- The myth of agency pricing: how the right team actually saves you money by doing it right the first time.
- The silent mistake: brands investing thousands in ads but zero in SEO—renting attention instead of owning it.
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